With Flockler, you can embed an Instagram feed in MailChimp, ActiveCampaign, HubSpot, Klaviyo, Smartrmail and many other email marketing platforms.
It's almost 2025, and newsletters still hold the tag of one of the most effective marketing tools. Why? Unlike other tools like social media that rely on engagement and visibility, newsletters land directly in your target audience's inbox. This means, with the right message you can convince your audience to do whatever you want, be it to buy more from you, leave a review or even follow you on social media.
But here's the catch, crafting the right message is tricky. It needs to be of the right length and with the right choice of words, or your email will earn a one-way ticket to the spam folder in no time. And that's exactly why you should embed Instagram or other social feeds in email campaigns. When curated well, these Instagram posts can bring in the right results, be it more sales, credibility or reach.
In this blog we show you how to embed Instagram feeds on emails using major email marketing platforms. We also share the benefits of Insta embeds in emails and 3 examples of brands already riding the coattails of this trend.
How to embed Instagram feeds in email campaigns?
You can easily add Instagram feeds to email newsletters, welcome emails, or other promotional campaigns you're currently running. Follow the steps below to add IG's personal touch to your email communication.
* Instagram feeds on emails do not update automatically. They'll be a collection of posts you choose.
1. Bring Instagram posts together
Sign up for Flockler to create an impressive layout of your Instagram posts, videos, and reels. You can select them from your account, mentions of your business account, or branded hashtag feeds. Follow the steps shown in the image below to gather Instagram content.
2. Create an Instagram block for email
Next, click the "Display" tab and tap the "Create a new layout" button. Then, click the "I want to embed Flockler in an email newsletter" link just below the layouts.
An editor opens up, and you can choose from four layouts.
After choosing your design, add Instagram images and videos to your block. You can move the order of Instagram posts with a drag-and-drop feature.
Once you are happy with the result, click the "Generate" button, and you'll get a code for a custom block in an email newsletter.
3. Add the Instagram feed to your email
Add the custom HTML block to embed the Instagram feed in your email.
How to embed Instagram feeds in different email marketing platforms?
Running an email marketing campaign with an embedded Instagram feed will make your communication more engaging, delivering additional opportunities to engage the audience. Follow the simple steps below to add an Instagram feed to popular email marketing platforms like:
How to embed an Instagram feed in MailChimp?
Adding an Instagram feed to MailChimp email is easy, and here are the steps you can follow:
Step 1: Open the email content editor and drag and drop the "Code'" block to the content area on the left.
Step 2: Then, replace the code with the embed code generated in Flockler.
Step 3: Click "Save changes," to add your Instagram posts to Mailchimp emails.
How to embed an Instagram feed in HubSpot?
You can add an Instagram block to a HubSpot email in four simple steps:
Step 1: Open the content editor and click the "+" button on the left.
Step 2: Then, choose the "HTML - Email" element and drag and drop it to the right.
Step 3: An editor opens up. Copy and paste Flockler's Instagram block code to the HTML field.
Step 4: Click "Done," preview your newsletter, and send a Hubspot email with an Instagram embed block.
How to embed an Instagram feed in Smartmail?
Adding an Instagram block to Smartrmail emails is straightforward, and here are three easy steps to guide you through it:
Step 1: Open the email content editor and insert a new "HTML" block. For a more engaging visual experience, select a one-column layout.
Step 2: An editor will pop up. Copy and paste Flockler's Instagram block code into the editor, and the Flockler layout will appear in view.
Step 3: After making changes, remember to save them and preview the result before sending out your Smartrmail newsletter with the Instagram block included.
How to embed an Instagram feed in ActiveCampaign?
Here's how to add an Instagram block to ActiveCampaign emails:
Step 1: Open the email content editor and add the "HTML" block to the left.
Step 2: Click to open the HTML code editor.
Step 3: Replace the code with Flockler's Instagram block code.
Step 4: Click the email content to close the editor and review the email.
Step 5: Save changes, and send the ActiveCampaign email with an Instagram block.
How to embed an Instagram feed in ConvertKit?
Here's how you can add an Instagram to your ConvertKit newsletter:
Step 1: Open the content editor and click to add a new content block. Choose the "HTML block."
Step 2: The HTML element appears on the page. Click the "Edit" link.
Step 3: An editor opens up. Copy and paste Flockler's Instagram block code to the editor.
Step 4: Save changes and preview the result before sending your ConvertKit newsletter with an Instagram block.
How to embed an Instagram feed in Klaviyo?
Here's how to add an Instagram block to your Klaviyo email:
Step 1: Open the email content editor and add a text block to the content area.
Step 2: Remove the default text and click the "HTML editor" icon.
Step 3: Then, paste the Instagram block code from Flockler to the area.
Step 4: Click the icon again, and the Flockler layout appears.
Step 5: Save changes and review your Klaviyo email newsletter with the Instagram block.
How to embed an Instagram feed in MailerLite?
You can add an Instagram block to MailerLite in a few simple steps:
Step 1: Open the email content editor and choose the "Code" block from the left.
Step 2: Drag and drop the block into the content area and double-click the block.
Step 3: Next, an HTML editor opens. Copy and paste the Instagram block code from Flockler into the area and click the "Save" button.
Step 4: Preview your newsletter and save changes to show the Instagram block in your MailerLite newsletter.
How to embed an Instagram feed in Mailjet?
Here are four steps to add an Instagram block to your Mailjet newsletter:
Step 1: Open the email content editor and select the "HTML block." Drag and drop it into the content area on the right.
Step 2: Click to open the HTML element editor.
Step 3: In the editor, add Flockler's Instagram block code.
Step 4: Save changes and preview your newsletter before sending a Mailjet email with the Instagram block.
How to embed an Instagram feed in Moosend?
Follow these steps to add an Instagram block to a Moosend newsletter:
Step 1: Open the content editor and choose "Items" on the top left.
Step 2: Drag and drop the "HTML" element to the content area on the right.
Step 3: Next, click the "HTML" element, and an editor opens up.
Step 4: Copy and paste Flockler's Instagram embed block to the editor.
Step 5: Preview your newsletter, save changes, and send a Moosend email with an Instagram block.
How to embed an Instagram feed in Omnisend?
Follow these steps to include an Instagram block to a newsletter in Omnisend:
Step 1: Open the content editor and choose "Quick add" from the left. Drag and drop an "HTML code" element to the content area.
Step 2: Then click the element, and an editor opens up. Replace the field text with Flockler's Instagram embed block.
Step 3: You can click "Layout" to customize the look and feel further.
Step 4: Finally, save changes, and you can send an Omnisend newsletter with an Instagram block.
How to embed an Instagram feed in Sendinblue?
Here's how to add an Instagram block to your Sendinblue email newsletter:
Step 1: Open the email content editor and drag and drop the "HTML" element into the content area.
Step 2: An editor opens up. Replace the code with the email embed code from Flockler.
Step 3: Click "Save" and preview your email newsletter.
Step 4: Sendinblue's editor makes it easy to tweak the size, padding, and margin for the Flockler block.
Step 5: Save changes and send the Sendinblue newsletter with an Instagram block.
Feel free to message us on our live chat if you use any other email marketing platform and need help with embedding an Instagram feed.
Benefits of embedding Instagram feeds in an email
Here are 3 major reasons why you should embed Instagram on emails:
1. Boost traction during product launches or events
Product launches and events are times when your brand could benefit from some extra shoutouts and support. And email marketing is a great way for brands to piggyback on the gains from influencer and social media marketing and further maximize their returns. By curating and embedding an Instagram feed of influencer posts and behind-the-scenes posts of your product launches or events, you can reel in the attention of your subscribers, gain their trust and nudge them to check out your brand's Instagram account.
Pro Tip: Embed the Instagram feed on your websites as well to inform website visitors of these launches or events and build more buzz around it. If you have invested in multiple social media channel marketing, create custom social walls with all these posts to drive visitors to all these channels.
For example, a cosmetic brand launching a new line can include a custom feed of influencers vouching for their product with the CTA 'Buy Now' in their emails to build social proof and encourage more people to buy from them.
2. Leverage the newsletter community
Unlike social media followers who might have followed you on a whim, email subscribers made a conscious decision to give their email IDs to hear more from you. This means they are already convinced of your product's worth and have a higher intent to buy than most social media followers. In other words, they are your brand's fans, and by strategically curating a suitable Instagram feed, you can get them to buy more, increase social media following and build social proof.
For example, an Instagram feed with customer testimonials along with a request for more testimonials and reviews in exchange for a reward, when embedded on your emails will usher in more reviews.
3. To improve email performance
This is the most obvious benefit of adding an Instagram feed to your emails. Emails with images perform better than those without images. According to a study by Zoho, visual emails have an average open rate of 30.27% and a CTR of 2.78%. This usually happens for two reasons: one, embedding images or graphics in your emails makes them visually appealing and encourages people to read more. Second, these emails convey the message through visuals instead of words, satiating the digital audience's urge to skim through to grasp the content.
Examples of brands embedding social posts in emails
Here are 3 handpicked examples of brands benefiting from social media embeds of Instagram, Facebook, Twitter and LinkedIn on their emails.
1. SparkToro
SparkToro, an audience research platform, embeds posts from Threads, LinkedIn, and Twitter in its newsletter, 'Audience Research Newsletter' to give its subscribers a peek into the trending discussions happening in their field. This way, the audience gets a fairly good understanding of the trends and what the stalwarts in their industry think about them without leaving their inbox. At times, the brand also uses Reddit and Twitter embeds to build credibility. It does this by adding a discussion centered around the brand from either platform, giving its readers proof of how people benefit from SparkToro.
2. Dagne Dover
Dagne Dover, a popular bag company selling all kinds of bags, from handbags to gym bags, uses Instagram posts in their emails for social proof. They mainly feature UGC content, which shows their customers using their bags in everyday scenarios. This convinces potential buyers about the utility of the bags and urges them to buy. The brand also makes the Instagram feed in their emails shoppable to reduce the friction associated with buying. Email subscribers clicking on the CTA are automatically directed to their product page. They also use these embeds as a way to get more UGC as more people will be willing to jump on the bandwagon then.
3. Faherty Brand
Faherty Brand, a sustainable clothing brand, also uses Instagram feed embeds in its emails to generate more sales. Like Dagne Dover, it showcases the user-generated content it collects through the branded hashtag #LiveTheFahertyLife to persuade buyers and sell more. During seasonal campaigns, it aggregates Instagram posts of how its customers style their clothes for different seasons to inspire its email subscribers and sell more.
Closing Thoughts
Embedding Instagram feeds in email marketing campaigns helps snare your subscriber's interest and make them read through your emails till the end. These embeds are one of the finest examples of the 'show don't tell' principle as it helps you get the message across in fewer words in the shortest time possible. However, you should follow certain best practices to get the best results. These include:
1. Ensure the Insta feed matches well with the rest of the email components like the design, font and overall brand image. If it appears jarring, subscribers are going to bounce fast.
2. Balance the visual and nonvisual components of the email. Use compelling copywriting techniques to say more in fewer words and add CTAs wherever necessary.
3. Optimize the feed for all devices, including mobiles, desktops, laptops and tablets, to ensure maximum conversion.
FAQs
1. Is it legal to embed Instagram posts in email campaigns?
Yes, it is totally legal to embed Instagram posts in email campaigns if they are from your branded Instagram account. When it comes to embedding posts from public or private Instagram accounts, it is best to get the creator's permission first. You can do this easily with tools like Flockler, which lets you collect UGC rights from creators in a quick and hassle free manner.
2. How to add an Instagram feed to an email?
You can add an Instagram feed to an email in 3 easy steps:
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Sign in to Flockler and pull out the Instagram posts you want to add to your emails. You can gather posts from your branded account or use Instagram handles or mentions.
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Go to the display tab on Flockler and choose the option 'I want to embed Flockler in an email newsletter'. Pick a layout and drag and drop posts to arrange them to your liking.
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Once satisfied, click 'Generate' and embed the code generated to your emails.
