Incorporating social in to marketing strategy enables brands to build engagement as well as gain a more holistic view of their target audience. Here we’ve given you three ideas how you can do it:
1 Launch your new product with a viral campaign
Intel created Flockler-powered site to promote True Key password manager, which uses facial and fingerprint recognition technology, in an entertaining way. The campaign was aimed at young, tech-savvy people who have to juggle a lot of passwords between social media channels, email and other online accounts. What makes you unique and #1in7billion?
2 Create a social hub together with your community
The University of East London has created a lovely social news hub rounding up the best of what’s happening on and off campus. From video snippets, to highlights of campaigns that have reached the national news as well as fun things to do on campus, this social hub is a great one-stop-shop and go-to resource for 19.000 students!
3 Collate social stream for an event
NextM is a forum to inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents. NextM incorporated the voice of their audience to event website and digital displays using Flockler’s WordPress plugin.