<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram feed on a BigCommerce shop" src="https://flockler.com/thumbs/sites/251/bigcommerce-instagram-feed-3da03f94-0a51-4faf-a70b-c2e8b425fefa_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://www.bigcommerce.com/" rel="noopener" target="_blank">BigCommerce</a> is one of the most popular webshop builders, and social media feeds from Instagram, Facebook, TikTok, etc. show social proof and drive conversions on any e-commerce site.</p>

<p>Here&rsquo;s a three-step guide on <strong>how to embed a social media feed on BigCommerce:</strong></p>

<ol>
	<li>Set up auto-updating social media feeds</li>
	<li>Choose a social feed layout</li>
	<li>Embed on any BigCommerce page</li>
</ol>

<h2 class="article__heading--h2">1. Set up auto-updating social media feeds</h2>

<p>If you don&rsquo;t have a Flockler for your store just yet, <a href="https://flockler.com/free-trial" rel="">sign up for our free trial</a>. There&rsquo;s no commitment, and no credit card is needed.</p>

<p>The first step is to set up auto-updating social media feeds from Instagram, Facebook, TikTok, etc. &ndash; you can show all channels in one place or categorise them to display some or all of the channels separately.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing a social media content source on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-choose-content-source-29dfeac5-401b-4e60-9e7f-1da8f7f5549c_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Here&rsquo;s a detailed&nbsp;<a href="https://flockler.com/supported-social-media-feeds" rel="">list of supported social media channels and content sources</a>&nbsp;you can add to your Flockler.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Are you looking to show social proof on your BigCommerce shop? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and show social media feeds and customer reviews in one place.</p>
</div>
</aside>

<h2 class="article__heading--h2">2. Choose a social feed layout</h2>

<p>Step 2 is to choose a layout from four options: Wall, Grid, Carousel, and Slideshow.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Flockler app’s social media feed layout options" src="https://flockler.com/thumbs/sites/251/instagram-reels-feed-layouts-8e6055b4-890e-466c-8346-eab2000c2c67_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><strong>You can create as many of them as you like</strong>. And without any coding skills, you can add custom branding to your social media feed layouts.</p>

<h2 class="article__heading--h2">3. Embed on any BigCommerce page</h2>

<p>There are two ways to embed social media feeds on a BigCommerce page. The easiest option is to use the <a href="https://www.bigcommerce.co.uk/new/page-builder/" rel="noopener" target="_blank">Page Builder</a>, which allows BigCommerce store owners to edit their site with a drag-and-drop visual editing tool. But some BigCommerce shops might have been customized further, and editing &#39;Theme Files&#39; is the right option. Please consult your BigCommerce site developer if you are unsure about the correct method.</p>

<h3 class="article__heading--h3">Embedding social media feeds via BigCommerce&nbsp;Page Builder</h3>

<p><a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">Embedding Instagram feeds</a>&nbsp;and other social media channels is easy with the BigCommerce Page Builder.</p>

<p>Log in to your BigCommerce account and click &#39;Storefront&#39; in the navigation. Then click &#39;Customize&#39; for the theme you&rsquo;d like to edit.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Customizing BigCommerce theme" src="https://flockler.com/thumbs/sites/251/bigcommerce-customize-theme-69889b90-040e-4cc0-8613-c97567dfda48_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>On the left, find the HTML button and drag n drop it into your template.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Adding a HTML element to BigCommerce" src="https://flockler.com/thumbs/sites/251/bigcommerce-add-html-element-c83454f4-91e9-4d7e-8866-fc7583d9f0a4_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>An editor opens on the left with an example text. Remove the text and replace it with Flockler&rsquo;s embed code.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Editing HTML element on BigCommerce" src="https://flockler.com/thumbs/sites/251/bigcommerce-editing-html-f24ec383-85b1-47c9-9199-e6cd1d123132_s600x0_q80_noupscale.jpg" /></div>
</figure>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Saving the HTML element changes on BigCommerce" src="https://flockler.com/thumbs/sites/251/bigcommerce-save-html-b2fc352a-9daf-4677-83b0-ee2b21b4401d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Then click &#39;Save HTML&#39; and finish the installation by clicking &#39;Publish&#39; on the top left of the editor. Now the fabulous social media feed shows up on your shop!</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social media feed on BigCommerce" src="https://flockler.com/thumbs/sites/251/bigcommerce-social-media-feed-embed-ce13d9f9-ee79-455e-a28f-5f2738975518_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">Embedding social media feeds via BigCommerce Theme Files</h3>

<p>If your BigCommerce shop has been customized, editing &#39;Theme Files&#39; might be the right option. Before editing the theme, you&rsquo;ll need to create a copy of the current theme.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Making a copy of the BigCommerce theme" src="https://flockler.com/thumbs/sites/251/bigcommerce-make-a-copy-of-theme-36838a85-7caf-4133-85e0-905f2092920c_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Then, click to &#39;Edit Theme Files&#39;.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Editing Theme Files on BigCommerce" src="https://flockler.com/thumbs/sites/251/bigcommerce-edit-theme-files-4724c6dc-719c-4f4f-aaf1-7223c9f4f923_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>On the left, choose &#39;Templates&#39; and then scroll down to a page template that you&rsquo;d like to edit. In this example, we&rsquo;ll choose the home.html and add Flockler within the container, including other page elements.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choose templates on BigCommerce Theme Files" src="https://flockler.com/thumbs/sites/251/bigcommerce-edit-template-3c757e3d-fa45-4053-9124-f28f23a1c97b_s600x0_q80_noupscale.jpg" /></div>
</figure>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Adding a script code to home.html on the BigCommerce editor" src="https://flockler.com/thumbs/sites/251/bigcommerce-add-flockler-to-home-html-c5782a5e-1bff-465c-be6a-e67dc9edbd42_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>&nbsp;</p>

<p>Then, save &#39;Theme Files&#39; to apply changes to your template.</p>

<p>The final step is to go back to the Storefront page and click &#39;Apply&#39; to publish changes to your live BigCommerce shop.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Applying changes to the BigCommerce shop" src="https://flockler.com/thumbs/sites/251/bigcommerce-apply-theme-7b1ee6d8-e2cf-4718-9c87-43bf62b599af_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>That&rsquo;s it &ndash; a beautiful social media feed is embedded on your BigCommerce site.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Do you already show social proof to increase dwell time and drive conversions? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and embed social media feeds on any BigCommerce page.</p>
</div>
</aside>

<h2 class="article__heading--h2">Why should you embed social media feeds on BigCommerce?</h2>

<p>Here are three examples from webshops showing social media feeds and the key reasons why they are doing it.</p>

<h3 class="article__heading--h3">Increase time spent on webshop</h3>

<p>An interactive <a href="https://flockler.com/social-media-feed-to-website" rel="">social media feed</a>&nbsp;shows your latest images and videos without any manual effort. Your social media marketing team is working hard to show all the latest news, product launches, offers, etc. to new and existing customers, and the same social feed can power your page with a few lines of code.</p>

<p><a href="https://www.ekoi.com/" rel="noopener" target="_blank">Ekoi&rsquo;s Instagram gallery</a>, with a mix of branded content and hashtag mentions from customers and partners, is a great example. The carousel is embedded on a homepage and product pages to <strong>bring live social media feeds to the e-commerce site</strong>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social media feed embedded on Ekoi’s webshop" src="https://flockler.com/thumbs/sites/251/social-media-feed-on-webshop-ekoi-919db47b-fc4e-4477-9867-a0d2bacde15d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">Show social proof from customers</h3>

<p>Social proof on a webshop helps convince website visitors and increase sales. Create a branded <a href="https://flockler.com/blog/hashtag-campaign-examples" rel="">hashtag campaign</a> to gather customer feedback and reviews asking customers to share how they enjoy using your products and services. Alternatively, you can gather <a href="https://flockler.com/solutions/customer-reviews" rel="">customer reviews</a> and testimonials with a form on your website or ask to leave a review on Google. All that social proof you can bring together and show in one place.</p>

<p><a href="https://flockler.com/case-studies/vivadogs" rel="">Vivadogs</a> hashtag campaign on the homepage is a fantastic example. Their <strong>happy customers genuinely help others decide</strong> and subscribe to a monthly service.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A hashtag feed on a webhop" src="https://flockler.com/thumbs/sites/251/vivadogs-hashtag-feed-on-website-00ac8bcc-f841-4726-ae75-aae18a41d998_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">Make Instagram feeds shoppable</h3>

<p>Combining customer-generated content with your products is the ultimate way of showing social proof. By <a href="https://flockler.com/solutions/shoppable-ugc-galleries" rel="">making your social media feeds shoppable</a>, your website visitors get direct access from an inspirational customer review to the product page.</p>

<p><a href="https://flockler.com/case-studies/sohome" rel="">Sohome&rsquo;s</a> &#39;Shop the look&#39; carousel is a perfect example of how <strong>social proof drives customers to the purchase page</strong>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A shoppable Instagram feed on webshop" src="https://flockler.com/thumbs/sites/251/sohome-shoppable-instagram-feed-gallery-on-websites-ee45594c-a8b3-4c3b-8171-80306e253d98_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>When a customer clicks one of the images, a popup with more information and a &#39;Buy button&#39; comes up. What would be a more powerful way of driving sales?</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram post with a product link" src="https://flockler.com/thumbs/sites/251/instagram-slider-sohome-product-detail-348e201a-4f25-477d-938c-62dec7dcf2ca_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Are you looking to show social proof on the BigCommerce page? <a href="https://flockler.com/free-trial">Sign up for our 14-day free trial</a>&nbsp;and add a social media feed on any page in a few minutes (without coding skills).</p>
</div>
</aside>

<p>&nbsp;</p>


Social media feeds from Instagram, Facebook, TikTok, etc. show social proof and drive conversions on any e-commerce site.

How to embed a social media feed on BigCommerce | 3-Step Guide

How to embed a social media feed on BigCommerce

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="How to request UGC rights on the Flockler app" src="https://flockler.com/thumbs/sites/251/flocker-app-how-to-request-ugc-rights-b4106999-ebe0-4c7c-a722-05d7cf97a477_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><strong>Social media channels allow you to embed public social media posts on any website and digital service <em>without</em> permission</strong>. You might have seen a <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content campaign</a> and mentions of&nbsp;a branded hashtag on a webshop&rsquo;s product page. Or you&rsquo;ve attended an event where a <a href="https://flockler.com/solutions/social-media-wall" rel="">social media wall</a> rotated a live hashtag feed. User-generated content (UGC) has become an integral part of online and offline experiences.</p>

<p>While you&rsquo;re allowed to <a href="https://flockler.com/social-media-feed-to-website" rel="">embed social media</a> on websites, there are <strong>a couple of reasons why brands might nevertheless request UGC rights</strong>. After getting explicit approval&nbsp;from a social media user, your brand can, for example:</p>

<ul>
	<li>Re-publish UGC on the brand&rsquo;s social media accounts. For example, GoPro gathers images and videos, requests&nbsp;user&nbsp;approvals, and then publishes those posts on their branded Instagram account using <a href="https://flockler.com/case-studies/gopro" rel="">#GoProAwards</a> hashtag.&nbsp;</li>
	<li>Download the image or video to use it in social media advertising.</li>
	<li>Modify the image to use it in print materials.</li>
	<li>Get access to the original, high-quality image or video.</li>
	<li>Continue using the post in brand marketing even if the user deletes the content or turns their profile private on a social media channel.</li>
	<li>Ask the user to verify they are the rightful owner of the content.</li>
</ul>

<p>Authentic, customer-generated content adds social proof and gets higher engagement than branded images and videos. <strong>If you&rsquo;d like to go beyond embeddding social proof&nbsp;on websites and other digital services, then requesting rights is the first step of the process</strong>.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Are you planning to gather mentions of a branded hashtag and embed social proof on your website? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and embed user-generated content on any website and digital service.</p>
</div>
</aside>

<h2 class="article__heading--h2">Requesting UGC rights without hassle</h2>

<p>Requesting UGC rights with Flockler is straightforward. You can use two different features depending on your exact requirements:</p>

<ol>
	<li><a href="#rights-management-for-social" rel="">Rights management for Instagram and Twitter</a></li>
	<li><a href="#direct-uploads" rel="">Direct uploads</a></li>
</ol>

<p>Before getting started, collect&nbsp;user-generated content, for example, <a href="https://flockler.com/embed-instagram-feed" rel="">Instagram hashtag feeds</a> through the &#39;Feeds&#39; tab. Also, make sure you have a terms and conditions page to share with social media users to make sure you&rsquo;ll get all necessary rights to modify and republish images and videos. You can use the content provided in our example document&nbsp;but please check with your legal team if you need to modify any parts of the text.&nbsp;</p>

<h3 class="article__heading--h3"><a id="rights-management-for-social" name="rights-management-for-social">1. Rights management for Instagram and Twitter</a></h3>

<p>Flockler&rsquo;s Rights Management allows you to request UGC rights at scale and track approvals without manual work. After you&rsquo;ve set up auto-updating feeds to gather mentions of a brand or branded hashtag, follow these steps to <strong>get UGC rights for Instagram and Twitter images and videos</strong>:</p>

<ol>
	<li>Navigate to the &#39;UGC Rights&#39; tab.&nbsp;</li>
	<li>Choose an Instagram or Twitter account and click the &#39;Continue to Rights Management&#39; button.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Flockler Rights Management feature" src="https://flockler.com/thumbs/sites/251/flockler-ugc-rights-543df6db-e74f-4a81-80ca-6f7a5637b22b_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Select a UGC post you&rsquo;ve stored in Flockler.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Choosing a UGC post" src="https://flockler.com/thumbs/sites/251/flockler-app-choose-ugc-content-929ac459-7437-491a-b30a-91b2a0c6bfb1_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Choose a template message or create a new template. Even if you choose to use one of the templates, you can customize the message and save changes for later use. Also, make sure you add a&nbsp;terms and conditions URL.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Creating a message to the user on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-ugc-rights-message-cb27e595-99cb-4f89-acf6-afd7ad650635_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Open the Instagram or Twitter post and leave a comment. Make sure you comment on the post with the same&nbsp;account you connected with Flockler.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Commenting on Instagram post" src="https://flockler.com/thumbs/sites/251/requesting-ugc-rights-instagram-d9c5b803-3012-4292-997a-686888960d54_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Then, click the &#39;I&rsquo;ve done it&#39; button, and the&nbsp;content moves to the &#39;Pending approval&#39; tab. On the &#39;Request rights&#39; page, you can also see a grey pending icon&nbsp;in the top right corner of the post.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Instructions on how to request UGC rights" src="https://flockler.com/thumbs/sites/251/fockler-app-ugc-rights-instructions-5f963e1e-5d66-409d-a078-cf374cbd1ddc_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="A UCG post pending approval" src="https://flockler.com/thumbs/sites/251/flockler-app-ugc-rights-pending-approval-6106c819-6fd1-4c0d-8efe-307cd2fb4e2c_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Once the user replies to your comment and mentions a hashtag, the post moves to the &#39;Approved&#39; tab, and the icon turns to green&nbsp;on the &#39;Request rights&#39; tab.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Approved post on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-ugc-rights-approved-post-34200e02-fe5c-4f1c-8985-ee244a426f2d_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>By clicking the item, your team can view the approval from a user and&nbsp;download the image or video.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Details of the approved post on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-ugc-rights-approved-post-details-c74e169a-6581-42e9-a243-df51c2de941e_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
</ol>

<p>The Rights Management currently supports Instagram and Twitter, but we are looking to add more channels in the future based on the customer&nbsp;feedback.</p>

<h3 class="article__heading--h3"><a name="direct-uploads">2. Direct uploads</a></h3>

<p>If you need the original, high-quality file to use in marketing, Flockler&rsquo;s Reviews feature is the right choice. Despite the name, you can use it as a custom upload form without star ratings. Follow these steps to <strong>request a high-quality UGC image</strong>:</p>

<ul>
	<li>Navigate to the &#39;Reviews&#39; tab</li>
	<li>Create a form with custom fields. You can, for example, hide the star rating and text fields if you are only looking to gather high-quality image files and ask users to approve your terms.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Creating an upload form on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-customize-reviews-form-4976255e-2a47-423b-8418-418e0a3f4cdb_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Next, embed the form on your website.</li>
	<li>Finally, share the link to the form page with your customers on any digital channel. Once you receive entries, you can embed them on your digital service or download the image for re-publishing and other marketing use.</li>
</ul>

<p>Flockler&rsquo;s <a href="https://flockler.com/solutions/customer-reviews" rel="">Reviews</a> feature&nbsp;currently supports image uploads, but we are looking to add video uploads in the future.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your organisation already gather and show UGC? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and show social proof on any website and digital service.</p>
</div>
</aside>

<p>&nbsp;</p>


Social media channels allow you to embed public posts on any website and digital service without permission. Learn why brands might nevertheless request UGC rights.

How to request UGC rights with Flockler

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A Google reviews call to action on a website" src="https://flockler.com/thumbs/sites/251/the-best-7-strategies-to-get-more-google-reviews-for-your-bu-2394ade2-1fb3-4328-9787-8738100ac8f5_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://www.invespcro.com/blog/the-importance-of-online-customer-reviews-infographic" rel="noopener" target="_blank">Over 90% of consumers&nbsp;search and read customer reviews</a> before visiting a business&nbsp;&ndash; most of whom trust&nbsp;reviews just as much as they trust personal recommendations.</p>

<p>And one of the top places where people look for reviews is Google. Your job is to encourage loyal customers to leave reviews, making sure&nbsp;Google promotes you as one of the most trusted providers.</p>

<p>This blog post discusses the key benefits of showing social proof and shares best practices for <a href="https://www.wordstream.com/blog/ws/2020/09/16/get-more-google-reviews" rel="noopener" target="_blank">getting more Google reviews</a>.</p>

<h2 class="article__heading--h2">What are the benefits of having more Google reviews?</h2>

<p>If you&rsquo;re not prioritising Google reviews yet, now&rsquo;s the time to change that and include them in your marketing strategy. Here are the <strong>top four&nbsp;benefits of Google reviews for your business</strong>:</p>

<ul>
	<li>Improve brand trust</li>
	<li>Drive more sales</li>
	<li>Drive organic traffic from local SEO</li>
	<li>Provide essential feedback for your business</li>
</ul>

<h3 class="article__heading--h3">Improve brand trust</h3>

<p>A staggering 72% of consumers say positive reviews make them trust a local business. Reviews help build&nbsp;confidence when people search for your business,&nbsp;or a product / service your company offers.</p>

<h3 class="article__heading--h3">Drive more sales</h3>

<p>According to research, consumers read a minimum of <a href="https://www.brightlocal.com/research/local-consumer-review-survey/" rel="noopener" target="_blank">10 reviews before feeling confident and making a decision</a>. The more Google customer reviews you have, the more you sell.</p>

<h3 class="article__heading--h3">Drive organic traffic from local SEO</h3>

<p>Once your business starts getting review after review, you can expect your SEO rankings to go up. According to Google, reviews are one of the&nbsp;<a href="https://support.google.com/business/answer/7091" rel="noopener" target="_blank">local SEO ranking factors</a>&nbsp;signalling that customers&nbsp;trust your business.</p>

<p>As you have more frequent and positive customer reviews, Google will place your site higher on their search results, giving your business a greater chance of winning new customers.</p>

<h3 class="article__heading--h3">Provide essential feedback for your business</h3>

<p>Reviews are a fantastic way to gather customer feedback and improve your business. You can use reviews to identify and solve product issues quickly, analyse patterns, and determine what customers rave about. Customer feedback helps you deliver a better service &ndash; and keep an eye on the competition.</p>

<h2 class="article__heading--h2">What are the initial requirements for getting Google Reviews?</h2>

<p>Before getting started with Google reviews, a few things need to be in place for your business:</p>

<ul>
	<li>Familiarise yourself with <a href="https://support.google.com/business/answer/9292476?hl=en" rel="noopener" target="_blank">Google Business Profile&rsquo;s Terms of Service</a>.</li>
	<li>Create a Google Business Profile to <a href="https://support.google.com/business/answer/2911778" rel="noopener" target="_blank">add your business to Google Maps</a>. Your Google Maps listing will be the place for customers to leave reviews.</li>
	<li>Verify your Google Business Profile&nbsp;and your business will be discoverable in Google search. After verification, you can create posts, view performance insights, and respond to customer reviews in your Google Maps profile.</li>
</ul>

<p>You can <a href="https://support.google.com/business/answer/7107242?hl=en" rel="noopener" target="_blank">verify your Google Business Profile</a>&nbsp;by postcard, phone call, email, or video.</p>

<div class="article__embed-code"><iframe width="560" height="315" src="https://www.youtube.com/embed/bSj2-_fqc5U" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div>

<h2 class="article__heading--h2">How can you get more Google Reviews for your business?</h2>

<p>When looking to get more reviews on your Business Profile, here are <strong>7 helpful strategies you can implement:</strong></p>

<ol>
	<li>Communicate to customers how quick and easy it is to leave a review</li>
	<li>Send transactional emails to get more Google Reviews</li>
	<li>Add a Google Reviews link to your website</li>
	<li>Show Google Reviews on the website</li>
	<li>Promote on social media</li>
	<li>Respond to your existing Google Reviews</li>
	<li>Frequently update your Google Business Profile</li>
</ol>

<h3 class="article__heading--h3">1. Communicate to customers how quick and easy it is to leave a review</h3>

<p>Some customers need help to distil everything they love about your business into one review. And then some have a hard time articulating what&rsquo;s on their mind. So when you&rsquo;re encouraging a review, it might be helpful to:</p>

<ul>
	<li>Tell them they can leave a star rating without writing anything.</li>
	<li>Remind them that the review text needs just two or three sentences.</li>
	<li>Use terminology like &ldquo;leave a review&rdquo; or &ldquo;drop a quick review&rdquo; instead of &ldquo;write a review&rdquo;, which sounds more time-consuming.</li>
</ul>

<h3 class="article__heading--h3">2. Send transactional emails to get more Google Reviews</h3>

<p>One of the best times to prompt a customer for a review is shortly after they&rsquo;ve made a purchase. Various marketing automation platforms help you send <a href="https://sendpulse.com/support/glossary/transactional-email" rel="noopener" target="_blank">transactional emails</a>&nbsp;straight after a sale, site visit, abandoned cart, etc.</p>

<p>Schedule a campaign to automatically send an email requesting a review on Google at a set time after purchase. For example, you could set it up to go out three days after an in-store purchase or delivery of an online order. Or, if you are running a service business like a restaurant or hair salon, send the review request a couple of hours after their booked slot.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An example of a transactional email" src="https://flockler.com/thumbs/sites/251/send-google-reviews-link-on-an-transactional-email-example-a7bdbc60-744e-40d3-94e9-f534b5774083_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">3. Add a Google Reviews link on your website</h3>

<p>If a customer wants to leave a review for your business, the first place they&rsquo;re probably going to look is your website. So, have an easy-to-find and prominent spot for your call to action.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Google reviews link for a website" src="https://flockler.com/thumbs/sites/251/click-here-to-leave-a-review-on-google-call-to-action-icon-e-7c7fc97c-1624-4f20-a641-8b0338c075ca_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>In the image above, clicking the icon and the&nbsp;<a href="https://support.google.com/business/answer/3474122?hl=en" rel="noopener" target="_blank">Google Reviews link</a>&nbsp;takes the user to your Google Business Profile and reviews section.</p>

<p>If your product or service is something your customer can consume straight away, using pop-ups to ask for feedback after a customer makes a purchase or on their next visit can be an effective way of getting more Google Reviews.</p>

<h3 class="article__heading--h3">4. Show Google Reviews on the website</h3>

<p>In addition to the prominent call-to-action to leave a review, many companies dedicate a section of their website to display Google reviews. Social proof encourages prospects to learn more about your products and turns them into customers. They also inspire existing customers to leave a review.</p>

<p><a href="https://flockler.com/blog/embed-google-reviews-on-website" rel="">Embedding Google Reviews on your website</a>&nbsp;will improve your site metrics, too. Authentic and fresh customer reviews will help keep your site visitors engaged longer and spend more time on your site. The longer time spent on the site improves your SEO and Google search rankings.</p>

<p>Here&rsquo;s <strong>how to embed Google Reviews on any website</strong>:</p>

<h4 class="article__heading--h4">1. Collect and moderate Google Reviews</h4>

<p>After <a href="https://flockler.com/free-trial" rel="">signing up for Flockler&rsquo;s 14-day free trial</a>, set up an auto-updating feed showing reviews of your Google Business locations.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing Google reviews locations" src="https://flockler.com/thumbs/sites/251/flockler-app-google-reviews-feed-locations-d0f86f8e-1050-4b89-b6cf-8c5b8a69ae2b_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>On Flockler, you can decide whether Google reviews are shown on a website immediately or if you approve them first.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Moderating Google reviews" src="https://flockler.com/thumbs/sites/251/content-moderation-on-flockler-app-875dd403-0ed8-4d77-ad0f-c874b19cea34_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h4 class="article__heading--h4">2. Choose a layout: Wall, Grid, Carousel, or Slideshow</h4>

<p>After setting up an auto-updating Google Reviews feed, you&rsquo;ll get four layouts to choose from.&nbsp;</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Google Reviews layout options" src="https://flockler.com/thumbs/sites/251/flockler-app-google-reviews-feed-layout-options-eed83a35-0ff5-479e-a285-c027fb540c2e_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p class="article__paragraph">You can create unlimited variations with a custom look &amp; feel &ndash; all without technical skills and straight from the layout&rsquo;s settings.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Editing the layout of Google reviews widget" src="https://flockler.com/thumbs/sites/251/google-reviews-widget-editor-4ea2a774-f2d5-44d6-bc14-8a6157537c8f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h4 class="article__heading--h4">3. Add Google Reviews to any website</h4>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Google reviews embedded on a website" src="https://flockler.com/thumbs/sites/251/google-reviews-widget-carousel-069817f9-55af-4780-aa7f-b8a5934e7eca_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>If you followed the first two steps, you have already received an embed code for your layout. You can add the <a href="https://flockler.com/google-reviews-widget" rel="">Google reviews widget</a> to WordPress, Wix, Squarespace, Shopify, or&nbsp;any other website builder.</p>

<p>If you need help embedding Google Reviews on your website, don&rsquo;t hesitate to message us via live chat on our website.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Do you already show social proof on your website? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a>​​​​ ​​​and show Google Reviews on any website builder, webshop, and digital service.</p>
</div>
</aside>

<h3 class="article__heading--h3">5. Promote on social media</h3>

<p>Posting your Google Reviews link on social media is an excellent way to encourage new and long-time customers to provide feedback on their experience with your company and products.</p>

<p>For example, you can take a screenshot of a positive customer review and post it on your social media with your Google Reviews link. Doing so will remind your existing customers about your benefits and encourage them to recommend your services to others.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Promoting Google reviews on social media example" src="https://flockler.com/thumbs/sites/251/promote-google-reviews-link-on-social-media-example-edf6b1a5-e49c-403d-857d-9490f5712b96_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">6. Respond to your existing Google Reviews</h3>

<p>When you respond to your customers&rsquo; Google reviews, they will notice that you listen to customer feedback and that it&rsquo;s worth their time to write a review for your business.</p>

<p>Thanking your customers helps maintain a positive public image while benefiting from word-of-mouth advertising. Responding promptly and politely to negative reviews and quickly resolving the issue can turn your unhappy customers into loyal ones.</p>

<h3 class="article__heading--h3">7. Frequently update your Google Business Profile</h3>

<p>When customers visit your Google Business Profile to leave a review, you want them to see a profile with a fresh and up-to-date listing.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Up-to-date Google business profile example" src="https://flockler.com/thumbs/sites/251/update-google-business-profile-to-get-more-google-reviews-ex-616a7019-dc1d-4a5b-b1ec-2666fb849189_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Make sure&nbsp;you&rsquo;ve got updated business hours and include high-quality photos and <a href="https://support.google.com/business/answer/7662907?hl=en" rel="noopener" target="_blank">Google Business Profile Posts</a> to showcase the latest news from your business.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Looking to show customer reviews on your website? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and embed Google Reviews and social media posts on any websites in a few minutes.</p>
</div>
</aside>

<p>&nbsp;</p>


The more Google Reviews you have, the more you sell. Learn the best practices for getting more customer reviews for your business.

How to get more Google Reviews for your business | 7 Best ways

7 best strategies to get more Google Reviews for your business (with examples)

<p class="article__lead-paragraph">Would you like to display Instagram, Facebook, Twitter, LinkedIn, and other social media feeds on your company Sharepoint? With Flockler, you can create automatically updating social media widgets for Sharepoint and any other digital platform.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media feed on Sharepoint example" src="https://flockler.com/thumbs/sites/251/how-to-add-to-sharepoint-175d6d33-2e18-4c42-a288-700b92cd566c_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Many organisations rely on <a href="https://www.microsoft.com/en-us/microsoft-365/sharepoint/collaboration" rel="noopener" target="_blank">Sharepoint</a>&nbsp;as their internal website and a hub for the latest news and social activity. A key part of the experience is a <a href="https://flockler.com/social-media-feed-to-website" rel="">social media feed embed</a>&nbsp;with the organisation&rsquo;s latest posts and employee-generated content &ndash; perhaps even social proof from customers. A live-updating <strong>social media feed on a Sharepoint website keeps the page fresh and builds engagement for organisation&rsquo;s&nbsp;social media accounts</strong>.</p>

<h2 class="article__heading--h2">Four-step guide: Adding&nbsp;social feeds to&nbsp;Sharepoint</h2>

<p>Adding&nbsp;a social media feed to&nbsp;any Sharepoint page takes hardly more than a couple of minutes, and here&rsquo;s a <strong>four-step guide</strong>:</p>

<ol>
	<li>Create a free trial account with Flockler</li>
	<li>Combine auto-updating feeds from social channels</li>
	<li>Choose your Sharepoint feed layout</li>
	<li>Embed social feeds on any Sharepoint page</li>
</ol>

<h3 class="article__heading--h3">1. Create a free trial account with Flockler</h3>

<p>If your organisation has yet to start using Flockler, <a href="https://flockler.com/free-trial" rel="">sign up for our 14-day free trial</a>&nbsp;to create a social media widget for Sharepoint. You don&lsquo;t need a credit card when signing up, and there&rsquo;s no commitment. The free trial allows you to test the full product and Microsoft Sharepoint integration for 14 days.</p>

<h3 class="article__heading--h3">2. Combine auto-updating feeds from social channels</h3>

<p>Next, set up automatically updating social media feeds and gather the latest posts from Instagram, Facebook, Twitter, YouTube, and more (see <a href="https://flockler.com/supported-social-media-feeds" rel="">supported social media channels</a>).</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing a content source on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-product-content-sources-ab93a968-965e-4b5e-8224-ac177263a87d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Most Flockler customers add their branded accounts to Sharepoint, but you can also gather mentions of your account and a branded hashtag and moderate all posts before publishing.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Moderating social media feeds on the Flockler app" src="https://flockler.com/thumbs/sites/251/content-moderation-on-flockler-app-19839de7-6b3c-4dd8-9857-c2d39f733067_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>You can combine multiple social channels, accounts, and hashtags in one place, and Flockler will automatically update new content every 5-15 minutes from your selected sources. With <a href="https://help.flockler.com/en/articles/3215336-what-is-a-section" rel="noopener" target="_blank">Flockler&rsquo;s Sections</a>, you can also categorize your content feeds and show them separately. This is useful if you have multiple brands, geographical locations, and possibly even several Sharepoints for the organisation.</p>

<h3 class="article__heading--h3">3. Choose your Sharepoint feed layout</h3>

<p>After gathering content to your Flockler, it&rsquo;s time to choose a layout for your Sharepoint social feed. Flockler comes with four templates for you to choose from:</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing a social media feed layout on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-display-layouts-435b7c47-16ef-4400-ad79-053c4fc46c5a_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Many customers prefer the carousel layout on the Sharepoint homepage, but you can create as many layouts as you like without additional costs. All layouts and designs are easy to customize from Flockler&rsquo;s settings without technical skills.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Customizing the social media feed design on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-sharepoint-embed-custom-design-7bac4727-beb4-407b-9ac9-fdbf941cee1a_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Would you like to show a custom design social media feed on Sharepoint? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and embed social media feeds on Sharepoint in a few minutes. No credit card required.</p>
</div>
</aside>

<h3 class="article__heading--h3">4. Embed social feeds on any Sharepoint page</h3>

<p>The final step is to embed Flockler on your Sharepoint homepage or any other page. If you don&rsquo;t have access rights to manage the Sharepoint page&nbsp;look &amp; feel and elements, please share these instructions with your developer team, and they&rsquo;ll help you out.</p>

<p>First, we&rsquo;ll need to adjust the settings of the Sharepoint website. Click the &#39;Settings&#39; icon on your Sharepoint website.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Editing Sharepoint website’s settings" src="https://flockler.com/thumbs/sites/251/edit-sharepoint-website-settings-ffc3adec-91a9-46ea-bc1d-783e673c7e81_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Then, click &#39;Site information&#39; and &#39;View all site settings&#39;.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Viewing all settings on a Sharepoint website" src="https://flockler.com/thumbs/sites/251/edit-sharepoint-website-settings-view-all-4f1c6573-90ea-40d4-9e2d-0ce2c8e1c603_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>From here, click the &#39;HTML Field Security&#39; link.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Editing Sharepoint settings" src="https://flockler.com/thumbs/sites/251/edit-sharepoint-website-settings-html-security-48434923-bcdb-46a6-90b8-9a0a1bcb04d5_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Type &#39;plugins.flockler.com&#39; into the field, click the &#39;Add&#39; button, and then &#39;OK&#39; to save changes.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Editing Sharepoint’s security settings" src="https://flockler.com/thumbs/sites/251/edit-sharepoint-website-settings-html-security-settings-8d13e12b-d2bc-4b18-a347-7c539a882a9d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Now, click &#39;Edit&#39; on your Sharepoint page and choose the area where you&rsquo;d like to show Flockler.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Editing Sharepoint website" src="https://flockler.com/thumbs/sites/251/edit-sharepoint-website-532dfabd-1912-4c9c-be0a-f4de049a3a56_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Click the + icon to add a new section to your page. Our customers typically choose one column layout, but you can choose multi-column and combine Flockler with something else, too.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Adding a section to Sharepoint" src="https://flockler.com/thumbs/sites/251/adding-section-sharepoint-cc0e9cf7-70b3-478d-a7fd-65d74f931d7f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Next, click &#39;Add a new web part in column one&#39;.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Adding a new web part to Sharepoint" src="https://flockler.com/thumbs/sites/251/adding-web-part-sharepoint-0dff4af3-a34c-47fc-ad72-b0645223fa11_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Here, you can add various elements - for the social media feed integration, select Sharepoint&rsquo;s &#39;Embed&#39; element.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Adding an embed element to Sharepoint" src="https://flockler.com/thumbs/sites/251/adding-embed-element-sharepoint-6c59afed-3138-4479-b791-75ce5adef76f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Now, go back to Flockler&rsquo;s Display tab and copy the iframe embed code. Make sure to use the iframe version &ndash; <strong>Sharepoint doesn&rsquo;t allow other than iframes from third parties</strong>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media feed iframe embed code" src="https://flockler.com/thumbs/sites/251/flockler-social-media-feed-iframe-caf1ad6a-f257-441b-8d90-8dfb6117b036_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Finally, add the <strong>iframe embed code</strong> to the field on the right, and Flockler&rsquo;s layout will appear on your Sharepoint.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Embed code to Sharepoint website" src="https://flockler.com/thumbs/sites/251/adding-embed-code-sharepoint-14008595-609d-4ef3-bc5f-af877bf34201_s600x0_q80_noupscale.jpg" /></div>
</figure>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media feed embed on Sharepoint" src="https://flockler.com/thumbs/sites/251/adding-embed-carousel-code-sharepoint-99eb2e9e-126d-42fd-810a-2673a83328f2_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p class="article__paragraph">After that, republish your Sharepoint website and your colleagues will see the stunning social media feed on Sharepoint!</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your organisation use Sharepoint? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and add auto-updating social media feeds to Sharepoint and other digital services.</p>
</div>
</aside>

<h2 class="article__heading--h2">Why do companies embed social media feeds on Sharepoint?</h2>

<p>There are some key benefits of adding social feeds to Sharepoint.</p>

<p>Firstly, <strong>social media feeds help keep your Sharepoint page fresh</strong>. Your social media team is working hard to broadcast all organisation&rsquo;s updates to social media channels, and your Sharepoint page is a logical home for those posts.</p>

<p>Secondly, <strong>the social media feed helps drive traffic and engagement to your branded social media accounts</strong>. The more engagement - likes, comments, and shares &ndash; you get for the organisation&rsquo;s content, the more people will see your posts&nbsp;in their news feeds. Increasing your brand&rsquo;s organic reach should be one of every company&rsquo;s main targets in the era of growing advertising costs.</p>

<p>Thirdly, <strong>social media feeds encourage your employees to share your branded hashtag, helping build your employer reputation and brand image</strong>. Some companies create a hashtag for employees to share work-life news and event updates, reaching people inside and outside the organisation. The #LifeAtPhilips hashtag and a social media feed embedded on internal and external websites is a fantastic example of an employee engagement campaign in action.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media feed carousel embed" src="https://flockler.com/thumbs/sites/251/lifeatphilips-social-media-feed-carousel-c4ed7e26-2e35-4eec-9461-4ec78b0e12f1_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your Sharepoint have a social media feed? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and embed social media feeds on Sharepoint in a few minutes. No credit card required.</p>
</div>
</aside>

<p>&nbsp;</p>


A live-updating social media feed on a Sharepoint website keeps the page fresh and builds engagement for your social media accounts.

How to add social media feed to Sharepoint | 2023 Guide

How to add a social media feed to Sharepoint

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A live Twitter feed example" src="https://flockler.com/thumbs/sites/251/live-twitter-feed-eagles-country-c9f8da50-a3e5-4a08-90a2-c76217dee749_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>If you are an <a href="https://blog.hubspot.com/marketing/event-marketing" rel="noopener" target="_blank">event marketing</a>&nbsp;professional, you know that <strong>Twitter live feeds are an integral part of every event</strong>. Events can be a lot to organise&nbsp;but luckily the Twitter feed setup is a fast and easy task. In less than five minutes, you can set up a <a href="https://flockler.com/blog/embed-twitter-hashtag-feed" rel="">Twitter hashtag feed</a>, moderate entries, and share the curated feed with your event audience on digital screens, websites, and mobile apps.</p>

<p>Twitter live feeds help you <strong>engage your audience in sharing your branded hashtag</strong>, which immediately increases awareness and reach for your company and event. Not only that, an event hashtag builds a community among participants and helps guests connect online and offline. Through the hashtag feed, you can organise polls, ask your audience to send questions to speakers, and gather feedback and topic ideas for future events.</p>

<p>In addition to events, <strong>Twitter feeds often welcome visitors and employees to the office</strong>. A live Twitter feed on TVs in a lobby or brick-and-mortar shop makes it easy to broadcast your latest news and offers, and a visual, continuously updating content stream grabs people&rsquo;s attention.</p>

<p>Also, a live Twitter feed can be a part of your company <a href="https://flockler.com/blog/best-social-media-walls-10-inspiring-examples" rel="">social wall</a>&nbsp;on the homepage and news pages, combining content from Instagram, Facebook, YouTube, LinkedIn, and more. For inspiration, check some of the best <a href="https://flockler.com/blog/twitter-feed-on-website-example" rel="">Twitter feed on website examples</a>.</p>

<p>For webshop owners, <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content campaigns</a>&nbsp;are great for gathering authentic customer experiences through Twitter, and you can embed UGC on product pages to show social proof.</p>

<h2 class="article__heading--h2">Examples of live Twitter feeds in action</h2>

<p>Let&rsquo;s look at some of the best live Twitter feed examples through the lenses of Flockler customers.</p>

<h3 class="article__heading--h3">Trade events and conferences</h3>

<p>Your employees might both visit and organise trade events and conferences. For many industries, they are one of the best ways of finding new clients and partners. Conferences tend to&nbsp;focus on the latest advancements in a specific industry and allow you to exchange information with industry peers &ndash; often through&nbsp;the shared hashtag feed.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A live Twitter feed for a conference" src="https://flockler.com/thumbs/sites/251/live-twitter-feed-tedx-29ee69b2-19fa-42f6-8684-8eaa4111d862_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>TEDx&rsquo;s branded wall is an excellent example of a live Twitter feed for conferences. With easy-to-use customization tools, the wall colours are changed to match TEDx brand colours, and <strong>the interactive feed encourages the&nbsp;audience to participate in discussions before, during, and after the event</strong>.</p>

<h3 class="article__heading--h3">University graduation events</h3>

<p>There&rsquo;s no university that wouldn&rsquo;t organise a graduation event to celebrate the fantastic achievement with students and their families. And it&rsquo;s hard to imagine a commencement ceremony without a social media feed, too.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A Twitter hashtag feed example" src="https://flockler.com/thumbs/sites/251/social-media-wall-example-harvard-university-94387c41-e7f4-439c-adfe-4e1bbb34d3a8_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Harvard Kennedy School&rsquo;s social wall combining Twitter and Instagram is a perfect example. With one Flockler subscription, <a href="https://flockler.com/case-studies/harvard-university" rel="">Harvard University</a>&nbsp;shows <strong>live Twitter feeds on unlimited digital screens, websites, and other digital platforms</strong>.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Would you like to try Flockler for your next event? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and get started in five minutes. No credit card required.</p>
</div>
</aside>

<h3 class="article__heading--h3">Sports events</h3>

<p>Sports fans love to share images and videos from matches - it&rsquo;s often a family event with mums and dads saving money in advance for the special occasion.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A live Twitter feed on a video board" src="https://flockler.com/thumbs/sites/251/live-twitter-feed-rose-bowl-84783f28-aa33-4b36-8414-d7d37910d134_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The Rose Bowl game was first played in 1902, and the annual bowl has brought families together since 1916. A stunning, branded social media feed is shown on the video boards at the stadium.</p>

<h3 class="article__heading--h3">Concerts and festivals</h3>

<p>Going to a concert or festival is often an experience shared with friends. And not necessarily in the physical world but in images, videos, and Stories on various social channels.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A live Twitter feed for a festival" src="https://flockler.com/thumbs/sites/251/live-twitter-feed-festival-republic-c16bfbb3-18e5-48c1-874f-96762847e3cb_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Festival Republic, a company behind some of the largest music festivals in the UK, taps into the hashtag stream and shows live Twitter feeds on concert screens. Custom branded slideshows for each event rotate tweets and Instagram posts for the live audience - and with the moderation tools, Festival Republic&rsquo;s team makes sure that inappropriate messages aren&rsquo;t broadcasted.</p>

<p class="article__paragraph"><strong>With Flockler, event organisers can change hashtag feeds without losing the content stored in the past</strong>. In other words, they don&rsquo;t need to pay an extra fee per event. One <a href="https://flockler.com/plans-and-pricing" rel="">Flockler subscription plan</a>&nbsp;is shared to cover all events during the year.</p>

<h3 class="article__heading--h3">Virtual events</h3>

<p>During the pandemic, many events moved to virtual and haven&rsquo;t necessarily turned back ever since. A virtual event makes it possible to reach a wider audience, they are less expensive to organise, and the communities are built in online platforms without the need for participants to travel across the country.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A live Twitter feed for a virtual event" src="https://flockler.com/thumbs/sites/251/live-twitter-feed-the-imf-d8035a9d-ed65-4ede-bda3-be0dddbe8200_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>For international organisations like the IMF, events have had a virtual side, long before the pandemic. Their dedicated <a href="https://twitter.com/IMFLive" rel="noopener" target="_blank">IMFLive Twitter account</a> informs about the upcoming schedule and shares real-time updates from events happening just now. Of course, live Twitter feeds supplement their event pages, allowing anyone to watch the event live stream and follow the discussion on Twitter.</p>

<h3 class="article__heading--h3">Digital signage at the office and in public spaces</h3>

<p>Many offices have digital displays and smart TVs on the walls, but keeping them up-to-date with the latest news and offers takes time and effort.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A live Twitter feed for digital screen" src="https://flockler.com/thumbs/sites/251/live-twitter-feed-silicon-valley-bank-429a2bd6-dd83-42b1-919d-b583ed891454_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>That&rsquo;s one of the reasons why Silicon Valley Bank and many others have decided to bring live Twitter feeds to digital screens. <strong>Without any additional work from the internal communications team and with full automation</strong>, the latest news is shared with employees and visitors.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Would you like to try the live Twitter feed for your organisation? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and get started in a few minutes. No credit card required.</p>
</div>
</aside>

<h2 class="article__heading--h2">How to set up a live Twitter feed</h2>

<p>After looking at the examples, I&rsquo;m sure you are asking how easy it is to create a live Twitter feed.</p>

<p>It takes approximately five minutes.</p>

<p>And you don&rsquo;t need any technical skills.</p>

<p>You only need a digital screen and a laptop with an internet connection. Then, just connect the laptop to the screen via cable or use AppleTV, Amazon Fire TV stick, or similar to connect wirelessly. Finally, open your Twitter feed from Flockler with a modern browser, and you are all set.</p>

<p>Here&rsquo;s a <strong>four-step guide on how to set up a live Twitter feed</strong> on Flockler:</p>

<ol>
	<li>Automatically collect tweets</li>
	<li>Moderate your Twitter feed</li>
	<li>Design your feed layout</li>
	<li>Display your live Twitter feed on any digital screen and website</li>
</ol>

<h3 class="article__heading--h3">1. Automatically collect tweets</h3>

<p>The first step is to collect tweets by a hashtag (or multiple) automatically. With Flockler, you can gather tweets mentioning a specific hashtag or keyword and content from specific accounts. If needed, you can create multiple feeds and display them all in one place.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing a Twitter source on the Flockler app" src="https://flockler.com/thumbs/sites/251/live-twitter-feed-content-source-copy-b87b0ff0-d298-41ec-8390-60760e8d5130_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Most events combine Twitter and Instagram together, and Flockler&rsquo;s got you covered on that too. Here&rsquo;s a <a href="https://flockler.com/supported-social-media-feeds" rel="">list of supported content sources</a>&nbsp;that you can mix and bring into one place.</p>

<h3 class="article__heading--h3">2. Moderate your Twitter feed</h3>

<p>When adding your automatically updating content sources in step 1, you&rsquo;ll decide whether the content is shown on the screen and TV immediately or you&rsquo;ll moderate all tweets in advance.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Moderating the live Twitter feed on the Flockler app" src="https://flockler.com/thumbs/sites/251/live-twitter-feed-moderate-content-dc2ceeff-2133-4ea0-9497-cbc709cf71d2_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>If you choose to moderate all in advance, tweets will be found in Flockler&rsquo;s Inbox. If you decide to show posts automatically, you can still click to hide any of them.</p>

<h3 class="article__heading--h3">3. Design your feed layout</h3>

<p>Now that you&rsquo;ve got content streaming in, the next step is to design a layout for your event. As you noticed in the above examples, the <strong>layouts are&nbsp;fully customizable</strong>, and you can easily change the branding from one event to another. Flockler has four templates to help you get started with the live Twitter feed design.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing the live Twitter feed layout template" src="https://flockler.com/thumbs/sites/251/live-twitter-feed-choose-layout-d097bdb7-62fe-4f53-8b5f-ce85b462e54b_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>You can create <strong>unlimited walls, grids, carousels, and slideshows</strong>. There are no page view limits either.</p>

<p>From the layout&rsquo;s settings, you can adjust the design and add your brand&rsquo;s look &amp; feel to it. If, for some reason, Flockler&rsquo;s layout editing tools won&rsquo;t achieve your goals, Flockler&rsquo;s customer success team (and your developers) can tailor each detail even further with custom CSS.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Changing the colours of the live Twitter feed" src="https://flockler.com/thumbs/sites/251/live-twitter-feed-layout-editor-24fd5889-c6ab-42d7-84c7-7c00ec926ed0_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">4. Display your live Twitter feed on any digital screen and website</h3>

<p>Your setup work is done, and it&rsquo;s time for the show. On Flockler, you&rsquo;ll get URLs to show the live Twitter feed on digital screens and embed codes for websites and apps.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A URL for the live Twitter feed" src="https://flockler.com/thumbs/sites/251/screenshot-2023-01-13-at-14-12-21-6c89bad7-3da0-48d7-9c55-f265c29782a1_s600x0_q80_noupscale.png" /></div>
</figure>

<p>With the <strong>free version</strong>, the slideshow layout updates with new tweets automatically, while automated updates on the wall and grid layouts require either a yearly subscription or our event add-on. Please get in touch with Flockler&rsquo;s team using the&nbsp;website chat if you are looking to use the wall and grid layouts in a live event.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your company show social media feeds on SmartTVs and digital screens? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and get started in five minutes. No credit card required.</p>
</div>
</aside>

<h2 class="article__heading--h2">What are the most important live Twitter feed features?</h2>

<p>There are a couple of crucial features required from your live Twitter feeds - all supported by the Flockler platform, of course.</p>

<h3 class="article__heading--h3">Unlimited layouts without page view limits</h3>

<p>In addition to digital screens, events usually have a website and often a mobile app too. To make sure your social feed is accessible on all services, you&rsquo;ll need multiple layouts <strong>without page view limits</strong>.</p>

<h3 class="article__heading--h3">Custom design and look &amp; feel</h3>

<p>Each event has unique branding, and you might need to make screen-specific adjustments as well. With Flockler&rsquo;s layout editor, it&rsquo;s easy for an event marketing team to apply changes without the help of a technical team.</p>

<h3 class="article__heading--h3">Live content updates</h3>

<p>Your branded hashtag will get mentions throughout the event, and you&rsquo;ll need a relatively fast update cycle to keep the Twitter wall interesting. With Flockler, the free version comes with 5-minute updates for the slideshow layout&nbsp;and by subscribing to a yearly plan or purchasing our event add-on, you&rsquo;ll get access to one-minute updates for all layout options.</p>

<h3 class="article__heading--h3">Instant support</h3>

<p>You&rsquo;ll not likely need a lot of help after successfully setting up the live Twitter feed following the step-by-step guide above. But if something goes wrong, having a live chat and phone number is helpful.</p>

<h3 class="article__heading--h3">Reliable service for high content and page view volumes</h3>

<p>The reliability of both fetching a high volume of updates from social media channels, and handling the traffic for layouts visible on various digital platforms, are important factors when choosing the platform. Flockler is trusted by organisations like Harvard University, GoPro, TEDx, and the Rose Bowl game to deliver the service to a potentially high number of concurrent viewers.</p>

<h3 class="article__heading--h3">Reasonable pricing covering all events during the year</h3>

<p>Are you looking to show Twitter live feeds on multiple events during the year? If yes, you might want to avoid paying a fee per event as it might become quite expensive. Instead, you can purchase any of the annual plans with Flockler and use the same subscription for all events during the year. There are <strong>no additional costs per event</strong>, and you can create a custom content feed and look &amp; feel for each of them.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Have you set up a live Twitter feed for digital screens and websites yet? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and get started in five minutes. No credit card required.</p>
</div>
</aside>

<p>&nbsp;</p>


Twitter live feeds help you engage your audience in sharing your branded hashtag, which immediately increases awareness and reach for your company and event.

How to display a live Twitter feed for events | 2023 Guide

How to display a live Twitter feed on any digital screen and in events

Learn how brands like Allianz, Philips, Mazda, WWF, and many more embed Instagram feeds on websites to increase time spent on site, show social proof, and drive sales.

Instagram on website | 15 brands show how to do it just right

Instagram on website: 15 brands show how to do it just right

<p class="article__lead-paragraph">With Flockler&rsquo;s Instagram Widget, you can display the latest images, videos, and Stories of any brand or a hashtag feed from your customers.&nbsp;</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram Widget for websites example" src="https://flockler.com/thumbs/sites/251/instagram-widget-for-websites-385e655a-4415-4f90-bfc5-d5c36dcb21ad_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p class="article__paragraph">Setting up an Instagram widget for your website takes just a few minutes, and you don&rsquo;t need any technical skills. Connect your account, and show a branded <a href="https://later.com/blog/plan-your-instagram-feed/" rel="noopener" target="_blank">Instagram feed</a> on any website or other digital service.</p>

<h2 class="article__heading--h2">How to create an Instagram widget and embed it on websites</h2>

<p>Here&rsquo;s a three-step guide on to create an Instagram widget:</p>

<ol>
	<li>Connect your Instagram account and select the content source</li>
	<li>Choose the Instagram widget layout</li>
	<li>Embed Instagram widgets on your website</li>
</ol>

<h3 class="article__heading--h3">1.&nbsp;Connect your Instagram account and select content sources</h3>

<p>It&rsquo;s not difficult to <a href="https://www.dummies.com/business/marketing/social-media-marketing/embed-instagram-photo-video-web-page/" rel="noopener" target="_blank">embed Instagram posts</a> on any blog or website, but adding each image manually can be too time-consuming for busy marketers. With Flockler&rsquo;s Instagram widget, you can let the automation do the hard work for you.</p>

<p>After logging in to Flockler, click the&nbsp;&lsquo;Feeds&rsquo; tab&nbsp;and create a new <a href="https://flockler.com/social-media-feed-to-website" rel="">social media feed</a>.</p>

<p>Start by connecting your <a href="https://business.instagram.com/getting-started" rel="noopener" target="_blank">Instagram Business account</a>. After connecting your account, it&rsquo;s time to select what content you&rsquo;d like to display.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram content sources on the Flockler platform" src="https://flockler.com/thumbs/sites/251/flockler-automated-feeds-choose-from-instagram-sources-1476bbe2-2fe4-4da9-b870-647dfa4c1727_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><strong>With the Instagram Widget, you can display</strong>:</p>

<ul>
	<li>All public images and videos mentioning a hashtag.</li>
	<li>All public images and videos by any Business Account.</li>
	<li>Public <a href="https://flockler.com/blog/how-to-add-an-instagram-mentions-feed-on-your-website" rel="">Instagram mentions</a> of your Business Account (admin rights of the tagged/mentioned Business Account required).</li>
	<li><a href="https://flockler.com/blog/how-to-embed-instagram-stories-on-website" rel="">Instagram Stories</a> of your Business Account (only Stories published within&nbsp;the past 24 hours - admin rights of the Business Account required).</li>
</ul>

<p>Note that you don&rsquo;t need to be an admin of any specific Instagram account to <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">display&nbsp;an Instagram feed</a> of a brand or a <a href="https://flockler.com/blog/hashtag-campaign-examples" rel="">hashtag campaign</a>.</p>

<p>Are you looking to display content from multiple social media channels? No problem &ndash; you can create feeds from multiple sources and show all the content in one place. Here&rsquo;s the <a href="https://flockler.com/supported-social-media-feeds" rel="">list of supported social media channels and content sources</a>.</p>

<h3 class="article__heading--h3">2. Choose the Instagram Widget layout</h3>

<p>With Flockler, your Instagram widget&rsquo;s design is fully&nbsp;customizable and responsive. Flockler has four&nbsp;templates for you to choose from, and you can tweak the design to match your brand look &amp; feel. <strong>You can create unlimited widgets with custom styles.</strong></p>

<p>Click &lsquo;Display&rsquo; on Flockler, and select one of the four&nbsp;widget templates: Wall, Grid, Carousel, and Slideshow.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram widget layout options on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-display-layouts-7ffcaef2-8753-4a22-bfcb-09380c161914_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Depending on the area and screen size, the number of columns adjusts&nbsp;automatically. From the embed code settings, you can select which elements are visible, how many posts are shown before the &lsquo;load more&rsquo; button, and much more. In the Advanced section of the settings, you can add custom CSS with the help of your developers or with assistance from Flockler&rsquo;s support team (a free customization service).</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Edit Instagram widget’s settings on Flockler" src="https://flockler.com/thumbs/sites/251/flockler-app-embed-code-settings-00cf95dd-60b2-406c-b5f5-3cd74104361a_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">3. Embed&nbsp;Instagram widgets on your website</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram Widget example" src="https://flockler.com/thumbs/sites/251/grid-layout-hapag-lloyd-images-only-45b425fc-b518-454f-bff5-4545ff71559b_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>You can embed Flockler&rsquo;s Instagram widget on any website and digital service.</p>

<p>After selecting your layout, you can find the embed code from Flockler&rsquo;s &lsquo;Display&rsquo; tab. If you aren&rsquo;t allowed to modify your company website, share the code with your&nbsp;developer, and they can add&nbsp;it on the page. The embed code creates a widget&nbsp;of your choice automatically, and there are no additional steps required from your developers.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Flockler app Display tab’s view" src="https://flockler.com/thumbs/sites/251/flockler-display-tab-embed-code-fdd4c058-35eb-463c-a5e3-79aa3a899751_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Here are detailed guides on adding an Instagram widget to the most popular content management systems and e-commerce platforms:</p>

<ul>
	<li><a href="https://flockler.com/add-instagram-feed-to-wordpress" rel="">Instagram feed to WordPress</a></li>
	<li><a href="https://flockler.com/add-instagram-feed-to-shopify" rel="">Instagram feed to Shopify</a></li>
	<li><a href="https://flockler.com/embed-instagram-feed-on-wix" rel="">Instagram feed to Wix</a></li>
	<li><a href="https://flockler.com/add-instagram-feed-to-squarespace" rel="">Instagram feed to Squarespace</a></li>
	<li><a href="https://flockler.com/social-media-feed-webflow" rel="">Instagram feed to Webflow</a></li>
	<li><a href="https://flockler.com/instagram-feed-to-drupal" rel="">Instagram feed to Drupal</a></li>
	<li><a href="https://flockler.com/instagram-feed-to-typo3" rel="">Instagram feed to TYPO3</a></li>
	<li><a href="https://flockler.com/instagram-feed-to-joomla" rel="">Instagram feed to Joomla</a></li>
	<li><a href="https://flockler.com/blog/embed-instagram-feed-weebly" rel="">Instagram feed to Weebly</a></li>
</ul>

<p>Are you using another platform and need help with the setup? If so, don&rsquo;t hesitate to contact us via live chat.</p>

<h2 class="article__heading--h2">Instagram Widget features:</h2>

<p>Here are some of the key features of the Instagram widget you can embed with Flockler:</p>

<ul>
	<li>Ready-made templates for quick installation</li>
	<li>Responsive and mobile-optimized</li>
	<li>Customizable design and branding (custom CSS, size, colours, fonts, etc.)</li>
	<li>Instant content updates from social media channels</li>
	<li>Unlimited walls, grids, and carousels</li>
	<li>Unlimited page views</li>
	<li>Multi-user support</li>
	<li>Advanced moderation capabilities</li>
	<li>Full support on live chat, email, and phone</li>
	<li>GDPR compliant</li>
</ul>

<p>See the full <a href="https://flockler.com/features" rel="">list of Flockler&#39;s features</a>.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your organisation already have an Instagram widget for websites? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s free trial</a> and create your widget in a few minutes. No credit card is required at the start.</p>
</div>
</aside>

<h2 class="article__heading--h2">Examples of an Instagram Widget</h2>

<p>Here are four&nbsp;examples of the Instagram widget for websites in action.</p>

<h3 class="article__heading--h3">The Social Wall layout with Harvard University</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram widget embedded on a website" src="https://flockler.com/thumbs/sites/251/social-media-wall-example-harvard-university-32850b6a-3c9d-420b-8c83-d28e47b0d932_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Schools and universities organise graduation and sports events where a live-updating Instagram widget is a must-have. With Flockler, <a href="https://flockler.com/case-studies/harvard-university" rel="">Harvard University</a> can instantly display unlimited widgets and customize each for websites and digital screens.</p>

<h3 class="article__heading--h3">The Grid layout with Hapag-Lloyd Cruises</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram Grid widget on Hapag-Lloyd’s page" src="https://flockler.com/thumbs/sites/251/hapag-lloyd-instagram-feed-on-website-8e0d4d3c-937d-45c1-9e15-dd8d9bffc36d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://www.hl-cruises.com/" rel="noopener" target="_blank">Hapag-Lloyd Cruises</a> serves unforgettable experiences for holidaymakers worldwide. The Instagram grid widget displays their latest content and the best entries from their customers.</p>

<h3 class="article__heading--h3">The Carousel with GoPro</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram Carousel widget on GoPro’s website" src="https://flockler.com/thumbs/sites/251/gopro-carousel-layout-ce00aa64-a78e-42d5-964c-cbe887077dc4_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>GoPro is one of Flockler&#39;s clients that uses the Instagram carousel widget on a mobile view. The <a href="https://gopro.com/en/us/awards" rel="noopener" target="_blank">#GoProAwards page</a> shows a hashtag-filtered view of all their posts.</p>

<h3 class="article__heading--h3">The Slideshow with Colorado Eagles</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram slideshow for Colorado Eagles" src="https://flockler.com/thumbs/sites/251/colorado-eagles-slideshow-5a31ad74-53a3-4e6a-80cd-77f84a7561da_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The Slideshow layout is optimised for digital screens but can also be embedded on any website and digital platform. Like other Flockler layouts, the Slideshow is optimised for desktop and mobile. The Colorado Eagles ice hockey team engages their audience in sharing content with a branded hashtag to build a community and increase the team&rsquo;s reach on social channels.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Have you already created an Instagram widget for your organisation? <a href="https://flockler.com/free-trial">Get started with Flockler&rsquo;s free trial</a> and create your widget in minutes.</p>
</div>
</aside>

<h2 class="article__heading--h2">Why embed Instagram Widgets on websites</h2>

<h3 class="article__heading--h3">Drive conversions with CTAs</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram widget with a CTA button" src="https://flockler.com/thumbs/sites/251/instagram-widget-with-cta-4d4474e0-d71c-4a8a-adea-740bdd4b5236_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">A call-to-action button (see the example in orange) can be added to any Instagram image. The look &amp; feel and the text of the button are fully customizable.</span></figcaption>
</figure>

<p>An Instagram widget can display&nbsp;the latest images and videos without any manual work, but it can also help you to drive conversions on your website. Flockler&rsquo;s Instagram widget includes a CTA button feature that enables you to add a call-to-action to any image and video. The CTA button design is fully customizable, and it can link to your products and services.</p>

<p>Webshops can integrate their products with Flockler and <a href="https://flockler.com/solutions/shoppable-ugc-galleries" rel="">make shoppable UGC galleries</a>. When a website visitor clicks one of the posts, they will see the related product and recommendation from another customer.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A shoppable Instagram widget " src="https://flockler.com/thumbs/sites/251/instagram-slider-sohome-5fc3728f-fb47-40b7-bbbc-a79d357ca70b_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">Increase time spent on site</h3>

<p>An instantly updating Instagram widget keeps your website visitors engaged with your content longer. If you create <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content campaigns</a> to gather feedback, the <strong>social proof from your customers builds trust and increases sales</strong>.</p>

<h3 class="article__heading--h3">Build reach and engagement on social media channels</h3>

<p>The Instagram widget on your website will naturally drive traffic to your Instagram account, too. The more people who&nbsp;follow your account and view, comment, and like your images, the higher the reach on Instagram. Then, from Facebook and Instagram&#39;s advertising and analytics tools, you can target special offers to the audience who have visited your website and your Instagram profile.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Have you created Instagram widgets for your brand? <a href="https://flockler.com/free-trial">Sign up for our 14-day free trial</a> and add Instagram widgets to any website in less than five minutes.</p>
</div>
</aside>

<p>&nbsp;</p>


With Instagram Widget, you can display the latest images, videos, and Stories of any brand or a hashtag feed from your customers. Connect your Instagram account, and show a branded Instagram feed on any website or other digital service.

Instagram Widget for Websites | 3-Step Guide & Examples

With Flockler’s Instagram widget, you can display the latest images, videos, and Stories of any brand or a hashtag feed from your customers.

Instagram widget for websites: a three-step guide with examples

A social wall gathers and filters content from social media channels such as Instagram, Twitter, Facebook, and YouTube. You can show social walls on any website and digital screen.

The Best Social Walls | 10 Inspiring Examples

A social wall gathers and filters content from social media channels such as Instagram, Twitter, Facebook, and YouTube. It’s often displayed on the homepage of a company, product pages of an e-commerce site - or in digital screens at the office, on the street, and in live events.

10 inspiring examples of a social wall

A user-generated content campaign helps you build trust with customers, increase the time spent on site, and drive conversions. Learn from 8 brands getting their UGC campaigns right.

8 great examples of user-generated content campaigns

A user-generated content campaign helps you build trust with customers, increase the time spent on site, and drive conversions. Learn from eight brands getting their UGC campaigns right.

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram and Facebook logos" src="https://flockler.com/thumbs/sites/251/how-to-connect-instagram-business-account-with-facebook-page-4de49f53-b00d-43a6-a716-a30302bc66ff_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Many business owners post photos to Instagram and then open Facebook and post the same picture there as well. Posting on multiple&nbsp;sites is a great way to get engagement across social media channels &ndash; but it can be cumbersome and time-consuming.</p>

<p>So, what is the best way to cross-promote photos and videos on your Instagram page? The answer is quite simple: by <a href="https://knowledgebase.constantcontact.com/articles/KnowledgeBase/35023-Connect-an-Instagram-Business-Profile-to-a-Facebook-Business-Page" rel="noopener" target="_blank">linking your Facebook Page to your Instagram account</a>, you can easily share posts from Instagram to Facebook with just a tap of a button!</p>

<h2 class="article__heading--h2">What are the benefits of linking Facebook with Instagram?</h2>

<p>Besides scheduling posts across platforms, there are other benefits to linking your Facebook Page and Instagram account, including:</p>

<ul>
	<li>Build customer trust and reach a wider audience</li>
	<li>Interact seamlessly&nbsp;with customers</li>
	<li>Gain better insights and run more effective ads</li>
	<li>Sell on Instagram</li>
</ul>

<h3 class="article__heading--h3">Build customer trust and reach a wider audience</h3>

<p>By connecting your Instagram Business account to your Facebook page, your followers and new customers can find your branded content across both platforms. By sharing posts on both channels, you multiply the chances of getting in front of potential customers. Instagram&rsquo;s algorithm might not show a specific post for some of the&nbsp;followers&nbsp;but the post might be shown on Facebook.</p>

<h3 class="article__heading--h3">Interact seamlessly&nbsp;with customers</h3>

<p>Another advantage of connecting your Instagram page with Facebook is that you can manage all customer messages in one place. The Facebook inbox allows you to use filters and label messages to prioritise them. The inbox also makes it easy for you to set up automated responses.</p>

<h3 class="article__heading--h3">Gain better insights and run more effective ads</h3>

<p>With both platforms connected, you can compare post metrics and audience insights, helping you to tailor and improve your content and advertising campaigns.</p>

<h3 class="article__heading--h3">Sell on Instagram</h3>

<p>If you want to <a href="https://flockler.com/blog/instagram-shopping" rel="">use Instagram Shopping to sell your products</a>, you need to link a Facebook Page before setting up the shop. Connecting the two accounts also allows you to sync business information to your profile and use features like appointment buttons and donation stickers.</p>

<h2 class="article__heading--h2"><a id="instagram-business" name="instagram-business">Before you begin: Turn your Instagram profile into Business</a></h2>

<p>First, ensure that you have an &#39;Admin role&#39; for the Facebook Page you&rsquo;d like to connect. You can <a href="https://www.facebook.com/help/2546917405323366" rel="noopener" target="_blank">check your Page&rsquo;s settings on Facebook</a>&nbsp;to determine if you have an admin role.</p>

<p>Next, check&nbsp;that your Instagram profile is a Business profile. If not, follow these steps to&nbsp;<a href="https://help.instagram.com/502981923235522" rel="noopener" target="_blank">convert an Instagram Personal profile to a Business profile</a>:</p>

<ol>
	<li>In the Instagram mobile app, go to your profile, tap the &#39;Menu&#39; symbol in the upper right corner, and tap &#39;Settings&#39;.</li>
	<li>Tap &#39;Account&#39; and then &#39;Switch to professional account&#39;. For some accounts, the &#39;Switch to professional account&#39; option will be listed directly under &#39;Settings&#39;.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Converting Instagram account to 'Business' profile" src="https://flockler.com/thumbs/sites/251/convert-an-instagram-personal-profile-to-a-business-profile-1b685c48-e1aa-4185-9876-64861e09006b_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Tap &#39;Continue&#39; and select a &#39;Category&#39; for your business.</li>
	<li>Tap &#39;Done&#39;.</li>
	<li>Next, you have two options: &#39;Creator&#39; and &#39;Business&#39;.
	<ul>
		<li>&#39;Creator&#39; account is best for public figures, content producers, artists, and influencers.</li>
		<li>&#39;Business&#39; account is suitable for retailers, local businesses, brands, organisations, and service providers.</li>
	</ul>
	</li>
	<li>After choosing the &#39;Business&#39; option for your IG account, tap &lsquo;Next&rsquo;.</li>
	<li>Add contact details and tap &#39;Next&#39;. Or you can tap &#39;Don&rsquo;t use my contact info&#39; to skip this step.</li>
	<li>And that&rsquo;s done.</li>
</ol>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Adding category and contact details to Instagram Business account" src="https://flockler.com/thumbs/sites/251/convert-an-instagram-personal-profile-to-a-business-profile-e96a7333-3c36-4328-8b2c-bb4686d321c4_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h2 class="article__heading--h2">How can you link your Instagram account to your Facebook Page?</h2>

<p>Now that you have an Instagram Business account, you can easily connect it with your Facebook Business Page in 3 different ways:</p>

<ol>
	<li>Via Instagram mobile app</li>
	<li>Via Facebook Page Settings (New Pages experience)</li>
	<li>Via Meta Business Suite for desktop</li>
</ol>

<h3 class="article__heading--h3"><a name="instagram-mobile-app">1. Via&nbsp;Instagram mobile app</a></h3>

<p>You can <a href="https://help.instagram.com/570895513091465?cms_id=570895513091465" rel="noopener" target="_blank">connect your Facebook and Instagram Business accounts directly from the Instagram mobile app</a>&nbsp;in five&nbsp;easy steps:</p>

<ol>
	<li>Go to your Instagram Business profile, and select &#39;Edit profile&#39;.</li>
	<li>Under Public business information, select &#39;Page&#39;.</li>
	<li>Tap &#39;Create Facebook Page&#39; or &#39;Connect an existing Page&#39;.</li>
	<li>Choose a Page&nbsp;that you&#39;d like to connect or select &#39;Create a new Facebook Page&#39;.</li>
	<li>Tap &#39;Done&#39; after you&#39;ve selected a Page or created a new Page. Your business account is now connected to a Facebook Page 🥳</li>
</ol>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Connecting Instagram Business account and Facebook Page via Instagram mobile app" src="https://flockler.com/thumbs/sites/251/connect-facebook-and-instagram-business-accounts-directly-fr-3ac6c5c9-34bf-4f38-96a0-182ca495746e_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3"><a name="facebook-page-settings">2. Via Facebook Page Settings (New Pages experience)</a></h3>

<p>If you have the new Facebook Page interface (called &#39;New Page experience&#39;), you can <a href="https://www.facebook.com/help/1148909221857370" rel="noopener" target="_blank">link your Instagram Business account directly from your Facebook Page</a>&nbsp;by following these steps:</p>

<ol>
	<li><a href="https://www.facebook.com" rel="noopener" target="_blank">Log in to Facebook</a>, then click your account profile photo in the top right.</li>
	<li>Click &#39;See all profiles&#39;, then select the Page that you want to switch to.</li>
	<li>Click your Page&#39;s profile picture in the top right of Facebook, choose &#39;Settings &amp; privacy&#39;, then click &#39;Settings&#39;.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Choosing a Page on Facebook" src="https://flockler.com/thumbs/sites/251/link-instagram-business-account-directly-from-facebook-page-2823a4d6-d9ab-4977-9c26-f999a32944b1_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>In the left menu, click &#39;Linked accounts&#39; then &#39;Instagram&#39;.</li>
	<li>Click &#39;Connect account&#39;, then follow the steps to connect your Facebook Page and Instagram Business account.</li>
</ol>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Connecting Instagram account via Facebook Page settings" src="https://flockler.com/thumbs/sites/251/link-instagram-business-account-directly-from-facebook-page-ddffedb5-b38d-4219-880d-3bb6f3358f93_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Voila! Your Instagram and Facebook business pages are connected 🎉</p>

<h3 class="article__heading--h3"><a name="meta-business-suite">Via Meta Business Suite for desktop</a></h3>

<p>Another option is to <a href="https://www.facebook.com/business/help/620548115562686?id=916550222172854" rel="noopener" target="_blank">connect the Instagram account and Facebook Page through Meta Business Suite</a>:</p>

<ol>
	<li>In <a href="https://business.facebook.com" rel="noopener" target="_blank">Meta Business Suite for desktop</a>, click &#39;Settings&#39; from the sidebar on the left.</li>
	<li>Click &#39;Business assets&#39; and then &#39;Add assets&#39;&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Add assets in Meta Business Suite" src="https://flockler.com/thumbs/sites/251/link-instagram-business-account-through-meta-business-suite-dfaf6567-0758-4c1d-895f-027085c2fa7c_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Select &#39;Instagram account&#39;. Then, review and agree to the terms for connecting your Instagram account and click &#39;Claim Instagram account&#39;.</li>
	<li>A new window will open. Enter your Instagram username and password, and click &lsquo;Log in&rsquo;.</li>
	<li>If you&#39;re already logged in on Instagram, you can also click &#39;Continue as [Instagram handle]&#39; if that&#39;s the account that you want to connect to. Otherwise, tap &#39;Switch accounts&#39; to log in to another account.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Claimed Instagram Business account" src="https://flockler.com/thumbs/sites/251/link-instagram-business-account-through-meta-business-suite-882b7d1a-e653-459c-b5ee-2607bfcf3234_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Click &#39;Confirm&#39;, and you&#39;ll see a confirmation message that your Instagram account was added successfully.</li>
</ol>

<h2 class="article__heading--h2">Next steps: Show Instagram feeds on websites and all digital marketing channels</h2>

<p>Now that your Instagram Business account is connected to your Facebook Page, you can create inspiring, engaging images and videos&nbsp;on Instagram and share them easily on both accounts.</p>

<p>As you have put loads of work into your brand&rsquo;s Instagram profile, it would be a shame not to share those great visuals on your website and all marketing channels as well. <strong>Brands like GoPro, Campari, IKEA, Continental, and many more display Instagram and hashtag feeds on websites</strong>.</p>

<p>And here are the key benefits of <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embedding an Instagram feed on a website</a> or any digital service.</p>

<ol>
	<li>Increase your brand reach, engagement, and awareness</li>
	<li>Build trust and credibility</li>
	<li>Drive sales with shoppable Instagram feeds</li>
</ol>

<h3 class="article__heading--h3">1. Increase your brand reach, engagement, and awareness</h3>

<p>Your job as a marketer is to ensure that your content sparks likes, shares, and comments by displaying your content to the&nbsp;largest possible audience. Thus, gathering your social media content and displaying posts on your website helps reach a wider audience, increase engagement in your content, and make sure you stay top of mind with your customers.</p>

<p><a href="https://flockler.com/case-studies/vivadogs" rel="">Vivadogs</a>, a subscription service for dog owners, is one of the brands with an inspirational Instagram feed embedded on their website. The social media feed showing happy dogs enjoying tasty snacks and playing with toys from Vivadogs leads to higher audience reach, post engagement, and brand awareness.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social media feed on the Vivadogs website" src="https://flockler.com/thumbs/sites/251/vivadogs-social-media-feed-on-website-4a96ffd8-7389-4c01-b085-d8abc81e6589_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Looking for inspiration? Check 9 fantastic <a href="https://flockler.com/blog/instagram-wall-for-website-examples">Instagram wall on website examples</a> from brands like GoPro, Hapag-Lloyd Cruises, and KTM.</p>
</div>
</aside>

<h3 class="article__heading--h3">2. Build trust and credibility</h3>

<p>A common issue I notice when comparing a company&#39;s website and&nbsp;social media page&nbsp;is inconsistency. For example, brands use a different visual design on&nbsp;their website and show product images that cannot be found on their social media page at all. This inconsistency can confuse your audience, leading to fewer followers and website visits from social media and even reducing your conversion rates.</p>

<p>Thus, displaying Instagram posts, videos, and reels on your website will tackle this inconsistency issue. It&rsquo;s a great way to&nbsp;<a href="https://flockler.com/blog/social-proof-website" rel="">add social proof to your website</a>&nbsp;and build brand credibility.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="User-generated content on a webshop" src="https://flockler.com/thumbs/sites/251/worktop-express-user-generated-content-feed-on-websites-3c9d734d-9d3d-4227-b72e-ef55d0a9d2df_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Worktop Express, an online worktop supplier, shares images of how customers use their products for home design on their Instagram profile. A grid of authentic <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content</a>&nbsp;is also embedded on their homepage to encourage website visitors to check their customers&rsquo;&nbsp;creations and learn more about their worktop products.</p>

<h3 class="article__heading--h3">3. Drive sales with shoppable Instagram feeds</h3>

<p>Besides using Instagram Shopping to sell the products, many brands curate and <a href="https://flockler.com/solutions/shoppable-ugc-galleries" rel="">make social media content shoppable on their websites</a>, too.</p>

<p><a href="https://flockler.com/case-studies/sohome" rel="">Sohome</a>&nbsp;is one of many brands that gather&nbsp;posts with a branded hashtag, tag those posts with webshop products, and embed shoppable social media feeds on their webshop.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Shoppable Instagram gallery on a webshop" src="https://flockler.com/thumbs/sites/251/sohome-shoppable-instagram-feed-gallery-on-websites-3603f85d-dc58-41f3-b744-c0ce6b1ae199_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The &#39;Shop the look&#39; element on the homepage shows a shoppable Instagram feed &ndash; a related product is shown when you click one of the images.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Shoppable Instagram post on a webshop" src="https://flockler.com/thumbs/sites/251/instagram-slider-sohome-product-detail-f5b2f8bf-5f4e-42ce-b021-c547343a9cd9_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Are you looking to make Instagram and UGC feeds shoppable and show them on your website? <a href="https://flockler.com/free-trial">Sign up for our 14-day free trial</a>&nbsp;and create a shoppable social media feed for your brand&#39;s websites in minutes.</p>
</div>
</aside>

<p>&nbsp;</p>


Learn how to link your Instagram account with a Facebook Page via Instagram’s mobile app, Facebook Page settings, and Meta Business Suite.

How to connect Instagram Business account with Facebook Page | 2023

3 ways to connect your Instagram Business account with your Facebook Page

With Flockler, you can embed an Instagram feed in MailChimp, ActiveCampaign, Hubspot, Klaviyo, and many other email marketing platforms.

Embed Instagram feed in email | MailChimp & more | 2023 Guide

With a few simple steps, you can create an Instagram block for your email newsletter and feature some of your best content and UGC.

How to embed an Instagram feed in an email newsletter

Learn how your business can showcase products and services and reach new customers with Instagram Shopping. 

How to setup & use Instagram Shopping | 2023 guide with examples