With Flockler, you can embed an Instagram feed in MailChimp, ActiveCampaign, HubSpot, Klaviyo, Smartrmail and many other email marketing platforms.
Adding Instagram to your email is a simple way to share content you know your customers love. It is authentic content they look to get in their inbox, as it is seldom dull. For you as a marketer, showing social proof from Instagram in your emails is an effective way to drive people back to your website or shop for repeat visits and sales.
With just a few clicks, you can take a considerable step in retaining customers and increasing their lifetime value. At the same time, customers see your fun side and become excited to hear more of what you share, strengthening your bond.
This article will explain how to add Instagram to your email on multiple platforms. We’ll cover how to embed Instagram feeds on:
- Email campaigns
- MailChimp
- HubSpot
- Smartrmail
- ActiveCampaign
- ConvertKit
- Klaviyo
- MailerLite
- Mailjet
- Moosend
- Omnisend
- Sendinblue
If you're using a different email marketing platform that is missing from the list, contact us via live chat or email. We can help you add your Instagram feed to it.
How to embed Instagram feeds in email campaigns
You can easily add Instagram feeds to email newsletters, welcome emails, or other promotional campaigns you're currently running. Follow the steps below to add IG's personal touch to your email communication.
* Instagram feed on emails do not update automatically. They'll be a collection of posts you choose.
1. Bring Instagram posts together
Sign up for Flockler to create an impressive layout of your Instagram posts, videos, and reels. You can select them from your account, mentions of your business account, or branded hashtag feeds. Follow the steps shown in the image below to gather Instagram content.
Check out the step-by-step guide on creating an Instagram feed for more precise details.
2. Create an Instagram block for email
Next, click the "Display" tab and tap the "Create a new layout" button. Then, click the "I want to embed Flockler in an email newsletter" link just below the layouts.
An editor opens up, and you can choose from four layouts.
After choosing your design, add Instagram images and videos to your block. You can move the order of Instagram posts with a drag-and-drop feature.
Once you are happy with the result, click the "Generate" button, and you'll get a code for a custom block in an email newsletter.
3. Add the Instagram feed to your email
Add the custom HTML block to embed the Instagram feed in your email.
How to embed Instagram feeds in different email marketing platforms
Follow the simple steps below to add an Instagram feed to multiple email marketing platforms. Use them in your next welcome email.
Interestingly, businesses across industries observe an average open rate of 19.7% in emails. However, the open rate is significantly higher for welcome emails, close to 68.6% on average.
Running an email marketing campaign with an embedded Instagram feed will make your communication more engaging, delivering additional opportunities to engage the audience.
How to embed an Instagram feed in MailChimp
Adding an Instagram block to MailChimp is easy, and here are the steps you can follow:
Step 1: Open the email content editor and drag and drop the "Code'" block to the content area on the left.
Step 2: Then, replace the code with the embed code generated in Flockler.
Step 3: Click "Save changes," and your Instagram block appears in the MailChimp email.
How to embed an Instagram feed in HubSpot
You can add an Instagram block to a HubSpot email in four simple steps:
Step 1: Open the content editor and click the "+" button on the left.
Step 2: Then, choose the "HTML - Email" element and drag and drop it to the right.
Step 3: An editor opens up. Copy and paste Flockler's Instagram block code to the HTML field.
Step 4: Click "Done," preview your newsletter, and send a Hubspot email with an Instagram embed block.
How to embed an Instagram feed in Smartmail
Adding an Instagram block to Smartrmail emails is straightforward, and here are three easy steps to guide you through it:
Step 1: Open the email content editor and insert a new "HTML" block. For a more engaging visual experience, select a one-column layout.
Step 2: An editor will pop up. Copy and paste Flockler's Instagram block code into the editor, and the Flockler layout will appear in view.
Step 3: After making changes, remember to save them and preview the result before sending out your Smartrmail newsletter with the Instagram block included.
How to embed an Instagram feed in ActiveCampaign
Here's how to add an Instagram block to ActiveCampaign emails:
Step 1: Open the email content editor and add the "HTML" block to the left.
Step 2: Click to open the HTML code editor.
Step 3: Replace the code with Flockler's Instagram block code.
Step 4: Click the email content to close the editor and review the email.
Step 5: Save changes, and send the ActiveCampaign email with an Instagram block.
How to embed an Instagram feed in ConvertKit
Here's how you can add an Instagram to your ConvertKit newsletter:
Step 1: Open the content editor and click to add a new content block. Choose the "HTML block."
Step 2: The HTML element appears on the page. Click the "Edit" link.
Step 3: An editor opens up. Copy and paste Flockler's Instagram block code to the editor.
Step 4: Save changes and preview the result before sending your ConvertKit newsletter with an Instagram block.
How to embed an Instagram feed in Klaviyo
Here's how to add an Instagram block to your Klaviyo email:
Step 1: Open the email content editor and add a text block to the content area.
Step 2: Remove the default text and click the "HTML editor" icon.
Step 3: Then, paste the Instagram block code from Flockler to the area.
Step 4: Click the icon again, and the Flockler layout appears.
Step 5: Save changes and review your Klaviyo email newsletter with the Instagram block.
How to embed an Instagram feed in MailerLite
You can add an Instagram block to MailerLite in a few simple steps:
Step 1: Open the email content editor and choose the "Code" block from the left.
Step 2: Drag and drop the block into the content area and double-click the block.
Step 3: Next, an HTML editor opens up. Copy and paste the Instagram block code from Flockler to the area and click the "Save" button.
Step 4: Preview your newsletter and save changes to show the Instagram block in your MailerLite newsletter.
How to embed an Instagram feed in Mailjet
Here are four steps to add an Instagram block to your Mailjet newsletter:
Step 1: Open the email content editor and select the "HTML block." Drag and drop it into the content area on the right.
Step 2: Click to open the HTML element editor.
Step 3: In the editor, add Flockler's Instagram block code.
Step 4: Save changes and preview your newsletter before sending a Mailjet email with the Instagram block.
How to embed an Instagram feed in Moosend
Follow these steps to add an Instagram block to a Moosend newsletter:
Step 1: Open the content editor and choose "Items" on the top left.
Step 2: Then, drag and drop the "HTML" element to the content area on the right.
Step 3: Next, click the "HTML" element, and an editor opens up.
Step 4: Copy and paste Flockler's Instagram embed block to the editor.
Step 5: Preview your newsletter, save changes, and send a Moosend email with an Instagram block.
How to embed an Instagram feed in Omnisend
Follow these steps to include an Instagram block to a newsletter in Omnisend:
Step 1: Open the content editor and choose "Quick add" from the left. Drag and drop an "HTML code" element to the content area.
Step 2: Then, click the element, and an editor opens up. Replace the field text with Flockler's Instagram embed block.
Step 3: You can click "Layout" to customize the look and feel further.
Step 4: Finally, save changes, and you can send an Omnisend newsletter with an Instagram block.
How to embed an Instagram feed in Sendinblue
Here's how to add an Instagram block to your Sendinblue email newsletter:
Step 1: Open the email content editor and drag and drop the "HTML" element into the content area.
Step 2: An editor opens up. Replace the code with the email embed code from Flockler.
Step 3: Click "Save" and preview your email newsletter.
Step 4: Sendinblue's editor makes it easy to tweak the size, padding, and margin for the Flockler block.
Step 5: Save changes and send the Sendinblue newsletter with an Instagram block.
Feel free to message us on our live chat if you use any other email marketing platform and need help with embedding an Instagram feed.
Benefits of embedding Instagram feeds in an email
Your emails go out to subscribers and people who have opted in to receive marketing communication. These folks want to hear more from you and will likely engage in the community.
In your email, you can encourage them to talk more about your brand on social media. Show them examples of how others have done it to receive exciting rewards. Plug an Instagram feed of people sharing their experiences with your brand on social media. It delivers social proof, and subscribers feel motivated to add a snowball effect to your social content creation, amplifying your brand on social media platforms.
Simply put, instead of influencers, you would have real customers advocating for your brand instead of influencers.
Below are some other common benefits of embedding Instagram in an email.
- Increase engagement. Your email recipients are likely to engage better with your communication when they see actual customers' content shared on your email.
- Build credibility. This would further add credibility to your brand when your subscribers see your customers sharing their experiences and vouch for your brand.
- Creates a sense of community. Subscribers who see you share social posts of their peers feel a sense of belonging and are more likely to engage with your brand.
An example of a brand embedding social posts in its newsletter
SparkToro, an audience research platform, embeds posts from Threads, LinkedIn, and Twitter to engage its subscribers with exciting discussions going on in their community. It helps them keep their subscribers engaged while building trust and credibility.
Embed and engage
Adding Instagram to any digital platform would help you increase audience engagement and dwell time, giving you more opportunities to convert them into paying buyers. If your sales cycles are longer, you can attract more visitors to your social pages, which becomes an additional touchpoint in the buyer's journey.
If you're looking for more conversions, embed an Instagram feed on your website and engage visitors when they're closer to your pricing or checkout pages.
Learn more about how to embed an Instagram feed on any website.
