France.fr

A social media wall for France.fr highlighting travel and holiday images shared by their audience on social media and mentioning a hashtag

Have you ever visited a beautiful holiday destination, got excited, and shared your favourite photo to Instagram?

You aren’t the only one. In fact, the web is full of tutorials on how to take a perfect travel photo, and 40% of Generation Z share their in-destination experiences on Instagram.

France.fr, a marketing website for all the country’s holiday destinations, is one of the travel organisations tapping into the vast number of images shared on social media. #CetÉtéJeVisiteLaFrance page inspires visitors to find more information about the destinations and encourages everyone to share their photos with a branded hashtag.

The best images are curated in a beautiful social media wall with further tags above to filter the content. A holiday photo shared with friends is far more powerful than the images and content by the holiday destinations. User-generated content campaigns are one of the most effective marketing methods available for travel and tourism marketing.

www.france.fr/fr/campagne/cetetejevisitelafrance

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With Flockler, you can gather and display social media feeds from your favourite channels. See the full list of supported content types and sources

Flockler helps marketers like you to create social media feeds and display user-generated content on any digital service increasing dwell time and drive conversions.

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