4 steps for a successful UGC campaign
Authentic user-generated content increases the reach and engagement on social media channels. When UGC is embedded on your website, it increases the dwell time and boosts conversions too.
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7 great examples of user-generated content campaigns
A user-generated campaign helps you to build trust with customers, increase the time spent on site and drive conversions. Learn from 7 brands getting the UGC campaigns right.
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3 ways to add user-generated content to your e-commerce site
Three concrete examples on how to add social content to your e-commerce site: An inspirational social media wall on your homepage, a user-generated content campaign, and social proof with influencer content.
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How brands use user-generated content in marketing
No matter the size of the company and industry, user-generated content campaigns will help you increase your brand's awareness and reach on social media channels.
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4 inspiring examples of travel brands adding social proof to their websites
Adding a social media feed of inspiring photos from your brand and other travellers to your website and other digital channels increases time spent on site, encourages others to share their experiences and drives bookings.
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How to get started with user-generated content in tourism marketing?
How social media has changed tourism marketing and why social reviews have become one of the most important marketing assets? What are the key things to consider when getting started with user-generated content? We had a chat with CEO Evelyn Götz from crosseye, an agency specialising in tourism marketing.
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6 things to try on Instagram
The fierce competition between social media giants means that new features are tested all the time. Sometimes it’s difficult to stay on top of these changes, so we decided to curate a list of 6 things to try on Instagram in 2019
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How charities use social media to engage with their audience and drive donations?
When it comes to driving awareness for the charities, it’s hard to imagine anything more powerful than social media. To learn how the most innovative charities and NGOs are using social media today, we interviewed Charlotte Cordel, digital project manager at Hopening.
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How to add an Instagram Mentions feed on your website
Most of our clients display Instagram feeds on their websites and other digital services. They mix images from their brand accounts and feedback from their customers, inspiring others to join the movement. The results are higher engagement, longer page visits, and an increase in conversion rates.
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3 benefits of using user-generated content in education marketing
Word-of-mouth and authentic recommendations by our peers are the most effective marketing, and education marketing makes no exception to the rule. The marketing is co-created with the audience and transforming over time.
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4 top benefits of using user‑generated content with e‑commerce marketing
When it comes to marketing and sales, word-of-mouth is always more efficient than direct ads. Displaying user-generated content on your e-commerce site helps marketers to create social proof, improve engagement and reach, increase the amount of inspirational content and boost conversion rates.
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Is user-generated content something your business should consider?
We listed some of the reasons why you should consider making user-generated content a part of your overall marketing strategy in 2018
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4 brands and businesses using User-Generated Content (UGC) to sell
UGC is a powerful marketing tool; not only does it raise brand awareness, but it also engages customers and drives sales
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