17 content marketing facts to show your finance director

If you’re still unsure about the power of content or are having trouble convincing the finance department to release some much needed funds for content creation, then hand them this post. Here we’ve sourced 17 facts about content marketing as outlined by those in the know (the ones creating great content and reaping the ROI rewards).

  1. Inbound (content) marketing delivers 54% more leads than traditional outbound marketing.
  2. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
  3. The average cost of generating an inbound lead is $143 compared to an outbound lead cost of $373.
  4. Companies that blog generate 67% more leads per month than those that don’t.
  5. 50% of consumers are more likely to purchase from organizations they follow on Twitter.
  6. Consumers are more likely to buy from a company that creates content.
  7. Videos on landing pages increase conversions by 86%.
  8. 57% of marketers have acquired a new customer from their blog posts.
  9. Blogs give websites 434% more indexed pages and 97% more indexed links.
  10. 40% of B2B website traffic is from organic search.
  11. 33% of traffic generated from Google’s organic search engine results go to the first item listed.
  12. 7 out of 10 readers would prefer to learn about a company through their content, rather than an ad.
  13. Content marketing makes 70% of consumers feel closer to a company.
  14. Over 27 million pieces of content are shared every day.
  15. Interesting content is the top reason why people follow brands on social media.
  16. 33% of consumers discover new brands, products or services by reading messages on social networks.
  17. 52% of content marketers found a customer via Facebook in 2013.

Bring all your content, including what your fans say about you, into one social hub.

Free trial

You might also like