UEFA, the governing body of football in Europe, consists of 55 national association members and runs nation and club competitions including the UEFA European Championship, UEFA Champions League, UEFA Europa League, and UEFA Super Cup.
The aim of Together #WePlayStrong is to make teenage girls aware that football is also a game for girls while highlighting the benefits to them of playing the sport and pointing the way to grassroots opportunities in their area.
UEFA President Aleksander Čeferin commented in UEFA's press release:
"We need to change attitudes about women's football, and give women of all ages more encouragement and opportunities to play. The women's game has so much potential, and I believe the Together #WePlayStrong movement can be a driving force across our 55 national associations to achieve this."
Flockler powers "Your stories" section of the site highlighting user-generated content posted with #WePlayStrong hashtag on various social channels.