Social hubs that incorporate content from social media feeds, like Facebook, Twitter, Instagram (and many more), alongside blogs and curated content from around the web are a great way to display peer recommendations to your customers at the moment of purchase and improve conversion rates. Here are three ways how your branded social hub can help you to increase sales:
1) Create a social marketing campaign to increase brand awareness
Flockler provides the easiest tool to create user generated content competitions for your fans. Earlier this year Expedia asked holiday makers to share their favourite or most memorable holiday destination that cost £139 or less using the #My139 hashtag for a chance to win travel vouchers. More than 1,000 people entered the #My139 challenge in just of five weeks. A total reach of 860,000 and 9.82 million impressions.
2) Add social content to your product pages to improve conversion rate by 20-30 %
Incorporating user reviews from social media is fast becoming an excellent way to convert customers and help them make a purchase. Holiday Club Resorts have seen an uplift in conversion by 20-30% when social posts are used as product testimonials and displayed at the moment of purchase on their booking pages.
3) Create highly targeted advertising campaigns based on the social data to drive sales
Flockler platform analyses all the posts collated on your social hub and identifies the top performing content and the most engaged fans of your campaign. Export that data to build custom / tailored audiences on social channels, such as Twitter, Facebook and Instagram, and create highly targeted advertising campaigns around your new products, special offers etc.
Sign up for free trial to create your own social hub.