Many brands have a Twitter or Facebook Page feed displaying their latest posts, but did you know that you can combine content from multiple social media channels in one place and display the social media feeds with your brand look and feel?
With Flockler's platform, you can create a beautiful social media feed in a few minutes. You can, for example, display a hashtag feed, posts by a specific username, or the latest posts of company Facebook and LinkedIn Pages (see the full list of supported channels and content types). A social media feed inspires people to spend more time on your services and drives traffic and engagement in social media channels.
Here are 4 ways to display social media feeds on your website, intranet, mobile application, or digital screens:
- Social wall
- Carousel
- Grid
- Slideshow
Social wall:
A social wall is perfect for organisations who would like to add a social media feed from multiple social media channels to their website. Most companies create and publish unique content to Instagram, Facebook, Twitter, LinkedIn, and more - and displaying all of this content in one place drives a new audience to your social media channels, builds engagement, and increases the time spent on site. Recently, we summarised the key benefits of a social media wall.
The layout of a social wall can be fully customised to match the look and feel of your organisation - and here are a few of our favourite examples:
Metallica is displaying an Instagram feed from the band and fans, on a gig page with a dark theme:
New Zealand Cricket team is gathering social media feeds from the team, players, press, and fans:
McCoy's has got a rotating background colour for each post:
As well as websites, our clients embed social walls to other digital areas, e.g., to mobile applications and intranets, and display social feeds on digital screens. We’ve listed eight reasons why brands aggregate and display social media feeds.
Carousel:
A carousel feed of the latest social media posts is an excellent option for your homepage or product pages when you don’t have too much vertical space available. Your customers can flick through the content to left and right, and you can add a link below to visit a wall of content on another page too. The carousel layout works best with visual content.
Here’s an example by Duncan Hamilton ROFGO displaying an Instagram feed on their website:
Grid:
A social wall changes the look and feel depending on the content and different types of posts. For example, if you have a lot of tweets without images, and Facebook posts with longer text, the layout will look very different compared to a feed of just Instagram images.
Some of our customers find this changing layout awesome; some customers think it’s too messy. Therefore, a grid layout can be a good compromise. A grid layout can display a mix of social media feeds from various channels, but the size of each element is fixed to keep the look and feel nice and neat.
Here’s an example of a grid layout with a social media feed by Campari:
Slideshow:
For the past few years, digital screens have become popular among our customers – not only at events but also in the office and public spaces. A stunning slideshow at the lobby or in a shop keeps visitors engaged with your content. Recently, we summarised the key reasons why event organisers need both social media walls and slideshows for a successful event.
You can edit the look and feel and use your colours and logos (of course!) but here’s an example by FIFA Museum:
In addition to the out-of-the-box options above, you can create a fully custom layout with your creative team and either ask the Flockler team or your developers to implement it. If you have any questions regarding the look and feel, don’t hesitate to chat with us or contact us via email.
