Summary
- Understand what testimonial software is and how it works.
- Discover why displaying testimonials on your website and social media platforms helps build trust.
- Explore how Flockler’s testimonial and review walls help brands boost conversions.
- See examples of testimonials and learn how to select the best testimonial software.
When was the last time you bought a product or service without checking what other customers are saying about it online? The chances are slim since 88% of customers use online testimonials as a source of trust.
And we aren’t just talking about user reviews and comments. Social media testimonials in the form of YouTube videos, Instagram posts, tweets on X, discussions on TikTok, or other prominent social media platforms play an equally important role.
So, how do you include these online social media testimonials on your platform?
By using a testimonial software, you can include valuable social proof and improve UGC recommendations on your platform.
In this blog, we’ll walk you through what testimonial software is, why you should use it, and some of the best ways to use it.
What Is Testimonial Software?
A Testimonial software is a specialized tool that helps businesses automatically collect, filter, and display customer testimonials and reviews from multiple digital channels.
Unlike the old and time-consuming option of manually copying and pasting reviews from social media, a testimonial software automates the entire workflow.
A Testimonial software harnesses pulls information from social media sites, including real-time posts, reviews, and videos from multiple platforms, ensuring every testimonial displayed is authentic, visually consistent, and up to date without requiring ongoing manual maintenance.
Why use a social media testimonial software for your website
Social proof has become a critical factor in modern buying behavior. This is uniformly important for both the B2B and B2C customer bases, and it is estimated that 92% of B2B buyers read reviews and shortlist services before making a purchase.
Here are some core benefits of adding testimonials:
Builds trust and authenticity: Adding social media testimonials to your site helps visitors discover real voices and genuine experiences, boosting credibility that traditional messaging cannot achieve.
Enhances brand reputation: Verified reviews and authentic customer feedback signal reliability, stability, and proven brand value.
Automates unnecessary processes: Testimonial software like Flockler transforms social media management from a time-consuming task into a strategic asset that continuously builds trust with minimal oversight. This means your marketing team can focus on strategy and growth rather than mundane content updates.
Improves SEO performance: User-generated testimonial content has been shown to add keyword-rich freshness to your pages, increase dwell time, and provide search engines with constantly updating signals of relevance and authority.
Provides competitive differentiation: In saturated markets, authentic testimonials from recognizable brands or relatable personas help you stand out from competitors making similar claims. This can help transform cautious prospects into confident customers.
Higher conversion rates across the funnel: Studies show testimonial-rich pages convert 34% better than pages lacking social proof, with some optimized implementations achieving even greater improvements.
Types of social media testimonials you can showcase
Most modern testimonials come in multiple forms thanks to the online review space.
These can be in the form of Short-form text reviews on product pages, Video testimonials that deliver authenticity and emotional resonance, customer interviews, blog post reviews, and more.
We’ll cover how these types manifest on different social media sites in this section. Check out our blog on customer testimonial examples for an in-depth breakdown of different testimonial types.
Different Social platforms where users add testimonials
The brilliance of different social media sites lies in their ability to facilitate various forms of customer expression. Here is how users add customer testimonials on different social platforms:
- Instagram: Customer photos showcasing products in real-world contexts, Stories highlighting positive experiences, or Reels demonstrating creative applications
- Facebook: Star ratings, detailed written reviews, recommendation posts, and organic shares within relevant communities
- X/Twitter: Organic shoutouts, positive mentions, problem-solution threads, and thought leadership acknowledgments
- LinkedIn: Professional endorsements, detailed business client testimonials, executive recommendations, and case study narratives
- TikTok: Creative user demonstrations, authentic unboxing experiences, humorous content, and viral moments featuring your brand
- YouTube: Long-form reviews, tutorial videos created by users, and customer success story interviews
These authentic social posts make ideal content for testimonial walls, creating dynamic, constantly refreshing visual experiences that engage visitors and build credibility through real-world validation.
How to use Social Media Walls to transform reviews into visual testimonials
One of the best ways to integrate testimonials on your site is in the form of a Social media wall. Flockler is a social wall platform that bridges the gap between static reviews and compelling visual storytelling.
Each social post functions as a live testimonial, showcasing authentic customer experiences and genuine feedback. Rather than displaying static reviews that quickly become stale, these walls present social proof in motion, constantly refreshed, always relevant, and perpetually current without manual intervention.
This dynamic social media feed creates a "living testimonial section" that demonstrates ongoing customer.
How to create your social wall with Flockler in 4 steps
We’ll show you how to create a social wall with Flockler in 4 easy steps. Flockler empowers brands to collect and display testimonials and reviews from major platforms, including Instagram, Facebook, TikTok, X (Twitter), YouTube, LinkedIn, and Google Reviews, all within a unified, easy-to-manage interface.
To create a social wall on Flockler, sign up for a free 14-day trial. Once done, follow the steps to connect your social wall:
1. Connect your sources
On the Flockler dashboard, click the ‘Content’ tab. The bot will prompt you to link social channels, review platforms, or upload testimonials manually through an intuitive dashboard that requires no technical setup.
2. Moderate intelligently
Approve the content that aligns with your brand tone while hiding irrelevant or off-brand posts through Garde AI’s AI-assisted filtering or manual review workflows.
3. Customize your layout
Choose from grid, carousel, wall, or slideshow formats with complete design control, adjust colors, fonts, spacing, and visual elements to match your website aesthetic.
4. Embed effortlessly
Add your testimonial wall to any page using a simple embed code that works with all major CMS platforms, no developer resources required.
Strategic Use Cases Across Industries
E-commerce brands: Display Instagram stories, TikTok videos, or Facebook posts from satisfied customers showcasing products in real-world contexts. This aspirational content drives purchase decisions by helping prospects visualize themselves using your products.
B2B SaaS companies: Feature LinkedIn testimonials from industry leaders, implementation success stories, measurable ROI outcomes, and workflow improvements that demonstrate tangible business value to enterprise prospects.
Universities and educational institutions: Showcase alumni success stories, current student experiences, and campus life moments that strengthen recruitment efforts and build institutional credibility.
Event organizers: Aggregate live attendee reactions, speaker highlights, and real-time feedback that extends event impact beyond the venue and drives ticket sales for future events.
Hospitality and travel brands: Display guest photos, destination experiences, and authentic moments that inspire bookings far more effectively than professional photography alone.
💡 Pro tip: Combine text testimonials, video content, or curated customer quotes for maximum impact.
Real-world examples of brands using testimonial software
Leading organizations across industries leverage testimonial walls to build trust, drive engagement, and accelerate conversions:
Messe Düsseldorf
Messe Düsseldorf displays live event feedback and real-time audience reactions on dynamic testimonial walls, extending event impact and building anticipation for future gatherings.
GoPro
GoPro Curates authentic customer adventures and product demonstrations through multi-platform social walls that inspire purchases and build aspirational brand positioning.
Sohome
Sohome uses Flockler to create a social media wall containing user testimonials on their homepage. By filtering based on hashtags, they can show positive customer reviews.
How to Choose the Best Testimonial Software for Your Business
Selecting the right testimonial software depends on your specific business requirements, content strategy, technical infrastructure, and growth objectives. Not all solutions offer the same capabilities or deliver equal value.
Essential Features to Evaluate:
Why choose Flockler as your testimonial software
Flockler delivers all these capabilities plus a risk-free 14-day trial that lets you test your complete testimonial strategy before committing, ensuring the platform aligns perfectly with your specific needs.
- Centralized testimonial hub: Manage all testimonials and reviews from multiple sources within a single platform
- Automatic content updates: New reviews and social posts appear instantly, eliminating the need for manual republishing.
- Fully customizable designs: Match your brand identity perfectly with flexible styling options
- Multi-platform aggregation: Combine testimonials from diverse sources into cohesive displays
- Advanced analytics: Track which testimonials drive the most engagement and optimize placement for maximum conversion impact
Transform scattered customer feedback into visually compelling testimonials that build trust, accelerate sales cycles, and drive measurable conversions. Stop managing testimonials manually and start leveraging automation that scales with your growth.
Start your free 14-day Flockler Trial and create a testimonial wall that transforms website visitors into confident customers. No credit card required.
FAQs
What does testimonial software do?
Testimonial software automates the process of collecting, organizing, and displaying customer reviews and testimonials across your digital properties. It eliminates manual collection processes, ensures content authenticity, and maintains fresh social proof that continuously builds trust with prospects.
What is the best video testimonial software?
Flockler uniquely combines testimonial collection with comprehensive social media aggregation. You can display customer posts from multiple platforms, Google Reviews, video testimonials, and manually uploaded content, all within unified, customizable layouts that require no coding expertise.
What is the best video testimonial software?
While there are multiple good options to choose from, we recommend Flockler as they fully support video testimonials from multiple social platforms (YouTube, TikTok, Instagram) or direct uploads, presenting them in wall, carousel, grid, or slideshow formats that align with your brand design.
Does using testimonial software improve SEO?
Absolutely. Fresh, user-generated testimonial content improves content relevance, increases dwell time, generates engagement signals, and provides search engines with regularly updated material, all factors that contribute to improved organic rankings.
How can I add testimonials to my website with Flockler?
Simply sign up for a 14-day free trial, connect your preferred social sources (Instagram, LinkedIn, Google Reviews), customize your display layout, and paste the generated embed code into your CMS your testimonial wall goes live instantly without requiring developer resources.
