Instagram marketing can be hard work. It requires a constant stream of high quality and engaging images, videos in a weird aspect ratio (9:16), reaching out to influencers, marketing team not too camera-shy, and many more areas of expertise. Is it worth it? We listed four reasons why you should spend a part of your marketing budget on Instagram.
Tell stories about the benefits from customer's perspective – then suddenly you'll have plenty of content ideas. What are the questions your customers will see as an obstacle to buy? Removing those obstacles with content will rocket your sales.
As of now, start asking the audience to mention your Instagram business account instead of a hashtag. Instagram hashtag feeds will be disabled by December 11, 2018. Learn how to set up an Instagram Mentions feed and display it on your website.