Bayer 04 Leverkusen is a German football club playing in the Bundesliga, the top tier of the German football league.
A few years ago Bayer 04 Leverkusen was planning strategies how to increase the brand awareness of the club worldwide. At the same time, they signed Chicharito, who in addition to being the all-time leading goal scorer for Mexico, had several million followers on Twitter.
Star players have a massive reach and engaged fan base, and they’ve helped Bayer 04 increase the brand awareness, build engagement with fans, and attract sponsors. Recently we interviewed Heiko Schulz, Head of Digital Club Platforms, to learn how international star players and social media have played a vital role in expanding Bayer 04 brand worldwide.
Flockler powers the social wall on the homepage and player pages. Fans will be able to take a look what happens behind the scenes and the lives of their favourite players. Also, social content is featured during the match on dedicated live reporting pages.
Are you doing marketing for sports club and is your team already showcasing social content from players and fans? Even if your sports club would not be the size of Bayer 04 and targeting an international audience, Flockler Social Media Aggregator tools enable you to unlock the full potential of your most valuable assets; the players.