Learn how brands are building influencer marketing campaigns to build awareness and strengthen brand image, increase social engagement and interactions, improve conversions, and gain customer insight.
Four ways to launch influencer marketing that do not require a huge budget: Create a competition, use your employees as launchpad, celebrities leading by example, and create a tribe of most influential customers
Concrete examples how forward-thinking brands have a long-term approach to influencer marketing and how they use three different groups, employees, celebrities, and consumers, to increase the reach of the content and conversion rates on their digital services.
The organic reach on social media has decreased in the past few years. Learn how user-generated content campaigns help brands to increase the engagement and reach of Facebook posts.
How do you build a successful marketing automation plan and an omnichannel customer experience, if the data in CRM is outdated? Insights and tips on how social data and UGC make your customer data smarter.
Step by step guide to set up Assisted Conversion in Google Analytics. A simple trick to vastly improve your understanding of how well your customer journey and content strategy is working.
In the digital age, football is more than goals, wins and championships. The new currency as hot as Bitcoin are the fans, and their combined reach and engagement on social media channels. And that's a whole new ballgame.
Is your giveaway campaign targeting the right customers? How warm are they to buy? Have you created a sense of urgency?
Find out how UEFA, Malteser, and Emmental Valley region use social media to strengthen their communities - online and offline.
Learn how to provide an educational content flow of newsletters helping the subscriber to develop from a newbie to an expert
Create a list of Facebook Pages you’d like to track and filter the content based on a hashtag or keyword. Alternatively, ask your audience to mention the Facebook Page you administrate and a specific hashtag when posting a status update.
Learn how to use this powerful feature of GA to understand better what type of posts have performed well (and which have not)
