How social media has changed tourism marketing and why social reviews have become one of the most important marketing assets? What are the key things to consider when getting started with user-generated content? We had a chat with CEO Evelyn Götz from crosseye, an agency specialising in tourism marketing.
Learn moreInfluencer marketing has been a popular topic over the past few years and I’m sure you’ve heard of influencer marketing campaigns gone wrong too. How do you avoid anything similar happening to your brand? What are the key ingredients of a successful influencer marketing strategy?
Learn moreA user-generated campaign helps you to build trust with customers, increase the time spent on site and drive conversions. Learn from 6 brands getting the UGC campaigns right.
Learn moreThe fierce competition between social media giants means that new features are tested all the time. Sometimes it’s difficult to stay on top of these changes, so we decided to curate a list of 6 things to try on Instagram in 2019
Learn moreWhen it comes to driving awareness for the charities, it’s hard to imagine anything more powerful than social media. To learn how the most innovative charities and NGOs are using social media today, we interviewed Charlotte Cordel, digital project manager at Hopening.
Learn moreAuthentic user-generated content increases the reach and engagement on social media channels. When UGC is embedded on your website, it increases the dwell time and boosts conversions too.
Learn moreInstagram marketing can be hard work. It requires a constant stream of high quality and engaging images, videos in a weird aspect ratio (9:16), reaching out to influencers, marketing team not too camera-shy, and many more areas of expertise. Is it worth it? We listed four reasons why you should spend a part of your marketing budget on Instagram.
Learn moreMost of our clients display Instagram feeds on their websites and other digital services. They mix images from their brand accounts and feedback from their customers, inspiring others to join the movement. The results are higher engagement, longer page visits, and an increase in conversion rates.
Learn moreWord-of-mouth and authentic recommendations by our peers are the most effective marketing, and education marketing makes no exception to the rule. The marketing is co-created with the audience and transforming over time.
Learn moreLearn how e-commerce sites; Finnish Design Shop, TaylorMade Golf and GlassesUSA, are using different content marketing strategies to drive conversions.
Learn moreThree concrete examples on how to add social content to your e-commerce site: Inspirational social wall on your homepage, user-generated content tagged with products and social proof on a product page
Learn moreWhen it comes to marketing and sales, word-of-mouth is always more efficient than direct ads. Displaying user-generated content on your e-commerce site helps marketers to create social proof, improve engagement and reach, increase the amount of inspirational content and boost conversion rates.
Learn moreNews Feed of Facebook is changing and the organic reach of the brands' posts will decrease. Learn how user-generated content campaigns help brands to increase the engagement and reach of Facebook Pages.
Learn moreWe listed some of the reasons why you should consider making user-generated content a part of your overall marketing strategy in 2018
Learn moreMany of the biggest brands are tapping into the power of the content being posted on social channels by their fans and displaying the activity on their website, often next to product or service information.
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