How Trak.io turned social posts into sponsorship proof with Flockler

About Trak.io 

Trak.io is a sponsorship management platform that has been in the sponsorship fulfillment space for over 10 years, built for marketing professionals who need to track, manage, and prove the value of sponsorship assets. Trak's customers include professional sports teams in the U.S. with massive social followings (think millions of followers across every major channel) and the agencies and rights holders who manage their sponsorship portfolios. 

Sponsorship is one of the highest-value assets Trak helps customers manage, and turning social activity into credible sponsorship proof requires capturing real posts, in real time, with the right data attached. What started as a screenshot-and-spreadsheet workflow has evolved, with Flockler at the center of that transformation. 

The challenge: turning social posts into sponsorship proof at scale 

For Trak's customers, social media is a primary channel for delivering on sponsorship commitments. When a sports team with 25 million followers posts content featuring a sponsor's brand, that moment needs to be captured, documented, and reported on quickly and at scale, turning a fleeting post into concrete sponsorship proof. 

Trak's team initially tried to build this capability in-house. They developed Facebook and Twitter applications to allow customers to pull their own social feeds directly. It worked, in theory. But in practice, it became a nightmare. 

Getting through Meta's developer approval process alone took six months. The team navigated a maze of business verification requirements, data access approvals, and review cycles with little to no support from Meta. Reasons for rejection were cryptic. Resubmission windows disappeared without explanation. At one point, the team found themselves in a kind of 

developer purgatory: denied, but unable to re-apply. 

Even after approval, maintaining the integrations was a constant drain. Platform policies changed without notice. Threads in Meta's developer forums were a decade old and unhelpful.

Every new customer onboarding required credentials from marketing teams who were understandably protective of accounts tied to tens of millions of followers. A login request from a vendor would regularly get escalated, delayed, or killed entirely. 

The result was a product that worked just well enough to show the problem had been solved, but not well enough to actually solve it. 

The core requirements Trak needed to meet were clear: 

● Capture social posts without requiring rights holders to hand over their social login credentials 

● Surface the specific posts that mattered (roughly 1 in 15, for sponsorship-relevant content) quickly and with visual fidelity 

● Display post data, including images, metadata, and eventually performance metrics, inside Trak's sponsorship management platform 

● Scale across dozens of rights holders and thousands of posts without engineering overhead 

Building all of that in-house, while keeping up with Meta's ever-shifting policies, wasn't a product problem. It was a distraction from the core business of helping customers track and prove sponsorship value

Discovering Flockler: the plumbing, not the wall

Trak's CTO Brandon O'Hara began searching for a managed solution. He evaluated several providers. Most social aggregation tools are built around the end experience: the social wall, the embedded feed, the moderation dashboard. That wasn't what Brandon was looking for.

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What stood out about Flockler wasn't just that the API worked. It was that the documentation was thorough, the setup took about an hour, and when Brandon pushed on edge cases, Flockler's support team responded with actual technical answers, fast.

The contrast with competitors was immediate. With a Flockler competitor, Brandon eventually got a proof-of-concept running, but the process was difficult and the relationship was nonexistent. Flockler, by comparison, felt like a partner from day one.

"The support team was really critical. Even if I had to do something a little bit creative to get around things, they were going to help us out." — Brandon

Flockler had also quietly solved the biggest barrier to entry: no credentials required. Because Flockler manages platform authentication on its end, Trak's customers, including sports teams with enterprise-level social account security, no longer need to hand over login access. That single feature eliminated what had been a near-dealbreaker for rights holders managing high-profile accounts.

The results: from workaround to core infrastructure

What began as "good enough to solve the problem" became, in CEO Cameron Oliver's words, something they never could have envisioned when they started. 

No more screenshots or spreadsheets. Trak's customers used to build sponsorship proof through Excel files full of links and manually captured screenshots. With Flockler's API powering Trak's platform, post visuals, metadata, and content are surfaced instantly and automatically, turning every relevant social post into a clean, reportable proof point. 

Engineering time reclaimed. Brandon's team no longer maintains social API integrations or monitors Meta's policy updates. Flockler handles the infrastructure; Trak handles the platform. As Brandon put it: "Please keep doing this so I don't have to hire another engineer to manage it." 

A scalable single-post lookup workflow. Starting in mid 2025, Trak and Flockler collaborated closely to build out a feature critical to Trak's use case: the ability to pass a single post URL and retrieve its content and metadata. This unlocked the ability to surface the exact sponsored posts that matter for fulfillment reporting, without pulling an entire feed. 

Transparent, collaborative partnership. Cameron came to an early pricing conversation with a spreadsheet modeling out what the economics needed to look like as Trak scaled. Flockler leaned in rather than pushed back. That kind of transparency has defined the relationship since. 

"We couldn't be happier in the partner that we chose." — Cameron Oliver, CEO, Trak.io 

AI-ready sponsorship verification. Trak is now building AI-powered logo detection and brand-matching features on top of the social data Flockler delivers. Rich thumbnails, post text, and linked page metadata flowing through Flockler's API are feeding a new layer of automated sponsorship verification, one that can identify brand appearances in images even when the sponsor isn't tagged directly. In sponsorship, that matters: rights holders often avoid tagging brands explicitly to keep content feeling organic rather than sponsored.

Beyond integration: a partnership built on transparency

What Trak is able to deliver with Flockler is now front and center in how they sell. A dedicated slide in Trak's sales deck speaks directly to "reclaiming time in your day" for sponsorship teams, making the case to prospective customers that manual fulfillment workflows are a thing of the past. Flockler isn't just powering the platform behind the scenes; it's part of the story Trak tells about what modern sponsorship management looks like. 

For sponsorship professionals managing high-volume, high-value portfolios on behalf of sports properties, Flockler's combination of reliable platform integrations, a well-documented API, and a support team that responds like engineers rather than ticket queues made the difference between a workaround and a real solution.

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