5 ways to use Instagram live video

1. Q&A sessions

Live video from your office can be used to engage with your audience in real time. You can invite your followers to take part in a Q&A with some of the key people in your business. Real-time interactions can help you to build stronger relationships with your customers and show the personal side of your brand.

2. Launches and announcements

You can use live video to celebrate a product launch or big announcement. You can let the world know about your big news in real-time and ask for their opinions and feedback to your product launch/announcement the same time. The car manufacturer Nissan live streamed the launch of one if its latest models at New York’s auto show.

3. Take people behind-the-scenes

People love to go behind the scenes. Fashion brands have been capitalising on this desire for some time. Brooklyn Beckham recently showed his fans the behind the scenes shots of his latest ad campaign for a smartphone brand. More than 891,000 fans have watched his film, and more than 3,000 have left a comment about it.

4. Interviews, collaborations and takeovers

Takeovers have been extremely popular on Instagram stories, with brands teaming up to create content for each other’s stories, it’s predicted that this tactic will transition to Instagram live video as well. Airbnb partnered with Disney as part of its Live There marketing campaign earlier this year. They used Facebook Live to stream interviews from the red carpet at the Jungle Book premiere. Tactics like this can be applied to Instagram Live too.

5. Experimental content

Experimental content often catches people off guard and has the potential to delight and shock them. When done well, it can garner a tremendous response and can turn something silly into an internet craze. A recent example of a piece of fun content came from Buzzfeed, which used Facebook Live to broadcast two of its employees trying to burst a watermelon with rubber bands. The video has now amassed over 11 million views on Facebook and at its peak had over 800,000 people watching live.

You might also like

5 benefits of adding an Instagram feed on your website

Surprisingly, only a handful of companies are showing Instagram feeds on their website. A lot of sweat goes into planning and creating stunning Instagram image feeds, and it makes sense to make sure you are capitalising all the potential of the same content outside Instagram profile too.

Read blog post

6 things to try on Instagram in 2019

The fierce competition between social media giants means that new features are tested all the time. Sometimes it’s difficult to stay on top of these changes, so we decided to curate a list of 6 things to try on Instagram in 2019

Read blog post

Is Instagram marketing worth it?

Instagram marketing can be hard work. It requires a constant stream of high quality and engaging images, videos in a weird aspect ratio (9:16), reaching out to influencers, marketing team not too camera-shy, and many more areas of expertise. Is it worth it? We listed four reasons why you should spend a part of your marketing budget on Instagram.

Read blog post

How to add an Instagram Mentions feed on your website

Most of our clients display Instagram feeds on their websites and other digital services. They mix images from their brand accounts and feedback from their customers, inspiring others to join the movement. The results are higher engagement, longer page visits, and an increase in conversion rates.

Read blog post

Bring all your content, including what your fans say about you, into one social hub.

Book a demo Start your 30-Day Free Trial