4 brands and businesses using User-Generated Content (UGC) to sell

User-generated content campaign is a powerful marketing tool; not only does it raise brand awareness, but it also engages customers and drives sales too. In fact, according to research from Business Insider, shoppers who interact with UGC are 97% more likely to convert with a retailer than customers who do not.

So, here we’ve taken a look at four examples of brands and businesses that are successfully using UGC to sell their products and services.

GoPro

GoPro Awards is a page dedicated to highlighting the most engaging images and videos shared by customers. On the Awards page, anyone can submit their entry, and the best ones are shared on GoPro’s social media channels.

With the help of Flockler, Instagram entries, including the hashtag #GoProAwards, are displayed on the page. The beautiful social media wall increases the time spent on site and encourages visitors to learn more about the products.

Hilton Grand Vacations

Have you ever shared a holiday photo on Instagram? You aren’t the only one.

Hilton Grand Vacations gathers holiday memories with the hashtag #myHGV. The fabulous images are displayed on the homepage, inspiring visitors to book a place to stay.

For more inspiration, check examples of travel brands using UGC for marketing. 

SheffieldBID

SheffieldBID, an organisation supporting the growth of Sheffield area, has created a content hub to promote the local businesses. Using the hashtags, it is encouraging residents and shop/café/bar owners of Sheffield to share what they’re up to. It is using content created by users from Facebook, Instagram and X (formerly Twitter) and republishing it on the newly-created Sheffield City Centre website to promote what’s happening in the South Yorkshire city.

Cheltenham Ladies College

Cheltenham Ladies College has embedded a social media feed on the website to promote the events and activities happening at the all-girls college. It is bringing content from its social channels and publishing it into a central social hub to update students and parents alike about the latest news and goings-on on campus. The hub is also being used by the college to attract future students. The editorial team is running the site as a live prospectus and is collating and curating the most interesting content created by students, teachers and College stakeholders.

For more inspiration, check 8 examples of schools displaying social media feeds on websites.

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