12 reasons why you can’t ignore video

Small and big businesses alike can’t afford to ignore the power of video content. In our ever-on, fast paced mobile world people are turning to video over text at a rapid rate. A recent study found that 75% of people now regularly share video content online via Twitter and Facebook, with one in five watching a work-related video daily. With a surge in free online video sharing apps there really is no excuse not to be creating video as part of your content marketing mix. If you’re still not convinced, here’s the evidence….

  1. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook. 
  2. One in three Britons view at least one online video a week – that's a weekly audience of more than 20 million people in the UK alone. 
  3. Instagram has 150 000 000 users that share more than 55 000 000 photos and videos each day. Since the launch of Instagram video, there has been 37% increase in Instagram shares on Twitter.
  4. Instagram videos are creating two-times more engagement than Instagram photos.
  5. Lululemon, one of the first brands to use Instagram video, gets about seven-times as many comments on its Instagram videos as it does on its photos.
  6. Vine, the 6-second video sharing app, has 40 000 000 members worldwide. There are 5 tweets per second containing a Vine link.
  7. A branded Vine video is four-times more likely to be seen than a regular branded video.
  8.  By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. 
  9. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.
  10. If a picture paints 1,000 words then a one minute of video is worth 1.8 million, so say Forrester's researchers.
  11.  Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, with mobile phones holding a 41% share of video consumption.
  12. Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them.

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