10 Trending Instagram Feed on Website Examples to Check Out

You've probably already seen Instagram feeds embedded on websites. Webshops use them to add social proof to product pages. Beauty brands fill homepages with customer photos. Universities show student life to prospective applicants. The format is everywhere now, and there's a good reason for it.

In fact, social posts featuring user-generated content drove 10.38 times higher conversion rates than non-UGC posts. Visitors also spend 90% more time on websites that feature UGC. Numbers like that explain why brands keep adding Instagram feeds to their sites.

In this blog post, we’ll walk you through 10 Instagram feed-on-website examples from trending brands. You'll see what each brand does on its site, why the approach works for them, and how you can apply the same thinking to your own setup. 

Why Brands Embed Instagram Feeds on Their Websites

An Instagram feed on a website is a section that pulls in posts, Reels, or Stories from Instagram and updates automatically. The content can come from your own brand account, a hashtag campaign, customer mentions, or a mix of all three.

Most blogs and small businesses use the standard Instagram embed for individual posts. Brands working at scale use social media aggregator tools like Flockler to gather Instagram content into one place, moderate it, and display auto-updating feeds on websites, digital screens, and intranets. The setup takes only a few minutes, and the feeds refresh every 5 to 15 minutes after that.

Brands use Instagram feeds on website in the following ways: 

• On homepages to show fresh content and brand personality
• On product pages, add social proof from real customers
• On careers pages for employer branding
• On event pages and digital screens to show live audience content
• On press and PR pages to keep media contacts up to date

The use cases vary, but the goal is usually the same. Keep the website fresh, add credibility through real customer voices, and turn social content into something that works on the website too.

10 Instagram Feed on Website Examples (Real Use Cases)

Before jumping into examples, one thing to keep in mind is that there isn’t a single “correct” way to embed an Instagram feed on a website.

The difference shows up in where the feed is placed, what content is pulled in, and how closely it aligns with the page’s goal.

Here are 10 of the best Instagram feed on websites that you can take inspiration from.

1. Alo Yoga: Customer Photos on the Homepage

Alo Yoga uses customer-styled looks across its homepage and runs a dedicated "Styled by You" shoppable feed section where every customer photo links to the products in the image. The brand sources content via branded hashtags and Instagram tagging, then features the best customer posts in places where shoppers actually see them.

This is a great example of using Instagram content for social shopping. Visitors see real people wearing the products, and they can shop the looks with one click. For apparel brands on Shopify or any e-commerce platform, this is one of the most effective ways to use Instagram on a website.

2. Lulus: A Shoppable "Shop Our Feed" Section

Lulus, a popular DTC fashion brand, runs a "Shop Our Feed" section on its website with the tagline "Cute on our socials, even cuter in your closet." The grid features customer-tagged posts from creators alongside curated lifestyle imagery.

The Lulus approach treats customer content as inspiration rather than advertising. The "Get Inspired" button invites visitors to browse, and the layout positions every photo as a styled outfit idea. For fashion brands, this format bridges Instagram-led discovery and on-site conversion.

3. Linjer: Shoppable UGC With Tagged Products

Linjer, a Scandinavian-inspired jewelry brand, embeds a "Linjer on You" Instagram gallery on its site. When a visitor clicks on a customer photo, a pop-up opens with the exact products tagged. Each product shows the price, sale price, and a "Shop Now" button.

Linjer combines customer content with product discovery in a clean, lightweight format. The pop-up keeps visitors on the gallery while making it easy to jump to a product page. For jewelry, accessories, and any high-consideration purchase, shoppable feeds like this turn inspiration into a clear next step.

4. GoPro: Curated Influencer and Customer Content

The GoPro Awards page shows a curated Instagram feed of customer and influencer content tagged with #GoProAwards. Anyone can submit their entry, and the best ones are rewarded with cash and product prizes. The feed uses a wall layout on desktop to preserve the original aspect ratios of Reels, photos, and videos, and switches to a carousel layout on mobile.

What makes the GoPro Awards setup work is the public reward. By featuring creators (and paying out cash and gear), GoPro keeps the submissions flowing year after year. For brands that want to build a content engine but don't have to staff it, this model is worth studying.

5. Victoria's Secret: "Follow Our Story" Customer Showcase

Victoria's Secret runs a "Follow Our Story @victoriassecretau" section on its website. The grid layout features customers wearing the brand's lingerie, sleepwear, and swim collections in real settings, from bedrooms to beaches.

Big global brands often default to studio-only photography, which can feel polished but distant. Victoria's Secret balances that with customer-led photos that add warmth and show the products on real people. For any brand with a strong Instagram following, a section like this adds personality at almost no cost.

6. Reina Olga: Customer Swimwear in a Horizontal Scroll

Reina Olga, an Italian swimwear brand with around 296,000 Instagram followers, runs a "Latest from Our #ROGirls" section on its website. The horizontal-scrolling feed shows customers wearing the brand's swimwear in real settings, from beaches to yachts. Some posts also have a shopping bag icon, which means visitors can shop the look directly.

Swimwear is a high-stakes purchase. Buyers want to see how the suit looks on different bodies before they buy. Reina Olga's feed solves that problem with customer content. For fashion and apparel brands, this is one of the clearest ways to use Instagram on a website to support buying decisions.

7. Peppermayo: Lifestyle Feed With "Steal Her Style" CTAs

Peppermayo runs a "Seen In PM" section on its website that mixes campaign visuals with customer Instagram posts. Each image features a clear "Steal Her Style" CTA tied to the specific product shown, like the Waiting On You Midi Dress.

Peppermayo keeps the product front and center without losing the lifestyle feel. Visitors get real outfit inspiration, and the CTA gives them a direct way to act on it. For fashion brands, this format works because it answers two questions at once: how it looks in real life and where I can buy it.

8. Kylie Cosmetics: TikTok-Style Video Feed With Shop Tags