19 content marketing facts and stats that you just can’t ignore

Content marketing has matured with 86% of B2B marketers and 77% of B2C marketers using content as a marketing strategy revealed the latest research from the Content Marketing Institute. And these marketers are now spending more than a quarter of their budgets on creating content said the same report. Here we look at 19 reasons why content marketing budgets are increasing and why C-suite decision makers are taking the discipline more seriously.

  1. 57% of buying decisions are made before the prospect contacts a salesperson.
  2. Marketers that blog receive 67% more leads than those that do not.
  3. By 2020, customers will manage 85% of their relationships without talking to a human.
  4. Companies who blog receive 97% more links to their website
  5. 82% of consumers feel more positive about a company after reading custom content and 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content.
  6. 50% of consumer time online is spent engaging with custom content.
  7. By 2020, that customer experience will overtake price and product as the key brand differentiator.
  8. Millennials expect brands to develop content for them, with 80% wanting to be directly entertained through content marketing.
  9. 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.
  10. 75% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. (Demand Gen Report, 2014)
  11. Per dollar spent, content marketing generates more than three times the number of leads than paid search does.
  12. Content marketing costs between 31 and 41% less than paid search, depending on the organization’s size.
  13. As search engine algorithms evolve, content marketing is increasingly becoming essential to SEO efforts. Content creation ranks as the single most effective SEO technique.
  14. Over 50% of marketers that curate content indicate that it has increased their brand visibility, thought leadership, SEO, web traffic, and buyer engagement.
  15. Nearly half (46%) of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
  16. Red Bull reportedly employs approximately 135 people just for its media house.
  17. Nestlé’s digital editorial team consists of almost 20 community managers and designers producing content every day.
  18. Coca-Cola spends more money creating its own content than it does on television advertising, according to the Colombia Journalism Review.
  19. Kraft estimates that it generates the equivalent of 1.1 billion ad impressions a year, through its content marketing, giving it a return on investment four times better than through its targeted advertising.

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