Flockler is built for marketers like you. Set up in minutes without technical skills and display social media content on any digital service.
An inspirational social media feed on your website helps potential customers to view your products in a real-life context and discover how others like them use your services. Displaying a social media feed with authentic content created by your company and your fans increases the time spent on site and improves conversion rates on your website.
Flockler enables you to collate and display social media feeds on any website, mobile application, and display screen. Set up social media feeds displaying content automatically or moderate and pick all the content one-by-one from Instagram, Twitter, Facebook, YouTube, Pinterest, and more (see the full list of supported social media feeds and content types).
How do I get started?
Here’s a step-by-step guide on how to set up and display your social media feed:
- Select Hashtags, Accounts, and Pages to display on any digital service
- Select display style
1. Select Hashtags, Usernames, and Pages to display on any digital service
Start by selecting Hashtags, Usernames, and Pages from social media channels such as Twitter, Instagram, Facebook, YouTube, Pinterest, and more. For example, add hashtags and usernames on Instagram that you’d like your feed to display. You can combine multiple social media channels and show them all in one place.
This video shows an example of how to set up an Instagram hashtag feed:
In addition to displaying content automatically from various social media channels, you can also store content for moderation and search & pick content one-by-one.
Check the full list of supported social media channels and content types.
2. Select display style
Navigate to “Display” after logging in to Flockler and pick the layout from four options; Social Wall, Grid, Carousel, and Slideshow:
Social Wall is the most popular option for any website displaying content from multiple social media channels. The look & feel of the Social Wall can be fully customized to fit your brand look & feel. Here’s an example by New Zealand National Cricket team:
Grid layout can display a mix of social media feeds from various channels, but the size of each post is fixed to a certain size to keep the layout nice and clean.
Here’s an example of a grid layout by Campari:
Carousel is the perfect option for websites with limited space, e.g., on their homepage, and especially for brands with visual content. Let your website visitors scroll through inspirational and authentic content from social media channels. Here’s an example of Instagram carousel by Duncan Hamilton:
Slideshow is the perfect choice for digital screens in events, at the office, and in public spaces. Slideshow rotates the latest posts gathered with Flockler and updates with fresh content automatically. The layout can be customized to fit your brand styles and here’s an example of how FIFA Museum welcomes visitors with a social media feed in digital screens:
For more inspiration, check our case studies.
When you are setting up Hashtags, Accounts, and Pages to display in your social media feeds, you can select if the content is stored to moderation queue or displayed automatically.
Even if your social media feeds would be displaying content automatically on your website, you can always hide unwanted or inappropriate content. Click the ‘Hide’ icon on the right:
There’s also an option to create blacklists blocking content posted by a specific username or content mentioning certain keywords. You can set up blocked usernames and keywords by navigating to ‘Automated Feeds’ after login.
Four reasons why brands display social media feeds on websites, mobile applications, and digital screens
1. Increase time spent on site
User-generated content helps marketers to reach out to new audiences and increase the amount of inspirational content on their website. Learn how TaylorMade Golf is curating content from professional players and other 3rd party sources to keep their site fresh. The strategy seems to be working well - TaylorMade Golf’s marketing team has seen a 300% increase in time spent on site!
2. Build engagement and drive traffic
The most effective way of building engagement on social channels is to highlight your customers and engage them in liking, commenting, and sharing your content with their friends. Learn how Planet Fitness, a group of approximately 1,500 gyms in the US, creates content together with their most loyal members. Instead of pro athletes, they celebrate normal people, like you and me, trying to achieve their fitness goals, big or small.
3. Improve conversions rates
When it comes to marketing and sales, word-of-mouth is always more efficient than direct ads. By adding authentic user-generated content to webshops, marketers can showcase the products in actual use and drive conversions. Learn how GlassesUSA’s marketing team has created a social shop with selfies from customers and influencers wearing their brand new pair of glasses - all the images are tagged with products too.
4.Gain customer insights
Flockler comes with built-in analytics tools to measure the success of your social media activities. Analysing the popularity and engagement of social content enables you to identify your most engaged and influential members of the audience. Social data helps you to build better customer experiences; identify themes and trends, get ideas for future content, create new marketing ideas, improve product and service experience, as well as use the data for personalised and targeted advertising on social channels.
For more inspiration, check our latest case studies and learn how leading brands create social media walls user-generated content campaigns.
For any questions related to Flockler platform, how to get started and pricing, please don’t hesitate to contact us via email or click the live chat button at the bottom right corner.