How brands use user-generated content in marketing
No matter the size of the company and industry, user-generated content campaigns will help you increase your brand's awareness and reach on social media channels.
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4 inspiring examples of travel brands adding social proof to their websites
Adding a social media feed of inspiring photos from your brand and other travellers to your website and other digital channels increases time spent on site, encourages others to share their experiences and drives bookings.
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How to get started with user-generated content in tourism marketing?
How social media has changed tourism marketing and why social reviews have become one of the most important marketing assets? What are the key things to consider when getting started with user-generated content? We had a chat with CEO Evelyn Götz from crosseye, an agency specialising in tourism marketing.
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10 steps to a smashing influencer marketing strategy
Influencer marketing has been a popular topic over the past few years and I’m sure you’ve heard of influencer marketing campaigns gone wrong too. How do you avoid anything similar happening to your brand? What are the key ingredients of a successful influencer marketing strategy?
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7 great examples of user-generated content campaigns
A user-generated campaign helps you to build trust with customers, increase the time spent on site and drive conversions. Learn from 6 brands getting the UGC campaigns right.
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6 things to try on Instagram in 2019 & 2020
The fierce competition between social media giants means that new features are tested all the time. Sometimes it’s difficult to stay on top of these changes, so we decided to curate a list of 6 things to try on Instagram in 2019
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How charities use social media to engage with their audience and drive donations?
When it comes to driving awareness for the charities, it’s hard to imagine anything more powerful than social media. To learn how the most innovative charities and NGOs are using social media today, we interviewed Charlotte Cordel, digital project manager at Hopening.
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4 steps for a successful UGC campaign
Authentic user-generated content increases the reach and engagement on social media channels. When UGC is embedded on your website, it increases the dwell time and boosts conversions too.
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Is Instagram marketing worth it?
Instagram marketing can be hard work. It requires a constant stream of high quality and engaging images, videos in a weird aspect ratio (9:16), reaching out to influencers, marketing team not too camera-shy, and many more areas of expertise. Is it worth it? We listed four reasons why you should spend a part of your marketing budget on Instagram.
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How to add an Instagram Mentions feed on your website
Most of our clients display Instagram feeds on their websites and other digital services. They mix images from their brand accounts and feedback from their customers, inspiring others to join the movement. The results are higher engagement, longer page visits, and an increase in conversion rates.
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3 benefits of using user-generated content in education marketing
Word-of-mouth and authentic recommendations by our peers are the most effective marketing, and education marketing makes no exception to the rule. The marketing is co-created with the audience and transforming over time.
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3 examples of content marketing strategies for e‑commerce sites
Learn how e-commerce sites; Finnish Design Shop, TaylorMade Golf and GlassesUSA, are using different content marketing strategies to drive conversions.
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3 ways to add user-generated content to your e-commerce site
Three concrete examples on how to add social content to your e-commerce site: Inspirational social wall on your homepage, user-generated content tagged with products and social proof on a product page
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4 top benefits of using user‑generated content with e‑commerce marketing
When it comes to marketing and sales, word-of-mouth is always more efficient than direct ads. Displaying user-generated content on your e-commerce site helps marketers to create social proof, improve engagement and reach, increase the amount of inspirational content and boost conversion rates.
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Why your next UGC campaign should be on Facebook and why now is the time to do it
News Feed of Facebook is changing and the organic reach of the brands' posts will decrease. Learn how user-generated content campaigns help brands to increase the engagement and reach of Facebook Pages.
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