All of the most socially savvy brands are now curating the plethora of social content they have in to one social hub. These social hubs are a place to host aggregated content, generated from all channels, in one central place. Social hubs are a great way of bringing social content back into a brand’s main website, and are an effective way to engage with, and reward, an audience. Social hubs keep a brand’s site fresh with current and relevant content. Here we’ve picked 8 of our favourites:
This top London media planning and buying agency uses a social hub as its main web page to engage with its clients. It acts as a blog as well as a place that its staff can post musings from their day (aggregated from Twitter or Instagram), as well as posting more serious content around client initiatives they’ve been involved with. It really showcases its brand and personality and inspires you to come back for more.
Expedia’s #SydneySecrets (http://sydneysecrets.expedia.com.au/
This worldwide travel brand used a social hub (collaborating with Flockler for the second time) to launch a competition to win a trip to Australia’s second city, Sydney in November 2015. Wannabe travellers had to post their top tips about Sydney on to the main site or use the hashtag #SydneySecrets alongside an image on Instagram. The content was aggregated to create a lovely piece of user generated content all about Sydney.
Leeds Trinity University http://social.leedstrinity.ac.uk/
The UK’s thriving northern city of Leeds is home to the socially savvy Leeds Trinity University. It uses a social hub to aggregate content from all of its social channels to promote what’s happening on and off campus. Both students and faculty members are encouraged to upload content on to the site or on social (which is then automatically pulled in by pre-programmed hashtags).
Chichester University http://social.chi.ac.uk/
Who better to show off your brand, than those who already love you? That’s what Chichester University thought when it launched its ‘Picture yourself at Chichester’ campaign last year. It invited staff and current students to share images, tips about life on campus with potential and up and coming students. This content sat alongside tonnes of material it had already created and shared on social channels, making it a one-stop-shop information hub for potential students.
Pierre et Vacances: EvasionSki & EvasionMer http://evasionmer.fr/
This well-known French travel brand commissioned Flockler to create two social hubs for two of its most popular types of holidays; skiing and beach holidays. Each social hub focuses on publishing curated content from its top resort managers, as well as using images taken by holiday makers posted on Instagram. Customers are encouraged to tag their images with brand’s specially created hashtags.
Expedia’s celebration marking the anniversary of the fall of the Berlin Wall http://reisewende.expedia.de/
The world’s largest online travel company, in conjunction with Flockler, launched a social hub to mark the 25th anniversary of the fall of the Berlin Wall. Its customers were asked to share their memories of the momentous occasion along with tips about travelling in Germany, for a chance to win a €250 travel voucher. They had a huge response from their customers, many uploaded their images directly to the site, whilst others shared their views and pictures on social, which was then curated by the Expedia team.
YLE Kioski http://kioski.yle.fi/
Finland’s leading media company YLE has launched a new method of reporting the news. Using a social hub, its team of journalists and photographers focus on publishing their stories to social rather than a traditional website. Its social hub then collates and collects all the content created on YouTube, Instagram, Twitter etc into one central place. This reflects the growing trend of Finnish people now turning to social for their news before mainstream channels.
Finland’s Valoa Music Festival 2016 http://valoafestival.fi/
This February Finland’s southern city of Tampere will play host to the Valoa Music Festival, a small niche event run on a budget. The organisers have created a social hub to promote the event where they can publish original stories about the artists alongside content created by the fans and folllowers on social. It’s a great example of how to use original editorial alongside user generated content.