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Summary
- A social media aggregator API pulls content from multiple social platforms from a single dashboard to display it on websites, apps, or at events.
- Some key features to look for in an API tool include UGC rights management, customization, analytics, automated refresh, and moderation.
- Use the API to embed hashtag campaigns, UGC feeds, shoppable posts, and influencer collabs into your website to make it more meaningful and engaging.
- A social media aggregator API helps marketers manage social feeds from multiple sources, refresh feeds, and automatically filter out off-brand posts.
Social walls on your website are not to enhance visual aesthetics but to create a meaningful experience for new visitors.
A social wall brings together different types of engaging posts, such as social proof, user-generated content, hashtag posts, and influencer collaboration feeds.
Embedding a social wall helps visitors see how people experience your products, which builds trust and confidence in your brand.
With the social media aggregator API, marketers can easily add social walls to a website and digital signage in the simplest way possible.
Learn more in this blog about the social media aggregator API, how it benefits businesses, and how to use one.
What is a social media aggregator API?
A social media aggregator API pulls content from multiple social platforms through a single connection. With it, marketers can collect, manage, and display unified social posts on different marketing touchpoints, including websites, product pages, apps, events, or store screens.
Social media API integration demands no coding or developer support for embedding feeds, as you can easily customize the outlook, view analytics, and create auto-generated embed code in seconds.
Key features to look for in a Social Media Aggregator tool
1. Social channels integration
A good social media aggregator should connect seamlessly with multiple social platforms like Instagram, Facebook, X (Twitter), YouTube, TikTok, and LinkedIn.
This allows brands to collect content from multiple sources with a single tool, ensuring they don’t need to manage multiple native APIs.
💡 Flockler supports integration with over 13 social platforms.
2. Automated moderation
Automated moderation refreshes your social feeds at regular intervals. It also filters out irrelevant, inappropriate, or off-brand content before it goes live.
This automated content moderation allows marketers to set predefined rules, keywords, or filters instead of manually reviewing every post.
This ensures brand safety, saves time, and maintains high-quality, relevant displayed content.
💡 Flockler offers automated, AI-powered moderation to keep your embedded social media wall fresh and appropriate.
3. UGC rights management
UGC rights management allows brands to request, track, and store permission automatically from content creators before reusing their posts.
It also reduces the risk of copyright issues when repurposing content across marketing channels.
💡 Flockler offers an in-built UGC rights management tool that automatically manages permissions.
4. Social analytics
Social analytics provide insights into how aggregated content performs across touchpoints.
Metrics such as engagement, impressions, clicks, and top-performing posts help brands understand what content resonates most with audiences.
These insights allow marketers to make data-driven decisions and maximize ROI from social displays.
💡 Flockler offers a social analytics add-on for advanced analytics.
5. Website and e-commerce platform compatibility
A social media aggregator should work smoothly with popular CMSs and e-commerce platforms such as Shopify, WordPress, Webflow, and custom websites.
Easy integration ensures feeds load quickly and remain responsive across pages like homepages, product pages, and landing pages.
💡 Flockler offers compatibility with:
6. Customization Options
Customization features allow brands to change layout styles, fonts, colors, themes, spacing, and CSS.
Strong customization ensures the feed feels native to the site experience and maintains visual consistency with the overall website design.
💡 Flockler offers engaging layouts, full design customization, and custom CSS for advanced styling changes.
7. Shoppable Feeds
With Shoppable feeds, brands can tag products within posts and link them to product pages or checkout flows.
This shortens the path from inspiration to purchase, making it easier for users to shop directly based on social proof and the visual content displayed on the website.
💡 Flockler allows you to embed UGC galleries on your webpages.
Recommended read: The 5 Best Social Media Aggregators for Your Website
Types of social feeds brands can embed for more engagement
1. User-generated feeds
User-generated content involves real people with genuine opinions, which is what makes it more impactful. When brands add UGC campaigns to their websites or digital signage, they instantly capture the attention of new visitors and build trust in their brand.
2. Hashtag campaigns
Hashtag campaigns highlight your loyal brand community. Adding hashtag feeds on your website showcases buzz around your brand. Hashtag campaigns also feature a lot of UGC and social proof content, which builds more confidence in your potential customers.
3. Influencer posts
Influencer collaborations bring more attention to your brand. When you embed influencer posts in your conversion touchpoints, you instantly add credibility to your products. Audiences also trust your product more quickly when the recommendation comes from a niche influencer.
4. Social Proof
Social proof includes review posts that focus solely on your products and the customer experience surrounding them. Adding social proof posts on your website helps visitors learn more about your brand. When embedded on the homepage or product pages, these feeds make your visitors' experience more meaningful and helpful.
5. Shoppable feeds
Shoppable feeds allow you to tag featured products in the posts. It helps visitors navigate to the relevant product page, reducing one extra step in their purchase journey. Shoppable feeds create much more impact with user-generated content and social proof.
6. Video wall
A video wall is an embedded social wall with only video feeds. Videos have a greater impact on viewers than images. When you add user-generated video content to your website, it resonates more with your audience and evokes stronger emotions.
Benefits of using a social media aggregator API
Manage all your social content from one place
With the social aggregator API, businesses can easily select, collect, manage, and display social posts from a single dashboard.
Users don’t require any developer support, as they can integrate multiple social channels in just one step.
Marketers can also collect multiple posts by keyword, profile, or hashtag and create a single auto-generated embed code for the selected posts.
For customization, the API offers multiple layouts, themes, and design options for you to match embedded feeds with your website’s overall look and feel.
Keeps your content fresh and updated
When you embed social posts using native APIs, they don’t offer an automatic content refresh option. It makes it time-consuming for marketers to keep updating the latest posts on their website every day.
With the social media aggregator API, users get an automatic content refresh feature. It updates the content on your embedded social wall at set intervals.
Regularly updated feeds leave a positive impression on your audience by keeping your website relevant and engaging.
Add social feeds to any platform/screen with no extra effort
With the social media aggregator API, marketers can add social feeds to websites, apps, or digital signage across events and stores. All embedded posts are fully responsive and adapt to different screen sizes.
The API also supports compatibility with various websites and e-commerce platforms, including Shopify, WordPress, Squarespace, and more. You do not require any developer support to add and manage social feeds across all these platforms.
Control what appears on your website
A social media aggregator API gives you full control over the content shown on your website.
You don’t have to display every social post automatically. Instead, you can review, filter, and approve content before it goes live.
This helps you highlight the most relevant posts and remove anything off-brand. As a result, your feeds stay aligned with your messaging, and visitors only see content that adds value and builds trust.
How to embed feeds using the social media aggregator API
Flockler is an intuitive, advanced social media aggregator API for embedding social feeds in seconds, with no coding required.
Flockler offers features such as
- Social analytics
- UGC rights management tool
- Engaging layouts
- AI moderation
- Custom API and custom CSS
Here is how to embed feeds with Flockler in five simple steps:
Step 1: Sign up for Flockler or start our 14-day free trial with no credit card required. You'll get access to Flockler’s complete toolkit.
Step 2: Select the social platform of your choice and start collecting multiple feeds by entering keywords, hashtags, or handles.
With Flockler, you can create an all-hashtag, all-image, all-video, or diverse social wall.
Step 3: Use moderation to make managing your social wall easier. Flockler offers three types of moderation:
- Manual moderation for approving posts manually
- Automated moderation that refreshes your social wall content automatically every 5 minutes
- Garde AI is an AI moderation tool that removes inappropriate posts automatically
Step 4: Add engaging layouts to your social feeds. Flockler offers four layout options, including Grid, Carousel, Social Walls, and Slideshows.
Flockler offers customization options for colors, fonts, designs, and themes. It also provides custom CSS for advanced customization needs.
Step 5: You’re all set. You can now copy the auto-generated embed code and paste it into your web page to start displaying an engaging social wall on your website.
Ready to embed social feeds without coding? Try Flockler free for 14 days and create a more engaging website experience.
FAQs
How is a social media aggregator API different from native social media APIs?
A social media aggregator API allows marketers to collect and manage social feeds from multiple social channels. With a native social media API, you can only pull content from one platform at a time. With the social media aggregator API, you get advanced features like customization, analytics, and a UGC rights management tool. For native social media APIs, users need developer support.
Do I need technical or developer support to use a social media aggregator API?
No, with the social media aggregator API, users do not need any coding knowledge or developer support. The API tool offers simple social and website compatibility, allowing users to create auto-generated embed code. Once you copy the code, anyone from the team can easily paste it into your website CMS. After the code is added, social walls continue to refresh automatically using the moderation tools.
Is it safe to reuse user-generated content collected via an API?
Yes, with the social media aggregator API, it is absolutely safe to reuse user-generated content. Most of the API tools offer an in-built UGC rights management tool that automatically sends and tracks permissions in the background for you. With it, marketers do not have to worry about legal and data compliance.
