3 ways to incorporate social in to marketing strategy

Incorporating social in to marketing strategy enables brands to build engagement as well as gain a more holistic view of their target audience. Here we’ve given you three ideas how you can do it:

1 Launch your new product with a viral campaign

Intel created Flockler-powered site to promote True Key password manager, which uses facial and fingerprint recognition technology, in an entertaining way. The campaign was aimed at young, tech-savvy people who have to juggle a lot of passwords between social media channels, email and other online accounts. What makes you unique and #1in7billion?

2 Create a social hub together with your community

The University of East London has created a lovely social news hub rounding up the best of what’s happening on and off campus. From video snippets, to highlights of campaigns that have reached the national news as well as fun things to do on campus, this social hub is a great one-stop-shop and go-to resource for 19.000 students!

youruniverse.uel.ac.uk

3 Collate social stream for an event

NextM is a forum to inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents. NextM incorporated the voice of their audience to event website and digital displays using Flockler’s WordPress plugin.

nextm.dk/2016/social

You might also like

Social media tips

10 inspiring examples of a social media wall

A social media wall gathers and filters content from social media channels such as Instagram, Twitter, Facebook, and YouTube. It’s often displayed on the homepage of a company, product pages of an e-commerce site - or in digital screens at the office, on the street, and in live events.

Read blog post

What are the key benefits of a social media wall?

A social media wall gathers content from various social media feeds in one place and is displayed on a company's websites, mobile apps, digital screens, and any other digital service. Fresh (and usually automatically updating) content on your website will make your service feel vibrant, increases time spent on site and drives conversions.

Read blog post
Tutorial

How to add a social media feed on your website

An inspirational social media feed on your website helps potential customers to view your products in a real-life context and discover how they are used by others like them. Displaying a social media feed and 'social proof' from peers on a product page increases the conversion rates and dwell time on your site

Read blog post

Bring all your content, including what your fans say about you, into one social hub.

Book a demo Start your 30-Day Free Trial