GlassesUSA, a major online retailer of eyewear, provides lenses ranging from single vision to complex ultra-thin lenses for high prescriptions.
Social shop inside GlassesUSA site highlights images posted by happy customers worldwide. The images are tagged with the related product making it easy for customers to purchase something they like.
Social shop by GlassesUSA serves an excellent example how brands can turn user-generated social content shoppable. Product feedback and reviews from peers inspire customers and increase conversion rates of your e-commerce site. According to Nielsen market research, 92 percent of consumers trust organic, user-generated content more than they trust traditional advertising.