Social media stats and facts from 2014

The giant that is social media keeps on getting bigger. There are some crazy numbers out there out about the exponential growth of this form of ‘media’ like the reported stat that 72% of all internet users are now active on it and 71% of them also access it regularly from a mobile device. Or that more marketers (93%) than ever before are using social media to promote their clients and that their social media marketing budgets will double in the next five years. With this rise in users there has also been a colossal growth in demand for social media experts – with the number of jobs advertised on LinkedIn rising by 1000% in the last four years. The list of stats goes on and on… but here we’re pick out of favourites so far from 2014:

Facebook

  • If Facebook was a country it would be the third largest in the world (behind China & India) with more than 1.15 billion members
  • 829 million people use Facebook on a daily basis, a significant increase from 802 million last quarter
  • 30 million businesses now have a Facebook Fan Page
  • 1.5 million businesses now spend money on Facebook ads
  • 70% of marketers have used Facebook to gain new leads
  • Shakira is the most liked person on Facebook with 100m followers
  • Coca-Cola is the biggest brand on Facebook with 89m followers

Twitter

  • Twitter has added 53 million users in the last 12 months
  • Twitter is growing the fastest in Asia Pacific with expectations it will increase its user base by more than 33% in 2014.
  • Grandparents (55–64 year olds) are the fastest growing demographic on twitter
  • 53% of people on Twitter recommend products in their tweets
  • 34% of marketers use Twitter to successfully generate leads
  • 78% of Twitters active users are on mobile
  • Twitter has 271 million monthly active users (& rising by the day!)
  • Ellen DeGeneres Oscar selfie tweet was the most retweeted tweet of 2014 with over 1 million retweets

Instagram

  • 23 percent of teens consider Instagram as their favourite social network.
  • Instagram is used by 200 million people each month.
  • 20 billion photos have been shared on Instagram
  • 50 million users signed up in the last 6 months
  • Thailand has 1.5 million users

Pinterest

  • 80% of Pinterest users are female
  • 60% of users are from the US
  • Only 8% of users are from Europe
  • The average women pins 158 times
  • 92% of Pinterest pins are made by women
  • 9 million users have connected their accounts to Facebook

LinkedIn

  • Every second 2 new members join LinkedIn
  • The age limited to join LinkedIn has been lowered to 13
  • Is the largest professional social network with 313 million members in 200 countries
  • 67% of LinkedIn members are located outside of the United States
  • There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic
  • More than 3 million companies have LinkedIn Company Pages
  • 41% of people now report 500+ connections, up from 30% in 2013
  • Posting individual status updates as a favorite feature rose 10% to 39%.

Vine

  • Weekends are the most popular time to share Vines.
  • 80% of Pinterest users are female
  • 5 Vines are tweeted every second
  • The largest user group is aged between 18-20
  • Branded Vines received 400% more shares than videos
  • The 6 second vine is the new 30 second commercial and the average person now has a 7 second attention span (a goldfish has 8 seconds)

YouTube

  • 1 billion users
  • 40 percent of YouTube traffic comes from mobile.
  • 6 billion hours of video is watched on YouTube per month
  • 40% of YouTube traffic comes from mobile
  • 100 hours of video is uploaded per minute
  • 1 billion mobile videos are watched every day
  • PewDiePie is the most watched vlogger with more than 10.2m followers

Snapchat

  • Number of snaps sent per day on SnapChat is 400 million.
  • 60 Million users
  • 30 million active users
  • 70% of users are female
  • 12% of snaps are shared with multiple recipients
  • 50% of Norway’s smartphone users are on snapchat

Google+

  • 22% of online adults visit Google+ once in a month
  • The social network has 318.4 million active users
  • Uploading and sharing photos is the most popular activity
  • Angry Birds is the most followed brand on Google+ with 5.9m
  • Average time spent on the site is 7 minutes per month
  • 40% of marketers use Goole+
  • 70% of brands have a presence on Google+

With thanks to the following sources: Media Bistro, Jeff Bullas, EMarketer, The Guardian, Extended Ramblings, LinkedIn, Forbes, Mashable

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