How to Create a Social Wall for Weddings (Step-by-Step Guide)

Gone are the days when wedding photos were limited to photo albums. It used to be hard to share and capture photos in a way everyone could enjoy. Guests were taking photos, posting stories, and sharing moments across Instagram, Facebook, and TikTok. But all that content stayed scattered. 

What if you could pull it together and display it live?

A social media wall does exactly that. It aggregates posts using your wedding hashtag and displays them on large screens throughout your venue. Guests see their pictures live on a screen and start engaging more, making social media walls an ideal add-on for your next event. 

We will show you how to set up a social media wall for events using Flockler. You'll learn the practical steps, from creating your hashtag to managing displays on the wedding day. Whether you plan weddings, manage events, photograph celebrations, or celebrate your own special day, you'll find what you need to add social walls to your services.

What Is a Social Media Wall for a Wedding?

A wedding social wall is a live display that showcases guests' social media posts. It pulls content from Instagram, Facebook, TikTok, and X using your wedding hashtag or location tags.

Someone posts a photo with your hashtag, and within seconds, it appears on venue screens. Other guests see it, get inspired, and post their own content. The cycle continues throughout your event.

Social media walls serve multiple purposes, especially for multi-day celebrations, destination weddings, and events with large guest lists. It encourages participation without forcing it and adds value across ceremonies, receptions, and after-parties. 

Here's how it works: You create a wedding hashtag (e.g., #SmithsGetHitched). Guests post photos using that hashtag on Instagram, Facebook, or TikTok. Within 30-90 seconds, those posts appear on the screens you've set up around your venue. Some platforms, such as Flockler, also allow guests who aren't big on social media to scan a QR code and upload photos directly without posting publicly.

Benefits of a Social Media Wall for Events

Creating a social media wall for events changes how guests experience your special day and gives you content you can use long after. It also makes the event more social and enjoyable for both the couple, families and guests.

Social media plays a big role in events, including weddings. Brides and grooms love to share moments from their special day on social media, and this helps them do so more effectively.  

If you’re still confused about whether a social wall wedding is needed, here are a few benefits to consider:

Guests Engage Better

Seeing photos on big screens gets people excited. Your event shifts from passive to participatory. The wall gives families a way to share in the moment and connect with other guests. Energy stays high even during slower moments.

Special Moments Never Get Missed

Professional photos cover planned shots. Guest content shows spontaneous reactions, candid interactions, and behind-the-scenes glimpses your photographer misses. You get real reactions during emotional moments, views from different angles, getting-ready chaos, and more from every corner of the venue.

Extended Reach

Posts with your hashtag reach guests' followers. Remote family members can follow along if you embed the wall on your wedding website. Content spreads to hundreds more people beyond those who attended. Photographers and videographers can also get their work seen by potential clients.

Build Lasting Archives

All content stays accessible even after the wedding. You get a complete library of photos from multiple perspectives. Use it to create highlight reels and share further amongst families or guests who missed the event. Photographers or event planners can use this to showcase their services to prospective clients.

How to Set Up a Social Media Wall for a Wedding?

Several tools let you create a social wall for weddings. This includes Taggbox, Juicer, Walls.io, and many more. However, if your goal is an easy-to-use tool with an intuitive dashboard and no coding experience, Flockler is the right fit.

Flockler lets you aggregate social media posts and display them live at events. You can collect content from multiple platforms and display it with unlimited layouts. Flockler has no learning curve and is beginner-friendly. You can design and make your wedding social media wall live in minutes.

What Flockler offers:

• Pull from 10+ platforms, including Instagram, TikTok, Facebook, X, LinkedIn, YouTube
• Create unlimited walls, grids, carousels, and slideshows
• Garde AI filters spam and inappropriate content automatically
• Customize colors, fonts, and logos to match wedding themes
• Content updates every 5-15 minutes
• Display on screens, websites, and mobile apps

Pricing:

The best part of using Flockler is its 14-day free trial (no credit card required). If you want to test the platform before purchasing, this makes it easy. The paid plan starts at $129/month for 8 feeds and goes up to $379/month for 30 feeds. 

Now, let’s learn how to create a social media wall for weddings using Flockler.

Step 1: Create & Your Wedding Hashtag

Your hashtag collects content. Create a unique, short, and easy-to-spell wedding hashtag. Ensure it matches the couple’s names or the wedding theme.

What makes a good hashtag:

• Nobody else is using it
• Under 20 characters
• Easy to type on phones
• No weird punctuation

Search Instagram, Facebook, TikTok, and X to verify it's available. Make sure to type it on your phone to check for autocorrect issues. Alternatively, you can use a hashtag generator to make it easier.

Examples: #SmithWedding2026, #TheMillersGetMarried, #JohnAndJaneForever, #WalbyDamned, #NickAndKevinKissAndTell

Step 2: Choose Your Social Media Platforms

Pick 3-4 platforms where guests actively post to connect to your social media feed wall.

• Instagram for photos, reels and stories
• Facebook, preferred by older guests and families
• TikTok for videos for younger crowds

Instagram should remain the core platform, but participation declines slightly as the age range widens. In these cases, relying solely on social media posts excludes part of the guest list.

This is where direct uploads become important. Guests can upload photos via a form without posting publicly or linking to a social account. This also increases inclusion and content variety.

Step 3: Set Up Your Flockler Account Fast

Go to flockler.com and log in. If you’re a new user, click "Start Free Trial" and enter your email. No credit card is needed for 14 days.

Click on the source or channel you wish to connect to. Then select ‘Hashtag mentions’ and connect your account. Type your hashtag with the # symbol. Flockler will immediately start pulling in all related posts tagged with the hashtag.

Repeat this for Facebook, TikTok, and your other preferred platforms to create an automated feed.

Test it: Post a photo with your hashtag. Wait 10 minutes. Check if it shows in Flockler. If not, verify you typed the hashtag correctly, and your post is public.

Step 4: Configure Moderation to Keep Your Wall Clean

You don’t want any inappropriate content or posts that you don’t want to display appearing on the screen. You can use Flockler’s moderation tools for this. Enable Garde AI in Flockler to automatically filter spam, profanity, and duplicates. Set sensitivity to "Medium" for weddings.

Also, add keyword blocklists for words you don't want displayed. Choose your approach:

• Auto-display with AI filtering (recommended): Posts appear unless flagged
• Manual approval: You approve everything (slow, only for tiny weddings)
• Auto-display all: No filtering (risky)

Assign a moderator with Flockler access who can hide inappropriate posts during the event. Good choices: assistant planner or venue staff with downtime.

Step 5: Customize Your Social Wall Display Design

Pick your layout: Wall (Pinterest-style), Grid (organized rows), Carousel (rotating slides), or Slideshow (full-screen). The most common option for a wedding wall is a slideshow.

Match your wedding colors and fonts. Make the hashtag 2-3x bigger than other text in your header. Include the couple's names and wedding date.

Preview on laptop, phone, and tablet to verify it looks good at all sizes.

Step 6: Plan Your Physical Display Setup

To display your social media wall for wedding, you can either get the embed code or use the screenshare link from Flockler.

Test everything the day before. Connect to the venue screens and verify that Flockler displays correctly. You can connect it to a screen like a projector, TV, or digital signage display. 

Step 7: Promote Your Hashtag Everywhere

To increase participation, it’s important that guests know the hashtag to use when posting wedding photos online. 

Weeks before:

• Add to the wedding website/invitation card with an explanation
• Include in guest emails or messages
• Have a couple post pre-wedding content with a hashtag

Day-of signage:

• Welcome sign at entrance (large)
• Table cards (every table)
• Bar area display
• Near the social wall screen (the biggest sign)
• Photo booth backdrop

Don’t forget to ask the photographer and videographer to post 2-3 behind-the-scenes shots with your hashtag. Professional content encourages guest participation.

Step 8: Monitor Engagement During the Event

During the event, it’s important to ensure people are aware of and engaging with the social media feed wall. At the same time, ensure the posts appearing on the screen are moderated.

Moderator tasks include:

• Check Flockler every 10-15 minutes during peak times
• Approve flagged posts quickly
• Hide blurry photos, accidental posts, outside content
• Pin exceptional moments (first post, parent photos, best shots)
• Watch for technical issues

Troubleshooting tips:

• Screen goes black: Check device sleep settings
• Low posting volume: Have the couple or family members mention it during the speech

Best Practices for Social Wall in Weddings

Social media walls give people a reason to share without asking for extra effort. Following these best practices can help ensure participation occurs organically. 

Keep Hashtag Instructions Simple

"Share your moments using #YourHashtag" is more effective than complicated rules. Make it easy for guests to participate.

Place Signage Strategically

Put hashtag signs everywhere: entrance, tables, bar, bathrooms, photo booth, and near the screen. Guests need multiple reminders throughout the event.

Moderate Quickly but Carefully

Fast approvals keep guests engaged. When someone posts and sees it appear within minutes, they're motivated to share more. Use Flockler’s dashboard to moderate from anywhere.

Time Your Display Right

Don't display during the ceremony. Screens distract from the main event. Start at cocktail hour when guests have free time. Keep it running through the reception and after-party.

Prepare for Tech Issues

Always have backup internet (mobile hotspot). Bring extra cables and adapters. Test everything the day before. Assign someone who understands the platform to handle technical problems.

Start Collecting Early

Have the couple post pre-wedding content with the hashtag. Share engagement photos, prep moments, and countdown posts. This fills your wall before guests arrive and shows people how to use the hashtag properly.

Creating Meaningful Wedding Experiences with Social Walls

Most wedding guests already take photos and videos without being asked. Phones come out early and stay out all day. Some posts reach social media but disappear. A social wall pulls those moments into the event while they are still relevant.

The content is not curated or styled, which is exactly why it works. You see group selfies, table photos, short dance clips, and messages people would never send to a photographer. It does not compete with professional coverage but adds what scheduled shots miss.

Flockler keeps the setup practical. There is no technical work involved. Event teams can choose different wall layouts. Moderation runs automatically, so nothing appears on screen without review. 

In short, guests will keep documenting weddings either way. A social wall provides a content structure and makes the content usable afterward.

Flockler offers a 14-day free trial with full feature access, and no credit card is required. It is an easy way to test a social wall before committing to it for a live wedding.

FAQs

Do Guests Need Social Media Accounts to Participate?

Not really. While many guests will post using Instagram or other platforms, a social wall can also include direct uploads. Using a QR code embedded with a form, Flockler lets you display direct-uploaded photographs on the social wedding wall.

Is Moderation Necessary for a Wedding Social Wall?

Yes. Even at private events, moderation is important. Guests may accidentally post unrelated content, low-quality images, or personal messages that are not suitable for a public screen. Moderation ensures only relevant content appears during the event.

How Long Does it Take to Set up a Social Wall for a Wedding?

Setup usually takes only a few minutes once decisions are made. This includes choosing platforms, defining a hashtag or upload option, and setting moderation rules. Most of the work is planning, not technical setup.

Can a Social Wall be Used After the Wedding?

Yes. Content collected during the event can remain available afterward. Many couples use the wall as a post-wedding gallery or recap page, giving them a single place to revisit guest moments.

What Equipment is Needed to Display a Social Wall?

A stable internet connection and a screen are usually enough. Social walls can be displayed on TVs, projectors, or LED screens already in use at the venue. No specialized hardware is required.

Is a Social Wall Wedding Suitable for Small Events?

It can be. Smaller weddings tend to produce less content, but participation is often higher per guest. In these cases, placing the wall in a common area helps encourage sharing.