Have you ever shared a holiday photo on Instagram?
You’re not alone – more than 500 million users log in to Instagram daily to enjoy updates from their friends. Many of them travelling and posting beautiful holiday shots taken with their latest smartphone.
Therefore, marketers working for travel and hospitality businesses can consider themselves lucky. Type in a hashtag of your dream destination to Instagram search and your screen will be full of authentic images from the organisations and travellers. We’ve always loved to tell stories on how fabulous our latest trips have been. That hasn’t changed a bit in the social media era and most of the Instagram images are available for travel marketers to highlight on their digital channels.
Hapag-Lloyd Cruises, a company providing luxury voyages to Polar Regions, Caribbean, Central America, Europe & more, is one of the travel businesses capitalising on the Instagram trend too. Their homepage features a stunning image gallery powered with Instagram photos. Instead of displaying texts posts, they let the images tell the story. An inspirational image gallery encourages website visitors to find out more about Hapag-Lloyd's services and drives conversion rates.