<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Facebook reviews examples" src="https://flockler.com/thumbs/sites/251/facebook-reviews-examples-29e026be-2a8e-411d-8b11-829565dbfc0d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Are you looking to embed <a href="https://www.facebook.com/business/learn/lessons/facebook-page-ratings-and-reviews" rel="noopener" target="_blank">Facebook Reviews</a>&nbsp;on your website?</p>

<p>Here we will give you a three-step guide on how to do that. You can add Facebook Page Reviews feed to any digital service, and we&#39;ve included instructions for the most common website builders:</p>

<ul>
	<li><a href="#wordpress" rel="">WordPress</a></li>
	<li><a href="#wix" rel="">Wix</a></li>
	<li><a href="#squarespace" rel="">Squarespace</a></li>
	<li><a href="#webflow" rel="">Webflow</a></li>
</ul>

<p><strong>If you are using any other website builder</strong>, you can <a href="#facebook-reviews" rel="">find the instructions below</a>.</p>

<h2 class="article__heading--h2">Why do brands show Facebook Reviews on websites?</h2>

<p>We trust <a href="https://buffer.com/library/social-proof/" rel="noopener" target="_blank">social proof</a>&nbsp;and user reviews because those show authentic testimonials of how others have already experienced the product and service. When searching for something online, the reviews are often a key factor in decision making &ndash; especially if we are not familiar with the seller yet. After all, how do we know if we can trust an online shop without reviews?</p>

<p><strong>Facebook Page Reviews and Recommendations provide one of the easiest ways of gathering and showing social proof</strong>. Setting up the feature doesn&rsquo;t require anything special from the FB Page owner - and positive reviews encourage Facebook users to visit your website. According to research, <a href="https://uk.business.trustpilot.com/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing" rel="noopener" target="_blank">80% of people trust user reviews</a> as much as personal recommendations from family and friends.</p>

<h2 class="article__heading--h2">How to see my Facebook Page Reviews?</h2>

<p>On your Facebook Page, you can enable Reviews as one of the tabs, and your fans and visitors can post&nbsp;their recommendations in a few clicks. To see your Facebook Page Reviews, click the &#39;Reviews&#39; tab on your Facebook Page navigation. If you can&rsquo;t find the link in the navigation, check the FB Page settings to make sure the tab hasn&rsquo;t been disabled.</p>

<p>Recently, Facebook has removed the star rating from individual reviews, but you can still see if the person recommends your service (or doesn&rsquo;t) .</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An example of a Facebook recommendation" src="https://flockler.com/thumbs/sites/251/fb-review-example-b2f4a2f0-f2f0-440a-bb4a-696723633c66_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h2 class="article__heading--h2"><a id="facebook-reviews" name="facebook-reviews">How to display Facebook Reviews and Recommendations on any website?</a></h2>

<p>Embedding Facebook Reviews on any website is straightforward and only takes a couple of minutes. Here&rsquo;s a 3-step guide:</p>

<ol>
	<li>Create a Facebook Reviews feed</li>
	<li>Choose the layout and design</li>
	<li>Embed FB Reviews on any website</li>
</ol>

<h3 class="article__heading--h3">1.&nbsp;Create a Facebook Reviews feed</h3>

<p>If you haven&rsquo;t got a Flockler account yet, <a href="https://flockler.com/free-trial" rel="">sign up for our 14-day free trial</a>. The free trial provides the full product without any commitment and makes it easy to test if the FB Reviews feed could fit your website.</p>

<ul>
	<li>After logging in to the Flockler account, click the &#39;Automated Feeds&#39; tab and then the &#39;Add a new automated feed&#39; button.</li>
	<li>Flockler&rsquo;s bot will ask you to choose the channel; select &#39;Facebook&#39;.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Choosing the content source on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-select-source-3cef0693-3c9c-4a7f-87ae-3232498f10a3_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Then log in with your FB account and allow Flockler to access and manage your Facebook Page. Flockler doesn&rsquo;t store any data about you.</li>
	<li>Then select your Page and choose&nbsp;&#39;Fans posting recommendations / reviews&#39;.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Choosing the Facebook content source on the Flockler app" src="https://flockler.com/thumbs/sites/251/screenshot-2022-05-19-at-11-51-43-b7359911-eebb-4d40-a3b4-2749df39fb38_s600x0_q80_noupscale.png" /></div>
	</figure>

	<p>.</p>
	</li>
	<li>And finally, decide if you&rsquo;d like to moderate entries before showing them on your site or automatically put reviews into your website. Even if you select to show FB Reviews automatically on your site, you can always hide any of them later.</li>
</ul>

<p>After saving the feed, Flockler will gather all new reviews for you.</p>

<h3 class="article__heading--h3">2.&nbsp;Choose the layout and design</h3>

<p>The next step is to choose the layout and design for your Facebook Reviews feed.</p>

<p>On Flockler&rsquo;s &#39;Display&#39; tab, you can create an unlimited number of <a href="https://flockler.com/blog/best-social-media-walls-10-inspiring-examples" rel="">Social Walls</a>, Grids,&nbsp;Carousels, and Slideshows&nbsp;for your website. <strong>You can customise the design to match your brand look &amp; feel</strong>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Flockler display layout options" src="https://flockler.com/thumbs/sites/251/flocker-app-display-layout-options-c292b212-53fd-4716-af4c-ef5b5bc1f662_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">3.&nbsp;Embed FB Reviews on any website</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Facebook reviews on website" src="https://flockler.com/thumbs/sites/251/facebook-reviews-on-website-6487109f-272b-4155-89ed-dc6ed98b12ef_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>After selecting the layout, you will get an embed code for your Facebook Page Reviews feed. You can add the embed code to any modern website &ndash; just like you&rsquo;d embed a YouTube video.</p>

<p>If you encounter&nbsp;any issues or have&nbsp;questions when adding the embed code, please don&rsquo;t hesitate to get in touch with us via live chat.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Are you looking to show Facebook Page Reviews on websites and other digital services? <a href="https://flockler.com/free-trial">Sign up for our 14-day free trial</a> today, and show social proof anywhere.</p>
</div>
</aside>

<h2 class="article__heading--h2">Step-by-step guides&nbsp;for WordPress, Wix, Squarespace, and Webflow</h2>

<ul>
	<li><a href="#wordpress" rel="">WordPress</a></li>
	<li><a href="#wix" rel="">Wix</a></li>
	<li><a href="#squarespace" rel="">Squarespace</a></li>
	<li><a href="#webflow" rel="">Webflow</a></li>
</ul>

<h3 class="article__heading--h3"><a name="wordpress">Embed Facebook Reviews on WordPress</a></h3>

<p>Add a Facebook Reviews feed to WP with <a href="https://wordpress.org/plugins/flockler/" rel="noopener" target="_blank">Flockler&rsquo;s WordPress plugin</a>. First, install the plugin to get the&nbsp;shortcode that displays Facebook Page Reviews on any WordPress site. Here are detailed instructions for Elementor and the classic WP editor.</p>

<h4 class="article__heading--h4">Embed Facebook Reviews on Elementor</h4>

<ol>
	<li>Add a new page on WordPress or edit an existing one.</li>
	<li>Click on Edit with the Elementor button.</li>
	<li>From the left, search for the HTML widget.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Selecting HTML element" src="https://flockler.com/thumbs/sites/251/wordpress-elementor-select-html-element-f41e19b0-d869-4612-b954-4e1c53420f63_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Drag and drop the HTML widget into your page.&nbsp;</li>
	<li>A new set of editing tools on the left will open.</li>
	<li>Copy and paste the Flockler plugin shortcode directly into the HTML Code field.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="" src="https://flockler.com/thumbs/sites/251/wordpress-elementor-add-flockler-shortcode-82f7c121-fd38-4e9e-ad43-4ed7e583a8f1_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Update/Publish the Page.</li>
</ol>

<p>All sorted! You&rsquo;ve now added Facebook Reviews to Elementor!</p>

<h4 class="article__heading--h4">Embed Facebook Reviews on Gutenberg</h4>

<ol>
	<li>Open the Post or Page in the WordPress admin where you&rsquo;d like to embed a Facebook Reviews&nbsp;feed.</li>
	<li>Choose &quot;(+) Add Block&quot; in the top left corner of the WordPress editing tools.</li>
	<li>Next, search for the Custom HTML element and add it to your Page.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Add a custom HTML element to WordPress " src="https://flockler.com/thumbs/sites/251/wordpress-block-editor-add-custom-html-twitter-embed-f4ae0003-e38d-46f8-b9e8-0057426ea6f6_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Copy and paste your Facebook Reviews embed shortcode from Flockler&rsquo;s Display tab to the element.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="" src="https://flockler.com/thumbs/sites/251/wordpress-block-editor-add-flockler-shortcode-for-twitter-4c0add32-04e1-4b17-9574-694fe7298d00_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Update/Publish changes to the WordPress Post/Page.</li>
</ol>

<h4 class="article__heading--h4">Embed Facebook Reviews on WP classic editor</h4>

<ol>
	<li>Open the Post or Page in the WordPress admin where you&rsquo;d like to add a Facebook Reviews feed.</li>
	<li>In the WordPress content editor, you&rsquo;ll find options to use a Visual or Text mode. Choose Text mode.</li>
	<li>Copy and paste the shortcode from Flockler&rsquo;s Display tab to where you would like to display FB Reviews.</li>
	<li>Update/Publish changes to the WordPress Post/Page.</li>
</ol>

<p>All done! When you open the page, the layout of your choice and Facebook Reviews shows up.</p>

<h3 class="article__heading--h3"><a name="wix">Embed Facebook Reviews on Wix</a></h3>

<h4 class="article__heading--h4">Embedding FB Reviews with the (classic) Wix Editor</h4>

<ol>
	<li>Click the + button on the left, choose &#39;Embed&#39; and then &#39;Embed a widget&#39; from the available options.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Adding a widget to Wix" src="https://flockler.com/thumbs/sites/251/wix-editor-embed-a-widget-c9fc64e2-f153-4c2e-9210-9c32fa94009a_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Resize the element and then click the &#39;Enter code&#39; button.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Add an embed code to Wix" src="https://flockler.com/thumbs/sites/251/wix-editor-enter-code-for-youtube-channel-feed-a849e551-6463-403a-ab54-04f439e27ce6_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Go to Flockler&rsquo;s &lsquo;Display&rsquo; tab and copy and paste the embed code to Wix&rsquo;s editor.&nbsp;</li>
	<li>Click the &lsquo;Update&rsquo; button, and your Facebook Reviews feed appears on the Wix page.</li>
	<li>Then click to &#39;Publish&#39; your updated version of the site, and Facebook Reviews are displayed on your site.</li>
</ol>

<h4 class="article__heading--h4">Embedding Flockler with the Wix ADI</h4>

<ol>
	<li>Open the editor, click + icon on the page, and select the position where you&rsquo;d like to display the FB Reviews feed.</li>
	<li>Then select &lsquo;HTML Embed&rsquo; and one of the ready templates.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Add an element to Wix" src="https://flockler.com/thumbs/sites/251/wix-adi-select-html-embed-b20d66e3-1740-4a86-999d-bfefa09a4e2f_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Click &lsquo;Settings&rsquo; next to HTML.</li>
	<li>Make sure you select &lsquo;Website&rsquo; from the two embed types and add the &lsquo;Preview&rsquo; URL of Flockler to the editor. You can find the &lsquo;Preview&rsquo; URL from Flockler&rsquo;s Display tab. Note that you can also change the width and height available for the Flockler layout.</li>
</ol>

<p>That&rsquo;s it. Click to &#39;Publish&#39; the new version of your website, and the Facebook Reviews feed is displayed on your Wix.</p>

<h3 class="article__heading--h3"><a name="squarespace">Embed Facebook Reviews on Squarespace</a></h3>

<ol>
	<li>Click to &lsquo;Edit&rsquo; the page where you&rsquo;d like to add Flockler.</li>
	<li>Then add an element.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Adding a code block to Squarespace" src="https://flockler.com/thumbs/sites/251/squarespace-select-code-block-for-youtube-channel-a7712f8c-d2f7-473d-b756-14e0f007c52e_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Click + icon, and a set of options open up. Search and select the &lsquo;Code&rsquo; block.</li>
	<li>In the &lsquo;Code&rsquo; block, ensure you&rsquo;ve got &lsquo;HTML&rsquo; selected from the dropdown and that you have NOT selected &lsquo;Display source&rsquo;. Then, copy and paste Flockler&rsquo;s embed code to the field and click &lsquo;Apply&rsquo;.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Add Flockler’s embed code to Squarespace" src="https://flockler.com/thumbs/sites/251/squarespace-add-flockler-code-for-youtube-channel-aa074a79-028c-40b2-8baf-bbfea510694c_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Here, you&rsquo;ll notice the element saying &lsquo;Script Disabled&rsquo;. Don&rsquo;t worry; that&rsquo;s standard behaviour on Squarespace.</li>
	<li>Save changes and publish the site &ndash; the Facebook Reviews feed shows up on your Squarespace site!</li>
</ol>

<h3 class="article__heading--h3"><a id="webflow" name="webflow">Embed Facebook Reviews on Webflow</a></h3>

<p><em>Please note that you&rsquo;ll need a paid plan of Webflow to add any third-party widget</em>.</p>

<ol>
	<li>Select an area where you&rsquo;d like FB Reviews to display. Then click the + icon, scroll down to the Components section, and select the &lsquo;Embed&rsquo; button.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Add an embed code to Webflow" src="https://flockler.com/thumbs/sites/251/webflow-embed-html-06c80986-c147-45d9-acf4-dc6f2089cac2_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>After selecting the &lsquo;Embed&rsquo; component, an editor opens up. Add the embed code from Flockler&rsquo;s Display tab to the editor and save changes.&nbsp;
	<figure class="article__figure">
	<div class="article__figure__placeholder"><img alt="Adding Flockler to Webflow" src="https://flockler.com/thumbs/sites/251/webflow-embed-html-editor-28b68870-52b1-493f-8910-8f450e429c09_s600x0_q80_noupscale.jpg" /></div>
	</figure>

	<p>&nbsp;</p>
	</li>
	<li>Then publish the changes, and Facebook Reviews show on your Webflow site!</li>
</ol>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your organisation already show Facebook Reviews on websites? <a href="https://flockler.com/free-trial">Sign up for our 14-day free trial</a> and get started in a few minutes.</p>
</div>
</aside>

<p>&nbsp;</p>


Facebook Page Reviews and Recommendations provide one of the easiest ways of gathering and showing social proof. You can add Facebook Page Reviews feed to any website in a few steps.

How to Embed Facebook Reviews on Any Website

How to embed Facebook Reviews on any website

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media feed embedded on a website" src="https://flockler.com/thumbs/sites/251/tyler-bradon-instagram-feed-bbe747c0-e919-4c64-a6fe-c2e0a3bef9e0_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Have you ever seen a social media feed embedded on a brand website?</p>

<p>Of course!</p>

<p>Sometimes marketing teams and website developers wonder if it&rsquo;s really worth it. They might have struggled with their technical implementation in the past or had a bad result trying to&nbsp;<a href="https://blog.hubspot.com/marketing/embed-social-media-posts-guide" rel="noopener" target="_blank">embed social media posts</a>&nbsp;manually.</p>

<p>With <a href="https://flockler.com/solutions/social-media-aggregator" rel="">Flockler social media aggregator</a>, creating a social media feed doesn&rsquo;t require technical skills or even time from the development team. Whether you&rsquo;re <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embedding an Instagram feed on a website</a>, creating a <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content campaign</a>, or setting up a <a href="https://flockler.com/solutions/social-media-wall" rel="">social media wall</a> for digital screens, the setup doesn&rsquo;t take more than a couple of minutes.</p>

<p>Why do brands like GoPro, Campari, IKEA, Continental, and many more display <a href="https://flockler.com/social-media-feed-to-website" rel="">social media feeds on websites</a>?</p>

<p>Here are <strong>the key benefits of embedding&nbsp;a social media feed on&nbsp;a website</strong>:</p>

<ol>
	<li>Increase time spent on site</li>
	<li>Grow the number of followers on social media channels</li>
	<li>Build engagement and reach on social media channels</li>
	<li>Increase sales with social proof</li>
</ol>

<p>In this blog post, we&rsquo;ll walk you through each benefit with examples from others&nbsp;and show you&nbsp;<a href="#how-to-embed-social-media-feed" rel="">how to embed a social media feed on any website</a>.</p>

<h2 class="article__heading--h2">1. Increase time spent on site</h2>

<p>Often websites are relatively static, and the content isn&rsquo;t updated regularly or the latest content is hidden in the news section.</p>

<p>But at the same time, your social media marketing team might be updating new content weekly or even daily on Facebook, Twitter, Instagram, and other channels relevant to your business. <strong>Bringing all of your content together and displaying it in one place keeps your site fresh, gives your audience a reason to visit again, and increases time spent on site</strong>.</p>

<p>With Flockler, you can create a live-updating social media feed and embed it on any page of your website. When your social media team publishes new content, Flockler automatically fetches the new post and displays it on your website. There&rsquo;s nothing to manage or update after you&rsquo;ve completed the setup (<a href="#how-to-embed-social-media-feed" rel="">see the three-step guide for installation further down</a>).</p>

<p>The carousel on the <a href="https://www.davinci.de/en/" rel="noopener nofollow" target="_blank">Da Vinci Engineering&rsquo;s homepage</a> is a fantastic example. It brings together posts from Instagram, Facebook, and LinkedIn.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media feed on a website" src="https://flockler.com/thumbs/sites/251/social-media-feed-on-website-da-vinci-engineering-fab3d65c-5c88-454e-978c-ff30cbbdd5a3_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>And you don&rsquo;t need to display the same content on all of your website pages. If you repeat the same content on every single page, it doesn&rsquo;t make much sense to your audience.</p>

<p>For example, on a product page, you might choose to display a product-based hashtag or <a href="https://help.flockler.com/en/articles/5930431-embed-filtering-by-a-tag" rel="noopener" target="_blank">keyword-filtered view</a> of all the content you&rsquo;ve published on social media channels. Once you&rsquo;ve gathered the content to Flockler, you can create an unlimited number of filtered views to display on&nbsp;any digital service.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your website have a social media feed on the homepage and product pages? It&rsquo;s easy to get started with <a href="https://flockler.com/free-trial">Flockler&rsquo;s free trial</a> &ndash; there&rsquo;s no Flockler branding, and you can test the full product for 14 days.</p>
</div>
</aside>

<h2 class="article__heading--h2">2. Grow the number of followers on social media channels</h2>

<p>One of your <a href="https://buffer.com/library/social-media-goals/" rel="noopener" target="_blank">social media goals</a>&nbsp;is to grow the number of followers. Regardless of the industry and organisation, it&rsquo;s&nbsp;typically one of the numbers to track and discuss in a monthly review meeting. The more followers, the more people will be kept up-to-date with your news and offers.</p>

<p>Therefore, using every opportunity to promote your social media content and channels is a no-brainer - a social media feed on your website is one of the most obvious ways of growing the follower count. An engaging content feed on your website encourages visitors to take a close look at your content and follow your latest updates on social media channels.</p>

<p>It&rsquo;s not very likely that all your website visitors follow your brand on social media channels. <strong>By embedding social media feeds in digital platforms, you maximize opportunities to get new followers</strong> for your latest updates and ensure you stay top of mind with your customers.</p>

<p><a href="https://flockler.com/case-studies/feyenoord" rel="">FC Feyenoord</a>, a football club in the Dutch premier league, has added &lsquo;Volg ons&rsquo; (Follow us) buttons to the posts on their social media wall.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media feed on the FC Feyenoord website" src="https://flockler.com/thumbs/sites/251/feyenoord-volg-ons-557551e9-f455-4d15-b6c7-768f16d48df8_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h2 class="article__heading--h2">3. Build engagement and reach on social media channels</h2>

<p>It&#39;s not only about followers:&nbsp;a social media feed on a website also increases the number of likes, comments, shares, and other interactions.</p>

<p>And it really matters if you can increase the engagement of branded posts &ndash; the more likes and comments, the more people will see your content. This is because&nbsp;<a href="https://sproutsocial.com/insights/social-media-algorithms/" rel="noopener" target="_blank">social media algorithms</a>&nbsp;keep pushing the content with more engagement to the top of&nbsp;our news feeds, and also to new audiences they think might enjoy the content.</p>

<p>Social media channels fight to keep users browsing and consuming&nbsp;content as long as possible. The more popular the post, the more visibility it will get. <strong>Your job is to ensure that your content sparks likes, shares, and comments by displaying your content to your largest possible audience</strong>.</p>

<p>However, if you are worried about your website visitors leaving the page too early, you can decide to display posts&nbsp;in a popup view. When a website visitor clicks one of the items in the social media feed, the content is shown right on the page.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media feed on a website" src="https://flockler.com/thumbs/sites/251/social-media-feed-on-website-vivadogs-effb4e26-8dce-4eaf-9b1c-26fd2e5ae2d4_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">On the Vivadogs webshop, images and videos&nbsp;on the social media feed open in a popup.</span></figcaption>
</figure>

<h2 class="article__heading--h2">4. Increase sales with social proof</h2>

<p>Have you ever considered engaging your customers to share their feedback and reviews on Facebook, Instagram, and Twitter?</p>

<p>These days many of us share feedback in public. We might share a story of a great product experience or brag about the new gadget we&rsquo;ve got for Christmas. Travel images are all over social media, too.</p>

<p><a href="https://flockler.com/blog/consumer-generated-marketing" rel="">Consumer-generated content</a>&nbsp;shows&nbsp;social proof. <strong>When you see others like yourself using a brand&rsquo;s product and services, it&rsquo;s easier to make the purchase decision</strong>.</p>

<p>And website owners know that, too. According to Optinmonster, <a href="https://optinmonster.com/social-proof-statistics" rel="noopener" target="_blank">social proof can increase the conversions on sales by 34%</a>.</p>

<p><a href="https://flockler.com/case-studies/sohome" rel="">Sohome</a> is one of the many webshops showing UGC and Instagram feeds on the homepage. The &#39;Shop the look&#39; element shows&nbsp;Instagram hashtag and brand mentions from their customers and influencers.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social media feed on a webshop" src="https://flockler.com/thumbs/sites/251/display-layout-example-sohome-1b8cc05d-871a-47a5-9d5c-1709e5a982f4_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Did you already add a social media feed to your website? <a href="https://flockler.com/free-trial">Try Flockler for 14 days</a> &ndash; the free trial includes the full product and our support.</p>
</div>
</aside>

<h2 class="article__heading--h2"><a id="how-to-embed-social-media-feed" name="how-to-embed-social-media-feed">How to embed&nbsp;a social media feed on&nbsp;a website?</a></h2>

<p>Here&rsquo;s a three-step guide on how to add a social media feed to any website:</p>

<ol>
	<li>Curate social feeds with automation from Instagram, Twitter, Facebook, and more.</li>
	<li>Select the display layout: Wall, Grid, Carousel, or Slideshow.</li>
	<li>Embed your&nbsp;social feed&nbsp;on any page and digital service.</li>
</ol>

<h3 class="article__heading--h3">1. Curate social feeds with automation from Instagram, Twitter, Facebook, and more</h3>

<p>The first step is to decide what content to curate and display. With Flockler, you can gather content from multiple sources and display them all in one place or separately (see the <a href="https://flockler.com/supported-social-media-feeds" rel="">list of supported content sources</a>).</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing a social media feed source" src="https://flockler.com/thumbs/sites/251/flockler-app-select-source-3eeb50fc-b3bf-40b6-9ab5-79cff9078fd3_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><strong>You are in full control of what shows up on your website</strong>. If you like, you can select to review all the posts before displaying them in your feed. However, most Flockler clients set up automated feeds to display content without moderation &ndash; if they notice anything that doesn&rsquo;t look right, they hide those posts later.</p>

<p>Here&rsquo;s a short video on how to create a Facebook Page feed:</p>

<div class="article__embed-code"><iframe width="560" height="315" src="https://www.youtube.com/embed/7zxr1hM4A10?rel=0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></div>

<h3 class="article__heading--h3"><br />
2. Select the display layout: Wall, Grid, Carousel, or Slideshow</h3>

<p>The second step is to select a layout from Flockler&#39;s options. After creating your feed, go to the &lsquo;Display&rsquo; tab and select either the Wall, Grid,&nbsp;Carousel, or Slideshow&nbsp;layout.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social media feed layout options on the Flockler app" src="https://flockler.com/thumbs/sites/251/flocker-app-display-layout-options-2c64a2bf-4839-41c0-81e2-0b74db541ab2_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>After selecting your layout, Flockler will give you an embed code, and you can add it to any digital service.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An embed code for the social media feed layout" src="https://flockler.com/thumbs/sites/251/flockler-embed-code-for-display-layout-100c24ef-b8b4-4a2d-821a-c38f6daf593b_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">3. Embed your social&nbsp;feed on any page and digital service</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media feed on a website" src="https://flockler.com/thumbs/sites/251/gopro-customer-engagement-c166e670-90a9-4cbe-9945-43d5876dc9f2_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The last step is to add the Flockler-powered social media feed&nbsp;to your website. <strong>You can add Flockler to any platform your organisation is using</strong>, and here are detailed tutorials on how to embed social feeds on&nbsp;the most popular platforms:</p>

<ul>
	<li><a href="https://help.flockler.com/en/articles/4950457-how-to-add-flockler-to-wordpress" rel="">WordPress</a></li>
	<li><a href="https://help.flockler.com/en/articles/5083046-how-to-add-flockler-to-webflow" rel="">Webflow</a></li>
	<li><a href="https://help.flockler.com/en/articles/5080885-how-to-add-flockler-to-squarespace" rel="">Squarespace</a></li>
	<li><a href="https://help.flockler.com/en/articles/5161514-how-to-add-flockler-to-wix" rel="noopener" target="_blank">Wix</a></li>
	<li><a href="https://help.flockler.com/en/articles/5230897-how-to-add-flockler-to-drupal" rel="noopener" target="_blank">Drupal</a></li>
	<li><a href="https://help.flockler.com/en/articles/4966656-how-to-add-flockler-to-shopify" rel="">Shopify</a></li>
	<li><a href="https://help.flockler.com/en/articles/5102282-how-to-add-flockler-to-typo3" rel="">TYPO3</a></li>
	<li><a href="https://help.flockler.com/en/articles/5687047-how-to-add-a-social-media-feed-to-joomla" rel="noopener" target="_blank">Joomla</a></li>
	<li><a href="https://help.flockler.com/en/articles/5925908-how-to-add-flockler-to-weebly" rel="noopener" target="_blank">Weebly</a></li>
</ul>

<h2 class="article__heading--h2">Social media feed examples: Social Wall, Grid, Carousel, and Slideshow</h2>

<p>Now that you&#39;ve learned how easy it is to embed social media feeds on digital services, I&rsquo;m sure you&rsquo;d like to see a few examples in action.</p>

<h3 class="article__heading--h3">Social Wall</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social wall embedded on Metallica’s website" src="https://flockler.com/thumbs/sites/251/metallica-social-media-wall-71350f39-01c2-412f-8139-eed6e6045a5f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The Social Wall by <a href="https://www.metallica.com/events/2019-09-08-san-francisco.html" rel="noopener nofollow" target="_blank">Metallica</a> displays a hashtag feed by their fans. A hashtag feed is one of the most popular ways to use&nbsp;Flockler -&nbsp;and it&rsquo;s a great way to bring your customers&rsquo; voices to the website.</p>

<p>The Wall layout is the optimal choice if you are looking to curate content from multiple channels.</p>

<h3 class="article__heading--h3">Grid</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram feed embedded on Hapag-Lloyd’s website" src="https://flockler.com/thumbs/sites/251/hapag-lloyd-instagram-feed-on-website-2d2afce9-fe0d-4c29-be9a-8ed00d50e263_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://www.hl-cruises.com/" rel="noopener nofollow" target="_blank">Hapag-Lloyd Cruises</a> has beautiful images and videos to show on their website. If you are considering booking a cruise, their Instagram feed will inspire you to learn more about the cruises available in your location.</p>

<p>The Grid layout looks very much like your Instagram profile page&nbsp;and it&rsquo;s best suitable with a feed of images and videos.</p>

<h3 class="article__heading--h3">Carousel</h3>

<p>The Carousel embedded on the <a href="https://ripkenbaseball.com/" rel="noopener nofollow" target="_blank">Ripken Baseball</a>&nbsp;website shows how future stars enjoy the game.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social media feed on a website" src="https://flockler.com/thumbs/sites/251/instagram-slider-for-ripken-baseball-46fd9db2-809c-43c0-a53a-5831644292db_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The Carousel layout saves vertical space on the homepage or on a mobile view.</p>

<h3 class="article__heading--h3">Slideshow</h3>

<p class="article__paragraph">If you are looking to show social media feeds on display screens at the office or in an event, the Slideshow layout is the perfect choice. It can also be embedded on a website to show a single post at a time.</p>

<p class="article__paragraph">Westover Hills Church&rsquo;s <a href="https://flockler.com/blog/instagram-slider-widget" rel="">Instagram slider</a> invites visitors&nbsp;mention the branded hashtag.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media feed for digital displays" src="https://flockler.com/thumbs/sites/251/instagram-feed-on-website-example-westover-connect-54d9bac4-5eb9-4eff-85bb-8f8faf073b12_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>&nbsp;</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your organisation already embed&nbsp;social media feeds&nbsp;on websites, mobile apps, and digital screens? With <a href="https://flockler.com/free-trial">Flockler&rsquo;s 14-day free trial</a> of the full product and our support, your success is guaranteed.</p>
</div>
</aside>

<p>&nbsp;</p>


The key benefits of adding a social media feed to any website are longer time spent on site, follower growth, higher engagement & reach, and increased sales with social proof. With Flockler, you can embed social media feeds on any website and digital service.

Embedding a social media feed on website | Examples & benefits

The key benefits of adding a social media feed to any website are longer time spent on site, follower growth, higher engagement & reach, and increased sales with social proof. Learn how brands embed social media feeds on any website and digital service.

Why do brands embed social media feeds on websites?

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram slider for the website" src="https://flockler.com/thumbs/sites/251/instagram-slider-for-foxtrot-market-website-3de69377-8a8e-476d-bd19-24a136a11aa5_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Thousands of brands show images, videos, and hashtag feeds on Instagram slider widgets, growing visibility and engagement for their businesses. The fierce competition for attention&nbsp;and <a href="https://blog.hootsuite.com/instagram-algorithm/" rel="noopener" target="_blank">Instagram&rsquo;s algorithm</a>&nbsp;limit the number of views but&nbsp;instead of pouring money into advertising to get more reach, it makes perfect sense to make use of&nbsp;all your available digital sevices&nbsp;and show custom branded Instagram feeds anywhere and everywhere.</p>

<p>And remember, <strong>inspiring Instagram content on websites and webshops increases time spent on site, shows social proof, and drives sales</strong>.</p>

<p>In this blog post, you will learn how to embed an Instagram slider widget on WordPress and any other website or digital service.</p>

<h2 class="article__heading--h2">How to add an Instagram Slider Widget to any website</h2>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram slider example" src="https://flockler.com/thumbs/sites/251/instagram-slider-example-de69e122-41a5-47c5-b3ce-c49c88f33003_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>In a few minutes and without technical expertise, you can create unlimited, custom branded sliders for your business. Here&rsquo;s a three-step guide on <strong>how to embed Instagram slider widgets on any website</strong>:</p>

<ol>
	<li>Gather brand posts and mentions, Instagram Stories, and hashtag feeds</li>
	<li>Choose &amp; customize the Instagram slider widget&rsquo;s design</li>
	<li>Show unlimited Instagram slider widgets on websites and other digital services</li>
</ol>

<h3 class="article__heading--h3">1. Gather brand posts and mentions, Instagram Stories, and hashtag feeds</h3>

<p>The standard <a href="https://about.instagram.com/blog/announcements/introducing-web-embedding-instagram-content-on-websites" rel="noopener" target="_blank">Instagram embed</a>&nbsp;allows you to add any individual public image or video to your website&nbsp;but most brands are keen to show an auto-updating Instagram slider without manual work.</p>

<p>Also, you might ask customers to leave reviews or participate in <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content campaigns</a>, meaning&nbsp;you&nbsp;need tools to curate and display entries.</p>

<p>So if you are looking for automation and sophisticated moderation tools for UGC galleries, start by <a href="https://flockler.com/free-trial" rel="">signing up for Flockler&rsquo;s&nbsp;14-day free trial</a>.</p>

<p>Then, select Instagram from the list of social channels and gather posts from any account, <a href="https://flockler.com/blog/how-to-add-an-instagram-mentions-feed-on-your-website" rel="">brand mentions</a>, <a href="https://flockler.com/blog/how-to-embed-instagram-stories-on-website" rel="">Instagram Stories</a>, and hashtag feeds in one place.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing a content source on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-select-source-4ce9d541-0507-4694-acca-e621131c3f12_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>You can add multiple Instagram accounts and hashtag feeds and show their content together. Here&rsquo;s a one-minute video showing how to gather and display Instagram posts from any account:</p>

<div class="article__embed-code"><iframe width="560" height="315" src="https://www.youtube-nocookie.com/embed/-Gl2cFqFpw0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></div>

<p><strong>You don&rsquo;t need any specific company&#39;s account access and login details to gather the content</strong>.</p>

<p>If you like, you can add auto-updating feeds from multiple social channels, too. Here&rsquo;s the <a href="https://flockler.com/supported-social-media-feeds" rel="">list of supported sources</a>.</p>

<h3 class="article__heading--h3">2. Choose &amp; customize the Instagram slider widget&rsquo;s design</h3>

<p>After adding content sources, navigate to the &#39;Display&#39; tab and click the &#39;Create a new layout&#39; button. Then, select from the four options.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing a layout for the Instagram slider on the Flockler app" src="https://flockler.com/thumbs/sites/251/flocker-app-display-layout-options-9065a191-58cd-4250-afbe-706b079f8e04_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>If you want to show multiple posts in your horizontal Instagram feed, select the carousel layout. The Instagram carousel has arrows on the right and left for your website visitors to browse through the latest posts. Also, you can set the Instagram feed automatically to rotate the content to make your website feel vibrant and dynamic.</p>

<p><a href="https://flockler.com/case-studies/sohome" rel="">Sohome&rsquo;s Instagram slider</a> is a fantastic example. The shoppable UGC feed adds social proof and drives sales for the webshop.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram slider widget on the website" src="https://flockler.com/thumbs/sites/251/display-layout-example-sohome-ac2240b4-f413-496d-b6b2-b2d1b0452ade_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>If you&rsquo;d like to show a single&nbsp;post slider&nbsp;on a WordPress page or any other website, the Instagram slideshow is your choice. Like the carousel, visitors can click the arrows to left and right, and you can set the slideshow to rotate automatically.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram slider widget for WordPress and other websites" src="https://flockler.com/thumbs/sites/251/instagram-slider-widget-for-websites-bb853c15-479d-4706-a21e-9176887a4057_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The slideshow layout is a fantastic option for your digital signage solutions, too.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram slideshow for digital screens " src="https://flockler.com/thumbs/sites/251/display-layout-example-westover-connect-0c71e231-3ff8-4e4b-a008-53c2455c1fff_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>You can change colours, hide elements, select the number of posts, and more from the layout&#39;s settings. Also, the custom CSS option allows you to add a fully bespoke design to your Instagram slider widget.</p>

<p>In addition to sliders, Instagram wall and grid layouts are fantastic options for your social feed.</p>

<p><a href="https://flockler.com/case-studies/metallica" rel="">Metallica&rsquo;s Instagram wall</a> shows fan-generated Instagram posts from concerts.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram wall on the website" src="https://flockler.com/thumbs/sites/251/metallica-social-media-wall-24ced738-1a02-4bfe-ae08-77dbcce5dc57_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://flockler.com/case-studies/opus-art-supplies" rel="">Opus Art Supplies&rsquo; Instagram grid</a> is an inspiring virtual art gallery powered by their customers.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram grid on a website" src="https://flockler.com/thumbs/sites/251/opus-instagram-on-website-2551b90b-43e7-4ade-ba8d-cc57adc700c8_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><strong>With Flockler, you can create unlimited sliders and other layouts and show them on any website and digital service</strong>. Create a unique version for each service and page &ndash; you don&rsquo;t pay anything extra.</p>

<h3 class="article__heading--h3">3. Show unlimited Instagram slider widgets on websites and other digital services</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram slider embedded on a website" src="https://flockler.com/thumbs/sites/251/instagram-slider-for-ripken-baseball-3b43fabf-d991-49f0-8cfa-045bb4fc754f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Once you&rsquo;ve selected the right design, Flockler gives you an Instagram slider HTML that you can add to websites and other digital platforms.</p>

<p>You shouldn&rsquo;t need any developer skills&nbsp;and it&rsquo;s easy to <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embed Instagram feeds on any website</a>&nbsp;&ndash; here are tutorials for the most common website builders:</p>

<ul>
	<li><a href="https://flockler.com/add-instagram-feed-to-wordpress" rel="">WordPress</a></li>
	<li><a href="https://flockler.com/add-instagram-feed-to-shopify" rel="">Shopify</a></li>
	<li><a href="https://flockler.com/embed-instagram-feed-on-wix" rel="">Wix</a></li>
	<li><a href="https://flockler.com/add-instagram-feed-to-squarespace" rel="">Squarespace</a></li>
	<li><a href="https://flockler.com/social-media-feed-webflow" rel="">Webflow</a></li>
	<li><a href="https://flockler.com/instagram-feed-to-drupal" rel="">Drupal</a></li>
	<li><a href="https://flockler.com/instagram-feed-to-typo3" rel="">TYPO3</a></li>
	<li><a href="https://flockler.com/instagram-feed-to-joomla" rel="">Joomla</a></li>
	<li><a href="https://flockler.com/blog/embed-instagram-feed-weebly" rel="">Weebly</a></li>
</ul>

<p>If your company is not using any of those website builders and you need help with the Instagram slider integration, don&rsquo;t hesitate to get in touch with our customer success team.</p>

<h2 class="article__heading--h2">Why brands choose Flockler&rsquo;s Instagram slider widget</h2>

<h3 class="article__heading--h3">Unlimited slider widgets and views</h3>

<p>Unlike our competitors, we don&rsquo;t limit the number of sliders and other custom branded layouts you create for your business and embed on WordPress, and other&nbsp;websites, apps, and digital displays. The more page views you generate, the happier we are.</p>

<h3 class="article__heading--h3">Responsive, custom design</h3>

<p>All Instagram sliders automatically fit the screen size and area on your website. You can add your brand colours and make changes to elements without technical skills. If needed, you can ask Flockler&rsquo;s customer success team or your developers to add custom CSS for anything truly bespoke.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Adding custom colours to the Instagram slider" src="https://flockler.com/thumbs/sites/251/custom-instagram-slider-colours-b53bf0d1-2fdf-4f27-869f-495ca55e9292_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">Easy to manage multiple accounts and hashtag feeds</h3>

<p>With Flockler&rsquo;s Instagram slider widget, you don&rsquo;t need login details of any specific business to show account and hashtag feeds. For example, if you are a developer or work for an agency, you can set up feeds without your client&#39;s involvement. See a one-minute <a href="https://www.youtube.com/watch?v=-Gl2cFqFpw0" rel="noopener" target="_blank">video on how to gather Instagram posts from any business</a>.</p>

<h3 class="article__heading--h3">Combine multiple channels</h3>

<p>In addition to Instagram feeds, Flockler&rsquo;s slider widget supports TikTok, Facebook, Twitter, YouTube, Pinterest, and more. You can mix sources together and show all content in one place. See the <a href="https://flockler.com/supported-social-media-feeds" rel="">list of supported sources</a>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram slider on a website" src="https://flockler.com/thumbs/sites/251/instagram-slider-example-davinci-engineering-84d7be37-9e9a-4fc6-95ca-dcc44656e17b_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">Advanced moderation tools</h3>

<p>If you are looking to <a href="https://flockler.com/blog/how-to-run-hashtag-contest" rel="">organise a hashtag contest</a>&nbsp;or gather reviews from your customers&sbquo; <a href="https://flockler.com/solutions/ugc-platform" rel="">Flockler&rsquo;s UGC platform</a>&nbsp;has sophisticated moderation tools for you. You can decide to review all posts in advance or&nbsp;block unwanted keywords and users. You are in full control of what shows up on your website.</p>

<h3 class="article__heading--h3">Official Instagram API</h3>

<p>We only use the official <a href="https://developers.facebook.com/docs/instagram-api/" rel="noopener" target="_blank">Instagram API</a> and partner with social media channels. Brands like Metallica, GoPro, IKEA, Harvard University, and many more trust us to follow the latest guidelines and terms.</p>

<h3 class="article__heading--h3">Support access via chat &amp; email</h3>

<p>Flockler&rsquo;s Instagram slider widget is straightforward to set up. However, our customer success team is happy to help on&nbsp;live chat and email with any questions you (and your boss) might have.</p>

<h3 class="article__heading--h3">GDPR covered</h3>

<p>Especially in Europe, data privacy is a hot topic right now. Flockler is based in the EU, and we get the GDPR. We have a <a href="https://flockler.com/dpa" rel="">DPA</a>&nbsp;available for both sides&nbsp;to sign and we are transparent on <a href="https://flockler.com/gdpr" rel="">how we store and process the data</a>.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Would you like to create unlimited Instagram slider widgets with custom branding? Then, <a href="https://flockler.com/free-trial">sign up for our 14-day Free Trial</a> and get started in minutes. No credit card required and no commitment.</p>
</div>
</aside>

<h2 class="article__heading--h2">Why do brands add Instagram slider widgets to websites?</h2>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="" src="https://flockler.com/thumbs/sites/251/instagram-slider-sohome-635310d5-4095-40c6-bb75-92f956803ba6_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">🔥 Inspiring content for any website, effortlessly</h3>

<p>A lot of sweat goes into creating Instagram posts, videos, and Stories. With the Instagram slider <a href="https://wordpress.org/plugins/flockler/" rel="noopener" target="_blank">plugin for WordPress</a>&nbsp;and easy integration to any other website, you can show your latest content anywhere and everywhere without any manual work.</p>

<h3 class="article__heading--h3">⬆️ Increase time spent on site</h3>

<p>A live-updating Instagram feed on websites and webshops increases time spent on time. Only a tiny portion of your website visitors follow you today, and the custom branded Instagram feed will naturally increase your&nbsp;follower count.</p>

<h3 class="article__heading--h3">⭐️ Show social proof</h3>

<p>Your customers already mention your brand and your branded hashtag. Why wouldn&rsquo;t you <a href="https://flockler.com/blog/social-proof-website" rel="">make your website social proof</a>&nbsp;and show consumer-generated content? We trust friend recommendations and customer reviews far more than branded content.</p>

<h3 class="article__heading--h3">💰 Drive sales</h3>

<p>If you are running a webshop, <a href="https://flockler.com/blog/shoppable-instagram-feeds" rel="">making your Instagram and UGC feeds shoppable</a>&nbsp;is a must these days. Authentic UGC galleries and related products drive sales like no other marketing tactic.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your company show Instagram sliders on websites? <a href="https://flockler.com/free-trial">Sign up for our 14-day Free Trial</a> and create a custom branded slider in minutes. No credit card required and no commitment.</p>
</div>
</aside>

<p>&nbsp;</p>


Thousands of brands show images, videos, and hashtag feeds on Instagram slider widgets, growing visibility and engagement for their businesses.

Instagram Slider Widget for Any Website | WordPress, Wix & more

How to embed an Instagram Slider Widget on WordPress and other websites

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Twitter feed on website example by ESMO" src="https://flockler.com/thumbs/sites/251/twitter-feed-on-website-example-esmo-149bd121-801d-44f6-9113-fbed939cc0b0_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p class="article__lead-paragraph">In this blog post, we&rsquo;ll show you four Twitter feed examples: <a href="#twitterwall" rel="">Wall</a>, <a href="#twittercarousel" rel="">Carousel</a>, <a href="#twittergrid" rel="">Grid</a>, and <a href="#twitterslideshow" rel="">Slideshow</a>&nbsp;&ndash; and how to embed them on any website.</p>

<p>Most businesses show <a href="https://flockler.com/social-media-feed-to-website" rel="">social media feeds on websites</a>&nbsp;to get more visibility and increase likes, comments, and the number of followers on social media. The more people who interact with and share your content, the more people who will see your posts in the future.</p>

<p>Not only do marketing teams seek to increase engagement &ndash; finding and showing posts that keep users engaged with the service is the primary job of the <a href="https://blog.hootsuite.com/twitter-algorithm/" rel="noopener" target="_blank">Twitter feed algorithm</a>, too. Your job as a marketer is to throw fuel onto the fire: to make sure you increase the likelihood of interactions and display an active&nbsp;Twitter feed on all websites and digital services.</p>

<p>Therefore, it is somewhat surprising that Twitter doesn&rsquo;t provide sophisticated tools for marketers to show off their latest tweets on websites and other digital tools. After all, that would benefit both sides searching for higher engagement.</p>

<p>Sure, they offer <a href="https://developer.twitter.com/en/docs/twitter-for-websites/timelines/overview" rel="noopener" target="_blank">Twitter timeline</a>&nbsp;embeds to show your profile, lists, and likes, but the timeline&#39;s look &amp; feel can&rsquo;t be customized, and <a href="https://help.twitter.com/en/using-twitter/how-to-embed-a-tweet" rel="noopener" target="_blank">Twitter&rsquo;s iframe embed</a>&nbsp;has a fixed height. Scrollable elements inside a page don&rsquo;t have a great user experience and accessibility, especially on mobile.</p>

<p>Not only that, you cannot moderate the Twitter hashtag feed or brand mentions, and you won&rsquo;t be able to add multiple sources to one Twitter feed either.</p>

<p><strong>So how do you put a Twitter feed on your website then?</strong></p>

<p>Most companies use a professional <a href="https://flockler.com/blog/embed-twitter-widget-on-any-website" rel="">Twitter widget</a>. A custom Twitter widget allows brands to select from multiple, ready-made layouts, change fonts, colours, etc., and moderate hashtag feeds. And typically, you can combine content from multiple social media channels.</p>

<p>In this blog post, <strong>we will end your search for a Twitter feed on website example, as we will let four businesses show</strong> you how they display live Twitter feeds on websites, mobile apps, and digital screens.</p>

<h2 class="article__heading--h2">Four examples of a Twitter feed on a website</h2>

<p>With a <a href="https://flockler.com/blog/twitter-aggregator" rel="">Twitter aggregator</a>, gathering and showing a custom Twitter feed is straightforward -&nbsp;and the setup doesn&rsquo;t require any technical skills. Here are four examples for your inspiration:</p>

<ol>
	<li><a href="#twitterwall" rel=""><strong>Twitter Wall</strong>: United Nations Foundation</a></li>
	<li><a href="#twittercarousel" rel=""><strong>Twitter Carousel</strong>: National Glass Association</a></li>
	<li><a href="#twittergrid" rel=""><strong>Twitter Grid</strong>: Wolves FC</a></li>
	<li><a href="#twitterslideshow" rel=""><strong>Twitter Slideshow</strong>: Westover Hills Church</a></li>
</ol>

<h3 class="article__heading--h3"><a id="twitterwall" name="twitterwall">1. Twitter Wall: United Nations Foundation</a></h3>

<p>A <a href="https://flockler.com/solutions/twitter-wall" rel="">Twitter wall</a> is the most popular option for event organisers looking to show social feeds on big screens. A live-updating <a href="https://flockler.com/solutions/social-media-wall" rel="">social wall</a> keeps participants engaged and encourages your audience to share the branded hashtag. After the event, the Twitter wall gathers highlights from the organiser, speakers, and audience, making it a fantastic tool for future event marketing and sponsorship discussions.</p>

<p>But a tweet wall is also a natural part of any successful <a href="https://flockler.com/blog/hashtag-campaign-examples" rel="">hashtag campaign</a>. Hashtag campaigns help increase awareness and reach new audiences on social media, and a Twitter wall brings hashtag mentions together for your website visitors.</p>

<p>One of our favourite Twitter wall examples is the <a href="https://flockler.com/case-studies/united-nations-foundation-equal-everywhere" rel="">#EqualEverywhere campaign by United Nations Foundation</a>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Twitter feed on website example by United Nations Foundation" src="https://flockler.com/thumbs/sites/251/twitter-feed-on-website-example-united-nations-foundation-bf8029ae-c447-43d8-ac11-6adc2662964b_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>In this&nbsp;campaign, United Nations Foundation asks everyone to join the fight for a more equal world. Through the Twitter wall, you will get to know the champions of the campaign.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your company already show tweets on websites and other digital services? If not, <a href="https://flockler.com/free-trial">sign up for Flockler&rsquo;s Free Trial</a> and create a Twitter wall for your business in a few minutes.</p>
</div>
</aside>

<h3 class="article__heading--h3"><a id="twittercarousel" name="twittercarousel">2. Twitter Carousel: National Glass Association</a></h3>

<p>Many companies search for a horizontal Twitter feed for their websites. Like the <a href="#twitterslideshow" rel="">slideshow</a>, the Twitter carousel allows website visitors to browse through content to the left and right &ndash; the element has a limited height, making it a very popular choice for homepages, where it can look neater.</p>

<p><a href="https://www.glass.org/" rel="noopener nofollow" target="_blank">National Glass Association&rsquo;s</a>&nbsp;carousel shows both tweets and LinkedIn posts on the homepage &ndash; driving traffic to their branded channels and growing post engagement and followers.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Twitter feed on website example by National Glass Association" src="https://flockler.com/thumbs/sites/251/twitter-feed-on-website-example-glass-association-c1a506c9-39b4-43a8-9f3a-7519b4e0b005_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>It&rsquo;s easy to <a href="https://flockler.com/blog/how-to-embed-a-twitter-feed-on-wordpress" rel="">embed Twitter feeds on WordPress</a>&nbsp;and any other website.</p>

<p>First, <a href="https://flockler.com/free-trial" rel="">sign up for Flockler&rsquo;s free trial</a>&nbsp;and add one or multiple content sources to update your live Twitter feeds. For example, choose to show tweets from trusted users and hashtag mentions.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing the Twitter feed source on the Flockler app" src="https://flockler.com/thumbs/sites/251/select-twitter-embed-content-source-d75d3566-06d7-4082-9835-724c1c386630_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Next, select the layout. You can create a custom&nbsp;Twitter feed design for your website&nbsp;without any technical skills and directly from the user interface.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Choosing a layout for the Twitter feed embed" src="https://flockler.com/thumbs/sites/251/twitter-feed-on-website-choose-layout-3cd6e179-1bbe-41f4-92da-4d967cc766c3_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>And finally, download the <a href="https://wordpress.org/plugins/flockler" rel="noopener" target="_blank">WordPress plugin</a>&nbsp;or use the embed code for any other website builder and webshop.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A user gets an embed code for the Twitter feed" src="https://flockler.com/thumbs/sites/251/twitter-feed-on-website-embed-code-588e990f-d9af-46fa-9bf9-34adafe34868_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3"><a id="twittergrid" name="twittergrid">3. Twitter Grid: Wolves FC</a></h3>

<p>Does your company have a lot of visual content to share? If yes, the Twitter grid might be your first choice.</p>

<p>Wolves FC, a football team in the English Premier League, displays a Twitter grid on their <a href="https://apps.apple.com/gb/app/wolves-app/id1438218319" rel="noopener nofollow" target="_blank">iPhone</a> and <a href="https://play.google.com/store/apps/details?id=com.yinzcam.fa.wol&amp;hl=en_GB&amp;gl=US" rel="noopener nofollow" target="_blank">Android</a> applications. In addition to club content, they highlight the best&nbsp;<a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content</a>&nbsp;from players and fans mentioning the branded hashtag.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Twitter feed on a mobile app example by Wolves FC" src="https://flockler.com/thumbs/sites/251/twitter-feed-on-website-wolves-fc-03c27618-642b-474e-9ff4-e534b09fd5f0_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p><a href="https://flockler.com/blog/sports-teams-social-media-and-sponsorship" rel="">Sports teams use social media to drive ticket and merchandise sales</a>&nbsp;and actively post images and video clips to Twitter and other social media channels. These days, professional sports teams have a team for social media content creation and engagement with fans. So for them, it would be insane to miss the opportunity and not to show Twitter feeds on websites, mobile apps, and digital screens.</p>

<h3 class="article__heading--h3"><a id="twitterslideshow" name="twitterslideshow">4. Twitter Slideshow: Westover Connect</a></h3>

<p>Another popular layout for events is the Twitter slideshow. A Twitter slider rotates a selected number of the latest posts from your branded account or hashtag feeds.</p>

<p><a href="https://westoverhills.church/" rel="noopener nofollow" target="_blank">Westover Hills Church&rsquo;s</a> Twitter slideshow encourages their audience to tag their selfies with a branded hashtag on Twitter and Instagram.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Twitter feed on a digital screen example by Westover Connect" src="https://flockler.com/thumbs/sites/251/twitter-feed-on-website-example-westover-connect-4e79976f-4f0d-412f-8eb8-bec15989d3c0_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>This option can work really well on&nbsp;digital screens but the slider is another great option for a horizontal Twitter feed on your website.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Can&rsquo;t decide which one is your favourite Twitter feed example? No problem at all &ndash; with <a href="https://flockler.com/free-trial">Flockler&rsquo;s Free Trial</a> and subscription plans, you can create unlimited Twitter walls, grids, carousels, and slideshows.</p>
</div>
</aside>

<p>&nbsp;</p>


Twitter feeds on websites, apps, and display screens drive traffic to your branded social channels, growing post engagement and followers.

Searching for a Twitter feed on website example? 4 brands show how

Searching for a Twitter feed on website example? Four businesses show you how

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Customer engagement example from social media" src="https://flockler.com/thumbs/sites/251/customer-engagement-example-cover-image-091841bd-6ab2-4acc-b60f-410f4592299f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>I&rsquo;m sure <a href="https://blog.hubspot.com/service/customer-engagement-guide" rel="noopener" target="_blank">customer engagement</a>&nbsp;is one of the topics all marketing teams discuss weekly. Whether they review the number of likes and comments on social media or interact in live chats and respond to contact requests, building customer engagement is one of the core tasks for marketers. Sales teams often rely on marketing to bring them engaged leads online and offline.</p>

<p>Concrete <a href="https://clevertap.com/blog/customer-engagement-examples/" rel="noopener" target="_blank">customer engagement examples</a>&nbsp;include welcome emails, loyalty programs, social media campaigns, feedback forms, and much more. When a company masters it, customer engagement becomes part of every touchpoint with potential and current customers. In layman&rsquo;s terms, it helps your company keep customers interested in your brand and encourages&nbsp;them to take action.</p>

<p>The action might be as tiny as the customer reading your email notification. Some <a href="https://www.revechat.com/blog/customer-engagement-examples/" rel="noopener" target="_blank">customer engagement campaigns</a>&nbsp;only concentrate on raising awareness and keeping your business top of mind. Eventually, most companies are looking to increase sales (or drive donations) and reaching that goal typically requires a series of interactions with customers.</p>

<p>The same applies to <a href="https://www.wordstream.com/social-media-marketing" rel="noopener" target="_blank">social media marketing</a>&nbsp;and engagement.</p>

<p>Sometimes, your primary goal is to grow visibility for an individual post and drive users towards an educational page.</p>

<p>One step more advanced is to organise a <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content campaign</a>&nbsp;and engage your audience in creating content mentioning a branded hashtag. Typically, you increase brand awareness and gain new followers as a result.</p>

<p><strong>The ultimate goal is to increase sales through social media, too</strong>. So, for example, you might gather mentions of a brand and branded hashtag and then <a href="https://flockler.com/blog/shoppable-instagram-feeds" rel="">embed shoppable Instagram galleries</a>&nbsp;on your site to show social proof and drive conversions.</p>

<p>In this blog post, we&rsquo;ll share four examples of <strong>how brands build customer engagement on social</strong> to achieve those goals.</p>

<h2 class="article__heading--h2">Customer engagement examples from four brands</h2>

<p>One of the key reasons why brands use social to build customer engagement is the ability to show social proof on social media channels and brands&rsquo; websites and digital services. Here are four businesses that are getting it just right.</p>

<p><a href="#gopro" rel="">GoPro: Influencer marketing campaigns</a><br />
<a href="#feroscare" rel="">Feros Care: Hashtag contests</a><br />
<a href="#opusart" rel="">Opus Art Supplies: Social proof</a><br />
<a href="#sohome" rel="">Sohome: Shoppable UGC galleries</a></p>

<h3 class="article__heading--h3"><a id="gopro" name="gopro">GoPro: Influencer marketing campaigns</a></h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Customer engagement example on Instagram" src="https://flockler.com/thumbs/sites/251/gopro-customer-engagement-example-f302b351-e6af-4504-adad-375f4d99ef4a_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>The first step of building customer engagement on social media is creating&nbsp;engaging content and inviting customers to comment and share your posts. Engagement must be one of the key success criteria for your content team because, without likes and comments, <a href="https://sproutsocial.com/insights/social-media-algorithms/" target="_blank">social media algorithms</a> make sure your content won&rsquo;t travel far.</p>

<p>The competition is fierce, and you often need to be pretty innovative with your content plan to stand out from the crowd. Content creation is time-consuming, too.</p>

<p>So how do brands beat their competitors?</p>

<p><strong>One of the most effective ways to grow engagement&nbsp;is to share customer and influencer-generated content on your Instagram account</strong>.</p>

<p><a href="https://flockler.com/case-studies/gopro" rel="">GoPro Awards</a> is a fantastic example. Their website invites customers and influencers to submit photos and videos shot with GoPro gears.</p>

<p>Then, GoPro marketing team picks the best content and rewards customers with cash, discounts, and products. Finally, they post engaging images and videos on their branded account and <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embed Instagram feeds on the&nbsp;website</a>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="GoPro’s customer engagement campaign on social media" src="https://flockler.com/thumbs/sites/251/gopro-customer-engagement-7979b241-2b82-4c2a-9c31-94019c89800d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p class="article__paragraph">Re-share user-generated content (with permission), and you&rsquo;ll see a wave of engagement from your customers and their family and&nbsp;friends.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your business already show branded content and hashtag feeds on websites and other digital services? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s Free Trial</a> and embed Instagram feeds on any digital service in minutes.</p>
</div>
</aside>

<h3 class="article__heading--h3"><a id="feroscare" name="feroscare">Feros Care: Hashtag contests</a></h3>

<p><a href="https://flockler.com/blog/how-to-run-hashtag-contest" rel="">Hashtag contests</a>&nbsp;are relatively&nbsp;simple to organise and a very cost-effective marketing tactic. You&rsquo;ll need a branded and memorable hashtag, tools for gathering entries, and often a prize for the winner.</p>

<p><strong>One of the key benefits of a hashtag campaign is increased brand awareness and reach</strong>. When your customers share entries on their social media feeds, their friends will likely engage with the content. As a result, your branded hashtag will get visibility far beyond your current customer base.</p>

<p>In addition, a hashtag contest can be an excellent opportunity for your brand to grow customer engagement in a channel where you haven&rsquo;t got a strong presence. For example, your customers might be active on TikTok, but your brand hasn&rsquo;t got started there yet &ndash; organising a hashtag campaign and engaging your customers to lead the way makes it more natural for your brand to jump in later.</p>

<p>That&rsquo;s precisely what Feros Care decided to do with the <a href="https://www.feroscare.com.au/ask-gran-not-google" rel="noopener nofollow" target="_blank">&#39;Ask Gran not Google&#39; campaign</a>. They invited customers and influencers to use the campaign hashtag - the results are increased engagement and brand awareness and an authentic <a href="https://flockler.com/social-media-feed-to-website" rel="">social media feed on the website</a>&nbsp;with posts from TikTok, Instagram, Facebook, and more.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Feros Care’s customer engagement campaign on social media" src="https://flockler.com/thumbs/sites/251/feros-care-customer-engagement-9e078ac2-c31e-4c7b-8321-4881bfe8586d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3"><a id="opusart" name="opusart">Opus Art Supplies: Social proof</a></h3>

<p><a href="https://www.bigcommerce.com/blog/word-of-mouth-marketing/" rel="noopener" target="_blank">Word of mouth</a>&nbsp;has always been one of the most powerful marketing tactics for any business. Asking happy customers to recommend your products and services decreases your overall marketing costs and keeps the revenue flow more predictable. Google or social media advertising costs might change suddenly, but <strong>positive online reviews and your brand reputation bring customers regardless of the external&nbsp;changes outside your control</strong>.</p>

<p>That&rsquo;s why building customer engagement is so crucial for any business. The more positive interactions you build with your customers through their journey from getting to know you to first purchase and loyalty club membership, the more likely they will recommend your products and services to others.</p>

<p><a href="https://flockler.com/case-studies/opus-art-supplies" rel="">Opus Art Supplies</a> is one of the many businesses that use social media to build a community of loyal customers. On their website, they highlight artwork from their customers in Instagram galleries. These virtual art galleries show <a href="https://flockler.com/blog/what-is-social-proof" rel="">social proof</a>, building engagement with the existing customer base and helping reach new audiences simultaneously.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Customer engagement example from Opus Art Supplies" src="https://flockler.com/thumbs/sites/251/opus-art-supplies-customer-engagement-5595264b-92a6-46c1-b4b8-d7ed68a2dc1e_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3"><a id="sohome" name="sohome">Sohome: Shoppable UGC galleries</a></h3>

<p><a href="https://blog.hootsuite.com/social-commerce/" rel="noopener" target="_blank">Social commerce</a>&nbsp;is the latest trend and growth driver for all the major social channels. Whether it means sponsoring an Instagram influencer or tagging products to your branded posts, social commerce will grow in importance in the years to come.</p>

<p>But not only inside Instagram and TikTok is social shopping on the roadmap for businesses. Many webshops have tagged branded content and hashtag feeds with products and then display the shoppable social feed on the homepage and product pages.</p>

<p><a href="https://flockler.com/case-studies/sohome" rel="">Sohome</a>, a furniture and design shop, is one of them. The &#39;Shop the look&#39; element and shoppable UGC gallery highlights hashtag entries from their customers.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Shoppable Instagram slider on the Sohome webshop" src="https://flockler.com/thumbs/sites/251/sohome-customer-engagement-82ab223b-1b47-4bda-a3f2-12d5af089d0c_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Images and videos are tagged with their webshop products, creating a direct path from UGC to purchase.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="User-generated image tagged with a product from Sohome webshop" src="https://flockler.com/thumbs/sites/251/sohome-shoppable-instagram-customer-engagement-0b2b515c-ee91-4639-8735-7379048384b0_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Are you looking to show social proof and user-generated content on your website and digital services? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s Free Trial</a> and embed UGC on any digital service in minutes.</p>
</div>
</aside>

<p>&nbsp;</p>


Customer engagement campaigns help your company keep customers interested in your brand and encourage them to take action. Learn how brands build customer engagement on social through four concrete examples.

4 fantastic customer engagement examples from social media

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Marketing automation flow on a whiteboard" src="https://flockler.com/thumbs/sites/251/inbound-marketing-tactics-ca13dab1-2c2a-4b35-a5e1-0d52f7419a05_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Over the pandemic, consumers found the convenience of online shopping and food deliveries, and many businesses were forced to take their first steps in e-commerce and web marketing.</p>

<p>Today, many customers first find out about your products and services through a blog post. Or they search for a solution, and your content shows up on the #1 page of the Google search results. Their friend might mention your brand and branded hashtag on social media and messaging apps (word-of-mouth). Those are just a few examples of <a href="https://www.hubspot.com/inbound-marketing" rel="noopener" target="_blank">inbound marketing</a>.</p>

<p>Unlike outbound marketing (e.g., cold calls and banner advertising), inbound marketing creates memorable experiences through websites, social media content creation, and personalized emails. <a href="https://contentmarketinginstitute.com/what-is-content-marketing/" rel="noopener" target="_blank">Content marketing</a> aims to help you reach your KPIs while giving your audience something of value that keeps them coming back.</p>

<p>Moreover, content marketing efforts build credibility and help prospective customers understand the value of your products and services &ndash; and finally, trust you enough to make a purchase.</p>

<h2 class="article__heading--h2">5 inbound marketing tactics for any business</h2>

<p>Inbound marketing is not just content creation, targeted email sequences, and landing pages. It takes consistent and concerted effort to create an <a href="https://www.salesforce.com/resources/articles/inbound-marketing/" rel="noopener" target="_blank">inbound marketing strategy</a> that is worthwhile.</p>

<p>And sometimes, it&rsquo;s hard to identify which tactics are genuinely relevant and which of them belong to the priorities you need to get right first.</p>

<p>In this article, we&rsquo;ll share our top 5 &ndash; <strong>the most relevant inbound marketing tactics your brand should know about and are easy to start</strong>:</p>

<ol>
	<li>Email marketing</li>
	<li>SEO</li>
	<li>Social media marketing</li>
	<li>User-generated content campaigns</li>
	<li>Webinars and podcasts</li>
</ol>

<h3 class="article__heading--h3">1. Email marketing</h3>

<p>Not using <a href="https://neilpatel.com/blog/beginners-guide-email-marketing/" rel="noopener" target="_blank">email marketing</a> as an inbound strategy in 2022 is like leaving money on the table. To make sure your email marketing runs without too much manual work, use email newsletter templates that are editable and personalized enough to appeal to every audience member.</p>

<p>Using a robust email marketing and marketing automation platform like <a href="http://moosend.com" rel="noopener" target="_blank">Moosend</a> can boost your efforts to reach out to your audience and create content that stems from a specific user action.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Marketing automation flow" src="https://flockler.com/thumbs/sites/251/inbound-marketing-moosend-0475a86c-ad02-4b3e-b878-cf9a4a1c83d2_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">Marketing automation platforms like Moosend allow users to create a personalised message flow based on user data and actions.</span></figcaption>
</figure>

<p>Each user receives a personalized email tailored to their interests based on your website data &ndash; you can&rsquo;t afford to lose conversions by recommending content and suggesting products or services your audience is not interested in. Customers who perceive your content as irrelevant look for a similar product elsewhere.</p>

<h3 class="article__heading--h3">2. SEO</h3>

<p>Has your company invested in SEO?</p>

<p>It might not be the buzzword of 2022, but <a href="https://searchengineland.com/guide/what-is-seo" rel="noopener" target="_blank">search engine optimization</a> (SEO) is a natural part of e-commerce, home repairs, travel &amp; hospitality, and many other industries. And it can be an effective inbound marketing strategy for your business, too.</p>

<p>To attract customers who are looking for your product or to change from a competitor, you will need to invest in keyword research and some of the technical aspects of SEO. After research, create content that is served (or underserved) by your competitors. Concentrate on &#39;how-to&#39; searches and listicles at the start.</p>

<p>Here, consistency is the key: create new content around a couple of key topics regularly and remember to keep the old, high-ranking posts up-to-date, too. Optimizing content for search engines will ensure your audience will bump into your brand organically, at the right place and time.</p>

<h3 class="article__heading--h3">3. Social media marketing</h3>

<p>Content without distribution won&rsquo;t bring you much traffic alone.</p>

<p><a href="https://www.wordstream.com/social-media-marketing" rel="noopener" target="_blank">Social media marketing</a> is one of the most popular tactics, and it should be a core part of your inbound marketing strategy, along with email marketing.</p>

<p>Social media shares and engagement help your brand get more visibility and build your credibility so your audience won&#39;t hesitate to share your content.</p>

<p>Use tools like <a href="https://buffer.com/" rel="noopener" target="_blank">Buffer</a> or <a href="https://sproutsocial.com/" rel="noopener" target="_blank">Sprout Social</a> to schedule and post your content on the most relevant social media channels &ndash; those that your customers love and not necessarily the personal favorites of your marketing team members!</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media feed on website" src="https://flockler.com/thumbs/sites/251/instagram-slider-widget-d06bcedc-969e-4c2d-a2fc-65326d435005_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">Foxtrot Market shows their Instagram feed on the website to grow followers and build engagement for branded posts. </span></figcaption>
</figure>

<p>To make sure you stand out from the competition and get more eyeballs for your branded posts, <a href="https://flockler.com/social-media-feed-to-website" rel="">embed social media feeds on your websites</a> and other digital platforms.</p>

<p>The more followers and engagement you can drive through your digital channels, the more visibility <a href="https://blog.hubspot.com/marketing/how-algorithm-works-facebook-twitter-instagram" rel="noopener" target="_blank">social media algorithms</a> bring to your brand in the future. Using all your assets like websites, apps, email newsletters, and digital screens for distribution is the cornerstone of effective social media marketing.</p>

<h3 class="article__heading--h3">4. User-generated content campaigns</h3>

<p><a href="https://flockler.com/blog/what-is-social-proof" rel="">Social proof</a> is one of the oldest inbound marketing tactics. Since the first magazines and radio shows, marketers have used influencers to tell and show how their product benefits the audience.</p>

<p>Because of social media, influencers are now everywhere. For a niche product or local services, the right influencer might be the average Joe on Instagram, who speaks from their experience.</p>

<p>That&rsquo;s why brands <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">create user-generated content campaigns</a>.</p>

<p>A UGC campaign encourages customers and influencers in creating content &ndash; mentioning a branded hashtag. Typically, brands create <a href="https://flockler.com/blog/how-to-run-hashtag-contest" rel="">hashtag contests</a> or ask customers to share product reviews and feedback.</p>

<p>To show you a fantastic example, <a href="https://vivadogs.com/en_us" rel="noopener nofollow" target="_blank">Vivadogs</a>, a subscription service for dog owners, gathers social proof with the hashtag #vivadogs.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A user-generated campaign hashtag feed on the website" src="https://flockler.com/thumbs/sites/251/vivadogs-instagram-on-website-92302ffa-ecf9-4523-b2f6-a45b7ac28f84_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>It&rsquo;s easy to <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embed Instagram feeds on any website</a> and digital service &ndash; a live-updating stream of customer posts keeps visitors engaged with your brand longer and shows how other customers already use your products and services.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your company already gather reviews and social proof for websites? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-day free trial</a> and embed branded hashtag feeds and social reviews on any website and digital service.</p>
</div>
</aside>

<h3 class="article__heading--h3">5. Webinars and podcasts</h3>

<p>Last but not least, webinars and podcasts have become conversion powerhouses and are relatively easy to start. They can lead users gently down the funnel with clever interaction and targeted collaborations.</p>

<p>For example, build a series that tells how others already benefit from your product. Interviewing customers and influencers will automatically create other shareable content, too. For example, you can create a podcast and a webinar at the same time, and then use short audio and video clips on all social media channels after the show.</p>

<p>Or sponsor a podcast by someone your audience trusts and especially when one of your customers is interviewed on the show. Episodes with influencers sharing their experiences and interacting with listeners boost brand awareness and bring leads.</p>

<h3 class="article__heading--h3">Summary</h3>

<p>The above five are our favorite inbound marketing tactics for 2022 &ndash; any company with an online presence can and should get started with them. In addition, honorable mentions should go to in-app experiences like IKEA&#39;s AR efforts and influencer <a href="https://blog.hootsuite.com/tiktok-marketing/" rel="noopener" target="_blank">marketing campaigns on TikTok</a>. Though, they might not yet be within reach for a company looking to get the basics of inbound marketing right.</p>

<p>All in all, though, inbound marketing isn&#39;t a one-size-fits-all marketing method. You will need to conduct keyword research, create targeted email sequences, know your audience, and sometimes think outside the box. But as a result, you&#39;ll be one step ahead of the competition and develop educational content while establishing your brand as an authority in your niche. Eventually, you&#39;ll drive more customers to purchase your product.</p>


Email marketing, user-generated content campaigns, and podcasts are some of the inbound marketing tactics all businesses should already know and are easy to start.

5 inbound marketing tactics your brand should already know

Learn how brands like LG, Philips, Mazda, WWF, and many more embed Instagram feeds on websites to increase time spent on site, show social proof, and drive sales.

Instagram on website | 15 brands show how to do it just right

Instagram on website: 15 brands show how to do it just right

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Hashtag contest entries on a website" src="https://flockler.com/thumbs/sites/251/lego-life-forms-hashtag-campaign-241079e5-385f-434b-9307-73524e2b8ef2_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">#NHMLEGO entries from a hashtag contest for kids and parents visiting the Natural History Museum in London.</span></figcaption>
</figure>

<p><a href="https://www.socialmediatoday.com/news/how-to-run-a-successful-ugc-hashtag-contest/517030/" rel="noopener" target="_blank">Hashtag contests</a>&nbsp;are popular for a couple of reasons.</p>

<p><strong>First, hashtag competitions are easy to organise</strong>. Your customers might already use a branded hashtag, and with a bit of additional work, you can increase the volume and offer a prize for the best entries. Contests are one of the most cost-effective marketing tactics.</p>

<p><strong>Second, hashtag contests get shared a lot</strong>. When people see their friends&rsquo; posts, they tend to like, comment, and re-post more often than not. One ordinary post can reach thousands of people &ndash; let alone if you get lucky and an influencer picks up the hashtag. Guaranteed: you&rsquo;ll get loads of new customers for your services.</p>

<p><strong>Third, you can embed a hashtag challenge content feed on any website and digital service</strong>. Hashtag feeds <a href="https://flockler.com/blog/social-proof-website" rel="">make websites social proof</a>&nbsp;for e-commerce, travel and hospitality, charities, education, and many other industries. Social proof drives sales like no other marketing.</p>

<p>Has your company organised any <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content campaigns</a>&nbsp;before?</p>

<p>This article will show you how to run a perfect hashtag contest and we&rsquo;ll give you four ideas for your next challenge.</p>

<h2 class="article__heading--h2">How to run a successful hashtag contest</h2>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="UGC hashtag feed on a website" src="https://flockler.com/thumbs/sites/251/new-zealand-golf-instagram-feed-8340dc55-b1be-428c-8302-740cf8c13a8f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Hashtag contests are sometimes confused with <a href="https://blog.hootsuite.com/instagram-contest/" rel="noopener" target="_blank">giveaway campaigns</a>&nbsp;which might ask you to mention&nbsp;a friend in comments or otherwise leave your details to participate in a raffle. If you want to organise something like that, pay close attention to <a href="https://help.instagram.com/179379842258600" rel="noopener" target="_blank">Instagram&rsquo;s promotion guidelines</a>.</p>

<p>Here, we&rsquo;ll focus on campaigns where companies engage&nbsp;their audience in creating content &ndash; text, images, and videos &ndash; and share that content in a public hashtag feed.</p>

<p><strong>The key ingredients of a thriving hashtag contest are</strong>:</p>

<ul>
	<li>Create a memorable hashtag</li>
	<li>Decide your primary goal</li>
	<li>Set up a UGC platform to collect entries</li>
	<li>Publish a campaign page and use display screens&nbsp;to show&nbsp;the UGC</li>
	<li>Pick a hashtag winner</li>
</ul>

<h3 class="article__heading--h3">Create a memorable hashtag</h3>

<p>Don&rsquo;t underestimate the value of a well-thought hashtag. Usually, it makes sense to include your brand name, but not all names are suitable. Your brand name can, for example, be too long for Instagram hashtag competitions.</p>

<p><strong>The best hashtags are easy to remember and something that your customers identify with</strong>. #WCDSBAwesome for <a href="https://flockler.com/case-studies/waterloo-catholic-district-school-board" rel="">Waterloo Catholic School</a> is, without a doubt, one of those.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Hashtag feed for Waterloo Catholic School" src="https://flockler.com/thumbs/sites/251/hashtag-feed-waterloo-catholic-school-fd0a08a2-45cb-44b2-b1f8-d7fee3f9469e_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">Waterloo Catholic School engages teachers, students, and parents in sharing content on Twitter and Instagram. </span></figcaption>
</figure>

<h3 class="article__heading--h3">Decide your primary goal</h3>

<p>Just like any other marketing activity, hashtag contests need a plan and a clearly defined goal. Otherwise, it&rsquo;s challenging to measure success.</p>

<p>A photo contest goal can be growing reach on social media without spending money on advertising. Or, you might raise funding for an important cause and aim for increasing engagement for your branded hashtag. Quite often, your target is to drive sales through positive reviews.</p>

<p><a href="https://flockler.com/case-studies/vivadogs" rel="">Vivadogs</a>, a subscription service for pet owners, is one of the many webshops with <strong>the primary goal of increasing sales through reviews and social proof</strong>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram hashtag feed on a webshop" src="https://flockler.com/thumbs/sites/251/vivadogs-hashtag-feed-88177cce-8965-4c4d-b7bb-fce053e73b0b_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">Set up a UGC platform to collect entries</h3>

<p>Before starting a hashtag challenge, you&rsquo;ll need to set up tools to gather entries. With the help of a <a href="https://flockler.com/solutions/ugc-platform" rel="">UGC platform</a>, you can store all entries in one place and make sure you can use them later on websites and other services.</p>

<p>Hashtag contests work best on Twitter, Instagram, and TikTok &ndash; make sure your aggregation tool has access to those channels.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Select hashtag content source on the Flockler app" src="https://flockler.com/thumbs/sites/251/flockler-app-select-source-066823ef-8390-4fa6-bef9-c155d1d891fe_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">With Flockler&rsquo;s UGC platform, you can gather hashtag feeds from multiple channels in one place.</span></figcaption>
</figure>

<h3 class="article__heading--h3">Publish a campaign page and use display screens&nbsp;to show the UGC</h3>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Hashtag contest feed for digital signage" src="https://flockler.com/thumbs/sites/251/display-layout-example-westover-connect-7593ab33-66db-49e8-b791-9eb7ff88e621_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>You should&nbsp;boost your contest by <a href="https://flockler.com/social-media-feed-to-website" rel="">embedding social feeds on your website</a>, showing entries&nbsp;on digital screens,&nbsp;and sharing the campaign&nbsp;on social media and all other marketing channels. A landing page and display screens&nbsp;with entries show&nbsp;your customers that you appreciate their content and encourages others to participate, too.</p>

<p>On the campaign landing page, you might want to place a call-to-action and mention the competition prize.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Hashtag campaign instructions on a website" src="https://flockler.com/thumbs/sites/251/hashtag-contest-instructions-5fe177d1-6f53-4ce8-ae39-18e99f660ec9_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">GoPro Awards page has clear, three-step instructions just above the Instagram hashtag entries.</span></figcaption>
</figure>

<h3 class="article__heading--h3">Pick a hashtag winner</h3>

<p>How to pick a hashtag winner is one of the most common questions in our support chat.</p>

<p>It&rsquo;s easy to pick a random winner for your hashtag contest &ndash; just export all entries in an Excel file from your UGC platform and choose a winner by asking your colleague to say a number between the Excel rows.</p>

<p>Or create a page with some of the most popular images and ask your customers to vote the best. Many companies nominate a jury to pick the hashtag winner, too.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your company run UGC campaigns? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-Day Free Trial</a> and gather hashtag mentions from Twitter, Instagram, TikTok and more.</p>
</div>
</aside>

<h2 class="article__heading--h2">Four ideas for your next hashtag challenge</h2>

<p>Now that we&rsquo;ve covered some of the key ingredients of a successful hashtag campaign, let&rsquo;s have a look at <strong>four ideas for your next hashtag challenge</strong>:</p>

<ol>
	<li>Tap into the customer community</li>
	<li>Kickstart&nbsp;a new social channel</li>
	<li>Work with influencers</li>
	<li>Ask for product reviews</li>
</ol>

<h3 class="article__heading--h3">1. Tap into the customer community</h3>

<p>The best hashtag contests are something your existing customers love and passionately share on their networks.</p>

<p><a href="https://flockler.com/case-studies/opus-art-supplies" rel="">Opus Art Supplies</a> is one of the webshops tapping into the existing customer community. Their virtual art galleries show Instagram hashtag contests on various topics such as nature, national holidays, and hobbies. Throughout the year, they start new campaigns and invite their customer - or as they say &ndash; creative partners to join.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Opus Art Supplies Instagram UGC feed" src="https://flockler.com/thumbs/sites/251/opus-art-supplies-instagram-gallery-951294ba-9383-4f7c-9b5c-562256138dbf_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">2. Kickstart&nbsp;a new social channel</h3>

<p>Sometimes companies are not quite sure how to get started with a new channel like TikTok. Hashtag contests give you a chance to try something different and allow your audience to lead you into the new channel.</p>

<p>That&rsquo;s what Feros Care has brought to perfection with the <a href="https://www.feroscare.com.au/ask-gran-not-google" rel="noopener nofollow" target="_blank">&#39;Ask Gran Not Google&#39; campaign</a>. TikTok feeds, Instagram hashtag mentions, and Facebook posts join together on the campaign page. What a fantastic way of promoting intergenerational connections and entering&nbsp;the TikTok community simultaneously!</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Feros Care UGC TikTok feed" src="https://flockler.com/thumbs/sites/251/feros-care-consumer-generated-marketing-example-dc84d0f2-278e-45b4-88e0-9d9647ae8924_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">3. Work with influencers</h3>

<p>Do you happen to sponsor a local team, athletes, or cultural activities?</p>

<p>If you do, it&rsquo;s only natural to start the hashtag challenge with them. After all, the influencers you already work with should share your values and speak directly to your target audience. They might be the best people to invite your customer and a broader audience to the competition.</p>

<p><a href="https://flockler.com/case-studies/gopro" rel="">GoPro Awards</a> asks influencers and customers to share&nbsp;their rad images and videos. The best entries are rewarded with coupons, products, and cash. The campaign landing page shows the&nbsp;outdoor challenges and tricks &ndash; with GoPro gears recording every moment.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="GoPro Awards Instagram feed" src="https://flockler.com/thumbs/sites/251/gopro-awards-social-proof-682f632c-aee9-4d51-b447-30f23f256480_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h3 class="article__heading--h3">4. Ask for product reviews</h3>

<p>A hashtag contest that simultaneously asks for product reviews&nbsp;is one of the most effective marketing activities.</p>

<p>First of all, your customers share their reviews&nbsp;with all their friends &ndash; people trust friend recommendations more than branded content. Secondly, you can gather those entries, tag them with your products, and display them on any webshop as social proof.</p>

<p><a href="https://flockler.com/case-studies/sohome" rel="">Sohome&rsquo;s Instagram UGC gallery</a>&nbsp;is a brilliant live example of this. On their webshop, the &#39;Shop the look&#39; element shows the hashtag contest feed.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A shoppable Instagram hashtag feed on a website" src="https://flockler.com/thumbs/sites/251/display-layout-example-sohome-a0168892-e550-4303-87c3-1d2e97810fe9_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>When you click any contest photo, you&rsquo;ll see the tagged product.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram post with a tagged product" src="https://flockler.com/thumbs/sites/251/social-wall-tool-sohome-cbee9df8-6efa-4e9e-b03c-419b415ce475_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>For more inspiration, learn how you can <a href="https://flockler.com/blog/shoppable-instagram-feeds" rel="">embed shoppable Instagram feeds</a>&nbsp;on any e-commerce site.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your company display UGC on websites and other digital channels? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-Day Free Trial</a> and gather customer-generated content from all social channels and show social proof.</p>
</div>
</aside>

<p>&nbsp;</p>


Contests with a memorable hashtag increase reach, build engagement, and drive sales. Learn how your brand can find new customers with this low-cost marketing tactic.

How to run a hashtag contest: 4 ideas for your next challenge

How to run a hashtag contest: Four ideas for your next challenge

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Consumer-generated marketing example" src="https://flockler.com/thumbs/sites/251/consumer-generated-marketing-examples-cover-d08ba384-8d57-4b9a-babf-170852f1a895_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>If you&rsquo;ve been searching for something to buy online recently, the chances are that you&rsquo;ve come across <a href="https://www.marketing-schools.org/types-of-marketing/consumer-generated-marketing/" rel="noopener" target="_blank">consumer-generated marketing</a>. Online reviews, hashtag campaigns, and influencer content are everywhere.</p>

<p>Most of the consumer-generated marketing (CGM) content is produced by all of us quite naturally. We mention holiday destinations on Instagram, share event hashtags on Twitter, and tell others about companies and brands we care about.</p>

<p>In addition to freely available consumer-generated content, <a href="https://sproutsocial.com/insights/influencer-marketing/" rel="noopener" target="_blank">paid influencer marketing</a>&nbsp;has become even more popular through Instagram Stories and TikTok videos.</p>

<p>How should brands get started and how they can use consumer-generated marketing to their advantage?</p>

<p>In this article, we will show you <strong>five examples&nbsp;of consumer-generated marketing</strong>:</p>

<ol>
	<li><a href="#contests" rel="">Contests</a></li>
	<li><a href="#customer-reviews" rel="">Customer feedback and reviews</a></li>
	<li><a href="#shoppable-instagram" rel="">Shoppable Instagram galleries</a></li>
	<li><a href="#hashtag-campaigns" rel="">Hashtag campaigns</a></li>
	<li><a href="#influencer-marketing" rel="">Influencer marketing</a></li>
</ol>

<h2 class="article__heading--h2"><a id="contests" name="contests">1. Contests</a></h2>

<p>One fantastic way of getting started with CGM is to organise <a href="https://flockler.com/blog/how-to-run-hashtag-contest" rel="">hashtag&nbsp;contests</a> and ask for submissions from your fans on social media.</p>

<p>If you can come up with a creative idea and something that resonates with your fans, contests spread in social media channels from one customer to another and reach new audiences simultaneously. <strong>Contests are an efficient way of increasing brand awareness and building engagement for your branded hashtag</strong>.</p>

<p><a href="https://flockler.com/case-studies/opus-art-supplies" rel="">Opus Art Supplies&lsquo; customer-generated art galleries</a> are a brilliant example. On their webshop for artists and photographers, Opus Art Supplies organises competitions on different themes such as nature, national holidays, and hobbies. The contests run primarily on social media, and with Flockler, they <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embed Instagram feeds on the website</a>&nbsp;to show their appreciation for the artists and community.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social media contest entries on a website" src="https://flockler.com/thumbs/sites/251/opus-art-supplies-instagram-gallery-4e2d964a-c6d7-421d-a72e-1272ab43641e_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Not all of us are active on social media channels. Therefore, Opus Art Supplies has a submission form for anyone to participate. All submissions are stored for review before publishing in art galleries.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A submission form for consumer-generated marketing content" src="https://flockler.com/thumbs/sites/251/social-proof-website-upload-form-opus-art-supplies-96bd6142-53f2-4aa4-9884-701b01825308_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>For more inspiration, check <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">seven user-generated content campaign examples</a>.</p>

<h2 class="article__heading--h2"><a id="customer-reviews" name="customer-reviews">2. Customer feedback and reviews</a></h2>

<p>You&rsquo;ll find <a href="https://mention.com/en/blog/online-reviews/" rel="noopener" target="_blank">online reviews</a>&nbsp;on most webshops, Google, and review websites like Tripadvisor and Trustpilot. These days it&rsquo;s rare that you&rsquo;d purchase something online without browsing through the latest feedback and star ratings. Feedback and reviews show the social proof and help you understand whether the product truly solves your problem.</p>

<p>In addition to standard reviews and star ratings, engaging customers in sharing product reviews with a hashtag is a perfect way to add social proof to your webshop. Also, <strong>one of the key advantages&nbsp;is that friends see consumer-generated content on social, and your products instantly reach new customers</strong>.</p>

<p>Intersport and ASICS understand the value&nbsp;of social proof for webshops. The joint consumer-generated marketing campaign invites influencers to share their running photos.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social proof on a webshop" src="https://flockler.com/thumbs/sites/251/intersports-asics-social-proof-9f1bdb0f-e474-4212-bbba-795c8c4474f5_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>For more inspiration, learn <a href="https://flockler.com/blog/social-proof-website" rel="">how to social proof your website</a>.</p>

<h2 class="article__heading--h2"><a name="shoppable-instagram">3. Shoppable Instagram galleries</a></h2>

<p>During the past few years, social media channels have integrated <a href="https://www.insiderintelligence.com/insights/social-commerce-brand-trends-marketing-strategies/" rel="noopener" target="_blank">social commerce</a>&nbsp;as a seamless part of the experience. While scrolling through Instagram feeds, users can view and purchase brands&rsquo; products without leaving the app.</p>

<p>The most innovative brands have taken this a step further by combining consumer-generated marketing and <a href="https://flockler.com/blog/shoppable-instagram-feeds" rel="">embedding shoppable Instagram feeds on their webshops</a>. <strong>For their customers, the shoppable Instagram galleries show how others are using the product in real life. That is, without question, the most powerful type of consumer-generated marketing</strong>.</p>

<p><a href="https://flockler.com/case-studies/sohome" rel="">Sohome</a> is one of the webshops showing Instagram hashtag feeds on their webshop.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram hashtag campaign feed on a webshop" src="https://flockler.com/thumbs/sites/251/display-layout-example-sohome-2c2f7bd8-5493-4966-aa15-f9cc8023d81a_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>When you click any image or video in the UGC gallery, the popup shows the customer&rsquo;s image and the related product.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Shoppable Instagram content on a webshop" src="https://flockler.com/thumbs/sites/251/social-wall-tool-sohome-7fdb51a6-4a81-445c-a794-0c7e88d7c821_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>For more inspiration, learn <a href="https://flockler.com/blog/how-to-add-user-generated-content-to-your-ecommerce-site" rel="">how webshops increase sales with user-generated content marketing</a>.</p>

<h2 class="article__heading--h2"><a name="hashtag-campaigns">4. Hashtag campaigns</a></h2>

<p>Hashtag campaigns help companies raise awareness for an important topic and their branded hashtag. If your company hasn&rsquo;t organised any campaigns before, spend some time choosing a memorable hashtag and not associated with anything else at the moment. The last thing you want is to get mixed up with another brand &ndash; let alone something controversial.</p>

<p>Often, you can use your brand name, but some of the <strong>best hashtag campaigns&nbsp;stand out from the crowd </strong>and touch consumers beyond your regular customers.&nbsp;Think of the iconic &#39;Just do it&#39; and how Nike owns the phrase and aim for something creative and original for social media.</p>

<p><a href="https://www.feroscare.com.au/ask-gran-not-google" rel="noopener nofollow" target="_blank">Feros Care&rsquo;s &#39;Ask Gran not Google&#39;</a> is a brilliant example of a genuinely unique hashtag campaign. It encourages intergenerational connections, and on the landing page, they <a href="https://flockler.com/blog/display-tiktok-video-feed-on-website" rel="">embed TikTok videos</a>, Instagram hashtag mentions, and Facebook posts.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Feros Care’s consumer-generated marketing campaign" src="https://flockler.com/thumbs/sites/251/feros-care-consumer-generated-marketing-example-1889019f-a563-4a0c-8d39-563971008c79_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>For more inspiration, check <a href="https://flockler.com/blog/hashtag-campaign-examples" rel="">seven hashtag campaign examples</a>.</p>

<h2 class="article__heading--h2"><a name="influencer-marketing">5. Influencer marketing</a></h2>

<p>When you mention &#39;influencer marketing&#39; as one of the consumer-generated marketing types, you might need to be a bit more specific. Marketers have used influencers since the first newspapers and magazines were sold. Many companies create employee advocacy programs where colleagues are encouraged in sharing brand content on social media channels.</p>

<p>When it comes to consumers, <a href="https://keyhole.co/blog/top-5-instagram-influencer-marketing-campaigns/" rel="noopener" target="_blank">influencer marketing campaigns on Instagram</a> and TikTok&nbsp;often have international superstars and local celebrities &ndash; you typically need deep pockets when reaching out to them.</p>

<p>A more cost-effective alternative are micro-influencers&nbsp;that you can ask to share branded content in exchange for discount codes, products, or even cash.</p>

<p>The <a href="https://flockler.com/case-studies/gopro" rel="">GoPro Awards campaign</a> is one of the fantastic influencer marketing examples. They ask superstars and regular customers to share their best images and videos and then highlight the best entries on the Instagram gallery.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="GoPro Awards: influencer marketing example " src="https://flockler.com/thumbs/sites/251/gopro-awards-social-proof-d02d46b6-d434-42a7-90f2-b45e1913afc9_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>As you&rsquo;ve seen in the five examples above, the advantages of consumer-generated marketing are clear. <strong>CGM campaigns help raise brand awareness, reach new audiences, and increase conversions</strong>.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your company show consumer-generated marketing on websites, apps, and display screens? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-Day Free Trial</a> today, and embed CGM on any digital service.</p>
</div>
</aside>

<p>&nbsp;</p>


Contests, online reviews, and hashtag campaigns are some of the typical ways for brands to gather consumer-generated content. 

Five best consumer-generated marketing examples

Contests, online reviews, and hashtag campaigns are some of the typical ways for brands to gather consumer-generated content.

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Content aggregator app with latest news" src="https://flockler.com/thumbs/sites/251/content-aggregator-apps-cover-651b1075-f195-4ac3-bb9c-3e69452d84ac_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>When you hear the term &#39;content aggregator&#39; in a marketing team meeting, you might not be entirely sure what it means. Do content aggregator apps help brands discover news for internal use or publish a curated collection on websites and other digital services?</p>

<p>The answer is both.</p>

<p>Brands typically use <a href="https://blog.hubspot.com/marketing/content-aggregators" rel="noopener" target="_blank">content aggregators</a> to mix content from blogs, newsletters, newspapers and magazines, and social media. Some or all of the aggregated content is published in internal tools, websites, and digital screens.</p>

<p>Content aggregation tools help busy employees stay on top of the industry news, and the content sparks discussions in team meetings, too. If published on a website, curated content improves SEO, keeps your site fresh with relevant content, and builds your credibility&nbsp;as a trusted source.</p>

<p>In this article, we will show you <strong>four content aggregator apps and services your brand should try in 2022</strong>:</p>

<ol>
	<li>Content aggregator websites</li>
	<li>News aggregator apps</li>
	<li>Social media aggregators</li>
	<li>Licensed news content aggregators</li>
</ol>

<h2 class="article__heading--h2">1. Content aggregator websites</h2>

<p>You might have come across professional <a href="https://wpmayor.com/6-best-examples-content-aggregator-websites/" rel="noopener" target="_blank">content aggregator websites</a>&nbsp;like AllTop or the Travel Blogger Community. The core idea of those services is to provide an all-in-one destination for a particular topic or even a wide range of verticals.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="AllTop content aggregator website" src="https://flockler.com/thumbs/sites/251/alltop-content-aggregator-website-fbf43ad5-2b4a-41b4-9d8c-55926fdda00b_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">AllTop is one of the most well-known content aggregator websites in the world.</span></figcaption>
</figure>

<p>Many brands have followed the idea and created content aggregation&nbsp;sites. Their employees can access internal websites with news feeds from the organisation and other trusted sources.</p>

<p><strong>How to build a content aggregator website for your brand?</strong></p>

<p>It&rsquo;s actually relatively easy. With tools like <a href="https://www.curata.com/" rel="noopener" target="_blank">Curata</a>, you can gather and select from wide selection of&nbsp;news sources&nbsp;and then pick and choose the best content items to show on a website.</p>

<p>Or, if you have a relatively short list of relevant sources, you can <a href="https://flockler.com/blog/embed-rss-feed" rel="">embed RSS feeds</a>&nbsp;from multiple news sites&nbsp;on any digital service.</p>

<h2 class="article__heading--h2">2. News aggregator apps</h2>

<p><a href="https://flockler.com/blog/best-news-aggregator-apps" rel="noopener" target="_blank">News aggregators apps</a>&nbsp;help us stay in the know and discover the latest trends in the industry. The chances are that you have used Apple News, Flipboard, or Google News to follow current news and entertainment&nbsp;as well.</p>

<p>But <strong>how do organisations use news aggregator apps?</strong></p>

<p>For example, with tools like Feedly, <a href="https://blog.feedly.com/how-a-top-10-pharma-company-tracks-drug-innovations-and-more-with-feedly/" rel="noopener" target="_blank">pharmaceutical companies track drug innovations</a>. Banks and other financial institutions share the latest stock market news from Bloomberg and other trusted news sources to investors. Many creative agencies publish weekly newsletters with the latest&nbsp;on tech, innovation, and marketing.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An illustration by a news aggregator app" src="https://flockler.com/thumbs/sites/251/news-aggregator-app-feedly-e6600536-8c66-4324-989e-3d7970817c20_s600x0_q80_noupscale.jpg" /></div>
</figure>

<h2 class="article__heading--h2">3. Social media aggregators</h2>

<p>Not all the relevant content is published in a news article format. TikTok and YouTube videos, Instagram Stories, and Twitter threads have become the easiest and fastest way to consume content. Often served straight from trusted sources and experts in the field in a visual format.</p>

<p>With a <a href="https://flockler.com/solutions/social-media-aggregator" rel="">social media aggregator</a>&nbsp;like Flockler, marketing teams can gather, curate, and show some of the most relevant social media content on their digital platforms. For example, they might track specific users or hashtag mentions.</p>

<p><strong>How do brands use social media aggregation tools?</strong></p>

<p>Without any technical expertise, brands build <a href="https://flockler.com/solutions/social-media-wall" rel="">social media walls for websites and digital screens</a>&nbsp;in a few minutes. For example, <a href="https://www.news.bundesbank.de/news-de/" rel="noopener nofollow" target="_blank">Deutsche Bundesbank</a>&nbsp;shows Twitter, Instagram, Facebook, YouTube, Flickr, and LinkedIn feeds in one place.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A Facebook page feed embedded on a website using social media aggregator" src="https://flockler.com/thumbs/sites/251/deutsche-bundesbank-facebook-page-feed-e8a8f88a-442b-4abf-9634-80205b32a22a_s600x0_q80_noupscale.jpg" /></div>
</figure>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your organisation gather and show curated social media feeds? <a href="https://flockler.com/free-trial">Sign up for Flockler&rsquo;s 14-Day Free Trial</a> today and display trusted accounts and hashtag mentions in all digital services.</p>
</div>
</aside>

<h2 class="article__heading--h2">4. Licensed news content aggregators</h2>

<p>Sometimes you might need access to content that is not freely available on the web. For example, your sources might include paid magazines, research publications, or specialist sources such as patent authorities.</p>

<p><strong>How do brands get access and curate content behind paywalls?&nbsp;</strong></p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Associated Press licensed content services" src="https://flockler.com/thumbs/sites/251/licensed-news-content-from-associated-press-11c6da55-ba64-4f04-a75c-10bed8374bde_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>That&rsquo;s where licensed <a href="https://internationalsales.lexisnexis.com/glossary/data-as-a-service/content-aggregator" rel="noopener" target="_blank">content aggregators like LexisNexis</a>&nbsp;and <a href="https://contentservices.ap.org/" rel="noopener" target="_blank">Associated Press</a>&nbsp;can help. With access to hundreds of thousands of&nbsp;sources from all over the world, your team can discover content unavailable to your competitors. A word of warning: those services&nbsp;are&nbsp;only suitable for corporations with deep pockets.</p>


News aggregator apps and content aggregator websites help employees stay in the know and organisations to become a trusted source in their industry.

Content Aggregator: 4 apps your brand should try in 2022

Content Aggregator: Four apps your brand should try in 2022

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram feed on a webshop" src="https://flockler.com/thumbs/sites/251/ekoi-instagram-carousel-fd920356-8844-4ac0-8b6f-aa4e6e425354_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Unless you&rsquo;ve been living under a rock, there&rsquo;s a good chance that you&rsquo;ve seen <a href="https://en.wikipedia.org/wiki/User-generated_content" rel="">user-generated content</a> featured on your favourite online shop. Another customer wearing the shirt you are thinking to buy, perhaps?</p>

<p>And if you are a marketer and&nbsp;have participated in social media marketing events lately, you must have heard stories about&nbsp;how displaying <a href="https://flockler.com/blog/what-is-social-proof" rel="">social proof</a>&nbsp;from peers on a product page increases the conversion rates.&nbsp;</p>

<p>Those stories are true. In fact, our clients have seen <strong>an increase of 20-30 % in conversion rates when user-generated content is displayed at the moment of purchase</strong>.</p>

<p>Most companies already have engaged customers sharing content mentioning a branded hashtag or the&nbsp;brand&rsquo;s username&nbsp;but, if you don&rsquo;t, here&rsquo;s how you should get started:</p>

<ol>
	<li>Ask your customers to give feedback and share product ideas and experiences with a specific hashtag. Add a call-to-action to your website, but also to all marketing materials such as posters, leaflets, emails, etc.&nbsp;</li>
	<li>Use a <a href="https://flockler.com/solutions/ugc-platform" rel="">UGC platform</a>&nbsp;to gather hashtag mentions in one place.</li>
	<li>Reward the best ones with an add-on to your current product or provide them with a coupon to purchase your services at a discount.</li>
	<li>Amplify the most popular content by sharing, commenting, and liking it.</li>
	<li>Finally, <a href="https://flockler.com/social-media-feed-to-website" rel="">embed social media&nbsp;feeds</a> on your webshop.</li>
</ol>

<h2 class="article__heading--h2">How webshops who user-generated content</h2>

<p>Okay, now that you have user-generated content flowing from social channels the next step is to display them on your e-commerce site. Here we&rsquo;ll take a look at <strong>four&nbsp;practical&nbsp;examples on how to add social content to your e-commerce site</strong>:</p>

<ol>
	<li><a href="#social-wall" rel="">An inspirational social wall on your homepage</a></li>
	<li><a href="#ugc" rel="">A user-generated content campaign</a></li>
	<li><a href="#social-proof" rel="">Social proof with influencer content</a></li>
	<li><a href="#shoppable-instagram" rel="">Shoppable Instagram feeds for&nbsp;the homepage and product pages</a></li>
</ol>

<h2 class="article__heading--h2"><a id="social-wall" name="social-wall">1) An inspirational social wall on your homepage</a></h2>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A social media wall on a webshop" src="https://flockler.com/thumbs/sites/251/flockler-case-vivadogs-8dd307c6-51fa-4aa7-82a6-9c21db3ed8e5_s600x0_q80_noupscale.jpeg" /></div>
</figure>

<p>I&rsquo;m sure you&rsquo;ve noticed that pet owners love to share images on social media channels, and those posts gather reactions and comments like no other. <a href="https://vivadogs.com/en_us" rel="noopener" target="_blank">Vivadogs</a>, a monthly subscription service of nutrition products and toys for dogs, have tracked more than 500.000 customers&nbsp;showing their love for dogs and Vivadogs products. A beautiful grid of Instagram images is displayed on their homepage.</p>

<p>An inspirational&nbsp;<a href="https://flockler.com/solutions/social-media-wall" rel="">social wall</a>&nbsp;on your website helps potential customers to view the products in a real-life context and discover how others like them use your services.</p>

<h2 class="article__heading--h2"><a name="ugc">2) A user-generated content&nbsp;campaign</a></h2>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A gallery of user-generated images on Opus Art Supplies' website" src="https://flockler.com/thumbs/sites/251/opus-art-supplies-hashtag-campaign-dc20a11d-008f-4de4-a35e-101f60b59e14_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Do you have an active community of customers making repeated purchases? If yes, creating a user-generated campaign helps to increase sales.</p>

<p><a href="https://opusartsupplies.com/community/" rel="noopener nofollow" target="_blank">Opus Art Supplies&rsquo; UGC campaign</a>&nbsp;asks customers to use their products and answer questions like what they love about Canada. The submissions are gathered with Flockler, and after moderation, displayed on the website in beautiful galleries.</p>

<p>With <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content campaigns</a>, brands can increase their reach and engagement on social media channels and strengthen relationships with the most loyal customers. Product feedback and reviews from peers inspire customers and increase conversion rates on your e-commerce site.</p>

<h2 class="article__heading--h2"><a name="social-proof">3) Social proof with influencer content</a></h2>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Influencer marketing example with Instagram posts" src="https://flockler.com/thumbs/sites/251/gopro-awards-social-proof-b8afa743-b45f-4b6d-bdaa-f7d9065e06ab_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>GoPro is one of the best-known brands for snowboarders, skateboarders, surfers, cyclists, and others who love to be active and capture the moments as videos and photos.</p>

<p><a href="https://gopro.com/en/us/awards" rel="noopener nofollow" target="_blank">GoPro&nbsp;Awards page</a> highlights the most popular influencer content mentioning GoPro&rsquo;s products. The images and videos are gathered with Flockler and displayed as a beautiful wall on GoPro&rsquo;s website.</p>

<p>For e-commerce sites, influencer marketing campaigns are an efficient way of increasing the reach and awareness of the brand.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your webshop already have inspirational social feeds? <a href="https://flockler.com/free-trial">Sign up now</a> and&nbsp;add social proof&nbsp;to your e-commerce site. Full access to all features and support. No credit card needed.</p>
</div>
</aside>

<h2 class="article__heading--h2"><a id="shoppable-instagram" name="shoppable-instagram">4)&nbsp;Shoppable Instagram feeds for the homepage and product pages</a></h2>

<p>Your team might be tagging Instagram images with products as we speak. But wouldn&rsquo;t be great to tag products to UGC and display customer-generated content&nbsp;on your webshop?</p>

<p>With Flockler, online stores&nbsp;<a href="https://flockler.com/blog/shoppable-instagram-feeds" rel="">make Instagram feeds shoppable</a> and show social proof on the homepage and product pages.</p>

<p><a href="https://www.sohome.nl/" rel="noopener nofollow" target="_blank">Sohome&rsquo;s webshop</a>&nbsp;has an inspirational example for you to check. On their homepage, the &#39;Shop the look&#39; element shows their favourite customer-generated content.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Shoppable Instagram carousel on the webshop" src="https://flockler.com/thumbs/sites/251/display-layout-example-sohome-d8f01539-bd36-4b14-8929-02e6263d4e09_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>When you click one of the images and videos, a popup opens with a tagged product.&nbsp;</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram image with a tagged product " src="https://flockler.com/thumbs/sites/251/social-wall-tool-sohome-7f2359fe-3037-474a-bdce-fbb1c1a24a7d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>What would be a better way to use UGC and&nbsp;drive sales?</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your e-commerce site already have shoppable Instagram feeds? <a href="https://flockler.com/free-trial">Sign up for our 14-day free trial</a> and get started today!</p>
</div>
</aside>

<p>&nbsp;</p>


Learn how webshops show UGC and social proof to inspire customers. Flockler helps online stores turn Instagram feeds shoppable.

How to Increase Ecommerce Sales With User-Generated Content in 2022

4 ways to add user-generated content to your e-commerce site

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A woman taking an image" src="https://flockler.com/thumbs/sites/251/social-proof-website-cover-84df5e74-9198-41a3-ac45-8ef048b5dc6d_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>We experience <a href="https://en.wikipedia.org/wiki/Social_proof" rel="noopener" target="_blank">social proof</a>&nbsp;every day through social media apps, collaboration tools for work, and WhatsApp groups with family and friends &ndash; and in many offline discussions, too.</p>

<p>Social proof like restaurant recommendations on Google or even almost unnoticeable, everyday life experiences help us decide the appropriate behaviour in a given situation. We look to others for clues if we feel unsure.</p>

<p>And we certainly hunt for clues when searching for something to purchase online. Social proof and reviews embedded on webshops help us compare products and eventually decide.</p>

<p>In this article, we will show examples of <strong>how to social proof your website with</strong>:</p>

<ol>
	<li>Testimonials and reviews</li>
	<li>UGC and hashtag campaigns, and</li>
	<li>Shoppable Instagram feeds</li>
</ol>

<h2 class="article__heading--h2">1. Testimonials and reviews</h2>

<p>Regarding social proof on websites, showing customer logos and publishing case studies is perhaps the most typical starting point for B2B services. At Flockler, we&rsquo;ve been lucky to work with our childhood favourites like Metallica, and we love to show it off!</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Logos of Flockler customers to show social proof and build trust" src="https://flockler.com/thumbs/sites/251/social-proof-on-a-website-example-b3630c0a-ef6c-443c-868a-bcf5c2f8284a_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Suppose you have built a close relationship with your clients, and they are willing to comment on how your product and service is helping them. In that case, <strong>testimonials can substantially increase your conversion rates</strong>. Sometimes, <a href="https://sleeknote.com/blog/customer-testimonials" rel="noopener" target="_blank">customer testimonials</a> feel a bit too scripted, but they help you convince that others already trust your solution.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social proof: testimonials on a website" src="https://flockler.com/thumbs/sites/251/social-proof-testimonials-reviews-58a8d779-1aef-4192-a6be-3bbfa002c430_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">Dribbble is one of the many B2B businesses showing customer testimonials on their website</span></figcaption>
</figure>

<p><a href="https://www.invespcro.com/blog/the-importance-of-online-customer-reviews-infographic/" rel="noopener" target="_blank">90% of customers read online reviews&nbsp;before purchasing a product</a>. You can gather reviews directly on your website, <a href="https://flockler.com/blog/embed-facebook-reviews-on-website" rel="">Facebook Page reviews</a> tab, and&nbsp;through services like Google and Trustpilot. Reviews and product feedback are often a touch more authentic than testimonials, and they describe the benefits in customers&rsquo; own words, making them one of the most powerful forms of social proof.</p>

<h2 class="article__heading--h2">2. UGC and hashtag campaigns</h2>

<p>Another powerful form of social proof are reviews gathered through social media channels like Instagram, TikTok, Twitter, Facebook, and more.</p>

<p>By organising <a href="https://flockler.com/blog/7-great-examples-of-user-generated-content-campaigns" rel="">user-generated content campaigns</a>, brands and webshops can curate and show authentic social reviews in a visual format.</p>

<p>Instead of a text review, customers love to share an image or a video on social media, and that content will have a higher impact on others than text and star ratings.</p>

<p>Why?</p>

<p><a href="https://killervisualstrategies.com/blog/how-our-brains-are-hardwired-for-visual-content.html" rel="noopener" target="_blank">People process visual content 60000 times faster than text</a>.</p>

<p>In addition, UGC and <a href="https://flockler.com/blog/hashtag-campaign-examples" rel="">hashtag campaigns</a>&nbsp;spread in our networks &ndash; sometimes like wildfires. We need to hunt for online reviews, but the social proof via Instagram and TikTok finds a way into our screen without actively looking for something. Sometimes because of a pure coincidence, but very often with the help of <a href="https://sproutsocial.com/insights/social-media-algorithms/" rel="noopener" target="_blank">social media algorithms</a>&nbsp;predicting what we might like to see next based on millions of signals we leave behind.</p>

<p><a href="https://vivadogs.com/en_us" rel="noopener nofollow" target="_blank">Vivadogs</a>, an online store for pet owners, is a fantastic example of showing social proof on a website. With their #vivadogs hashtag, they gather and <a href="https://flockler.com/embed-instagram-feed-on-any-website" rel="">embed Instagram feeds on the website</a>&nbsp;showing their happy customers.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An Instagram hashtag feed and social proof on a webshop" src="https://flockler.com/thumbs/sites/251/flockler-case-vivadogs-569f4a93-b35d-49dc-9ebb-0760c13f4fbf_s600x0_q80_noupscale.jpeg" /></div>
</figure>

<p>Another brilliant example is the Opus Art Supplies displaying the artwork of their customers in Instagram galleries embedded on the <a href="https://opusartsupplies.com/community/" rel="noopener nofollow" target="_blank">Community page</a>.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Opus Art Supplies website with social proof" src="https://flockler.com/thumbs/sites/251/opus-art-supplies-instagram-gallery-3a89f56d-8446-4e41-913c-d4c9785a946f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>In addition to social media channels, Opus Art Supplies has an upload form for those customers who are not active on Instagram or do not want to share their work on social media for any reason. With <a href="https://flockler.com/solutions/ugc-platform" rel="">Flockler&rsquo;s UGC platform</a>, they moderate entries via form and social media feeds&nbsp;and publish customer-generated content&nbsp;on the website.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Upload form for customer generated content submissions" src="https://flockler.com/thumbs/sites/251/social-proof-website-upload-form-opus-art-supplies-4e9b5c79-9c23-404d-9c00-cea055de541a_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>For more inspiration, check <a href="https://flockler.com/blog/what-is-social-proof" rel="">social proof examples</a>&nbsp;from companies such as GoPro, Intersport, and Jay Peak Resort.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your company organise hashtag campaigns? With Flockler, marketers like you show UGC and social reviews on websites, apps, and digital displays. <a href="https://flockler.com/free-trial">Sign up for our 14-day free trial</a> and get started in minutes.</p>
</div>
</aside>

<h2 class="article__heading--h2">3. Shoppable Instagram feeds</h2>

<p>If you are running an online store, the chances are that you&rsquo;ll have an active presence on Instagram and customers mentioning your branded hashtag, too.</p>

<p>That&rsquo;s when a shoppable Instagram feed on your webshop is a perfect fit. After curating hashtags and brand mentions, webshops tag their products to social media feeds and display them on the homepage and product pages.</p>

<p><strong>It&rsquo;s hard to imagine social proof more powerful than a customer&rsquo;s image or video directly linked to the relevant product and service</strong>.</p>

<p><a href="https://sohome.nl/" rel="noopener nofollow" target="_blank">Sohome.nl&rsquo;s homepage</a> has a carousel showing the latest Instagram hashtag mentions.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Instagram carousel on a webshop" src="https://flockler.com/thumbs/sites/251/display-layout-example-sohome-8786c1b9-99c3-48e0-83d5-84fb3785d865_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>When you click to open up any&nbsp;of the posts, you will find the related product and a button to purchase it. That&rsquo;s when the social proof leads straight to the action!</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="A Instagram image on a website with a tagged product" src="https://flockler.com/thumbs/sites/251/social-wall-tool-sohome-823a6a03-626c-48ac-89fd-b1ccca12a66f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Are you running an eCommerce site? Learn <a href="https://flockler.com/blog/shoppable-instagram-feeds" rel="">how to make your Instagram feeds shoppable</a>.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Does your organisation show social proof on digital services? With Flockler&rsquo;s free trial, you can gather hashtag feeds and brand mentions from your favourite social media channels and display them on any website. <a href="https://flockler.com/free-trial">Sign up today</a>!</p>
</div>
</aside>

<p>&nbsp;</p>


Brands and webshops use testimonials, reviews, and hashtag campaigns to show social proof. Learn how authentic, customer-generated content builds trust and drives sales.

How to social proof your website | Ideas for 2022

How to social proof your website

Learn how marketers like you add social proof to any digital service.