It’s great to read several of the well known bloggers musings each week to keep yourself up to date and get some great ideas for your own social media and content marketing efforts. Like every good blog, the ones selected below, offer great advice and things you can take away and incorporate into your own strategy.
It describes itself as having awesome, actionable social media advice, and it does. It’s a great daily blog that you can subscribe to which ranges from practical advice, like how and why to write persuasive research-backed content, to research based content like why your social media posts are more popular than you think. It hosts idea generating web chats with their very own marketing team as well as inviting industry experts to take part too. Amongst the content are tips on how to create great visuals, guest bloggers sharing their expertise and content strategy advice. If you’ve only got time to read one extra blog this week, make it this one.
Run by the content marketer and social media expert, Jay Baer, this blog covers everything you’ll need to know as a B2b and B2c marketer. The New York Times best-selling author and digital marketing advisor aims to help you take your social and content from good to great. He hosts weekly podcasts, called social pros, where leading social media managers from big brands around share their insights. The blog carries marketing psychology, industry news, case studies of innovative use of social as well as great practical tips on how to implement your own social and content strategy.
Run by results driven marketer, Michael Brenner, this blog aims to help you drive sales, chase leads and gain consumer loyalty. As the head of strategy content marketing platform, NewsCred, Brenner is a thought-leader on this topic. This recently revamped blog has seven strands that cover content marketing, strategy, social media, demand generation, mobile, search marketing and sales alignment. Each post is written by Brenner – he shares his vast insight and thoughts on current issues like why the Oscar-winning actor and director Kevin Spacey will be the keynote speaker at this year’s Content Marketing Institute’s annual conference as well as reviewing books he’s reading right now.
Founded by professor of marketing at the University of Southern California, Allen Weiss, but run by chief content officer and former journalist, Ann Handley, this is an invaluable educational tool (you can even sign up for one of their marketing courses). It is a one-stop shop for marketing related information – from brand management, market research, metrics and ROI (return on investment), SEO, word of mouth and so much more. Author of Content Rules and co-founder of ClickZ.com Handley has a wealth of knowledge about marketing issues. The site produces reports and guides on content marketing as well as devising practical marketing tools, like SmartTools, that help you implement the best strategy from conception to delivery. This is really a great informative site to dip in and out of.