Add a social wall to your website

Flockler is built for marketers like you. Set up a social media wall in minutes and display user-generated content on any digital service.

An inspirational social wall on your website helps potential customers to view your products in a real-life context and discover how others like them use your services. Displaying a social wall with authentic content created by your company and your fans increases the dwell time and improves conversion rates on your website.

Flockler enables you to collate and embed social media feeds on any website. Set up social media feeds displaying content automatically or moderate and pick all the content one-by-one.

How do I set up a social wall?

Here’s a step-by-step guide on how to set up your social media wall:

  1. Create social media feeds
  2. Copy and paste an embed code on any digital service
  3. Moderate

1. Create social media feeds

Start by setting up a social media feed from Twitter, Instagram, Facebook, YouTube and more. Connect your social media account and, for example, add hashtags and usernames on Twitter that you’d like your feed to display.

In addition to automated social media feeds, you can also store content for moderation, and search and pick content one-by-one.

2. Copy & paste an embed code on any digital service

Navigate to “Embed codes” after login to Flockler, copy and paste the code and embed on any digital service. The layout of the social wall is automatically optimised for mobile, tablet and desktop, and you can overwrite its styles to match the look & feel of your brand.

Here’s how a social media wall looks on a website:

#MyHeartGoesQloom community by Qloom, a Swiss cycling and mountain biking clothes retailer, is displayed on the homepage and on a separate community landing page. Product feedback and reviews from peers inspire customers and increase both dwell time and conversion rates on your site.

3. Moderate

Even if your social media feeds are displaying content automatically on your website, you can always hide unwanted or inappropriate content from your social wall. Click the ‘Hide’ icon on the right:

There’s also an option to block content posted by a specific user or content mentioning certain keywords. You can set up blocked usernames and keywords by navigating to ‘Automated Feeds’ after login.

4 reasons why to add a social media wall on your website

Build engagement and drive traffic

Have you noticed the engagement going down on social channels? With tools like Flockler, it’s easy to identify the most influential customers and build a relationship with them to amplify the engagement and reach of social media content. Learn how Planet Fitness, a group of approximately 1,500 gyms in the US, creates content together with their most loyal members – instead of pro athletes, they celebrate normal people, like you and me, trying to achieve their fitness goals, big or small.

Improve conversions rates

When it comes to marketing and sales, word-of-mouth is always more efficient than direct ads. By adding authentic user-generated content to webshops, marketers can showcase the products in actual use and drive conversions. Learn how GlassesUSA’s marketing team has created a social shop with selfies from customers and influencers wearing their brand new pair of glasses - all the images are tagged with products too.

Increase dwell times

User-generated content helps marketers to reach out to new audiences and increase the amount of inspirational content on their website. Learn how TaylorMade Golf is curating content from professional players and other 3rd party sources to keep their site fresh. The strategy seems to be working well - TaylorMade Golf’s marketing team has seen a 300% increase in dwell time.

Gain customer insights

Analysing the popularity and engagement of social content enables you to identify your most engaged and influential members of the audience. Learn how social data can help you build better customer experiences; identify themes and trends, get ideas for future content, create new marketing ideas, improve product and service experience, as well as use the data for personalised and targeted advertising on social channels.

For more inspiration, check our latest case studies and learn how leading brands create user-generated content campaigns. To help you get started, visit our blog and the latest insights on user-generated content, influencer marketing and content marketing.

For any questions related to Flockler platform and how to set a social wall with social media feeds, please do not hesitate to contact us via email and phone or click live chat button at the bottom right corner of the page.

See the technical documentation of embed code for more advanced solutions. In addition to a social wall, you can create a full social website or use our WordPress and Magento plugins to publish both editorial and social content to a selected section of your website. For all the fellow nerds out there we also provide API.

Bring all your content, including what your fans say about you, into one social hub.

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