How to embed a LinkedIn feed on your website
LinkedIn doesn’t allow third parties to automatically gather and display social feeds, for example, LinkedIn posts mentioning a hashtag.
However, LinkedIn Page admins own the content they publish on LinkedIn, and they can save and republish their Page posts freely.
With Flockler, you can automatically save posts you’ve created for your LinkedIn Page and then republish that content on any digital service.
In addition, you can manually curate most public posts from LinkedIn and save them to your Flockler.
With a LinkedIn feed widget, you can embed LinkedIn posts on your website and display them with feeds from other social media channels (see the list of supported social media channels).
You can show LinkedIn posts with unlimited Social Walls, Grids, Carousels, and Slideshows.
Embedding LinkedIn feeds on any website and digital service
Here’s a three-step guide on how to embed Linkedin feeds on any website:
- Collect LinkedIn posts and company updates
- Select a Wall, Grid, Carousel, or Slideshow layout for your LinkedIn feed
- Add your LinkedIn feed to any website and digital service
1. Collect LinkedIn posts and company updates
If you don’t manage any LinkedIn Pages or want to show individual posts and hashtag mentions from others, you can find detailed instructions below.
However, most Flockler users are looking to show LinkedIn posts from their company Page, and here’s how you can do it automatically.
After logging in, click the 'Add a new automated feed' button on the 'Feeds' tab and choose LinkedIn.
Next, log in with your LinkedIn account.
Then, choose one of the Pages you manage.
Some companies target their posts to specific countries and geographical areas. For example, your team might create content for English-speaking countries from the global headquarters and then have regional offices creating content in other languages. If your team uses location filtering, click 'Choose locations'. Most companies choose 'Show all posts'.
With Flockler, you can save your LinkedIn Page posts for approval or display them automatically. Even if you display posts without approval, you can still hide any content later.
Please note that you can only save posts originally created by your Page. Therefore, shared posts won’t be available via automation, but you can add most LinkedIn posts manually.
2. Select a Wall, Grid, Carousel, or Slideshow layout for your LinkedIn feed
After gathering LinkedIn posts to your Flockler, click the 'Display' tab to select a Wall, Grid, Carousel, or Slideshow layout. Also, you can embed Flockler in an email.
You can create unlimited layouts and customize their look & feel to match your branding.
3. Add your LinkedIn feed to any website and digital service
The final step is to embed your social media feed and LinkedIn company updates on your website.
After selecting the layout, Flockler gives you an embed code, and you can add it to any website or digital service. From our Help pages, you will find tutorials on adding LinkedIn feeds to WordPress, Wix, Squarespace, Webflow, and many more.
Here’s an example of a LinkedIn feed for websites from Da Vinci Engineering. On their homepage and news page, the social wall combines updates from LinkedIn, Instagram, Facebook, and more.
Sometimes, you might be looking to add content posted by your employees and partners. Although LinkedIn doesn’t allow the creation of social feeds and automatically gathering posts from third parties (for example, hashtag feeds), you can show posts from others and hashtag mentions on your website. Most LinkedIn posts have an embed code, allowing users to embed a LinkedIn post on a website or any other digital service.
The first step is to find the LinkedIn post you’d like to add to your website together with other social media feeds. On LinkedIn, click the three dots in the top right corner and then copy the post's link. You can add public posts from your company and any user.
Next, navigate to the Content tab, and click the LinkedIn button on the left.
Then, add the LinkedIn post link to Flockler and hit the 'Search' button. The post will appear below; click 'Publish' to add it to your social media feed on a website.
Finally, follow the steps above to create a layout and embed a LinkedIn feed on your websites and other digital services.
Why do companies embed LinkedIn feeds on websites?
There’s a handful of reasons why companies seek to show their latest LinkedIn posts on various digital platforms:
- Increase visibility: With a live-updating LinkedIn feed on a website, your company posts get more visibility and higher reach.
- Improve engagement: Encourage website visitors and employees to engage with your content (comments, likes, and shares). The maths is simple: the higher the engagement, the higher the reach. And the higher the sales.
- Show thought leadership: Most companies use LinkedIn to establish themselves as thought leaders in their industry. Let that thought-provoking content show on your website, too.
- Generate leads: The more visibility, the more leads your company generates. Show your valuable content on your website to increase leads and, eventually, sales.
- Showcase company culture and employee engagement: A social media wall with updates from LinkedIn and other social media channels tells a story about the company culture and helps in recruitment and talent retention.