Bayer 04 Leverkusen

Bayer 04 Leverkusen is a German football club playing in the Bundesliga, the top tier of the German football league.

A few years ago Bayer 04 Leverkusen was planning strategies how to increase the brand awareness of the club worldwide. At the same time, they signed Chicharito, who in addition to being the all-time leading goal scorer for Mexico, had several million followers on Twitter.

Star players have a massive reach and engaged fan base, and they’ve helped Bayer 04 increase the brand awareness, build engagement with fans, and attract sponsors. Recently we interviewed Heiko Schulz, Head of Digital Club Platforms, to learn how international star players and social media have played a vital role in expanding Bayer 04 brand worldwide.

Flockler powers the social wall on the homepage and player pages. Fans will be able to take a look what happens behind the scenes and the lives of their favourite players. Also, social content is featured during the match on dedicated live reporting pages.

bayer04.de

Are you doing marketing for sports club and is your team already showcasing social content from players and fans? Even if your sports club would not be the size of Bayer 04 and targeting an international audience, Flockler Social Media Aggregator tools enable you to unlock the full potential of your most valuable assets; the players.

Bring all your content, including what your fans say about you, into one social hub.

Book a demo Start your free trial

You might also like

Philipp Plein

The social wall powered by Flockler features the latest collections but also celebrities wearing Philipp Plein outfits in public events.

Learn more

Planet Fitness Community

Planet Fitness Community gathers together inspirational and helpful long-form content created by Planet Fitness marketing team, but also community shout-outs featuring active members

Learn more

Reima: #millionhoursofjoy

Reima invites the kids of the world to create 1,000,000 hours more of active joy together. Participate with the #millionhoursofjoy hashtag on Instagram, Twitter or Facebook, and you might be one of the lucky ones to win a magical trip to Finnish Lapland.

Learn more