All-in-one UGC Platform for brands and social commerce

Thousands of marketers gather, moderate, and display user-generated content campaigns with Flockler. Embed social proof on any website, webshop, and digital screen to raise awareness and drive conversions.

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Join thousands of brands who use Flockler
Metallica
GoPro
World Wildlife Fund
Heineken
Philips

Inspiration and ideas for your user-generated content campaigns

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United Nations Foundation

Charities and nonprofits like United Nations Foundation raise awareness and drive donations with user-generated content campaigns. The #EqualEverywhere campaign asks visitors to join the fight for an equal world.

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GoPro

GoPro gathers consumer generated content, images and videos, with an upload form on their website. The best entries are shared on their official Instagram account with the hashtag #GoProAwards. Flockler makes it easy for GoPro to display all UGC in one place.

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Vivadogs

Social proof drives online sales for e-commerce sites like Vivadogs. The Instagram hashtag campaign asks happy customers to share images and videos after receiving Vivadogs products, and the UGC gallery is embedded on the homepage.

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How to start a user-generated content campaign

Collect user-generated content from your favourite social channels

Gather UGC and hashtag campaign feeds from social media channels like Instagram and Twitter. In addition to social media streams, you can gather reviews and custom posts directly on your website with a branded upload form.

See list of sources
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Moderate UGC campaigns

Moderation

You decide what shows on your website. You choose if the content is stored in a moderation queue or displayed automatically.

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Hide posts

If you change your mind later, it’s just one click to hide any UGC campaign posts from your website.

Blacklist

Blacklists for users and inappropriate keywords help to block bots that might pick your popular hashtag.

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Embed UGC Anywhere

With one Flockler subscription, you can embed consumer generated content on unlimited number of websites, apps, and displays.

Create as many social walls, grids, carousels, and slideshows as you like!

Why do brands create user-generated campaigns?

Build awareness and increase reach

Social media channels prioritise posts from our friends, and companies typically pay to get more visibility for their content in our social feeds.

That’s why UGC and influencer campaigns have become so popular these days – your branded hashtag feeds get more eyeballs and engagement without pay-per-click costs. Brands like GoPro, United Nations, Metallica, and thousands of others create user-generated content campaigns to build awareness and increase reach.

Add social proof to increase sales

We’ve always asked our family and friends for recommendations on which products and services to buy. Influencer marketing has existed since the early days of commercial radio and magazines.

Through social media, gathering reviews is faster and easier than ever before. The authentic UGC from peers helps new customers make purchase decisions. Social proof is one of the key reasons why brands display social media feeds on websites.


Why choose Flockler’s UGC Platform for your next campaign

Display UGC Anywhere

Show consumer generated content on websites, webshops, and digital displays. One Flockler plan covers all use cases.

Match brand look & feel

Create a custom design for your social media feed and match the look & feel with your brand guidelines.

Combine multiple channels

Gather user-generated content from Instagram, Twitter, TikTok, Facebook, and more. Display all UGC in one place.

Unlimited embeds and views

Add Walls, Grids, Carousels, and Slideshows to any digital service. We don’t limit the page views and number of embeds.

Sophisticated moderation tools

The Flockler UGC platform allows you to review all UGC in advance, hide unwanted posts at any time, and create blacklists.

Social Commerce

With the Commerce add-on, your Instagram feeds become shoppable. Integrate products from any webshop into Flockler without any tech skills and tag products to social media feeds.

Support access via chat & email

Flockler UGC platform is intuitive and easy to use, but our customers love the helpful support via chat and email.

GDPR covered

UGC can raise legal questions in your organisation. Flockler is built with the GDPR and other local privacy laws in mind.
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