Have you ever visited a beautiful holiday destination, got excited, and shared your favorite photo on Instagram?

You aren’t the only one. The web is full of tutorials on how to take a perfect travel photo, and 40% of Generation Z share their in-destination experiences on Instagram.

France.fr, a marketing website for all the country’s holiday destinations, is one of the travel organizations tapping into the vast number of images shared on social media. #JeRedécouvrelaFrance page inspires visitors to find more information about the destinations and encourages everyone to share their photos with a branded hashtag.

The best images are curated in a beautiful social media wall with further tags above to filter the content. A holiday photo shared with friends is far more powerful than the images and content of the holiday destinations. User-generated content campaigns are one of the most effective marketing methods for travel and tourism marketing.

Have you already created a social media wall for your destination? Sign up for our 14-day Free Trial and get started in minutes. You’ll get access to the complete product for 14 days, and there’s no credit card needed.