Learn how your business can showcase products and services and reach new customers with Instagram Shopping. 

How to setup & use Instagram Shopping | 2023 guide with examples

Learn how your business can showcase products and services and reach new customers with Instagram Shopping.

How to use Instagram Shopping to grow your retail business

<p class="article__lead-paragraph">With Flockler, you can embed Google Reviews on any website and digital service. In a few simple steps, you can automatically collect, moderate, and display Google Reviews&nbsp;on any website to show social proof and increase sales.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Google Reviews embed for a website" src="https://flockler.com/thumbs/sites/251/embed-google-reviews-cover-image-24f626c1-541c-4919-8839-94d094723d18_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://support.google.com/maps/answer/6230175?hl=en&amp;co=GENIE.Platform%3DDesktop" rel="noopener" target="_blank">Google Reviews</a>&nbsp;are&nbsp;one of the most important marketing tools for local shops, restaurants, cafes, attractions, and many other places you visit in everyday life. <a href="https://www.oberlo.com/blog/google-search-statistics" rel="noopener" target="_blank">Google processes over 8.5 billion daily searches</a>, and a significant portion of those are related to local places and nearby services.</p>

<p>For businesses, it&rsquo;s relatively easy to get more Google Reviews. In addition to reviews left on Google&rsquo;s services, companies can add a <a href="https://support.google.com/business/answer/3474122?hl=en" rel="noopener" target="_blank">Google Reviews link</a>&nbsp;on their website, emails, and all other customer communications and encourage customers to share positive feedback. The more high-quality (and positive) reviews your business gets, the more likely customers will find you instead of competitors.</p>

<h2 class="article__heading--h2">Embedding Google Reviews on any website in three simple steps</h2>

<p><a href="https://flockler.com/blog/customer-testimonial-examples" rel="">Customer testimonials</a>&nbsp;are the most powerful marketing you can imagine, and therefore, many companies embed Google Reviews on their websites, too. A live-updating Google Reviews widget on your page encourages others to leave a review and helps new customers make purchasing decisions.</p>

<p>If your business already has Google Reviews from customers, showing them on any digital service is straightforward, and it only takes a couple of minutes to get started.</p>

<p>Here&rsquo;s <strong>how to embed Google Reviews on any website</strong>:</p>

<ol>
	<li>Collect and moderate Google Reviews</li>
	<li>Choose a layout: Wall, Grid, Carousel, or Slideshow</li>
	<li>Add Google Reviews to any website</li>
</ol>

<h3 class="article__heading--h3">1. Collect and moderate Google Reviews</h3>

<p>The first step is to collect Google Reviews with your favourite <a href="https://www.socialpilot.co/content-curation-tools" rel="noopener" target="_blank">content curation tool</a>. If you haven&rsquo;t got one just yet, <a href="https://flockler.com/free-trial" rel="">sign up for Flockler&rsquo;s 14-day free trial</a>. You don&rsquo;t need a credit card at the start, and you get access to the full product, including an auto-updating Google Reviews feed.</p>

<p>After signing up, choose Google Reviews from the <a href="https://flockler.com/supported-social-media-feeds" rel="">list of supported content sources</a>. As you can see in the screenshot below, with Flockler, you can combine social media feeds and social proof from multiple services.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing a content source on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-creating-google-reviews-feed-fafc5bf7-c14b-4c60-b55c-db1f4b1153e9_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>After connecting your Google account, you will see a list of places that you manage on Google. Most users are looking to show just one location and their reviews with Flockler, but you can select multiple too.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing Google Review feed locations on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-google-reviews-feed-locations-c82096e4-f4dc-4014-b25c-73468467dba0_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The final step is to choose if you&rsquo;d like to automatically show new reviews on your website or store them in a moderation queue.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Content moderation on the Flockler app" src="https://flockler.com/thumbs/sites/251/content-moderation-on-flockler-app-05c34501-fc67-4650-b26a-0f561a451fb0_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>After this, Flockler keeps searching for new entries every five minutes. If you decide to store Google Reviews in moderation, you will find them later on the left and in your Inbox.&nbsp;If you choose to show all automatically instead, the latest entries show up without manual work, and you can always hide any of them on the right.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Moderating Google Reviews on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-how-to-moderate-content-fa513682-83bb-4e55-bcae-61eff4ca97ce_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">2. Choose a layout: Wall, Grid, Carousel, or Slideshow</h3>

<p>After setting up an auto-updating Google Reviews feed, your next task is to choose a layout. With Flockler, you can choose from four different templates. Each of them you can modify without any technical skills and straight from the layout&rsquo;s settings.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Google Reviews feed layout options on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-google-reviews-feed-layout-options-96b031ae-7495-4c6b-abc1-fee44372a321_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>You can create as many layouts as you like. Many Flockler customers love the Google Reviews carousel on the homepage. It doesn&rsquo;t take up too much space, and website visitors can scroll reviews to the right and left.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Google Reviews carousel embed" src="https://flockler.com/thumbs/sites/251/flockler-app-google-reviews-carousel-e646924d-d6f4-4f13-8e52-75b14bcf8593_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The Wall layout might be your top choice if you are looking to mix Google Reviews with multiple content sources.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media wall with Google Reviews and Instagram posts" src="https://flockler.com/thumbs/sites/251/flockler-app-google-reviews-wall-b1580c04-d405-4c0d-a96d-0a786a3c3470_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Do you already show social proof on your website? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and show Google Reviews on any website builder, webshop, and digital service.</p>
</div>
</aside>

<h3 class="article__heading--h3">3. Add Google Reviews to any website</h3>

<p>Adding Google Reviews to your website is the last step. If you followed the first two steps, you have already received an embed code for your layout.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Google Reviews embed code for any website" src="https://flockler.com/thumbs/sites/251/google-reviews-embed-58ef486b-7412-484b-9cbd-616a14acb9a1_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>You can add this Google Reviews embed code to WordPress, Wix, Squarespace, Shopify, and any other website builder. And don&rsquo;t forget that with unlimited Flockler layouts, you can show the Google Reviews feed on mobile apps, digital displays, and any other digital services - all of them with a unique and custom design matching the look &amp; feel of the service.</p>

<p>Here are tutorials for the most common website builders:</p>

<ul>
	<li><a data-is-internal-link="true" href="https://help.flockler.com/en/articles/4950457-how-to-add-flockler-to-wordpress">WordPress</a></li>
	<li><a data-is-internal-link="true" href="https://help.flockler.com/en/articles/5161514-how-to-add-flockler-to-wix">Wix</a></li>
	<li><a data-is-internal-link="true" href="https://help.flockler.com/en/articles/5080885-how-to-add-flockler-to-squarespace">Squarespace</a></li>
	<li><a data-is-internal-link="true" href="https://help.flockler.com/en/articles/5083046-how-to-add-flockler-to-webflow">Webflow</a></li>
	<li><a data-is-internal-link="true" href="https://help.flockler.com/en/articles/4966656-how-to-add-flockler-to-shopify">Shopify</a></li>
	<li><a data-is-internal-link="true" href="https://help.flockler.com/en/articles/5230897-how-to-add-flockler-to-drupal">Drupal</a></li>
	<li><a data-is-internal-link="true" href="https://help.flockler.com/en/articles/5102282-how-to-add-flockler-to-typo3">TYPO3</a></li>
	<li><a data-is-internal-link="true" href="https://help.flockler.com/en/articles/5687047-how-to-add-a-social-media-feed-to-joomla">Joomla</a></li>
	<li><a data-is-internal-link="true" href="https://help.flockler.com/en/articles/5925908-how-to-add-flockler-to-weebly">Weebly</a></li>
</ul>

<p>If you have any issues with embedding Google Reviews on your website, don&rsquo;t hesitate to send us a message via live chat on our website.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Looking to show customer reviews on your website? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and embed Google Reviews on any websites in a few minutes.</p>
</div>
</aside>

<p>&nbsp;</p>


In a few simple steps, you can automatically collect, moderate, and display Google Reviews on any website to show social proof and increase sales.

How to embed Google Reviews on any website

<p>You might&nbsp;have heard&nbsp;that <a href="https://blog.hootsuite.com/instagram-reels/" rel="noopener" target="_blank">Instagram Reels are a gold mine for helping brands grow following</a>.&nbsp;The short, fun videos can be a fantastic way for brands to flex their creative muscles and build a visual experience beyond a grid post. This guide will teach you <a href="#what-are-instagram-reels" rel="">what Instagram Reels are</a> and <a href="#how-to-make-instagram-reels" rel="">how to make them</a>, share <a href="#instagram-reels-best-practices" rel="">best practices on creating Reels</a>, and show fantastic <a href="#instagram-reels-examples" rel="">examples from others</a>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram Reels best practices cover photo" src="https://flockler.com/thumbs/sites/251/instagram-reels-how-to-make-best-practices-and-best-examples-31c85dbb-bcbe-4059-a4ae-f735293a46df_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h2 class="article__heading--h2"><a id="what-are-instagram-reels" name="what-are-instagram-reels">What are Instagram Reels and why should your brand use them?</a></h2>

<p>Launched a couple of years ago, <a href="https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement" rel="noopener" target="_blank">Instagram Reels</a>&nbsp;are entertaining, full-screen vertical videos that can be up to 90 seconds long. Instagram users can edit, add audio, or add effects to the Reels before sharing them to their Feed, Stories, and the Reels explore page.</p>

<p>Since their introduction, the popularity of Instagram Reels has spread like wildfire and&nbsp;the buzz around Reels is increasing daily. According to statistics, <a href="https://wpdevshed.com/instagram-reels-statistics" rel="noopener" target="_blank">Instagram Reels generate 67% more engagement</a>&nbsp;than standard Instagram videos and more likes than TikTok posts.</p>

<h2 class="article__heading--h2"><a id="how-to-make-instagram-reels" name="how-to-make-instagram-reels">How to make&nbsp;an&nbsp;Instagram Reels video for your brand</a></h2>

<p>You can <strong>make&nbsp;your first Instagram Reels video in four easy steps</strong>:</p>

<ol>
	<li>Access the Reels feature on Instagram.</li>
	<li>Record or upload your video.</li>
	<li>Edit your Reels.</li>
	<li>Share your Reels.</li>
</ol>

<h3 class="article__heading--h3">1. Access the Reels feature on Instagram</h3>

<p>To access Reels, simply open the Instagram app, click the + button on the top right of the screen, and select Reel.</p>

<h3 class="article__heading--h3">2. Record or upload your video</h3>

<p>There are two ways you can gather footage for your Reels:</p>

<ol>
	<li>Capture new footage by pressing and holding the round white recording button.</li>
	<li>Upload video footage from your camera roll by tapping the square image and + icon in the bottom left corner.</li>
</ol>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Record or upload your Instagram Reels video" src="https://flockler.com/thumbs/sites/251/record-or-upload-your-video-for-instagram-reels-395adc9d-01ca-425b-bc8f-b8f50d971c76_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Reels can be recorded all at once or in a series of clips (one at a time). Specifically, during the recording, you can tap the record button to end a clip and then tap it again to start a new clip.</p>

<p>You&rsquo;ll also see a variety of creative editing tools on the left side of your screen to help create your Reels, including:</p>

<ul>
	<li><strong>Audio (1)</strong> lets you select audio from the Instagram music library or import it from your device and add it to your video.</li>
	<li><strong>Length (2)</strong> lets you change the length of your video. You can choose to make your video 15, 30, 60, or 90 seconds.</li>
	<li><strong>AR Effects (3)</strong> allows you to select one of the many effects in Instagram&rsquo;s effect gallery, created by Instagram and creators worldwide, to record multiple clips with different effects.</li>
	<li><strong>Speed (4)</strong> allows you to change the speed of your video. For example, you can slow it down by choosing .3x or .5x or speed it up by choosing 2x, 3x, or 4x.</li>
	<li><strong>Layout (5)</strong> lets you adjust the layout and add more than one recording to the frame.</li>
	<li><strong>Timer (6)</strong> allows you to set a timer that will go off before you start recording and sets a time limit for the clip.</li>
	<li><strong>Dual (7)</strong> lets you record videos using your front and rear cameras at the same time.</li>
	<li><strong>Align (8)</strong> appears after you record your first clip. It allows you to line up objects from the previous clip, which helps to create seamless transitions between moments in your footage.</li>
</ul>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram Reels built-in creative tools" src="https://flockler.com/thumbs/sites/251/instagram-reels-built-in-creative-editing-tools-0b8ad540-a5eb-4266-b063-77db21d91f91_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">3. Edit your Reels</h3>

<p>Once you have your footage, hit &#39;Next&#39; to start editing. If you&rsquo;re familiar with Instagram Stories tools, you&rsquo;ll recognize most of these tools:</p>

<ul>
	<li><strong>Audio (1)</strong>: In case you missed it earlier, you can add audio to your Reels at this stage. In addition to audio from the Instagram music library or your device, you can record a voiceover or add sound effects.</li>
	<li><strong>AR effects (2)</strong>: Search from Instagram&rsquo;s endless gallery of AR effects created by Instagram and creators worldwide.</li>
	<li><strong>Stickers (3)</strong>: Include captions, GIFs, and a variety of fun Instagram stickers.</li>
	<li><strong>Text (4)</strong>: Add text to your Reels.</li>
	<li><strong>Voiceover (5)</strong>: Tap or hold to record audio over the video.</li>
	<li><strong>Draw (6)</strong>: Use the draw tool to add some extra flare.</li>
	<li><strong>Filters (7)</strong>: Swipe left/right to choose filters to add to your Reels.</li>
</ul>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram Reels editing tools" src="https://flockler.com/thumbs/sites/251/instagram-reels-editing-tools-97f63fcc-40de-4090-9baa-a20ed2bf0546_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>By tapping &#39;Edit clips&#39; at the bottom left corner, you&rsquo;ll then see all of your clips lined up at the bottom. Here, you can shorten, re-order, add, and delete your clips, and also add transitions between the takes.</p>

<h3 class="article__heading--h3">4. Share your Reels</h3>

<p>When you&#39;re ready, tap &#39;Next&#39;, and you will be able to:</p>

<ul>
	<li>Choose a cover photo (1)</li>
	<li>Write a captivating caption that speaks to your Reels (2)</li>
	<li>Choose whether or not to share your Reels to your Feed (3). In my experience, sharing to the Feed increases your reach</li>
	<li>Tag people in your Reels (4)</li>
	<li>Rename your audio (5). If you add your audio or a voice recording to your Reels, you can give it a name that will show up in other users&rsquo; Reels when they use the sound.</li>
	<li>Add a location (6)</li>
	<li>Enable &#39;Share to Facebook&#39; (7) to increase your reach</li>
	<li>Advanced settings (8). You can add paid partnership label, choose whether to show automatically generated captions or not and enable high-quality uploads.</li>
</ul>

<p>Once your Reels video is finalized, you can publish it immediately or save a draft.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Editing Instagram Reels cover and captions" src="https://flockler.com/thumbs/sites/251/instagram-reels-cover-caption-share-25b62c9d-8c14-48bf-ae91-5f12c90a5059_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h2 class="article__heading--h2"><a name="instagram-reels-best-practices">Best practices for creating viral Instagram Reels</a></h2>

<p>Instagram Reels is a great way to get your business in front of the right audience, but this doesn&rsquo;t happen automatically. So, the big question is how to make your brand&rsquo;s Reels go viral. Here are the <strong>top three best practices for your Instagram Reels</strong>:</p>

<ol>
	<li>Know how the Instagram Reels algorithm works</li>
	<li>Reels should be entertaining and authentic</li>
	<li>Post consistently and share your Reels on many platforms</li>
</ol>

<h3 class="article__heading--h3">1. Know how the Instagram Reels algorithm works</h3>

<p>Understanding how the <a href="https://flockler.com/blog/instagram-algorithm-change" rel="">Instagram algorithm</a> works can help you get more views from the Explore page and the Reels tab.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram algorithm" src="https://flockler.com/thumbs/sites/251/instagram-algorithm-11b1853e-8882-4336-b505-bdea13311357_s600x0_q80_noupscale.jpeg" /></div>
</figure>

<p>More specifically, the Instagram algorithm favours Reels that:</p>

<ul>
	<li>Have a high engagement, such as comments, likes, shares, saves, and watch time.</li>
	<li>Use creative tools like on-screen text, filter, or AR effects.</li>
	<li>Use trending audio.</li>
	<li>Get creative with transitions.</li>
	<li>Include 3-5 relevant hashtags.</li>
</ul>

<p>On the other hand, the algorithm does <strong>not</strong> favour Reels that:</p>

<ul>
	<li>Are blurry due to low resolution. To retain the highest video quality, you can <a href="https://blog.hootsuite.com/instagram-reel-size/" rel="noopener" target="_blank">upload your Instagram Reels with a resolution of 1080 x 1920 pixels</a>.</li>
	<li>Are uploaded with a border around them.</li>
	<li>Do not meet <a href="https://help.instagram.com/477434105621119" rel="noopener" target="_blank">Instagram&rsquo;s Community Guidelines</a>.</li>
	<li>Are visibly recycled from other apps, for example, containing logos or watermarks.</li>
</ul>

<h3 class="article__heading--h3">2. Reels should be entertaining and authentic</h3>

<p>Brands can engage with audiences by sharing positive, entertaining videos that inform, entertain, or make people say &ldquo;wow!&rdquo;.</p>

<p>For example, you can allow your audience to look behind the scenes and how your product is made. Or show a fun side of your business and ask your staff to share their favourite menu hacks. Creating challenge videos is another fantastic option, and it&rsquo;s one of the most popular content types. Also, it&rsquo;s essential to keep on track with what is trending right now and creatively bring that into your brand niche.</p>

<h3 class="article__heading--h3">3. Post consistently and share your Reels on many platforms</h3>

<p>The Instagram algorithm currently favours Reels, so consistently posting is one of the best things you can do to improve your Reels performance. Instagram is recommending brands to post from five&nbsp;to seven&nbsp;Reels a week. Besides consistent posting, you should also share the same video to your Feed and Stories to increase the reach of your Reels.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram feed on a website" src="https://flockler.com/thumbs/sites/251/lg-instagram-posts-stories-reels-on-website-b63dbb95-d1be-43ef-b326-817bfc4a7f69_s600x0_q80_noupscale.jpeg" /></div>
</figure>

<p>LG FR takes this further by showing a curated Instagram wall of branded images, videos, Stories, and Reels on their website. By <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embedding Instagram feeds on websites</a>, brands grow followers and increase engagement for their Instagram content, especially Reels.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Are you looking to <a href="https://flockler.com/blog/embed-instagram-reels-on-website">embed Instagram Reels</a> and other Instagram posts on your website? With <a href="https://flockler.com/free-trial">Flockler&rsquo;s free trial</a>, you will get a live Instagram feed embedded on any website in a few minutes.</p>
</div>
</aside>

<h2 class="article__heading--h2"><a id="instagram-reels-examples" name="instagram-reels-examples">3 inspiring Reels examples for your brand</a></h2>

<h3 class="article__heading--h3">Romantik Hotels: Show products and services in action</h3>

<p>Romantik Hotels encourages customers to share their vacation moments, experiences, and feedback with the branded hashtags #exploreromantik and #romantikhotels. With the help of positive feedback made by customers on social media channels, the hotel is reaching out to travellers looking for a destination to spend their holiday.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An example of an Instagram video" src="https://flockler.com/thumbs/sites/251/romantik-hotels-instagram-reels-video-example-ae210b28-29f0-465a-8e67-56c4ac9d284c_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Furthermore, <a href="https://www.romantikhotels.com/" rel="noopener" target="_blank">Romantik Hotels</a> embeds a feed on their website showing posts and videos made by the customers and influencers using their hashtags. The <a href="https://flockler.com/how-to-create-a-hashtag-feed-from-instagram" rel="">Instagram hashtag feed</a> helps the hotel to add social proof to the homepage, build trust, and increase the reach and brand recognition on social media channels.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram feed embedded on a hotel website" src="https://flockler.com/thumbs/sites/251/romantik-hotels-instagram-feed-on-website-3e2805d4-c32b-4b12-8e2c-a47650269239_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>For more inspiration, check <a href="https://flockler.com/blog/social-media-ugc-travel-brands" rel="">examples of travel brands adding social proof to their websites</a>.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your brand already show customer reviews on websites and other digital services? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and add customer reviews to your pages.</p>
</div>
</aside>

<h3 class="article__heading--h3">Social Chain: A behind-the-scenes peek</h3>

<p>These short and snackable behind-the-scenes clips offer a unique opportunity for you to show your brand to the public and highlight your products, services, and personality in an authentic way.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social Chain’s Instagram Reels" src="https://flockler.com/thumbs/sites/251/social-chain-instagram-reels-example-12b8e278-7a8e-449e-b8ff-c4fb5415e778_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>In this Reel, the social media agency Social Chain takes us behind the scenes of their work with PUMA. By allowing us into the fold of how they help PUMA in various stages of their content creation process, the agency is showing us its extensive expertise, in-depth industrial knowledge, and perfect execution and collaboration with its clients.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social Chain’s Instagram feed for a website" src="https://flockler.com/thumbs/sites/251/social-chain-instagram-feed-on-website-004842e1-af38-4669-bb23-1c7515b861ec_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Moreover, as Social Chain&#39;s primary service is to help brands capture the value of Instagram, TikTok, etc., it comes as no surprise that an <a href="https://socialchain.agency/uk/feed" rel="noopener" target="_blank">Instagram feed</a> is an integral part of their website. With Flockler, they gather behind-the-scenes Reels videos and work-related photos and display them on the website. <strong>The stunning Instagram wall increases the time spent on the site and encourages visitors to learn more about Social Chain&#39;s services</strong>.</p>

<h3 class="article__heading--h3">GoPro: Share user-generated content</h3>

<p>GoPro is one of many brands that gather customer reviews with the <a href="https://flockler.com/case-studies/gopro" rel="">#GoProAwards campaign</a>. Specifically, they ask their most active customers to share a photo, video, or Reels taken with the GoPro camera.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="GoPro’s Reels example" src="https://flockler.com/thumbs/sites/251/gopro-reels-example-b9cab668-4940-4655-9f43-81f2082f3347_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The best entries are shared with the branded hashtag on their official Instagram account. Sharing UGC opens conversations between GoPro and the customers, builds an engaged community, and attracts new customers.</p>

<p>Learn some of the best practices through <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">7 inspiring user-generated content campaign examples</a>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram feed on GoPro’s website" src="https://flockler.com/thumbs/sites/251/gopro-awards-user-generated-content-feed-on-website-313fdb3b-c01a-4c92-92b5-7346ba8164d4_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Then, GoPro displays user-generated content in a beautiful stream on their website with the help of Flockler. The stunning social media wall increases the time spent on the site and encourages visitors to learn more about GoPro&#39;s products.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Are you looking to run user-generated campaigns for your brand? <a href="https://flockler.com/free-trial">Sign up for a free trial with Flockler</a> and embed user-generated content on any website within minutes.</p>
</div>
</aside>

<p>&nbsp;</p>


This guide will teach you what Instagram Reels are and how to make them, share best practices on creating Reels, and show fantastic examples from others.

How to Make Instagram Reels | Simple 2022 Guide & Examples

How to make Instagram Reels and why should your brand use them

<p class="article__lead-paragraph">You can embed <a href="https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement" rel="noopener" target="_blank">Instagram Reels</a>&nbsp;by hashtags or usernames on WordPress, Wix, Squarespace, and any other website. In a few minutes with Flockler, you will have&nbsp;a live-updating feed of Instagram Reels videos from customers mentioning a branded hashtag or your Instagram Business account.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram Reels videos embedded on a website" src="https://flockler.com/thumbs/sites/251/instagram-reels-on-website-cover-728a0549-0bee-48ff-96be-a7d8b9d2daeb_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>I&rsquo;m sure you&rsquo;ve recently noticed Reels and recommendations from people you don&rsquo;t follow taking over the feed on your Instagram app. While <a href="https://www.theverge.com/2022/7/28/23282682/instagram-rollback-tiktok-feed-recommendations-interview-adam-mosseri" rel="noopener" target="_blank">Instagram walked back some of the TikTok style changes</a>&nbsp;after receiving critique from high-profile influencers like Kardashians, Mark Zuckerberg pointed out that time spent on watching Reels videos continues to increase rapidly. Although initially launched as an image app, <strong>Instagram&rsquo;s algorithm will favour Reels&nbsp;in the foreseeable future</strong>.</p>

<p>It&rsquo;s a clear move against TikTok&rsquo;s increasing popularity among Generation Z. Whether teens and young adults re-discover Instagram and actively publish Reels videos remains to be seen, and it somewhat determines the longevity of the Instagram app too.</p>

<p>For your brand, there&rsquo;s no alternative, though. To capture the full value of Instagram marketing and maximize the brand&rsquo;s reach, you&rsquo;ll need to learn <a href="https://flockler.com/blog/how-to-make-instagram-reels" rel="">how to make&nbsp;Instagram Reels</a>&nbsp;today. And not only broadcast Reels&nbsp;to your followers inside the app but also <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embed Instagram feeds on your website</a>&nbsp;and other digital services. Your existing digital services can drive traffic and engagement to Instagram posts&nbsp;and, on the other hand, an<strong> embedded, up-to-date Reels stream increases time spent on your website, shows social proof, and drives sales</strong>.</p>

<h2 class="article__heading--h2">Embedding Instagram Reels feed on your website</h2>

<p>So how do you make sure the latest Reels videos are visible on your website?</p>

<p>In theory, you could add each new Reels video to your website by using&nbsp;<a href="https://help.instagram.com/620154495870484" rel="">Instagram&rsquo;s embed code</a></p>

<p>But if you&rsquo;d like to be more efficient, sign up for a <a href="https://flockler.com/solutions/social-media-aggregator" rel="noopener" target="_blank">social media aggregator</a>&nbsp;like Flockler and pull the latest Instagram images, videos, Stories, and Reels together for any digital service.</p>

<p>Here&rsquo;s a three-step guide on <strong>how to embed Instagram Reels on any website</strong>:</p>

<ol>
	<li>Gather Reels from Instagram</li>
	<li>Choose a feed layout: Wall, Grid, Carousel, or Slideshow</li>
	<li>Embed Reels on any website</li>
</ol>

<h3 class="article__heading--h3">1. Gather Reels from Instagram</h3>

<p>If you don&rsquo;t have access to social media aggregator just yet, <a href="https://flockler.com/free-trial" rel="">sign up for Flockler&rsquo;s 14-day free trial</a>. The free trial includes all features, including Instagram Reels, and you don&rsquo;t need a credit card when signing up.</p>

<p>Next, choose Instagram from the available content sources.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing a content source on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-choosing-content-source-15378e83-fd61-46d7-adaf-3d5a5a30b4a9_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>After choosing Instagram, you will be asked to log in with your Facebook account. It is a requirement of Meta and helps them protect their users from illicit behaviour. Flockler doesn&rsquo;t store any data regarding your personal account, and you will be able to show any hashtag or username feed after finishing the login process.</p>

<p>After connecting the account, choose &#39;Images &amp; Videos&#39;.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing a content type on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-creating-instagram-feed-04c799ea-24b2-4ba1-9209-762415432d4f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Then, choose one of the three options. Select the first option if you are looking to show posts from any IG Business account. Select the second option if you are planning to gather hashtag mentions from all Instagram users. The third option would allow you to gather brand mentions from all Instagram users.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing an Instagram feed type on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-choosing-instagram-feed-type-8f57a325-baff-4b18-849c-c2cf5f2d3f7a_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Depending on your choice, you can filter down the content even further. By default, the feed includes all images, videos, and Reels, and the last step is to choose whether you&rsquo;d like to show them on your website without approval (automatically) or store them in moderation. If you store Reels in moderation, you can review each piece of content before showing up on your website and other digital services.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing an Instagram feed moderation option" src="https://flockler.com/thumbs/sites/251/flockler-app-instagram-reels-feed-moderation-17b4204a-e8e0-4cc9-98b8-762ff4be7613_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>After completing the flow, Flockler gathers fresh content from Instagram every five minutes.&nbsp;&nbsp;</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your organisation already show Reels and other Instagram posts on websites, apps, and digital screens? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s free trial</a> and get a live-updating Instagram feed for any website in minutes.</p>
</div>
</aside>

<h3 class="article__heading--h3">2. Choose a feed layout: Wall, Grid, Carousel, or Slideshow</h3>

<p>Now that you&rsquo;ve set up a feed of Instagram images, videos, and Reels, the next step is to choose how they all look on a website.</p>

<p>Flockler comes with four templates, each with plenty of customization options and tools to ensure the layout fits seamlessly on your website.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram Reels feed layout options" src="https://flockler.com/thumbs/sites/251/instagram-reels-feed-layouts-e5d034fe-1064-489d-b657-5ae8d1bda149_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">Create unlimited Walls, Grids, Carousels, and Slideshows to show your Instagram Reels feed on any digital service.</span></figcaption>
</figure>

<p>You can create as many layouts as you like to show off your Instagram Reels. For example, an Instagram carousel looks fantastic on a homepage, allowing users to flick through posts to the left and right.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A Reels carousel feed example" src="https://flockler.com/thumbs/sites/251/instagram-reels-carousel-4f547148-69db-4f0d-a00a-7df43666c413_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>On the other hand, the Instagram Grid is a perfect choice for a campaign landing page. It looks almost exactly like your Instagram profile page.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A Reels grid layout example" src="https://flockler.com/thumbs/sites/251/instagram-reels-grid-8fccf3e7-9887-4ce9-8037-ca4f0ad905a1_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p class="article__paragraph">For more inspiration, here are <a href="https://flockler.com/blog/instagram-on-website" rel="">15 fantastic examples of Instagram on website</a>.&nbsp;</p>

<h3 class="article__heading--h3">3. Embed Reels on any website</h3>

<p>So how do you add the Instagram Reels video feed to your website? It&rsquo;s all quite straightforward: you will get an embed code after choosing any of the four templates.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram Reels embed code for websites" src="https://flockler.com/thumbs/sites/251/instagram-reels-feed-embed-code-0ec5a9a7-d5d0-4ffa-a8ef-6925383442ca_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>If you have access to your website&rsquo;s editing tools and know how to add a YouTube video to a page, the chances are that you&rsquo;ll be able to add Flockler to your website without any help from developers. If you don&rsquo;t have access, or are unsure, send the code to your website developers, and they&rsquo;ll add it in a couple of minutes.</p>

<p>The embed code automatically creates a layout and fits in the available space on your website. <strong>Whether you view Flockler&rsquo;s template and Reels videos on desktop or mobile, the layout is automatically optimised for the screen size and device</strong>.</p>

<p>Here are step-by-step tutorials on how to embed Instagram feeds on some of the&nbsp;most popular website builders:</p>

<ul>
	<li><a href="https://flockler.com/add-instagram-feed-to-wordpress" rel="">WordPress</a></li>
	<li><a href="https://flockler.com/add-instagram-feed-to-shopify" rel="">Shopify</a></li>
	<li><a href="https://flockler.com/embed-instagram-feed-on-wix" rel="">Wix</a></li>
	<li><a href="https://flockler.com/add-instagram-feed-to-squarespace" rel="">Squarespace</a></li>
	<li><a href="https://flockler.com/social-media-feed-webflow" rel="">Webflow</a></li>
	<li><a href="https://flockler.com/instagram-feed-to-drupal" rel="">Drupal</a></li>
	<li><a href="https://flockler.com/instagram-feed-to-typo3" rel="">TYPO3</a></li>
	<li><a href="https://flockler.com/instagram-feed-to-joomla" rel="">Joomla</a></li>
	<li><a href="https://flockler.com/blog/embed-instagram-feed-weebly" rel="">Weebly</a></li>
</ul>

<p>If you have any issues embedding your Reels feed on a website, don&rsquo;t hesitate to send us a message via live chat. Our team is happy to help.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your website already feature the latest Reels to increase time spent on site and drive conversions? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s free trial</a> and show Instagram feeds on any website in less than five minutes. No credit card required.</p>
</div>
</aside>

<p>&nbsp;</p>


In a few minutes, you will have a live-updating feed of Instagram Reels videos from customers mentioning a branded hashtag or your Instagram Business account.

How to embed Instagram Reels on any website | 2022 Guide

How to embed Instagram Reels on any website

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A man giving customer feedback" src="https://flockler.com/thumbs/sites/251/online-reviews-cover-bcedb147-0d40-42b3-98d5-9a013b11eacf_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://blog.2checkout.com/online-customer-reviews-for-ecommerce/" rel="noopener" target="_blank">Online reviews are the ultimate salesperson for e-commerce</a>, hotels, restaurants, and many other industries, but elsewhere, marketers aren&#39;t quite capitalizing on&nbsp;the full potential just yet.</p>

<p>Especially for products and services where all or most research happens online, and the customer isn&#39;t able to view, experience, or touch the product before purchase, customer reviews and social proof are often the deciding factor. Regardless of the carefully designed product descriptions, images, and videos generated by the brand and manufacturer, <strong>customers want to see third-party endorsements&nbsp;proving the true value and confirming the brand&rsquo;s promises</strong>.</p>

<p>It comes as no surprise that <a href="https://www.invespcro.com/blog/the-importance-of-online-customer-reviews-infographic/" rel="noopener" target="_blank">90% of consumers check online reviews before visiting a business</a>, and B2B customers are not so different. After all, B2B buyers apply some of the same research techniques for their business and personal lives.</p>

<h2 class="article__heading--h2">Three ways to collect and display online reviews</h2>

<p>So how do webshops, hotels, and restaurants gather and show customer reviews today?</p>

<p>Getting started is straightforward and doesn&rsquo;t require any technical expertise. Businesses typically see the increase in conversion rates and sales very quickly, and the product feedback helps them improve their products and services. Also, <strong>customer stories can help to bring a personal voice into marketing and sales materials</strong>. Direct quotes from customers are excellent content for any product description, and authentic statements help other website visitors better understand the offering.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Online reviews on a website" src="https://flockler.com/thumbs/sites/251/3-ways-to-use-flockler-reviews-eb7a1b2e-6f3c-4c39-ac16-241b32b20fb5_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Ready to get started? Here are <strong>three ways how to collect and display online reviews</strong>:</p>

<ol>
	<li>Collect online reviews on your website</li>
	<li>Curate social media hashtag and brand mentions</li>
	<li>Drive traffic to third-party review websites</li>
</ol>

<h3 class="article__heading--h3">1. Collect online reviews on your website</h3>

<p>When getting started with <a href="https://mention.com/en/blog/online-reviews/" rel="noopener" target="_blank">online reviews</a>, the first step is to create a review form for your website. Once the form has been created, you can use the review page link in emails, social media, and other apps and services.</p>

<p>For example, when a customer purchases your product, you can share the link to the review form&nbsp;in a marketing email a week or two after successful product delivery. Most likely, the email marketing platform for your company is already set to send automated emails based on events like successful delivery.</p>

<p>In addition to marketing automation tools, you&rsquo;ll need software to manage and view the submitted reviews. If you don&rsquo;t have an online reviews and feedback management platform just yet, <a href="https://flockler.com/free-trial" rel="">sign up for Flockler&rsquo;s free trial</a>&nbsp;and start collecting reviews in minutes.</p>

<p>After signing up, choose &#39;Reviews&#39; from the available content sources.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing the content source on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-feeds-choose-reviews-227f5a89-b09d-46e2-a953-d0e708477366_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>At the start, and if you haven&rsquo;t been using Flockler before, we add a handful of example reviews to your Flockler to make it easier for your team to test how the end-to-end solution works, from collecting to displaying reviews.</p>

<p>The next step is to create a custom reviews form for your website. On Flockler&rsquo;s form editor, you can customize each field and their order and add custom fields as well.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Creating a form to collect customer reviews" src="https://flockler.com/thumbs/sites/251/flockler-app-customize-reviews-form-703342ef-ffc0-4f8a-b85d-df0b18aebccd_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>After completing the form creation, you&rsquo;ll get an embed code which you can add to any website and page and then start collecting online reviews. Without technical expertise, the embed code shows your custom form on the page, and you can edit it anytime via Flockler.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An upload form example" src="https://flockler.com/thumbs/sites/251/flockler-app-upload-form-example-e281c774-3e7c-4d1c-b5d2-c73f00f55994_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The above image shows&nbsp;an&nbsp;example from our website, where&nbsp;logged in Flockler customers can leave us feedback and share the things they like the best and where they would like us to improve. <strong>In addition to helping the marketing on our website and social media posts, reviews and feedback help us prioritise our product development</strong>.</p>

<p>The final step is to choose how to display online reviews on your website. On Flockler&rsquo;s Display tab, you can set up <strong>unlimited and fully custom design Walls, Grids, Carousels, and Slideshows for your brand to show customer reviews on any website and digital service</strong>. Here&rsquo;s an example of a Wall layout showing customer reviews for a bike shop:</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Customer reviews example from a website" src="https://flockler.com/thumbs/sites/251/customer-testimonials-cover-image-29391eac-f489-4495-b8a3-2df3cc3de131_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your organisation already gather and display online reviews? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and get started in minutes. Our free trial includes the full product, and you don&rsquo;t need a credit card when signing up.</p>
</div>
</aside>

<h3 class="article__heading--h3">2. Curate social media hashtag and brand mentions</h3>

<p>Another great way of gathering customer reviews is to launch a <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content campaign</a>, asking your customers to share with a branded hashtag how they are using your products and services.</p>

<p>The key benefit of this mechanism is that social media shares automatically get visibility within the customer&rsquo;s network of friends and followers. <strong>Posts from our friends typically have a higher engagement than company posts, and we also trust them more than carefully designed brand marketing</strong>.</p>

<p>In addition to building awareness on social media, you can <a href="https://flockler.com/social-media-feed-to-website" rel="">embed social media feeds</a>&nbsp;on your website to show social proof and drive conversions.</p>

<p>Many hotels, travel destinations, and other hospitality businesses do that already. On the <a href="https://www.hl-cruises.com/" rel="noopener nofollow" target="_blank">Hapag-Lloyd Cruises website</a>, you can find a social media feed with images and videos from customers, influencers, and the company itself.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social proof on the Hapag-Lloyd Cruises website" src="https://flockler.com/thumbs/sites/251/hapag-lloyd-social-proof-9276d357-d8a8-4750-8258-62055fd78a52_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>For e-commerce, showing hashtag and brand mentions is a must. <a href="https://vivadogs.com/en_us" rel="noopener nofollow" target="_blank">Vivadogs</a>, a subscription service for pet owners, has a fantastic example on their homepage. The happy #vivadogs family welcomes a website visitor with irresistibly cute images and videos from customers.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="User-generated content on the Vivadogs website" src="https://flockler.com/thumbs/sites/251/vivadogs-hashtag-feed-0abfc7d5-be55-4db3-a953-79b7102bdf8f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>With tools like Flockler, it&rsquo;s easy to do precisely the same as Vivadogs and <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embed an Instagram feed on a website</a>&nbsp;and any digital service.</p>

<p>If you sell multiple products and services, you can take this approach further and tag products on curated social media posts. <a href="https://www.sohome.nl/" rel="noopener nofollow" target="_blank">Sohome</a>, a design furniture webshop, shows how <strong>webshops can display user-generated content and drive traffic to product pages</strong>.</p>

<p>The &#39;Shop the look&#39; element on their homepage displays a curated carousel of customer reviews from Instagram.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A shoppable Instagram gallery on a webshop" src="https://flockler.com/thumbs/sites/251/display-layout-example-sohome-71748631-4bba-40fe-89b5-ff40a9050830_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>And when you click one of the content items, you will find both the customer review and the related product(s).</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A shoppable Instagram post on a webshop" src="https://flockler.com/thumbs/sites/251/sohome-shoppable-instagram-customer-engagement-9fc50ecb-ef21-442b-b20f-e669b3b190a2_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><strong>It&rsquo;s hard to imagine any marketing more powerful than showing social proof from customers and linking that authentic content to product pages</strong>.</p>

<p>For more inspiration, learn how your webshop can <a href="https://flockler.com/blog/shoppable-instagram-feeds" rel="">curate and show shoppable Instagram feeds</a>&nbsp;and increase sales.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your company gather hashtag and brand mentions? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s free trial</a> and gather user-generated content and customer reviews in a few minutes.</p>
</div>
</aside>

<h3 class="article__heading--h3">3. Drive traffic to third-party review websites</h3>

<p>For some businesses, the website isn&rsquo;t the primary sales and marketing vehicle. For example, restaurants are often found via Google search and <a href="https://www.vendasta.com/blog/top-10-customer-review-websites/" rel="noopener" target="_blank">customer review websites</a>&nbsp;like Tripadvisor. Therefore, these companies might prefer driving customers to leave feedback on those services instead of gathering reviews for their websites. <strong>The more (positive) reviews on Google and Tripadvisor, the more likely their restaurant is highlighted at the top of the search results</strong>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Google Reviews example" src="https://flockler.com/thumbs/sites/251/review-site-testimonial-example-fd7538ec-a980-4aee-8ecf-482c712cc7cd_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>To increase the volume of feedback and search visibility, <a href="https://support.google.com/business/answer/3474122" rel="noopener" target="_blank">create a Google review link</a>&nbsp;and start sharing that on all customer communications. If you are running a restaurant or have a physical store, consider showing QR codes to make it even easier&nbsp;for customers to leave a review.</p>

<p>And don&rsquo;t forget to <a href="https://flockler.com/blog/embed-google-reviews-on-website" rel="">embed Google Reviews on your website</a>. Social proof increases sales and encourages others to leave a review too.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Example of Google Reviews on a website" src="https://flockler.com/thumbs/sites/251/flockler-app-google-reviews-carousel-5b1d1bdc-2815-4d39-817c-16363f191f6d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Would you like to display online reviews on websites, apps, and other digital services? <a href="https://flockler.com/free-trial">Sign up for our 14-day free trial</a> to gather customer reviews and hashtag mentions, and show social proof driving sales.</p>
</div>
</aside>

<p>&nbsp;</p>


Learn how to collect online reviews with a form on your website and through hashtag campaigns and online review portals.

How to collect & display online reviews on any website

<p class="article__lead-paragraph">Content curation is one of the proven paths to online success if you&#39;re looking for a competitive edge. It establishes your authority and brings more followers.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Content curation examples illustration" src="https://flockler.com/thumbs/sites/251/curated-content-examples-38d3b0b9-c8f5-4d59-9c7f-ac54ce32c382_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h2 class="article__heading--h2">What is content curation?</h2>

<p>The definition of <a href="https://blog.hootsuite.com/beginners-guide-to-content-curation/" rel="noopener" target="_blank">content curation</a>&nbsp;is pretty straightforward. It&rsquo;s&nbsp;the process of searching, selecting, commenting on, and sharing the best content already available on a subject to your audience. Curated content typically contains a list of high-quality, relevant, and shareable resources on a given topic.</p>

<h2 class="article__heading--h2">Why do brands need content curation?</h2>

<p>Content curation is an excellent addition to your content marketing and social media strategy. Here are the top <strong>three reasons why brands curate content for their audience</strong>:</p>

<ol>
	<li>Save resources &amp; have a wide range of available content.</li>
	<li>Position yourself as a thought leader.</li>
	<li>Build great relationships with your customers and other stakeholders</li>
</ol>

<h3 class="article__heading--h3">1. Save resources &amp; have a wide range of available content</h3>

<p>If you have a small team or no one fully dedicated to your social media, you know how difficult it is to find time to create social content. Thus, curating and sharing high-quality content created by others will spare you time, energy, and expense.</p>

<p>This&nbsp;<a href="https://coschedule.com/marketing-terms-definitions/curated-content" rel="noopener" target="_blank">curated content</a> can also fill in the gaps in your current content plan, providing additional information or expertise that might otherwise be lacking in your blog and landing pages.</p>

<h3 class="article__heading--h3">2. Position yourself as a thought leader</h3>

<p>Curating the best stuff shows that you&rsquo;re in the know about your industry and its trends. However, to become a thought leader, you will need to do a bit more than just share other people&rsquo;s content. To tailor a unique fit for your audience and encourage a conversation, add some of your expertise and opinions together with the curated piece of content.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A curated content example from Twitter" src="https://flockler.com/thumbs/sites/251/dharmesh-shah-retweet-curated-content-example-a254141a-4696-43ba-9a3f-7c860c34bda3_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Dharmesh Shah, the Co-Founder of HubSpot, demonstrates this exceptionally well with his recent tweet. Dharmesh is a thought leader in entrepreneurship, and he often uses Twitter to show expertise and spark conversations.</p>

<h3 class="article__heading--h3">3. Build great relationships with your customers and other stakeholders</h3>

<p><a href="https://blog.hootsuite.com/user-generated-content-ugc/" rel="noopener" target="_blank">User-generated content</a>&nbsp;is a common type of content curation. It involves collecting images, videos, and text from customers, influencers, or employees.</p>

<p>Curating UGC will show customer voice and social proof. Also, <strong>sharing UGC opens up conversations between your brands and customers and helps build an engaged community and attract new customers</strong>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram UGC feed embedded on a travel site" src="https://flockler.com/thumbs/sites/251/jay-peak-resort-social-media-feed-on-website-a8091376-85c9-4e0a-9076-98b9857683e4_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">Jay Peak Resort collects and shares the best Instagram images created by their customers on their website to inspire others to book the next holiday with them.</span></figcaption>
</figure>

<p>For more&nbsp;inspiration, here are <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">7 great examples of user-generated content campaigns</a>.</p>

<h2 class="article__heading--h2">Best content curation examples your brand&nbsp;should know about</h2>

<p>With these examples as your guide, you&rsquo;ll be well on your way to becoming a savvy content curator.</p>

<h3 class="article__heading--h3">Marketing Brew: Newsletter with the latest industrial news and insights</h3>

<p>Successful <a href="https://www.brafton.com/what-is-a-newsletter/" rel="noopener" target="_blank">newsletters</a> compile the latest company news and transforms&nbsp;them into enjoyable and easily digestible bites.</p>

<p><a href="https://www.marketingbrew.com/" rel="noopener" target="_blank">Marketing Brew</a> is one of the finest examples of businesses sharing relevant content over email to an identified audience.</p>

<p>In addition to showcasing their content, their editorial team curates some of the week&#39;s best stories. The section &quot;What else is brewing&quot; often includes four to five important business news from some of the web&#39;s most trusted sites.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Example content from a curated newsletter" src="https://flockler.com/thumbs/sites/251/marketing-brew-newsletter-curated-articles-example-a03092ee-4487-40d3-8479-4bcf4a6c48b5_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><strong>Which tools should your business use to create an engaging newsletter with curated content?</strong></p>

<p>Many businesses use <a href="https://getpocket.com/" rel="noopener" target="_blank">Pocket</a>, <a href="https://www.instapaper.com/" rel="noopener" target="_blank">Instapaper</a>, and <a href="https://news.google.com/" rel="noopener" target="_blank">Google News</a>&nbsp;to search for and save the latest news and must-read articles for their audience.</p>

<p>Next, they combine a list of original and curated content and add their opinions and thoughts.</p>

<p>Finally, they use tools like <a href="https://mailchimp.com/landers/newsletters/" rel="noopener" target="_blank">MailChimp</a>, <a href="https://www.hubspot.com/products/marketing/newsletter-builder" rel="noopener" target="_blank">HubSpot</a>, or <a href="https://www.benchmarkemail.com/" rel="noopener" target="_blank">Benchmark</a> to send the newsletter and measure the success.</p>

<h3 class="article__heading--h3">Deutsche Bundesbank: All social media news in one place</h3>

<p>Besides a newsletter, having a dedicated social media news feed will make it easy for your website visitors and employees to follow the latest industry news and trends.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social media wall on a website" src="https://flockler.com/thumbs/sites/251/twitter-widget-deutsche-bundesbank-cover-89a7cb8a-c33b-4d71-83dd-f7d83d5e8423_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://flockler.com/case-studies/deutsche-bundesbank" rel="">Deutsche Bundesbank</a> is one of many organisations using <a href="https://flockler.com/solutions/social-media-aggregator" rel="">social media aggregator tools</a> like Flockler to collect content from various social media channels and display them on a social media wall. <strong>This page helps internal and external audiences discover the latest news on monetary policy, people behind the scenes, and career opportunities</strong>.</p>

<h3 class="article__heading--h3">Maryann Rizzo&#39;s Pinterest Feed: Find, save, and share the best ideas</h3>

<p>Curated content is the bread and butter of <a href="https://www.pinterest.com/" rel="noopener" target="_blank">Pinterest</a>. The social network&#39;s primary purpose is to help users find, organize, save, and share the best ideas for other users&#39; inspiration.</p>

<p><a href="https://www.pinterest.com/maryannrizzo/" rel="noopener" target="_blank">Maryann Rizzo</a> is not necessarily&nbsp;a content marketing expert, but she has an eye for great interior design, and she uses Pinterest to save other people&#39;s beautiful houses and share her design ideas. She&rsquo;s built a brand with more than 9 million Pinterest followers.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Example of a Pinterest curator" src="https://flockler.com/thumbs/sites/251/maryann-rizzo-pinterest-board-profile-4e00a6df-3640-4285-b4d0-c2f2cdfa246f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>You can curate content with Pinterest by creating boards according to a subject or theme and then filling them up with relevant &lsquo;Pins&rsquo; - posts, images, and gifs. <strong>These boards will allow people to discover and save your content, helping you reach a wider audience and build an engaged community</strong>.</p>

<p>Many brands take it a step further by <a href="https://flockler.com/blog/embed-pinterest-board" rel="">embedding their inspiring Pinterest boards and profiles&nbsp;on their website</a> to increase dwell time, make their site look vibrant, and grow engagement on Pinterest. <strong>The more followers and engagement you grow on Pinterest, the more traffic your site will eventually get.</strong></p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Example of a curated Pinterest board" src="https://flockler.com/thumbs/sites/251/embed-pinterest-board-example-wall-d549bc11-35ab-472f-b2ec-2539b0166952_s600x0_q80_noupscale.jpeg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Are you looking to display Pinterest and other social media feeds on websites? With <a href="https://flockler.com/free-trial">Flockler&rsquo;s free trial</a>, you will get a live social feed embedded on any website in a few minutes.</p>
</div>
</aside>

<h3 class="article__heading--h3">GoPro: Curate and show customer testimonials</h3>

<p>Adding UGC to your Instagram strategy can be one of the best ways to create a stronger sense of community, build brand trust, and drive sales.</p>

<p>GoPro is one of many brands that <a href="https://flockler.com/blog/collect-and-show-customer-testimonials" rel="">collect customer testimonials</a>, images and videos, with an upload form on their website and through social media. The best entries are shared on their official Instagram accounts with the hashtag <a href="https://flockler.com/case-studies/gopro" rel="">#GoProAwards</a>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram image by GoPro" src="https://flockler.com/thumbs/sites/251/gopro-awards-hashtag-post-on-instagram-1e88e1af-e612-488e-939a-69f7164fcb74_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>With Flockler, GoPro displays customer reviews&nbsp;in a beautiful stream on their website. The stunning <strong>social media wall increases the time spent on site and encourages visitors to learn more about GoPro&#39;s products</strong>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="GoPro Awards with curated customer-generated content" src="https://flockler.com/thumbs/sites/251/content-curation-examples-and-tools-cover-image-d490b982-9fab-4154-ac4d-ba438e32c5ff_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Do you already display social media feeds and customer testimonials on your website? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a>&nbsp;and let the best customer images and videos show on any digital service.</p>
</div>
</aside>

<p>&nbsp;</p>


Learn how curated content can beef up your content marketing strategy and attract new customers. 

4 Best Content Curation Examples to Boost Your Brand in 2022/23

4 inspiring content curation examples and the best tools for your brand

<p class="article__lead-paragraph">With Flockler, you can gather reviews and testimonials from happy customers and show social proof on any website and digital service. Alternatively, you can&nbsp;use the same feature and create&nbsp;a custom upload form, allowing your audience to upload content directly on your website without using social media channels.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Reviews embedded on a website" src="https://flockler.com/thumbs/sites/251/3-ways-to-use-flockler-reviews-c3a74677-dc2e-40c0-8dd5-bb03f2015963_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Here are three&nbsp;ways how your organisation can use Flockler&rsquo;s Reviews feature:</p>

<ol>
	<li>Gather star ratings, feedback, and testimonials</li>
	<li>Organise a user-generated content campaign</li>
	<li>Gather text and images at events and internal meetings</li>
</ol>

<h2 class="article__heading--h2">1. Gather star ratings,&nbsp;feedback, and testimonials</h2>

<p class="article__paragraph">With Flockler&rsquo;s Reviews feature, you can ask your customers to give a star rating for your business and ask for feedback.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Flockler Reviews form example" src="https://flockler.com/thumbs/sites/251/screenshot-2022-08-23-at-14-27-37-bf883bd7-bbbf-43b9-8869-406db8617a59_s600x0_q80_noupscale.png" /></div>
</figure>

<p>After collecting and moderating&nbsp;reviews, you can display them on any website and digital service. You can choose from multiple templates, and&nbsp;here&rsquo;s an example of a review carousel embedded on a website:&nbsp;</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Reviews embedded on a website" src="https://flockler.com/thumbs/sites/251/customer-testimonials-carousel-f6dac6cc-92eb-4769-9af9-f8d82d364ebf_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p class="article__paragraph">Instead of service feedback, your organisation can collect testimonials from the most loyal&nbsp;customers too. For example, ask your customers to describe why they chose your service, what makes your product better than your competitors, and how and where they&nbsp;typically use the service.</p>

<p class="article__paragraph">Ready to get started? Here&rsquo;s a step-by-step guide on <a href="https://flockler.com/blog/collect-and-show-customer-testimonials" rel="">how to collect and display customer reviews and testimonials</a>.</p>

<h2 class="article__heading--h2">2. Organise a user-generated content campaign</h2>

<p><a href="https://flockler.com/blog/hashtag-campaign-examples" rel="">Hashtag campaigns</a> make it easy to gather user-generated content and social proof from&nbsp;social media. However, not everyone uses social media channels, and an upload form on a UGC campaign landing page makes it effortless for everyone to participate.</p>

<p><a href="https://flockler.com/case-studies/opus-art-supplies" rel="">Opus Art Supplies</a> has a fantastic example to show. On their website, customers can submit entries via upload form.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An upload form for UGC content" src="https://flockler.com/thumbs/sites/251/social-proof-website-upload-form-opus-art-supplies-f8cc6f3f-efb2-41a2-8a4d-ab96bcd1aab6_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The best entries are then displayed on the Opus Art website together with social media posts.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="UGC embedded on a website" src="https://flockler.com/thumbs/sites/251/opus-art-supplies-social-wall-244e447f-9c20-4abe-98b6-a27883337045_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The main benefit of the upload form in <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">UGC campaigns</a> is that you can ask permission to use the customer-generated content in email newsletters and social media advertising. Also, the uploaded image&#39;s quality is likely higher than on social media.</p>

<h2 class="article__heading--h2">3. Gather text and images at events and internal meetings</h2>

<p>People might be reluctant to share event-related content on their social profiles. Or you might organise an internal meeting and don&rsquo;t want the content to be shared outside the organisation.</p>

<p>The upload form shared with participants increases the volume of content posted&nbsp;during the event, allowing everyone to participate without a social media account. With Flockler&rsquo;s Reviews feature, you can create a form without star ratings, too!</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An upload form for events" src="https://flockler.com/thumbs/sites/251/flockler-upload-form-for-event-711bcb7f-d042-44f6-ac71-83c1ea8030b8_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Are you looking to collect reviews and testimonials or set up an upload form for your UGC campaigns and events? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and start gathering content from your customers with an upload form and via social media channels.</p>
</div>
</aside>

<p>&nbsp;</p>


With Flockler, you can collect reviews and user-generated content from happy customers. After gathering and moderating reviews, you can display them on any website and digital service. 

Three ways to use Flockler’s Reviews feature

<p class="article__lead-paragraph">Are you looking to show testimonials on your website? With Flockler, you can request testimonials on websites, email, and social media. In a few minutes, you can start collecting star ratings,&nbsp;text and, images from happy customers -&nbsp;and on your website&nbsp;you can combine them with social media posts from Instagram, TikTok, Twitter, YouTube, and more.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Customer testimonials on a website" src="https://flockler.com/thumbs/sites/251/customer-testimonials-cover-image-79d211de-1a30-4fa6-8c53-9d617a1a9d8b_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://blog.hubspot.com/service/testimonial-page-examples" rel="noopener" target="_blank">Testimonials</a>&nbsp;have always been part of the marketing mix. Since the first newspapers and magazines were published, marketers quickly learned to add influential people to their advertising copy. Today, you probably find the most powerful influencers and testimonials on TikTok and Instagram, and marketers love showing social proof on their websites and apps too.</p>

<p>Typical <a href="https://flockler.com/blog/customer-testimonial-examples" rel="">customer testimonial examples</a>&nbsp;include quotes, case studies, and hashtag feeds. <a href="https://www.searchenginewatch.com/2017/02/21/six-stats-on-the-importance-of-trust-in-influencer-marketing/" rel="noopener" target="_blank">People trust peer recommendations more than brand advertising</a>, and social proof on a website drives sales like no other marketing tactic.</p>

<p>Getting testimonials doesn&rsquo;t need to be complicated - with the right tools, you can start collecting testimonials in a couple of minutes and without developer know-how.</p>

<h2 class="article__heading--h2">Start collecting and showing testimonials today</h2>

<p>Here&rsquo;s a four-step guide on <strong>how to collect and show testimonials on any website</strong>:</p>

<ol>
	<li>Create a testimonial submission form</li>
	<li>Request testimonials from happy customers</li>
	<li>Moderate testimonial submissions</li>
	<li>Embed testimonials on any website</li>
</ol>

<h3 class="article__heading--h3">1. Create a testimonial submission form</h3>

<p>Start by logging in to your Flockler account and click the &#39;Reviews&#39; tab in the navigation. Then, give a name to your form (e.g.&nbsp;&#39;testimonials&#39;) and hit the &#39;Create your first form&#39; button.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Creating your first form to gather testimonials and reviews" src="https://flockler.com/thumbs/sites/251/flockler-app-collect-reviews-d8248e96-90e5-44b7-a2d5-441f7bafb6cc_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Here, you&rsquo;ll find an embeddable form that you can edit. Now, click tickboxes on the left to hide any elements and the settings icon to customize each field in detail.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Editing the review form fields on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-customize-reviews-form-fa87d326-a0c5-4d64-949c-7f57ad011118_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>You might not need many changes to the default submission form but pay extra attention to the &#39;terms and conditions&#39; field and its settings. Typically, brands should ask for users&rsquo; consent in publishing testimonials on websites and social media, and a link to your terms &amp; conditions page is highly recommended.</p>

<p>Once you&rsquo;ve completed the setup, you will receive an embed code for the submission form. Just like embedding a YouTube video, you can add the form to any page -&nbsp;and the embed&nbsp;code shows the form without coding skills.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A review form embed code for any website and app" src="https://flockler.com/thumbs/sites/251/flockler-app-review-form-embed-code-6ce9f295-8fa4-4ea2-a48a-a0f99d3b1cb3_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Here&rsquo;s an example of how the upload form might look on your&nbsp;website.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An upload form example for customer testimonials" src="https://flockler.com/thumbs/sites/251/screenshot-2022-08-10-at-13-35-56-9885e3f5-581e-4d92-933d-1c6c13dd92fe_s600x0_q80_noupscale.png" /></div>
</figure>

<p>At the start of the page, we recommend adding some copy that motivates customers to share their stories with you. You can also set expectations and say what type of content you are looking to collect. Trust me:&nbsp;clear guidelines will increase the number of submissions.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Do you already have tools to collect text and images from happy customers? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and get access to all features. No credit card is required, and no commitment.</p>
</div>
</aside>

<h3 class="article__heading--h3">2. Request testimonials from happy customers</h3>

<p>Next, share the form with your happy customers and start requesting testimonials. Contact some of your best advocates first. Then, add a link to your email signatures -&nbsp;and if you have a customer newsletter, make sure to add a CTA like &#39;Show us how you use our services&#39;. Also, you might ask for feedback on social media and the website&rsquo;s live chat. Finally, if you have a brick-and-mortar shop, stick a QR code next to a card machine &ndash; anywhere you can imagine!</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Customer testimonial request with a QR code" src="https://flockler.com/thumbs/sites/251/customer-testimonials-qr-code-8f8542ca-c77c-4481-a7a6-738892368be9_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>In addition to the submission form, you can gather brand and hashtag mentions from Instagram, Twitter, TikTok, and more. With Flockler&rsquo;s automation, you will never miss brand mentions on social, and you can show all channels in one place. See the <a href="https://flockler.com/supported-social-media-feeds" rel="">list of supported social media channels and content types</a>.</p>

<h3 class="article__heading--h3">3. Moderate testimonial submissions</h3>

<p>Soon you will receive the exciting notification in your inbox. It&rsquo;s time to open Flockler and moderate the user-generated content from happy customers.</p>

<p>You get two moderation options: you can either save all submissions in Flockler&rsquo;s Inbox and review testimonials&nbsp;before displaying them on your website and apps. Or show all testimonials on your website automatically and hide any unwanted ones later.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing the moderation option for the customer testimonials form" src="https://flockler.com/thumbs/sites/251/flockler-app-customer-testimonials-moderation-09d43fd6-b543-43a2-b5da-31b41b87b50c_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>When creating the submission form, you can select the moderation setting and change it at any time later, too!</p>

<h3 class="article__heading--h3">4. Embed testimonials on any website and digital service</h3>

<p>The last step is to embed testimonials on any website and digital service. Navigate to Flockler&rsquo;s &#39;Display&#39; tab and choose a Wall, Grid, Carousel, or Slideshow layout.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Flockler app’s display layout options for customer testimonials" src="https://flockler.com/thumbs/sites/251/flockler-app-choose-display-layout-reviews-0a9778c6-6f16-47f5-ad0d-3f30f7e2e48e_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>You can create as many as you like, and there are no page view limits. The more people see your happy customers, the more sales you make. We would never punish you for that!</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An example of customer testimonials in a carousel" src="https://flockler.com/thumbs/sites/251/customer-testimonials-carousel-a9fcf5ee-68de-453a-a02e-08e3b7a1f8a1_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Click the &#39;Edit style &amp; settings&#39; link to customize the look &amp; feel of each layout. Without coding skills, you can change the layout&#39;s colours, look &amp; feel of the layout.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An embed code showing customer testimonials for any website" src="https://flockler.com/thumbs/sites/251/flockler-display-layout-edit-style-and-settings-10b22819-45bc-481a-846c-4f4e017a9072_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>And if you need anything special, just send us a message, and we&rsquo;ll help you.</p>

<p>That&rsquo;s how straightforward it is to start gathering testimonials and social proof for any business.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Are you looking to show customer testimonials on your website? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and get access to all features. No credit card is required, and no commitment.</p>
</div>
</aside>

<p>&nbsp;</p>


Customer testimonials show social proof and increase sales on your website and apps. Combine customer reviews, testimonials, and social media feeds in one place with Flockler.

How to collect & show customer testimonials on any website

Customer testimonials show social proof and increase sales on your website and apps. With the right tools, you can start collecting testimonials in a couple of minutes and without developer know-how.

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram content examples" src="https://flockler.com/thumbs/sites/251/instagram-algorithm-cover-image-856a9474-2562-4676-b222-493141e40688_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>If your brand suffers from decreased social reach, traffic, and engagement, the culprit could be the <a href="https://blog.hootsuite.com/instagram-algorithm/" target="_blank">Instagram algorithm&rsquo;s latest changes</a>. Understanding how the Instagram algorithm works will help you develop a strategy to improve your visibility and grow your following on the platform.</p>

<p>So how exactly does the Instagram algorithm work, and how do you find a way for your brand to increase&nbsp;reach and engagement? Let&rsquo;s find out!</p>

<h2 class="article__heading--h2">How does the Instagram algorithm work?</h2>

<p class="article__paragraph">There are <a href="https://techcrunch.com/2018/06/01/how-instagram-feed-works/" target="_blank">six core ranking signals</a> that Instagram uses to determine the posts displayed on any user&rsquo;s feed.</p>

<ul>
	<li>
	<p class="article__paragraph"><strong>Interest</strong>: Do you typically engage with this type of post and content? That determines what kind of posts will show up in the feed.</p>
	</li>
	<li><strong>Relationship</strong>: What accounts have you interacted with recently? Content from accounts that you often interact&nbsp;with are&nbsp;prioritized.</li>
	<li><strong>Frequency of Instagram use</strong>: How often do you use Instagram? That affects what the top posts in your Instagram&nbsp;feed will be.</li>
	<li><strong>Session</strong>: How long do you spend on Instagram per day? The longer you spend using the app, the more data the app will gather. More data and insights usually mean&nbsp;the content will get more relevant and accurate over time.</li>
	<li><strong>Following</strong>: How many accounts do you follow? You may see less content from specific accounts if you follow a lot of accounts. It all comes back to how often you engage with the accounts you follow.</li>
	<li><strong>Timeliness</strong>: Was the post published recently? Newer posts are prioritized over older ones.</li>
</ul>

<p>As Instagram has continued to update and refine how the algorithm works, they have recently added three new factors. The Instagram team revealed some details in their latest blog post titled&nbsp;<a href="https://about.instagram.com/blog/announcements/shedding-more-light-on-how-instagram-works" target="_blank">&ldquo;Shedding More Light on How Instagram Works&ldquo;</a>:</p>

<ul>
	<li><strong>Post information</strong>: The number of likes, shares, saves, as well as post timing and location (if any).</li>
	<li><strong>Information about the user</strong>: The number of people who have interacted with this person in the past few weeks</li>
	<li><strong>Your interaction history with the user</strong>: If you have interacted with this account, you will likely be more interested in what they share.</li>
</ul>

<h2 class="article__heading--h2">How to outsmart the new Instagram algorithm?</h2>

<p class="article__paragraph">Now, you might be wondering how to ensure your branded content shows up in users&rsquo;&nbsp;feeds and reaches more of your customers.</p>

<p>The answer is quite simple: create content that drives a ton of likes, shares, comments, and saves &ndash;&nbsp;and encourage your audience to create content for your brand. We&rsquo;ve gathered 6 tips on how to drive organic traffic and engagement on Instagram:</p>

<h3 class="article__heading--h3">Post consistently and optimally</h3>

<p>If you want to increase your reach and boost engagement, you need to post consistently. So, the question is, what is consistent? Adam Mosseri, CEO of Instagram, shared in <a href="https://www.instagram.com/p/CP9DDRyhJvj/" target="_blank">Instagram&rsquo;s Creator Week</a> that posting <em>two feed posts per week</em> and two<em> Stories per day</em> is ideal for building an Instagram following.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram post example" src="https://flockler.com/thumbs/sites/251/instagram-post-2-292ae7f6-b6a3-428e-9b53-ed2ef00ed2b5_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>And to maximize the potential of every post, the most straightforward way is to have your content go up during your peak posting times. As everyone&rsquo;s audience will be most engaged at different times, you&rsquo;ll need to test to figure out <a href="https://blog.hubspot.com/marketing/instagram-best-time-post" target="_blank">the best time to post</a>.</p>

<h3 class="article__heading--h3">Step up your post quality</h3>

<p>Uploading an image that&#39;s the wrong size to&nbsp;Instagram could:</p>

<ul>
	<li>Cut off part of something important, for example, in a product image.</li>
	<li>Result in a blurry or out-of-focus image because Instagram stretched your image to fit the feed.</li>
</ul>

<p>Wrong-size images draw attention away from your content and make your brand look unprofessional or, worse, spammy. So, to drive higher&nbsp;engagement, you should pay great attention to the correct <a href="https://www.tailwindapp.com/blog/instagram-image-size-guide" target="_blank">Instagram sizes and dimensions</a> for your content.</p>

<p>Also, keeping up with the latest Instagram trends is a great way to keep your content fresh and engaging. In 2021, we saw <a href="https://sproutsocial.com/insights/instagram-carousel/" target="_blank">Carousel posts</a>, Interactive Stories, and Monochromatic palettes on Instagram. This year, we are seeing Vintage theme, #nofilter, and authentic customer-generated content trends leading the way.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="User-generated content on a website" src="https://flockler.com/thumbs/sites/251/opus-art-supplies-customer-engagement-e9913054-2ea5-4b3b-9497-16946277c49b_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">Opus Art Supplies highlights beautiful artwork shared by their customers on Instagram and other social media channels. </span></figcaption>
</figure>

<h3 class="article__heading--h3">Use&nbsp;Instagram&rsquo;s latest features right away</h3>

<p>Did&nbsp;you know that Instagram always makes extra effort to popularize its newly added features? Thus, businesses and creators who are among the first to jump on the bandwagon will gain an extra advantage in the eyes of the Instagram algorithm.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram Reels example" src="https://flockler.com/thumbs/sites/251/instagram-post-d78c8fd1-aee0-452b-b9a1-6fee183f4586_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>One of the most recent examples is Instagram Reels. Reels can be added to the Instagram Explore page, where they&rsquo;re available to the entire Instagram community (while Stories cannot) &ndash;&nbsp;making them an effective tactic for discovery and growth. At the start, everyone who used&nbsp;Reels gained&nbsp;an extra advantage from&nbsp;this boost while the platform was&nbsp;making a move to promote it.</p>

<h3 class="article__heading--h3">Publish more Reels &amp; Stories</h3>

<p>As <a href="https://later.com/blog/instagram-reels/" target="_blank">Instagram Reels</a> and <a href="https://buffer.com/library/instagram-stories/" target="_blank">Instagram Stories</a> are being heavily promoted across the entire app experience, you can leverage them to gain more visibility on the platform. Also, research by Socialpilot suggests that <a href="https://www.socialpilot.co/instagram-marketing/instagram-stats" target="_blank">video-form posts receive 21.2% more engagement</a> than image-only posts.</p>

<p>To further increase the reach of your video content, you should gather and display Instagram Stories &amp; Reels on your website. <a href="https://www.lg.com/fr" target="_blank">LG FR&#39;s homepage</a> is a perfect example &ndash;&nbsp;showing a curated Instagram wall of branded images, videos, Stories, and Reels. By <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embedding Instagram feeds on websites</a>, brands grow followers and increase post engagement for their branded Instagram content.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram feed on a website" src="https://flockler.com/thumbs/sites/251/lg-instagram-on-website-5535d483-7c0a-45dd-8de1-260213bac267_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Have you already embedded Instagram Stories, Reels, and other social media feeds on your website? <a href="https://flockler.com/free-trial">Sign up for our 14-Day Free Trial</a>&nbsp;and get started within minutes.</p>
</div>
</aside>

<h3 class="article__heading--h3">Harness the power of hashtag challenges</h3>

<p>If you want to grow your Instagram audience, a hashtag campaign featuring happy customers will help you reach the friends of your&nbsp;fans that might not know your brand yet. The first step is&nbsp;to create and promote a memorable hashtag that your customers identify with.</p>

<p>To further boost your hashtag campaign, you can <a href="https://flockler.com/embed-instagram-feed" rel="">embed hashtag feeds on your website</a> and encourage more people to join the contest. For example, Tampa Bay Lightning encourages fans to share photos and videos with the hashtag&nbsp;<a href="https://www.nhl.com/lightning/fans/be-the-distant-thunder" rel="noopener" target="_blank">#BeTheDistantThunder</a>&nbsp;- and embeds hashtag entries on their website to boost fan engagement and drive traffic to their Instagram account.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A hashtag campaign embedded on a website" src="https://flockler.com/thumbs/sites/251/instagram-on-website-tampa-bay-lightning-37976646-f65d-41ff-9fc6-023f638d9391_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Are you looking to create a hashtag campaign to increase brand awareness? Check <a href="https://flockler.com/blog/hashtag-campaign-examples" rel="">8 examples of successful hashtag campaigns</a>.</p>

<h3 class="article__heading--h3">Share user-generated content</h3>

<p><a href="https://www.smartinsights.com/content-management/content-marketing-strategy/5-ways-use-user-generated-content-in-marketing/" rel="noopener" target="_blank">92% of customers trust user-generated content more than they trust traditional advertising</a>, according to Nielsen. Thus, by creating a user-generated content campaign and encouraging your customers to mention your brand or branded hashtag, you can create <a href="https://flockler.com/blog/what-is-social-proof" rel="">social proof</a> and draw more attention to your content.</p>

<p>To help your campaign grow, embed user-generated content on your website. We all love to be recognised &ndash; and displaying the best entries&nbsp;on your website will encourage&nbsp;other customers to join the campaign with their entries.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram feed embedded on a website" src="https://flockler.com/thumbs/sites/251/flockler-case-gopro-fbf2c15b-2e4c-4fdc-a24d-be911b94e8f0_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://flockler.com/case-studies/gopro" rel="">GoPro Awards</a> engages fans and influencers to&nbsp;capture&nbsp;their best moments with GoPro products and submit compelling images and videos via a submission form. The best entries are shared&nbsp;on GoPro&rsquo;s Instagram account. These authentic, UGC-powered&nbsp;posts&nbsp;open up conversations between GoPro and customers, increase social interactions, and grow an engaged social community. All that helps outsmart the Instagram algorithm.</p>

<p>For more inspiration, check <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">7 user-generated content campaign examples</a>.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Are you considering running user-generated campaigns for your brand? <a href="https://flockler.com/free-trial">Sign up for our 14-day free trial</a>&nbsp;and embed user-generated content on any website within minutes</p>
</div>
</aside>

<p>&nbsp;</p>


Understanding how the Instagram algorithm works will help you develop a strategy to improve your visibility and grow your following on the platform.

Instagram Algorithm Changes & How To Beat Them in 2022

How to beat Instagram algorithm changes in 2022

<p>If you have a personal WordPress blog, <a href="https://developers.facebook.com/docs/plugins/page-plugin/" rel="noopener" target="_blank">Facebook&rsquo;s Page plugin</a>&nbsp;can help drive traffic to your Page and build a fan community. You won&rsquo;t be able to customize the design, and you can only show your Page content, but the Facebook plugin will do the trick for those with no marketing budget and not many active social channels. With a few clicks, you can <a href="https://wpshout.com/quick-guides/how-to-add-a-facebook-widget-to-your-sidebar" rel="noopener" target="_blank">add the Facebook widget to the WordPress sidebar</a>.</p>

<p>Here, we won&rsquo;t discuss how to <a href="https://blog.hubspot.com/marketing/facebook-feed-on-website" rel="noopener" target="_blank">embed a standard FB Page plugin</a>. Instead, we will show you <strong>how to add a fully custom Facebook feed to WordPress</strong>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A Facebook feed on WordPress example" src="https://flockler.com/thumbs/sites/251/facebook-feed-on-wordpress-cover-40eb6dd2-e6f0-48e4-b8ba-e3f62bd4d4f6_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">With Flockler, marketers display fully custom Facebook feeds on WordPress that match the brand look &amp; feel.</span></figcaption>
</figure>

<p>You are in the right place if you want to embed a Facebook feed on WordPress and would like to accomplish at least one of these four goals:</p>

<ol>
	<li>Use a <strong>custom design</strong> and choose from multiple Facebook feed template options.</li>
	<li>Show <strong>any public Facebook Page</strong> or multiple pages&nbsp;(and not be limited to the one you manage).</li>
	<li>Combine <strong>Facebook Page posts with other social media channels</strong> like Instagram, TikTok, YouTube, and LinkedIn.</li>
	<li>Show Facebook feeds on WordPress but also <strong>on multiple&nbsp;websites, apps, and digital channels</strong> without using many different plugins and paying extra fees.</li>
</ol>

<p>With Flockler, you can create a fully custom Facebook feed for WordPress &ndash; without any technical know-how, you can <a href="https://flockler.com/social-media-feed-to-website" rel="">embed&nbsp;social media feeds on your website</a>, and you accomplish all four goals above in five minutes.</p>

<p>Sounds too good to be true?</p>

<p>In this blog post, we will walk you through a step-by-step guide on <strong>how to show a Facebook feed on&nbsp;any WordPress website</strong> and how to combine Facebook posts with other social media channels.</p>

<h2 class="article__heading--h2">Embedding a Facebook feed on any WordPress website</h2>

<p>Follow these steps to add a Facebook feed on&nbsp;any WordPress website:</p>

<ol>
	<li>Connect your Facebook account</li>
	<li>Choose any public Facebook Page to show</li>
	<li>Select the Facebook feed layout</li>
	<li>Customize the Facebook feed design</li>
	<li>Embed Facebook feed on any WordPress website</li>
</ol>

<h3 class="article__heading--h3">1. Connect your Facebook account</h3>

<p>If you don&rsquo;t have a Flockler account, start by <a href="https://flockler.com/free-trial" rel="">signing up for a free trial</a>. You don&rsquo;t need a credit card, and there&rsquo;s no commitment. You get the full product.</p>

<p>From the signup page, you will be guided into the feed creation. Here, select &#39;Facebook&#39; from available channels.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing the social media channel on the Flockler app" src="https://flockler.com/thumbs/sites/251/choosing-social-media-channel-flockler-app-3c187ad4-8f2c-469f-90b3-e5a79c5c2af2_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Then, connect your Facebook account. You can connect any account that manages at least one Facebook Page. You don&rsquo;t need to show that Page on the website and Flockler won&rsquo;t show anything from your personal profile.</p>

<p><strong>Why does Facebook require you the connect a personal account?</strong> The simple reason: Facebook wants to limit the amount of data you can gather from their service. The limits are there to protect all Facebook users &ndash; for example, many political organisations would be very keen to collect posts and their related data.</p>

<h3 class="article__heading--h3">2. Choose any public Facebook Page to show</h3>

<div class="article__embed-code"><iframe width="560" height="315" src="https://www.youtube-nocookie.com/embed/TptvCEg7KvQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></div>

<p>Now that you&rsquo;ve connected your account in step 1, you can choose any public Page to show. Yes, any Facebook Page and not just the one you manage! This is one of the most loved features of&nbsp;Flockler.</p>

<p>If you don&rsquo;t manage the Page, choose &#39;Another Page&#39; in this step.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing the Facebook Page source on the Flockler app" src="https://flockler.com/thumbs/sites/251/choosing-facebook-page-source-flockler-app-b4d6fa88-a44d-451c-bd35-2f563c93a227_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Then, copy and paste the URL of the Facebook Page you&rsquo;d like to display on your WordPress site. For example, in the screenshot below, I added GoPro&rsquo;s Facebook Page, but you can obviously show anything you like!</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Adding a Facebook Page URL to the Flockler app" src="https://flockler.com/thumbs/sites/251/adding-facebook-page-flockler-220ad868-0798-4bdf-890c-e44dedc4ed73_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Later, you can add more feeds, and they are all displayed together by default. For example, you might <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embed Instagram feeds</a>, Twitter accounts, YouTube videos, and LinkedIn posts on your WordPress. With Flockler, you can create your custom feed from multiple <a href="https://flockler.com/supported-social-media-feeds" rel="">social media channels and content sources</a>.</p>

<p><a href="https://www.davinci.de/en/" rel="noopener nofollow" target="_blank">Da Vinci Engineering</a> has a great example of a WordPress Facebook feed. The Facebook feed&nbsp;carousel on the homepage and the wall on the news page show a curated selection of Facebook, Instagram, and LinkedIn posts in one place.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A Facebook feed on WordPress website example" src="https://flockler.com/thumbs/sites/251/da-vinci-engineering-facebook-widget-b70f0ddb-7374-4784-bc10-47cec8884f3d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your organisation show auto-updating, custom design Facebook feeds on the website? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and create a Facebook feed for WordPress and any other website in five minutes.</p>
</div>
</aside>

<h3 class="article__heading--h3">3. Select the Facebook feed layout</h3>

<p>After adding your content sources, the next step is selecting your WordPress website&#39;s Facebook feed layout.</p>

<p><strong>You can create unlimited layouts</strong> and start by choosing your favourite template: Wall, Grid, Carousel, or Slideshow.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing the Facebook feed layout on the Flockler app" src="https://flockler.com/thumbs/sites/251/choosing-facebook-feed-layout-22da8cf3-9905-4fff-8d13-c4139245bd88_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">4. Customize the Facebook feed design</h3>

<p>Now, it&rsquo;s time to customize the look &amp; feel of your WordPress Facebook feed.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A Facebook wall layout example" src="https://flockler.com/thumbs/sites/251/facebook-feed-wall-embed-code-example-2bb26e72-175a-43b7-b28c-3710cca3a2c6_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Click the &#39;Edit style &amp; settings&#39; link, and editing tools open up.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Customizing the Facebook feed layout on the Flockler app" src="https://flockler.com/thumbs/sites/251/custom-facebook-feed-editor-5b4e0a1d-7257-464a-95c5-b7e0d3bd429e_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Here, you can change colours, hide elements, design CTA buttons, and much more. After editing, click the &#39;Save changes&#39; button, and the preview will show your design in real-time. You should find everything you need from the editing tools&nbsp;but from the &#39;Advanced&#39; section, you can find a CSS field for further customizations.</p>

<p>If you need any help in creating a custom Facebook WordPress feed, don&rsquo;t hesitate to get in touch with us via the website&rsquo;s live chat.</p>

<h3 class="article__heading--h3">5. Embed Facebook feed on any WordPress website</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A Facebook feed for WordPress example" src="https://flockler.com/thumbs/sites/251/facebook-feed-on-wordpress-example-6a38c939-e12e-46cf-8474-1646af9a9c6d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The last step is to embed the Facebook feed on your WordPress website. Download <a href="https://wordpress.org/plugins/flockler/" rel="">Flockler&rsquo;s free WordPress plugin</a>, and after installation, navigate to the &#39;Display&#39; tab on Flockler. From there, you can find the &#39;Add to WordPress&#39; button on each layout you have created. Click that, and you will get a shortcode for your WordPress site.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A WordPress Facebook feed embed code example" src="https://flockler.com/thumbs/sites/251/facebook-feed-embed-code-example-d09c23f4-99b7-4a97-85f1-1da8b3cc4d0e_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Note that you can also add a Facebook feed to WordPress without the&nbsp;plugin. Flockler&rsquo;s standard embed code works on all website builders.</p>

<p>Depending on your WordPress site, the following steps are slightly different. Here, we have step-by-step instructions for <a href="#elementor" rel="">Elementor</a>, <a href="#gutenberg" rel="">Gutenberg</a>, and the <a href="#classic" rel="">classic editor</a>.</p>

<h4 class="article__heading--h4"><a id="elementor" name="elementor">How to embed a Facebook feed on Elementor</a></h4>

<ol>
	<li>First, create a new page on WordPress or edit an existing one.</li>
	<li>Next, click on Edit with the Elementor button.</li>
	<li>From the left, look for the HTML widget.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Adding a custom HTML element to Elementor" src="https://flockler.com/thumbs/sites/251/wordpress-elementor-select-html-element-190d9dfe-7f80-4e2d-ad46-72d135cf6843_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Move the HTML widget into your page and the area where you&rsquo;d like to show a Facebook feed.</li>
	<li>Now, the editing tools on the left will open.</li>
	<li>Go to Flockler&rsquo;s &#39;Display&#39; tab and click the &#39;Add to WordPress&#39; button on the layout. Then, copy and paste the shortcode directly into the HTML Code field. If you are using Flockler without installing the&nbsp;plugin, you can add Flockler&rsquo;s standard embed code too.
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Adding Flockler’s shortcode to WordPress" src="https://flockler.com/thumbs/sites/251/wordpress-elementor-add-flockler-shortcode-96054eb6-fd82-4a82-bcff-75483c426eea_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Finally, update and publish changes and a beautiful Facebook feed is displayed on your WordPress website.</li>
</ol>

<h4 class="article__heading--h4"><a name="gutenberg">How to embed a Facebook feed on Gutenberg / Block editor</a></h4>

<ol>
	<li>Open the page in the WordPress admin tools where you&rsquo;d like to embed a Facebook feed.</li>
	<li>Click &ldquo;(+) Add Block&rdquo; in the top left corner of the WordPress admin panel</li>
	<li>Now, search for the Custom HTML element and add it to your Page.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Adding a custom HTML to Gutenberg" src="https://flockler.com/thumbs/sites/251/wordpress-block-editor-add-custom-html-facebook-widget-1fbced8a-aee1-4ea6-b14e-3a7c035eb739_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Go to Flockler&rsquo;s &#39;Display&#39; tab and click the &#39;Add to WordPress&#39; button on the layout. Copy and paste the code to WordPress.&nbsp; If you are using Flockler without installing the plugin, you can add Flockler&rsquo;s standard embed code too.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Adding Flockler’s shortcode to Gutenberg" src="https://flockler.com/thumbs/sites/251/wordpress-block-editor-add-flockler-shortcode-for-facebook-3a3c6b42-f42c-4b05-a387-07d0bcb35847_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Finally, update and publish changes to your WordPress page, and a Facebook feed shows up!</li>
</ol>

<h4 class="article__heading--h4"><a name="classic">How to embed a Facebook feed on WP classic editor</a></h4>

<ol>
	<li>Open the page in the WordPress editing tools where you&rsquo;d like to show a custom Facebook feed.</li>
	<li>In the WordPress text editor, you&rsquo;ll have options to use a Visual or Text mode. Choose the &#39;Text&#39; mode.</li>
	<li>Navigate to Flockler&rsquo;s &#39;Display&#39; tab and click the &#39;Add to WordPress&#39; button on the layout. Copy and paste the code to WordPress.</li>
	<li>Update and publish changes to your Page, and a stunning Facebook feed shows up on your WordPress website.</li>
</ol>

<p>This guide should help you to get started and show a custom Facebook feed on any WordPress page in five minutes. If you have questions or need help, don&rsquo;t hesitate to send us a message via live chat.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your WordPress site have a Facebook feed? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day trial</a> and show auto-updating Facebook feeds on any WordPress website. No credit card is needed, and no commitment.</p>
</div>
</aside>

<p>&nbsp;</p>


Learn how to display a Facebook feed on Elementor, Gutenberg, and any other WordPress website builder. Choose a Facebook feed template and add your custom design. 

How to embed a custom Facebook feed on WordPress website

Learn how to show Facebook feeds on Elementor, Gutenberg, and any other WordPress website builder in five minutes. Add your custom design and effortlessly combine Facebook posts with other social media channels.

How to embed a custom Facebook feed on any WordPress website

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social shopping" src="https://flockler.com/thumbs/sites/251/social-commerce-556764f3-3c52-4805-b491-5de3758239ef_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Some estimate <a href="https://www.forbes.com/sites/forbesagencycouncil/2022/05/26/social-commerce-the-next-big-thing-for-western-countries/" rel="noopener" target="_blank">social commerce</a>&nbsp;to grow to 1.3 trillion by 2025. To put that into context, the size of the e-commerce market is approximately 5.5&nbsp;trillion this year &ndash; social commerce will take a big chunk of the total online sales in the future.</p>

<p>Many people define social commerce as Facebook Shops and shoppable posts on various social media platforms, and despite the market growth, you might think it&rsquo;s not something for your business.</p>

<p>But social commerce is so much more than that, and you might already be doing it. Social commerce starts from <a href="https://flockler.com/blog/social-proof-website" rel="">social proof on your website</a>&nbsp;- reviews, testimonials, and UGC helping customers to compare products and make purchase decisions. Also, your team might tag products on social ads. Some of the most forward-thinking&nbsp;marketing teams are experimenting with <a href="https://www.giosg.com/blog/live-shopping" rel="noopener" target="_blank">live shopping</a>.</p>

<p>Even if you would not be ready for live shopping events on Facebook, <strong>there&rsquo;s something in social commerce for every business</strong>. In this blog post, we will show you five ways your company can leverage social commerce.</p>

<h2 class="article__heading--h2">Social commerce examples and tools for your business to try</h2>

<p>Social commerce takes place both on your website and social media channels. It might seem new but in a way it&#39;s not so revolutionary &ndash; shopping has always been a social experience shared with friends and like-minded people, and social media channels help you provide the same experience at scale and beyond geographical boundaries.</p>

<p>Here are <strong>five social commerce examples for your inspiration</strong>:</p>

<ol>
	<li>Reviews and testimonials</li>
	<li>User-generated content campaigns</li>
	<li>Organic shoppable posts and shoppable ads</li>
	<li>Influencer marketing campaigns</li>
	<li>Live shopping</li>
</ol>

<h3 class="article__heading--h3">1. Reviews and testimonials</h3>

<p>When you last purchased something online, did you read any product reviews?</p>

<p>Most people do check them out. Reviews from others often mention small details that the seller or the manufacturer might not have considered. Also, reviews build trust &ndash; according to Nielsen, <strong>83% of customers trust peer reviews more than brand content</strong>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A customer review example" src="https://flockler.com/thumbs/sites/251/customer-review-example-6f2753f7-079c-4c71-aa8c-171175bec2bd_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>For inspiration, check <a href="https://flockler.com/blog/customer-testimonial-examples" rel="">11 customer testimonial examples</a>&nbsp;that build trust and help drive sales for your business.</p>

<p>In addition to your website, you might encourage customers to leave a review on Google. The easiest way to get reviews is to promote the <a href="https://support.google.com/business/answer/7035772" rel="noopener" target="_blank">Google Reviews link</a>&nbsp;on your website, emails, social media, and text messages.</p>

<p>Other well-known review sites include Yelp, Tripadvisor, and Trustpilot.</p>

<h3 class="article__heading--h3">2. User-generated content campaigns</h3>

<p>Another fantastic example of social commerce is <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content campaigns</a>,&nbsp;which help you increase brand awareness on social media channels. Also, you can <a href="https://flockler.com/social-media-feed-to-website" rel="">embed social media feeds</a>&nbsp;and UGC on your website, helping visitors see your products in real life.</p>

<p><strong>A hashtag campaign is one of your business&#39;s most cost-effective marketing tools</strong>. First, add a branded hashtag to your website and other marketing channels and gather images and videos from happy customers. Then, curate the best ones and embed them on any website and digital service with tools like Flockler.</p>

<p><a href="https://flockler.com/case-studies/vivadogs" rel="">Vivadogs</a>, a monthly subscription service for pet owners, is a perfect example for you to follow. The #vivadogs hashtag feed shows social testimonials from happy customers on their homepage.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A hashtag campaign on a website example" src="https://flockler.com/thumbs/sites/251/vivadogs-hashtag-feed-2a427a20-73e1-489e-a3bb-97ec7a49bd9b_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>If you have a webshop, you might want to tag your products on social media posts too. For example, <a href="https://flockler.com/case-studies/sohome" rel="">Sohome</a>, a home furniture and design webshop, has a &#39;Shop the look&#39; element on the homepage with curated user-generated content. When customers click any of the posts in the <a href="https://flockler.com/solutions/shoppable-ugc-galleries" rel="">shoppable UGC gallery</a>, they get direct access to related products.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An example of a shoppable UGC gallery" src="https://flockler.com/thumbs/sites/251/instagram-slider-sohome-26b9c9b9-ce38-4441-9927-419fb7492d39_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your company already show social proof from social media channels? <a href="https://flockler.com/free-trial">Sign up for our 14-day free trial</a> and show branded content and UGC in one place.</p>
</div>
</aside>

<h3 class="article__heading--h3">3. Organic shoppable posts and shoppable ads</h3>

<p>Some people say social media channels should be called social commerce companies. Facebook launched Ads way back in 2007, and today, the major social media channels have moved to&nbsp;provide a shopping experience within their websites and apps. Here&rsquo;s an overview of what the best social media platforms for e-commerce provide:</p>

<h4 class="article__heading--h4">Facebook Shops</h4>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Facebook shop examples" src="https://flockler.com/thumbs/sites/251/facebook-shop-examples-ec9eddb1-4070-429b-a018-2bce7edd6f2a_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://www.facebook.com/business/shops" rel="noopener" target="_blank">Facebook Shops</a>&nbsp;allow you to showcase your latest products in collections. For the Facebook user, it feels like a webshop that they can visit without leaving the Facebook app. You can manage it all via <a href="https://www.facebook.com/commerce_manager/onboarding_landing" rel="noopener" target="_blank">Facebook&rsquo;s Commerce Manager</a>, where you can also get insights on your sales performance and your products&#39; popularity.</p>

<p>If your webshop is built on one of the Facebook partners like Shopify or BigCommerce, you can easily keep your products up-to-date without much manual work.</p>

<h4 class="article__heading--h4">Instagram shoppable posts</h4>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social commerce example on Instagram" src="https://flockler.com/thumbs/sites/251/instagram-social-commerce-example-c70af62b-8605-4fe9-8995-ea2904d01810_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>So far, Instagram has been the most successful <a href="https://business.instagram.com/shopping" rel="noopener" target="_blank">social shopping</a>&nbsp;platform. In addition to ads, they allow you to tag products on your branded posts and create an Instagram shop quite similar to Facebook. In the U.S., Instagram has been testing an entire checkout process, allowing users to purchase the product without leaving the app.</p>

<h4 class="article__heading--h4">TikTok Shop</h4>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social commerce on TikTok" src="https://flockler.com/thumbs/sites/251/tiktok-shopping-92a9138c-497b-4ee6-a4ae-a8c476f8b998_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://blog.hootsuite.com/tiktok-shopping/" rel="noopener" target="_blank">TikTok Shops</a>&nbsp;are one of the latest entrants in the social commerce space. <strong>TikTok allows companies to link products to both in-feed videos and live streams, forming a product showcase tab for your account page</strong>.</p>

<p>Also, TikTok has started building a creator community which re-sells brand products. After adding your products to TikTok, you can collaborate with TikTok influencers through <a href="https://shop.tiktok.com/business/en/affiliate" rel="noopener" target="_blank">TikTok&rsquo;s affiliate program</a>.</p>

<p>In addition to those channels, <a href="https://business.pinterest.com/en/shopping/" rel="noopener" target="_blank">shopping on Pinterest</a>&nbsp;is an excellent option for webshops with visual products. Also, Snap, Twitter and YouTube are experimenting with shoppable posts and e-commerce integrations, and we can expect all of these channels to keep innovating their offering in the coming years.</p>

<h3 class="article__heading--h3"><strong>4. Influencer marketing campaigns</strong></h3>

<p class="article__paragraph">Does your company do <a href="https://sproutsocial.com/insights/influencer-marketing/" rel="noopener" target="_blank">influencer marketing</a>?</p>

<p>Many companies sponsor athletes or sports clubs, and they typically get visibility in return. For example, your company logo might be stitched onto a shirt and appear on TV and press.</p>

<p><strong>On social media, however, influencer marketing has created a direct path from endorsement to purchase</strong>. On Instagram and TikTok, influencers might recommend your products and even link back to product pages. Many influencers are not known outside of the social media channel and have a following around a specific topic. Influencers have access to targeted audiences that brands can&rsquo;t reach so easily, which makes them a compelling partner for businesses.</p>

<p>And even without access to the actual product catalogue and shop on the app, influencers can tag your brand within&nbsp;images.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An influencer image on Instagram" src="https://flockler.com/thumbs/sites/251/influencer-maketing-on-instagram-example-0b588d36-ea6e-496c-a758-532c6bae0d11_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Another fascinating example of influencer marketing is the <a href="https://flockler.com/case-studies/gopro" rel="">GoPro Awards campaign</a>. On their website, GoPro asks influencers and customers to post images and videos shot with GoPro cameras. Then, from all entries, they pick the most compelling ones and post them on their Instagram channel. Finally, they <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embed the Instagram feed on their website</a>&nbsp;and reward the best entries with cash, discount coupons, and gear.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An influencer marketing campaign example" src="https://flockler.com/thumbs/sites/251/gopro-instagram-feed-for-website-69fd61e3-3cd7-46d1-9424-1dd89e844b0f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Do you display influencer content on websites? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> to make sure you catch all brand mentions and show social proof on any digital service.</p>
</div>
</aside>

<h3 class="article__heading--h3">5. Live shopping</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A Facebook live shopping example" src="https://flockler.com/thumbs/sites/251/facebook-live-shopping-440f6a5b-5549-42c9-9651-06a78c3bc366_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://www.shopify.com/enterprise/live-shopping" rel="noopener" target="_blank">Live shopping</a>&nbsp;is definitely the most advanced example of social commerce in this blog post. It requires a critical mass of customers who actively engage with you on social media and would be interested in joining a live broadcast. New product launches and influencer interviews are some of the most typical live shopping events. To build interest and awareness for your event, <a href="https://business.instagram.com/blog/instagram-live-shopping-reach-customers" rel="noopener" target="_blank">Instagram live shopping</a>&nbsp;allows you set reminders and countdowns to your content in the weeks and days leading to your event.</p>

<p>Lately, Facebook, Instagram, and TikTok have all been launching tools for brands to broadcast live videos and tag products on the stream, and some of the world&rsquo;s leading brands have built something similar for their sites. <a href="https://wwd.com/fashion-news/fashion-scoops/nike-building-in-house-social-commerce-app-aimed-at-gen-z-1234790503/" rel="noopener" target="_blank">Nike&rsquo;s social commerce app</a>&nbsp;is an excellent example of brands trying to replicate some of the social elements in their shopping experience.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Live shopping events require a large and social media savvy audience, whereas UGC campaigns are the most cost-effective social commerce tool for any business. UGC from happy customers&nbsp;shows social proof and drives sales.&nbsp;</p>

<p><a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and start gathering brand mentions from social channels in minutes.</p>
</div>
</aside>

<p>&nbsp;</p>


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