It’s about direct connections with consumers, where they live and where they’re telling their stories, on mobile of every minute of every single day.
Combine all your content, including what your fans say about you, into one social website.
It’s not realistic for every brand to have a spin off media company on the scale of Red Bull, nor produce and curate content as prolifically as GoPro does. But all brands do have the capacity to become a publisher if they have a blog, are on social or have any online presence.
