Flockler Social Media Aggregator – gather and display social media feeds on any digital service
Flockler's Social Media Aggregator curates content from various sources such as Instagram, Twitter, Facebook, YouTube, Pinterest, and more. Social media aggregators help companies of any size to display social media feeds on their websites, and mobile applications, or broadcast streams of content on digital displays at events or in the office. They can also help companies to analyse which pieces of content are the most popular - and who the most engaging influencers sharing those posts are.
Three reasons to use Flockler's social media aggregator
The most common use of Flockler is to gather all the organisation's posts in one place - and then display the posts on the homepage or another section of the website. An engaging feed of content gives your audience a reason to stay longer and keeps your website populated with fresh content that can be easily automated. Social media walls on websites drive traffic to social media channels too. Social media helps marketers to build a personal connection with customers, so inspiring more people to visit and like social media pages is one of the most obvious reasons why marketers choose to show social media feeds on their websites.
As well as your organisation's posts, you can use Flockler to gather, display, and analyse content shared by influencers. There are diverse groups of influencers to consider: celebrities, micro-influencers, and even employees can all be a vital part of your influencer marketing strategy. Some companies already have built long-lasting relationships with influencers before the rise of social media channels, and they can successfully tap into those assets online too. For more inspiration, learn how TaylorMade Golf is aggregating social media content from the professional golfers they sponsor and how this content hub attracts visitors to stay for 3-4x longer than anywhere else on their site.
To me, though, the most inspiring use of a social media aggregator is to gather feedback and reviews from customers through social media channels. Recently, I bought a pair of beautiful handcrafted sneakers from JAK - a Portuguese shoe brand - and with the package I received a card asking me to share my love with a hashtag or mention.
I love the personal touch by the founders on that card, and aggregating social media content from customers is like website reviews on steroids. Where standard text reviews and star ratings are only visible on your site, don't display the product well, and aren't often shared outside of your services, user-generated content from your customers sparks likes and comments from friends and new audiences (both on your website and in social media channels). Reviews from your customers are much more authentic than stylized branded images - and social proof encourages others to buy your products and services too.
Examples of brands using Flockler social media aggregator
Bayer 04 Leverkusen
Do you already display the latest social media posts of your company on the homepage?
Football fans love to follow the latest news of their favourite team - and they actively visit the team's website for fresh content. An inspirational social wall on the Bayer 04 Leverkusen website displays the latest social media posts from the club's social media team and players.
Are you already displaying an Instagram image gallery on your website?
Embedding an Instagram feed to your homepage is an inspiring way to showcase your products and services. Philipp Plein, a luxury online clothing retailer, displays influencer content from Instagram on their e-commerce site.
Are you looking to create a social media campaign to increase engagement and reach?
Milka, a chocolate brand by Mondelez International, has created an omnichannel marketing campaign to promote their (delicious) chocolate cookies. The Keksetour campaign includes a Facebook application, a social media wall on the campaign landing page, TV ads, and a touring cafe on wheels that travels all around Germany.
Do you gather feedback from customers through social media?
If you do, let that user-generated content shine on your website and mobile applications!
For inspiration, take a look at GlassesUSA, an online eyewear retailer, asking their customers to share and tag images with @GlassesUSA. The images are gathered and curated to a Social Shop, which displays customers wearing their new glasses – and all the images link to product pages where the glasses people are wearing can be bought.
Do you have digital screens at the office or in public spaces?
It might be time-consuming to update digital screens with fresh content, so why don't you use the inspirational social media feeds that are already available?
FIFA Museum does this by welcoming visiting football fans with an Instagram slideshow that rotates the organisation's latest posts.
How to get started with Flockler Social Media Aggregator?
Getting started with Flockler takes no longer than a couple of minutes and the setup doesn't require any technical skills.
Start by creating an automated social media feed gathering content from your favourite social media channel. You can gather posts based on a hashtag, username, or Page from various channels such as Instagram, Facebook, Twitter, YouTube, and Pinterest. You can either store the content for moderation or display it on your website automatically (see the full list of social media sources and content types).
Setting up an automated social media feed takes less than a minute; this video goes through an example of how to create a hashtag feed from Instagram:
After creating self-updating social media feeds from various channels, you'll instantly get an embed code that can be added to any website, mobile application, or another digital service. If you don't have access to manage your website's look and feel, you can forward the embed code to your favourite developer and ask them to place the embed code on your site. The layout can be fully customised to match your company's branding and style. Typically, our clients display a wall, image grid, or a carousel (see Flockler case studies) .
That's it – Flockler's social media aggregator keeps updating the content based on the automated feeds you've set up, and you can embed social media feeds on an unlimited number of pages and services.