3 steps to success on Instagram

Cracking this increasingly popular channel takes time and patience. You won’t win new followers overnight. But with a little planning and organisation you will soon see your fan base grow.


  • Before you take your first Instagram shot, start by curating content that suits your company’s ethos, style and outlook. Have a think about what your target audience wants to see. What will get them talking about your brand?
  • The most popular Instagram accounts have a theme to them, be it fashion, travel or food. But this is not appropriate for every brand or business. Instead if choosing a theme, you can select a look or feel that weaves through all your photos instead. This can give you more freedom, as long as your photo fits the vibe of your Instagram account, you can post almost anything.
  • People like to see an aesthetically pleasing Instagram feed, one that has a flow and consistent approach. You don’t have to stick to using just one filter, but selecting just a few will help to create a distinct look. There are apps like ‘A color story’ which are great for bright feeds, and others like VSCO Cam is better for moodier or golden feeds.
  • One of the hardest parts of making your Instagram feed look good is working out how to make all your individual photos look good beside each other. The best way to curate an Instagram feed is to preview it in grid format beforehand. This way, you can move your photos around to create the best vibe, or swap out different photos of the same subject to see what works best.


  • Don’t be fooled, many of the seemingly ‘instant’ shots on Instagram have been carefully planned and choreographed, and yours should be too. Take time to plan what you want before you take a single photo.
  • Many popular Instagrammers will dedicate a couple of days a week to plan, shoot and edit their content for Instagram. This is a good approach to take. Once you’ve got all your planned content you can drip feed it on to the channel throughout the week.
  • Many Instagrammers are professional photographers. Some recently shared their thoughts on what makes the perfect shot for The Huffington Post. Here we’ve selected some of the pearls of wisdom we agree with:
    1. Lighting is key — like any form of photography, no amount of filtering or app-editing will save a photo that’s poorly lit. Natural light always reads better, so if you’re outdoors, early morning, late afternoon and overcast days are prime times for shooting,” said margaret__zhang.
    2. “Instead of taking over 100 shots to settle on the best one, take a moment to look. Use your eyes to frame the picture. Taking a few minutes to really observe what’s in front of you may open new ways of looking at it, and the perfect composition will likely present itself on the first or second try,” said Niv Rozenberg, @nivroz.
    3. White space equals chicness. Think of those Pin-worthy homes, or the latest J. Crew catalogue. What they often have in common is lots of white space. Look to bring the same to your Instagram feed so that it’s not so busy and cluttered, in the same way you’d appreciate a website that doesn’t have copy and colours crammed all over. To do this, look for white walls to shoot in front of, if you’re photographing a person. Then pick up a piece of foam board from an art shop, or use the white window sill in your home to photograph an object. Or use one of the many font apps, like WordSwag, to put a quote on a white background which gives your feed a little breathing room,” said Hilary Rushford, @hilaryrushford.
    4. Make sure the images you take and post are exclusive to Instagram – this helps to create a special bond between you and your followers and makes the content you post more exclusive.
    5. Try and be personal, especially if you don’t work for one of the sexier industries (fashion, travel etc). Post photos of your employees at work to give viewers and potential customers’ personal insight into the inner workings of your company. Viewers want to feel like they are part of something, and this inside glimpse works well.


  • The hashtag is the best way to get noticed on Instagram. You should use at least one on every picture you post. This not only helps your followers find your content, it can help to boost engagement with them too.
  • You should create a unique hashtag that’s relevant to your brand or business. These should be something that represents what you do or defines you uniquely. Your hashtags should be easy to remember and unique to you. Include them in all (or most) of your Instagram posts related to your business.
  • It’s important not to use too many hashtags in one post. The recommended amount is between five and 10, anything more is overkill and can put people off.
  • We’ve written a great blog post about branded hashtags. Take a look at how some of the biggest brands on Instagram are using them for inspiration.

If you’re on Instagram, Flockler can help you to repurpose your content on to your websites, applications and ecommerce sites. We work with brands to enable them to reuse their visual content for their own services. Hundreds of brands are currently using our technology to bring their social content into one place. Check out how we can get you started too.

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