10 tools to use to boost content on your ecommerce site

Coming up with great content ideas day after day can be hard. So we’ve selected 10 tools that will make your life a lot easier – from ideation research tools to finding freelance content creators when you’re pushed for time – we’ve picked 10 of the best out there, many of which have basic packages that are free to use.

Buzzsumo. The free search and track tool helps you discover the most shared content across all social networks. Discover content relating to your keywords, or find new content from authors and competitors to inspire your next piece.

Creative Commons. Creative Commons is a non-profit organization that enables the sharing and use of free media content, from songs and videos to scientific and academic material. It’s free to use and you can search for licensed content from any topic. If you’re particularly proud of any work you’ve created it encourages you to upload it their site to be shared with its community too.

Flockler. Magento users can now plug the Flockler platform into your Ecommerce site to enable you to create, curate and publish social content. Pull in content created by your fans using pre programmed hashtags – feature your customer’s content (reviews/photos/videos) alongside your products to enhance the user experience, boost your brand profile on social as well as improve your SEO efforts.

Google Trends. Google Trends is an excellent free resource that lists all the most relevant topics to your area of business that are trending on the net right now. All you have to do is select your country and topic/s and it will bring up a list of links to stories and videos. It shows you what is trending in your chosen field and gauges what’s most popular. You can subscribe to receive email alerts for the topics you are interested in.

Piktochart. Piktochart is a tool that helps you make your own infographics. You can pick a theme from over 100 choices. Select from images in the library or upload your own. Bring your company data to life with a variety of visualisation options. Link, embed, email or share it on social media. It’s free to use but its pro plan starts at $29 per month.

Pocket. Don’t waste your research time by forgetting where you put your links to great articles. Store them all away with Pocket so you can view them again when you come to writing. You can put articles, videos or pretty much anything into Pocket. You can save directly from your browser or from apps. The basic package is free to use.

Portent’s Content Idea Generator. This tool is both funny and useful. Enter a keyword you’re writing about and it will generate a suggested title or specific idea for an article. It will add its rationale for suggesting certain words that could spark other ideas for you. Have a play around it comes up with some quirky ideas.

Quick Sprout University. There’s a wealth of created and curated tutorials from experts in the digital marketing space – sharing their experiences how best to use and get the most out of social channels. Hosted by digital entrepreneur Neil Patel the topics range from getting the most out of LinkedIn, SEO tips to how to find quality freelance writers for your site.

Quora. Quora is a free question and answer site about anything and everything. To get started all you have to do is sign up and register your interests i.e. what topics you’d like to find out about and the site pulls up relevant questions from people in the same field. You can add your own personal question and wait for the community at large to respond. Great for crowd sourcing ideas.

Scripted. If you’re running out of ideas or have no time to create content yourself you can outsource your work to a freelance community liked Scripted. It hosts a network of freelance content creators. All you have to do is register and post guidelines to the piece you’d like to be written and the writers get in touch with you. You select who you’d like to do the work and they agree to turn it round within five business days. Price plans start from $99 a month.

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