The best way to do marketing and increase your reach on social channels? Build engaged communities and use your customers as brand ambassadors.

That's precisely the concept of Planet Fitness Community gathering together inspirational and helpful long-form content created by Planet Fitness marketing team, but also community shout-outs featuring active members. Social channels prioritize content our friends are posting, liking, and commenting, and forward-thinking brands like Planet Fitness create engaging content together with their customers to increase the reach and awareness. The content is authentic and strengthens the relationship with customers.

With more than 1400 gyms (September 2017), Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. In addition to providing memberships starting as low as $10/mo, their core value is to build a community atmosphere where progress toward achieving fitness goals, big or small, is supported and applauded by staff and fellow members.

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Ready to follow the lead? Flockler's social media aggregation tools make it easy for brands to create content hubs mixing blog posts and social content from Instagram, Twitter, Facebook, YouTube, and more.