Add a social wall to your WordPress site and display a mix of blog posts, social media feeds and curated pieces from around the web.
Displaying a social wall with blog posts and inspiring social media content by your company and fans increases the dwell time and improves conversion rates on your website.
Set up social media feeds displaying content automatically or moderate and pick all the content one-by-one.
Download and install like any other plugin on WordPress – setup doesn’t require any technical skills. The layout is automatically optimised for mobile, tablet and desktop and you can place the social wall on any part of your WordPress site.
How do I set up a social wall on WordPress with Flockler?
Here’s a step-by-step guide on how to set up your social media wall:
- Create social media feeds
- Install WordPress plugin and display a social wall anywhere on your site
1. Create social media feeds
Start by setting up a social media feed from Twitter, Instagram, Facebook, YouTube and more. Connect your social media account and, for example, add hashtags and usernames on Twitter that you’d like your feed to display.
In addition to automated social media feeds, you can also store content for moderation, and search and pick content one-by-one.
With the WordPress plugin, you’ll be able to publish blog posts alongside the social content too. Blog posts are displayed in the same way as any other article page on your WordPress site.
2. Install WordPress plugin and display a social wall anywhere on your site
Download and install our WordPress plugin and embed social walls anywhere on the site. Here’s how a social media wall looks on your website:
Flockler plugin provides a default look & feel for your social wall without any development work, but the developers of your WordPress site can create a fully custom layout too. Flockler stores all the content to the WordPress database, thus enabling you to display the content in any style and format you like.
Even if you are displaying social media feeds on WordPress automatically, you can always hide unwanted or inappropriate content from your social wall. Click the ‘Hide’ icon on the right:
There’s also an option to block content posted by a specific user or content mentioning certain keywords. You can set up blocked usernames and keywords by navigating to ‘Automated Feeds’ after login.
Benefits of Flockler vs other social plugins for WordPress:
Flockler plugin stores all the content to WordPress database and some of the benefits include:
- Create a mix of editorial and social content. Editorial content is displayed in the same way as any another blog post or article on your site.
- All content is SEO-friendly.
- All content is served from your database, and Flockler doesn’t slow down your page performance.
- Fully custom look & feel: Flockler plugin creates a default look & feel without any development work, but as all the content is stored in the database, your developers can create a fully customised style.
- Metadata such as tags are stored in the WordPress database, and you can use them to build tailored and personalised content experiences. For example, you could display content with a particular tag to clients who have visited a specific page earlier.
4 reasons why to add a social media wall on your WordPress site
Build engagement and drive traffic
Have you noticed the engagement going down on social channels? With tools like Flockler, it’s easy to identify the most influential customers and build a relationship with them to amplify the engagement and reach of social media content. Learn how Planet Fitness, a group of approximately 1,500 gyms in the US, creates content together with their most loyal members – instead of pro athletes, they celebrate normal people, like you and me, trying to achieve their fitness goals, big or small.
Improve conversions rates
When it comes to marketing and sales, word-of-mouth is always more efficient than direct ads. By adding authentic user-generated content to websites, marketers can showcase the products in actual use and drive conversions. Learn how GlassesUSA’s marketing team has created a social shop with selfies from customers and influencers wearing their brand new pair of glasses - all the images are tagged with products too.
Increase dwell times
User-generated content helps marketers to reach out to new audiences and increase the amount of inspirational content on their website. Learn how TaylorMade Golf is curating content from professional players and other 3rd party sources to keep their site fresh. The strategy seems to be working well - TaylorMade Golf’s marketing team has seen a 300% increase in dwell time.
Gain customer insights
Analysing the popularity and engagement of social content enables you to identify your most engaged and influential members of the audience. Learn how social data can help you build better customer experiences; identify themes and trends, get ideas for future content, create new marketing ideas, improve product and service experience, as well as use the data for personalised and targeted advertising on social channels.
For more inspiration, check our latest case studies and learn how leading brands create user-generated content campaigns. To help you get started, visit our blog and the latest insights on user-generated content, influencer marketing and content marketing.
For any questions related to Flockler platform and how to set a social wall with social media feeds, please do not hesitate to contact us via email and phone or click live chat button at the bottom right corner of the page.
See the technical documentation of WordPress plugin for more advanced solutions. In addition to our plugin, you can use our embed code to display a social wall on any website, create a full social website or use our Magento plugin to embed social content to your e-commerce site. For all the fellow nerds out there we also provide API.