Paulig: Juhla Mokka Hävikkihaaste

Paulig, a family-owned business founded in 1876, is one of the iconic consumer brands in Finland. The company is the market leader in Finland and the Baltic countries, and in Russia it is the second-largest supplier of roasted coffee.

Together with startup Froodly, Paulig is challenging shoppers and organisations to reduce food waste. Paulig's campaign site, Hävikkihaaste, is asking customers to post images directly on the site and on social channels with hashtag #hävikkihaaste to inspire everyone of us to reduce food waste and this good food to find hungry bellies!

Flockler powers the site enabling Paulig's marketing team to create editorial and collect social content from Twitter, Instagram and Facebook.

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