Videos, today, are an indispensable part of content marketing. They bring better engagement, boost SEO, and resonate well with audiences. With video walls, businesses can now showcase their marketing videos in an impactful and visually stunning way to generate outcomes in a strategic manner.

Whether it’s for your website, in-store displays, or event promotions, video walls offer a dynamic way to capture your audience’s attention and convey your brand’s message.

In this blog, we’ll look at the the value brought in by 'video walls', a strategy that powers the most effective brands of today. We'll look at what a video wall looks like and take a deep dive into their benefits, look at some inspiring examples, and then we'll show you an easy way to create your first video wall replete with all the best of your curated social media content.

Let's get started!

So first things first, what are Video Walls?

A video wall is a real-time display of relevant videos from your social media platforms on your websites, at your event signages, or any other digital screen. It is done to display more impactful and meaningful brand content.

Videos can be curated with from brand handles, or using a hashtag for UGC campaigns and aggregated categorically on your website and product pages with the help of a social media aggregator.

Benefits of adding video walls to your social walls

Here are some top benefits brands see from doing this exercise of creating a social media video wall.

1. The better engagement & SEO boost

Let's face it, videos get more attention quickly because of their more dynamic nature. Adding videos to your marketing strategy helps your business reach new audiences and attract new viewers in their prefered format of content and additionally catering to the attention span that an average website visit tends to generate.

Whenever a new visitor lands on your website, that person will definitely is more likley to engage longer and more meaningfully with your brand this way. This strategy gives you double benefits—increasing the user experience factor on your website and reducing bounce rates.

Videos give people a reason to stay on your website for longer, which is one of the variables that search engines examine when ranking websites (the amount of time people spend on a website). There is a number to this as well—people spend more than twice as long on a page with video as they do on one without. This compliments the recent finding by LemonLight, that found:

"video benefits SEO both directly and indirectly—their pages with video content see boosts in organic traffic ranging from 10% to a whopping 250%.”

2. Add video walls for more conversions

Adding a video on a landing page is capable of increasing conversion rates by over 80%. You need to understand that videos come with various elements—people, uncut previews & usage of your product, music, and high-quality visuals—that together create a strong image of your product.

It helps them see your product in a credible light and trust more. Also, you can add shoppable-tagged videos to link directly to the product page showcased in the video.

You can include shoppable tags in UGC, testimonials, and influencer campaigns. It increases the likelihood of visitors navigating to the page, exploring the product, and making a purchase decision later.
For example, adding shoppable Instagram video feeds on your website alongside authentic user-generated content can create recurring revenue at a lower investment cost.

Best video wall examples for inspiration

Here are some examples of video walls from different industries you should look at for inspiration:

1. E-commerce—UNDRDOG ATHLETIX

UNDRDOG ATHLETIX is an e-commerce brand that offers a range of sportswear and gear for durability, style, and optimum performance.

They have an established Instagram profile with over 200K followers.

They needed a unique edge in the competitive world of athletic wear and decided to integrate their Instagram reel content on their website’s homepage. Their video wall currently showcases a good range of content,

• Social proof—to earn that trust!

• Real-world application of their products—to boost interest and relatibility of what they're selling

• Influencers and loyal fans (UGC) content—building hype and interest around it

2. Education—Harvard Kennedy School

The John F. Kennedy School of Government at Harvard University was established in 1936 to teach professionalized public service. Harvard Kennedy School uses videos on social media walls to keep students and aspirants updated on important dates and events. Many other schools and universities are already using video walls for:

• Increasing student enrollment

• Course marketing

• Sharing Welcome/Alumni Days feeds

• Highlighting college events

3. Sports—GOLFNZ

Golf New Zealand, established in 1910, is the governing body for golf in New Zealand. They use Instagram reels for video walls on their homepage and post about:

• Official updates from the team

• Behind-the-scenes moments with players

• Fans' reactions

With video walls, sports websites can grow their social media followers and drive conversions, including ticket sales, team merchandise, and newsletter subscriptions.

4. Consumer Tech—GoPro

GoPro is an industry leader in camera technology. Leveraging its popularity, GoPro has used its user-generated campaigns and influencer marketing program from social media to social walls on its websites.

GoPro's marketing team curates the best videos from the GoPro Awards (UGC campaign) and features them on the social wall of its website to increase engagement.

5. Travel and hospitality—HL Cruises

A video wall on travel and tourism websites helps people visualize their experiences and encourages travelers to share their experiences on social media. Hapag-Lloyd Cruises organizes luxurious cruise trips to France’s coastal towns, fjords in Norway, and palm beaches in the Caribbean.

Their website, along with all the information about their services, features videos and images from their customers’ social accounts.

Build impact across your marketing efforts with video walls

Here are some social media wall ideas that marketers can use to create impact.

1. Video wall for events

At events, video walls can be integrated at multiple locations in the venue, such as hallways, lobby, stage area, live streaming, etc. These video walls can be used for sharing key updates, brand insights, new launches, testimonials, and interactive content. They not only help with engagement but also foster a positive experience for the audience.

2. Video wall for websites

Video walls on websites increase the impact of web pages. For example, first-time visitors often need more convincing and understanding of your products, and seeing people share their experiences with your brand makes it easier for visitors to trust.

Also, for potential buyers uncertain about their decision, video walls act as a gentle nudge.

3. Video walls for in-office/store display screens

Video walls in offices and stores encourage interaction and engagement in visitors and employees as they see real-time content about your work. It also helps in increasing social media followers on your page. It provides an edge over the competitors and drives conversions, as a simple product display lacks a personal touch.

For offices, you can display work updates, motivational content, and current trends. Stores can display customer testimonials, the latest collections, offer announcements, etc.

4. Social Wall for campaigns

Use video walls to display your hashtag, UGC, and influencer campaigns for better engagement and credibility. Especially for e-commerce stores and brands' websites, displaying such campaigns on their home pages establishes brand authenticity.

How to embed videos on the website (manually)?

For example, if you want to embed YouTube videos on your website, you have to follow these steps:

Step 1: Open YouTube and log in to your account

Step 2: Open the video post you want to embed.

Step 3: In the top-right corner of the video post, you’ll find three vertical dots. Click on these for a drop-down menu and select the embed option.

Step 4: Copy the HTML code

Step 5: Open your website’s CMS, find the page where you want to add the YouTube video and paste the embed code there.

Step 6: The feed will be published.

However, there are certain drawbacks to manually embedding video walls on websites. The process of embedding video post links for other platforms is the same. You have to copy the embed link from each video post and paste it into your website’s CMS.

Manually embedding video walls is a time-consuming process since you can only add one video at a time. This method offers limited customization, which can affect your website’s branding and overall look. Also, manually embedded videos can slow down your website’s load time and may cause compatibility issues with custom-built websites or certain CMS platforms.

Plus, updating video walls has to be done manually, adding to the workload.

Adding video walls to your website (with zero effort) in 5 easy steps?

With Flockler, marketers can embed video walls with zero tech skills. It provides custom design features, four different layouts, and tools such as:

• Custom forms for collecting customer reviews

• UGC rights management

• Social media analytics add-on

• Shopify shoppable feeds

Flockler also provides you with an AI content moderation tool, known by the name, Garde AI. It ensures you only put out content that’s relevant and brand-safe. 

Here is a step-by-step guide for adding a social wall to your website with Flocker

Step 1: Sign up to your Flocker account.

Try our 14-day Free Trial to try Flockler for adding video feeds from your socials on websites and other digital services. You will need no credit card to sign up for our free trial. We support the popular social media channels and other content and media sources as well—you can view all our supported channels and content sources  here.

Step 2: Select video feeds

After signing up, you can create “Automated Feeds” under the 'Feeds tab’.

Select which social platform you are looking to collect videos from. For example, once you select Instagram and connect your account, you can display videos from any Business Instagram account, a hashtag feed, or mentions of the Business you manage.

With Flockler, you can collect video feeds from multiple accounts, channels, and hashtags, and display them all in one place. Also in case of rights issues, Flockler’s Rights Management allows you to request UGC rights at scale and track approvals without manual work.

Step 3: Moderate your posts

You’ll be in full control of whether social media posts show on your website automatically or if you review each piece of content.

Once you select the automated feed option, by default, your social media wall updates fresh content every 5-15 minutes. But if you are organizing an event and need a faster refresh rate, please chat with us. However, even in automatic mode, you can anytime hide unwanted or inappropriate content from your social wall by clicking the ‘Hide’ icon on the right.

You can also block content from specific users or posts that mention certain keywords. To do this, go to ‘Automated Feeds’ after logging in and add the usernames or keywords you want to block.

Step 4: Choose the layout: Wall, Grid, Carousel, or Slideshow

The next step is to select the layout for your video walls.

Flocker offers you four different layouts for your social media feed: Social Wall, Grid, Carousel, and Slideshow. Select one to proceed further.

Step 5: Copy the embedded code and configure the video wall controller in your website’s CMS

Your video wall is ready.

You can see your video wall with our preview option.

From the “Edit style and setting” option, you can edit the look & feel of your layout to match their brand and perfectly fit the context.

Now, copy the embed code to add video walls to your website pages. With Flocker, you can create multiple layouts and display different content on separate pages of websites and digital services.

Which types of videos are best for inclusion in video walls?

HubSpot’s latest video marketing playbook outlines seven types of video content proven to deliver better ROI for marketers (as shown in the image below).

Know about them in more detail:

1. Product Content

These could be demos, teasers, UGC content (where the product works in real-life scenarios), Q&As about the product or launch, and feature highlights.

These videos help potential buyers understand what your product offers and also activate the desire for ownership by helping customers imagine themselves using the product.

2. Trend Content

Trend videos can include content inspired by current events, viral challenges, popular memes, commentary on industry-related news, or seasonal stories to stay relevant.

Customers appreciate brands that are “in the know” and feel a stronger connection to those that participate in shared cultural moments

3. Engagement-based Content

Funny content creates positive associations with your brand, making customers more likely to remember you. Interactive elements, like Q&A or quizzes, such as polls, games, or lighthearted skits keep viewers involved, turning passive watchers into active participants.

These videos trigger the reward centers in the brain by providing entertainment or a sense of accomplishment (e.g., completing a quiz or seeing their response in a poll).

4. Relatable Content

Relatable content focuses on authenticity, such as behind-the-scenes footage, insights into your team’s daily life, or stories from your business owner. These videos humanize your brand, showcasing the people and processes behind your products.

This type of content builds trust by appealing to the human need for connection.

5. Brand Value Content

Customers increasingly align their buying decisions with brands that share their personal values. Videos that communicate your brand's mission, values, or culture resonate deeply with customers. These videos appeal to the emotional side of decision-making, subtly influencing customer perception and encouraging deeper engagement.

FAQs

1. What are video walls used for in digital signage?

Video walls are curated social media UGC or fan content brands use used to establish an emotional connection with viewers, making them ideal for use on websites, at events, or on other digital screens to boost engagement.

2. How to create a video wall?

To create a video wall manually, you can copy the embed codes from each video post on different social platforms and paste them into your website’s CMS. Alternatively, you can use a tool like Flockler, which allows you to display multiple posts from various social platforms in multiple layouts. It also offers customized designs for your video wall—something the manual method cannot provide.

3. Are video walls worth it?

Videos have a stronger appeal than static content. When you integrate videos on your websites, in your events, or other display screen venues, they grab people’s attention effectively. Also, individuals retain information better through videos, helping them take a mental note of your brand and products.