How to embed Instagram Reels on any website

You can embed Instagram Reels by hashtags or usernames on WordPress, Wix, Squarespace, and any other website. In a few minutes with Flockler, you will have a live-updating feed of Instagram Reels videos from customers mentioning a branded hashtag or your Instagram Business account.

Instagram Reels videos embedded on a website

I’m sure you’ve recently noticed Reels and recommendations from people you don’t follow taking over the feed on your Instagram app. While Instagram walked back some of the TikTok style changes after receiving critique from high-profile influencers like Kardashians, Mark Zuckerberg pointed out that time spent on watching Reels videos continues to increase rapidly. Although initially launched as an image app, Instagram’s algorithm will favour Reels in the foreseeable future.

It’s a clear move against TikTok’s increasing popularity among Generation Z. Whether teens and young adults re-discover Instagram and actively publish Reels videos remains to be seen, and it somewhat determines the longevity of the Instagram app too.

New Shoppable Feeds 
for Shopify from Flockler

For your brand, there’s no alternative, though. To capture the full value of Instagram marketing and maximize the brand’s reach, you’ll need to learn how to make Instagram Reels today. And not only broadcast Reels to your followers inside the app but also embed Instagram feeds on your website and other digital services. Your existing digital services can drive traffic and engagement to Instagram posts and, on the other hand, an embedded, up-to-date Reels stream increases time spent on your website, shows social proof, and drives sales.

Embedding Instagram Reels feed on your website

So how do you make sure the latest Reels videos are visible on your website?

In theory, you could add each new Reels video to your website by using Instagram’s embed code

But if you’d like to be more efficient, sign up for a social media aggregator like Flockler and pull the latest Instagram images, videos, Stories, and Reels together for any digital service.

Here’s a three-step guide on how to embed Instagram Reels on any website:

  1. Gather Reels from Instagram
  2. Choose a feed layout: Wall, Grid, Carousel, or Slideshow
  3. Embed Reels on any website

1. Gather Reels from Instagram

If you don’t have access to social media aggregator just yet, sign up for Flockler’s 14-day free trial. The free trial includes all features, including Instagram Reels, and you don’t need a credit card when signing up.

Next, choose Instagram from the available content sources.

Choosing a content source on the Flockler app

After choosing Instagram, you will be asked to log in with your Facebook account. It is a requirement of Meta and helps them protect their users from illicit behaviour. Flockler doesn’t store any data regarding your personal account, and you will be able to show any hashtag or username feed after finishing the login process.

After connecting the account, choose 'Images & Videos'.

Choosing a content type on the Flockler app

Then, choose one of the three options. Select the first option if you are looking to show posts from any IG Business account. Select the second option if you are planning to gather hashtag mentions from all Instagram users. The third option would allow you to gather brand mentions from all Instagram users.

Choosing an Instagram feed type on the Flockler app

Depending on your choice, you can filter down the content even further. By default, the feed includes all images, videos, and Reels, and the last step is to choose whether you’d like to show them on your website without approval (automatically) or store them in moderation. If you store Reels in moderation, you can review each piece of content before showing up on your website and other digital services.

Choosing an Instagram feed moderation option

After completing the flow, Flockler gathers fresh content from Instagram every five minutes.  

2. Choose a feed layout: Wall, Grid, Carousel, or Slideshow

Now that you’ve set up a feed of Instagram images, videos, and Reels, the next step is to choose how they all look on a website.

Flockler comes with four templates, each with plenty of customization options and tools to ensure the layout fits seamlessly on your website.

Instagram Reels feed layout options
Create unlimited Walls, Grids, Carousels, and Slideshows to show your Instagram Reels feed on any digital service.

You can create as many layouts as you like to show off your Instagram Reels. For example, an Instagram carousel looks fantastic on a homepage, allowing users to flick through posts to the left and right.

A Reels carousel feed example

On the other hand, the Instagram Grid is a perfect choice for a campaign landing page. It looks almost exactly like your Instagram profile page.

A Reels grid layout example

For more inspiration, here are 15 fantastic examples of Instagram on website

3. Embed Reels on any website

So how do you add the Instagram Reels video feed to your website? It’s all quite straightforward: you will get an embed code after choosing any of the four templates.

An Instagram Reels embed code for websites

If you have access to your website’s editing tools and know how to add a YouTube video to a page, the chances are that you’ll be able to add Flockler to your website without any help from developers. If you don’t have access, or are unsure, send the code to your website developers, and they’ll add it in a couple of minutes.

The embed code automatically creates a layout and fits in the available space on your website. Whether you view Flockler’s template and Reels videos on desktop or mobile, the layout is automatically optimised for the screen size and device.

Here are step-by-step tutorials on how to embed Instagram feeds on some of the most popular website builders:

If you have any issues embedding your Reels feed on a website, don’t hesitate to send us a message via live chat. Our team is happy to help.

With Flockler, you can gather and display social media feeds from your favourite channels. See the full list of supported content types and sources

Flockler helps marketers like you to create social media feeds and display user-generated content on any digital service. Keep your audience engaged and drive sales.

Book a demo Start your 14-Day Free Trial
Start your 14-Day Free Trial