How to embed a Facebook feed on your website?
An inspirational Facebook feed on your website helps potential customers to view your products in a real-life context and discover how they are used by others like them. Displaying a social media feed and 'social proof' from peers on a product page increases conversion rates and dwell time on your site.
Here’s a step-by-step guide on how to embed a Facebook feed on your website:
- Create a Facebook feed
- Copy & paste an embed code on any website
- Moderate
1. Create a Facebook feed
Here's how you can create a Facebook feed on Flockler:
- Click 'Automated Feeds' after login
- Select a channel: Facebook
- Connect your Facebook account
- Pull in the content from your FB page (including fan posts) or display content posted by any Public Page mentioning a keyword
- Save the feed and move on to step 2.
2. Copy & paste an embed code on any website
You can find your embed code by clicking ‘Embed codes’ after login. Copy and paste the embed code on any website. Our embed code automatically creates a social wall, grid or carousel layout, but you can overwrite its styles with a few lines of CSS.
Here’s an example of how a social media feed looks on a website:
Qloom, a Swiss cycling and mountain biking clothes retailer, has built #MyHeartGoesQloom community and the social media feeds are displayed on the homepage and on a separate community landing page. Product feedback and reviews from peers inspire customers and increase both dwell time and conversion rates on your site.
3. Moderate
Even if your social media feeds are displaying content automatically on your website, you can always hide unwanted or inappropriate content from your social wall. Click the ‘Hide’ icon on the right:
If you have any questions regarding social media feeds and how to create one for your company, don't hesitate to hit chat button on the bottom right corner to discuss with our team.
How to inspire customers to create and share user-generated content?
Many companies already have engaged customers sharing content on their Facebook Page, but if you don’t, here’s how you should get started:
- Ask your customers to give feedback and share product ideas and experiences by posting on your Facebook Page. Add call-to-action to your website, but also to all marketing materials such as posters, leaflets, emails, etc.
- Use social media aggregator tools like Flockler to gather, analyse, and measure the most popular content and to identify who are the most engaged and influential users sharing the content.
- Reward the best ones with an add-on to your current product or provide them with something extra like a coupon to purchase your services at a discount.
- Amplify the most popular content by sharing, commenting, and liking it, displaying it on your site and measuring which pieces of content are resonating with your target audience and customers. For inspiration, see how Planet Fitness is doing it.
For more inspiration, check three ways to add user-generated content to your ecommerce site.