All-in-one UGC Platform for brands and social commerce
Thousands of marketers gather, moderate, and display user-generated content campaigns with Flockler. Embed social proof on any website, webshop, and digital screen to raise awareness and drive conversions.
Inspiration and ideas for your user-generated content campaigns
United Nations Foundation
How to start a user-generated content campaign
Collect user-generated content from your favourite social channels
Gather UGC and hashtag campaign feeds from social media channels like Instagram and X (formerly Twitter). In addition to social media streams, you can gather reviews and custom posts directly on your website with a branded upload form.
Moderate UGC campaigns
You decide what shows on your website. You choose if the content is stored in a moderation queue or displayed automatically.
If you change your mind later, it’s just one click to hide any UGC campaign posts from your website.
Blacklists for users and inappropriate keywords help to block bots that might pick your popular hashtag.
Embed UGC Anywhere
With one Flockler subscription, you can embed consumer generated content on unlimited number of websites, apps, and displays.
Create as many social walls, grids, carousels, and slideshows as you like!
Why do brands create user-generated campaigns?
Build awareness and increase reach
Social media channels prioritise posts from our friends, and companies typically pay to get more visibility for their content in our social feeds.
That’s why UGC and influencer campaigns have become so popular these days – your branded hashtag feeds get more eyeballs and engagement without pay-per-click costs. Brands like GoPro, United Nations, Metallica, and thousands of others create user-generated content campaigns to build awareness and increase reach.
Add social proof to increase sales
We’ve always asked our family and friends for recommendations on which products and services to buy. Influencer marketing has existed since the early days of commercial radio and magazines.
Through social media, gathering reviews is faster and easier than ever before. The authentic UGC from peers helps new customers make purchase decisions. Social proof is one of the key reasons why brands display social media feeds on websites.