How to Embed TikTok in WordPress (For Videos and Feeds)

With approximately 1.9 billion users on TikTok, it’s no secret that the platform has taken the world by storm in recent years and is quickly becoming the go-to social media platform of our time. 

If you’re a brand looking to tap into this goldmine of high-performing user-generated videos for your existing WordPress site, how exactly can you go about this?

The simple answer is to embed TikTok in WordPress. 

We will show you how to approach this in the best way and take your Wordpress site engagement to the next level. Read on!

Why Embed TikTok on Your WordPress website?

Embedding TikTok videos on your WordPress site enables brands to repurpose viral content, boosting engagement and credibility simultaneously.

Here are some key benefits of embedding TikTok in WordPress: 

• Builds authenticity and trust: Real user videos featuring your brand create genuine social proof that resonates with visitors far more than traditional marketing content.
• Keeps your site dynamic: Video-rich pages can capture and hold user attention significantly longer than static and written-only content, reducing bounce rates and encouraging exploration.
• Improves SEO performance: Regularly refreshed TikTok video embeds signal activity and freshness to search engines, potentially enhancing your rankings while increasing dwell time, a crucial ranking factor.
• Promotes cross-channel visibility: Embedding TikTok content encourages visitors to engage with your brand across multiple platforms, expanding your reach beyond your website.

It is clear to see that by embedding TikTok content strategically, brands bridge the gap between social media engagement and on-site interaction, keeping audiences connected and engaged across all touchpoints. 

How to embed TikTok in WordPress with Flockler

Flockler enables brands to effortlessly embed TikTok videos or hashtag feeds, complete with built-in moderation, automatic updates, and full design control, making it the ideal solution for businesses serious about social content integration.

Before you begin: Sign up for Flockler’s 14-day free trial to access your dashboard and begin setting up your social feeds.

1. Add TikTok as a source

First, ensure you understand what TikTok content you need and which keywords or hashtags to use to pull relevant videos onto your feed. 

Once this is done, log in to Flockler and connect your TikTok account or specify a hashtag (e.g., #BrandChallenge) to automatically pull relevant videos as they're posted.

2. Curate and moderate posts

Next, you’ll need to review and filter posts that align with your brand values, while hiding any inappropriate or off-brand content. Choose between auto-approval for efficiency or manual review for tighter control. 

Remember, Flockler lets you moderate content with Garde AI, giving you full control of what’s displayed. 

3. Design your feed layout

Flockler lets you embrace TikTok’s visually striking platform design and showcase videos in four different formats tailored to your brand's design. These are: Social Wall, Grid, Carousel, and Slideshow. 

Select from wall, grid, carousel, or slideshow formats, then customize colors, fonts, and visual elements to perfectly match your brand's aesthetic. Once done, proceed to the next step. 

4. Add the TikTok embed code

Once all the above steps have been completed, you’ll get an automatically generated Embed code. 

Copy the generated Flockler embed code and paste it into your WordPress page or post using a custom HTML block. Your feed will appear instantly and update automatically whenever you publish changes.

💡 Pro Tip: Combine your TikTok feed with Instagram, YouTube, or Facebook content using Flockler's multi-channel social wall feature to create a comprehensive brand content hub.

Embed a TikTok Video Manually

Manual embedding is most effective when you need to showcase a single, specific video. It's quick and straightforward, but lacks the advanced features that make scaled content management easier.

Here’s how you can get started:

1. Open the TikTok video you want to embed
2. Click the "Share" icon and select "Embed"
3. Copy the generated HTML iframe code
4. In your WordPress editor, add a Custom HTML block
5. Paste the embed code and publish your page

Limitations of manual WordPress TikTok embed

❌ Displays only a single video (no feed functionality)

❌ Doesn't support content moderation or filtering

❌ Requires manual updates with no auto-refresh capability

❌ Each new video requires repeating the entire process

While this method works for occasional, one-off embeds, it quickly becomes impractical for brands wanting to maintain fresh, regularly updated content.

📕Also read: How to embed a TikTok feed to any website with real-world examples.

Best Practices for Embedding TikTok Feeds

Why Choose Flockler to Embed TikTok in WordPress

While manual embeds serve their purpose for single posts, Flockler's automation and design flexibility make it the superior choice for sustainable, long-term content strategies.

With Flockler, you get:

• Dynamic, automatic updates: New TikTok videos appear on your site automatically, and no manual intervention is required.
• AI-powered moderation: Keep your content display clean, on-brand, and safe with intelligent filtering and approval workflows.
• Multi-platform integration: Combine TikTok with Instagram, YouTube, X (formerly Twitter), and other platforms into a single, cohesive social content display.
• Fully customizable design: Match your WordPress theme seamlessly with comprehensive styling options that maintain brand consistency.
• Boosts engagement metrics: Visitors spend more time engaging with authentic social content, resulting in increased time-on-site.
• Helps you transform TikTok embedding from a manual chore into an automated brand asset that continuously delivers fresh, engaging content to your audience.

Create a visually dynamic social feed that drives engagement, builds credibility, and keeps your website content fresh, all without writing a single line of code.

Try Flockler Free by starting your 14-day trial today!

FAQs

Can you embed TikTok feeds automatically in WordPress?

Yes. Flockler allows you to embed TikTok hashtag or account feeds that auto-update whenever new videos are posted, keeping your content fresh without manual effort.

Can I embed just one TikTok video without using a tool?

Yes, you can manually embed individual TikTok videos using the "Share → Embed" option. However, this method won't auto-refresh and requires manual updates for each new video.

Does embedding TikTok improve SEO?

Yes. Embedding videos increases user engagement and dwell time on your pages, both of which are positive signals that search engines consider when ranking content.

Can I display TikTok content alongside other social platforms?

Absolutely. Flockler supports multi-channel social walls that combine TikTok, Instagram, YouTube, X (formerly Twitter), and other platforms in one unified display.

Do I need a plugin to embed TikTok in WordPress?

No. Flockler's HTML embed code works seamlessly with WordPress using the built-in Custom HTML block. No plugin installation or additional software required.