3 examples of content marketing strategies for e‑commerce sites
Learn how e-commerce sites; Finnish Design Shop, TaylorMade Golf and GlassesUSA, are using different content marketing strategies to drive conversions.
Read blog postBlog
How brands use micro influencers to increase conversions
The most forward-thinking brands let these most engaged and influential customers tell their story, showcasing the brand’s products in actual use. They encourage these micro influencers to share feedback on social channels and place a call-to-action on all the marketing materials online and offline.
Read blog post
3 ways to add user-generated content to your e-commerce site
Three concrete examples on how to add social content to your e-commerce site: Inspirational social wall on your homepage, user-generated content tagged with products and social proof on a product page
Read blog post
4 top benefits of using user‑generated content with e‑commerce marketing
When it comes to marketing and sales, word-of-mouth is always more efficient than direct ads. Displaying user-generated content on your e-commerce site helps marketers to create social proof, improve engagement and reach, increase the amount of inspirational content and boost conversion rates.
Read blog post
4 Pinterest marketing and SEO strategies driving traffic to your website
Learn more about the 4 pieces of Pinterest marketing and SEO strategy: Label boards with keywords and optimise for user’s search intent, add call to actions to images and optimise for mobile, concentrate on growing the number of repins instead of followers and pin often.
Read blog post
How to add a social media feed on your website
An inspirational social wall on your website helps potential customers to view your products in a real-life context and discover how they are used by others like them. Displaying a social media feed and 'social proof' from peers on a product page increases the conversion rates and dwell time on your site
Read blog post
How to launch an influencer marketing campaign?
Four ways to launch influencer marketing that do not require a huge budget: Create a competition, use your employees as launchpad, celebrities leading by example, and create a tribe of most influential customers
Read blog post
3 groups to incorporate into your influencer marketing strategy
Concrete examples how forward-thinking brands have a long-term approach to influencer marketing and how they use three different groups, employees, celebrities, and consumers, to increase the reach of the content and conversion rates on their digital services.
Read blog post
4 goals of an influencer marketing campaign
Learn how brands are building influencer marketing campaigns to build awareness and strengthen brand image, increase social engagement and interactions, improve conversions, and gain customer insight.
Read blog post
Why your next UGC campaign should be on Facebook and why now is the time to do it
News Feed of Facebook is changing and the organic reach of the brands' posts will decrease. Learn how user-generated content campaigns help brands to increase the engagement and reach of Facebook Pages.
Read blog post
How smart is your customer data?
How do you build a successful marketing automation plan and an omnichannel customer experience, if the data in CRM is outdated? Insights and tips on how social data makes your customer data smarter.
Read blog post
What are ‘Assisted Conversions’ in Google Analytics and why you need to set them up now
Step by step guide to set up Assisted Conversion in Google Analytics. A simple trick to vastly improve your understanding of how well your customer journey and content strategy is working.
Read blog post
6 content ideas to beat the competition in 2018
Are you tasked to write content for your business, but sometimes running low on inspiration? This week's marketing trick lists six sources of content ideas for 2018.
Read blog post
Football, Fans & Social Media: Interview with Bayer 04 Leverkusen
In the digital age, football is more than goals, wins and championships. The new currency as hot as Bitcoin are the fans, and their combined reach and engagement on social media channels. And that's a whole new ballgame.
Read blog post
Is user-generated content something your business should consider?
We listed some of the reasons why you should consider making user-generated content a part of your overall marketing strategy in 2018
Read blog postCreate your own social hub or bring social content into your existing websites, applications, ecommerce sites and other services.