10 inspiring examples of a social media wall

A social media wall with branded content

What is a social media wall?

A social media wall gathers and filters content from social media channels such as Instagram, Twitter, Facebook, and YouTube. It’s often displayed on the homepage of a company, product pages of an e-commerce site - or in digital screens at the office, on the street, and in live events.

If you are a social media manager, you might be looking to display your hard work on the company homepage and grow the number of followers on your social media channels (it will increase the time spent on the page too!).

If you are responsible for the conversion rate optimisation of product pages, a social wall helps you display feedback and social proof from other customers and drives sales on desktop, tablet, and mobile.

If you are organising an event, a social media wall helps you to engage and connect with the participants and increase the reach of your event hashtag.

Social media walls are now an essential part of the marketing mix.

As a term, social media wall might be slightly misleading. In reality, social media walls have many forms and visual layouts - and there’s full creative freedom to display a mix of social media feeds in any digital service. Social Media Aggregators provide customisable designs out-of-the-box (from a wall to slideshows and carousels) that fit a brand’s look and feel - and require no coding skills to setup.

As a result, social media content is central to the communications of the most aspiring companies today. Scroll down to find 10 inspiring examples from brands and organisations like Metallica, Harvard University, Silicon Valley Bank, and others.

Why a social media wall?

Brands use social media walls to promote their services by displaying social proof to support the launch campaigns of their new products; create marketing campaigns based on trending topics and seasonal events, showcase partner and influencer content - and much more.

But what are the reasons for creating a social media wall? Why are so many companies, from small brick and mortar shops to global brands, now running social media marketing campaigns with social walls?

The answer is relatively straightforward: social media is about sharing and co-creation - and word of mouth travels a lot further than messages in traditional marketing channels. The product experiences shared by your most loyal fans on social media channels will be discussed and loved more than print advertising.

Brands are typically gathering social media feeds and displaying social media wall to:

  • Grow the number of followers of social media accounts
  • Build engagement and reach on social media channels
  • Increase time spent on page (e.g. the homepage or product pages)
  • Drive sales with feedback and social proof from customers

For more inspiration, learn more about the key benefits of a social media wall.

10 inspiring examples of a social media wall

Every day I’m asked to share examples of brands gathering social media feeds and displaying social media walls on their website, so I thought I’d list some of the most inspiring ones.

1. Metallica’s social wall for concerts

A socia media wall embedded on Metallica’s concert page

Social media is an integral part of music events and concerts. With the help of a social media wall, bands and artists build engagement and display social proof from fans before, during, and after the event.

Metallica makes no exception to the rule. Social media walls gathering Instagram hashtag feeds are embedded on concert pages.

2. United Nations Foundation’s #EqualEverywhere campaign builds a community

A social media wall for a hashtag campaign

Social walls help non-profits show social proof on websites and other digital services. In addition, a hashtag campaign brings like-minded people together and increases nonprofits’ reach on social media channels.

United Nations Foundation and the #EqualEverywhere campaign encourage website visitors to pledge and fight for equal rights everywhere.

For inspiration, learn how nonprofits use social media for fundraising.

3. Silicon Valley Bank’s social media feeds on digital displays

An example of a social media feed displayed on digital displays

Silicon Valley Bank is one of the largest banks in the United States and focuses on providing funding and loans to innovative tech companies. Building and growing a startup can be tough, and SVB helps entrepreneurs and investors to bring their vision to life.

With Flockler, Silicon Valley Bank has created a slideshow of social media content. The slideshow is displayed on digital screens and shares the latest news in real-time to employees and visitors.

In addition to displaying slideshows at the office, a social media wall is an essential part of every event.

4. GoPro’s social media wall increases customer loyalty

A social wall with fan-submitted content

Have you ever realised that your brand could re-post some of the customer-generated content? With Flockler, brands gather reviews, images, and videos from their customers and then re-post them in digital marketing channels.

GoPro Awards increases customer loyalty with a social wall built for the fan-submitted content. The most compelling images and videos are posted on their Instagram account.

5. Harvard Kennedy School celebrating the virtual graduation

A social media feed on Harvard Kennedy School's graduation page

It’s an important milestone and often a once in a lifetime event to graduate from the university. Harvard Kennedy School invited students and their families to celebrate the Class of 2020 and share their joy on the virtual graduation page. A social media wall gathered images of students celebrating their significant achievements and thoughts on the future.

For inspiration, learn how schools and universities display social media feeds on digital services.

6. Gruppo Italiano Vini’s social wall tells the story of winemaking

A social media wall on Gruppo Italiano Vini's homepage

Gruppo Italiano Vini is a company operating 15 famous wine cellars all across Italy. You can find GIV wines in 89 countries, and the wines receive awards and recognition from top international wine guides.

A social media wall on Gruppo Italiano Vini’s homepage shares the latest news from the company and individual wineries. It helps to share the story of winemaking, the latest product news, and stunning sceneries around the wine-growing estates.

7. Rebel Ice Cream makes social media wall look delicious

A social media feed displayed in a carousel layout on Rebel Ice Cream company's website

Rebel Ice Cream is one of the pioneers of sugar-free and low carb ice creams with a delicious taste. They started their journey with a Kickstarter crowdfunding campaign in 2017 and have quickly expanded in the United States.

Social media is an effective marketing channel to build brand awareness and grow engagement. A social media feed gathering mentions of @rebelcreamery encourages customers to share their own images and share the brand’s story to their friends and followers on social media channels.

Are you looking to create a hashtag campaign to increase brand awareness? Check 8 examples of successful hashtag campaigns.

8. New Zealand National Cricket team: a social sports experience

Social media wall by Black Caps, New Zealand National Cricket team

The New Zealand National Cricket team, nicknamed the Black Caps, curates the highlights from various social media channels and displays the content on their homepage. The beautiful social media wall combines the official updates from the team with trusted news sources, player content and, of course, user-generated content by fans.

9. Hapag-Lloyd Cruises drives bookings with social proof

A grid of user-generated content from Instagram embedded on Hapag-Lloyd Cruises' website

For travel brands and tourism marketing, social media walls have been a no-brainer for the past few years. A social media wall embedded on a travel destination or travel organiser’s website increases engagement and encourages travellers to share their experiences on social media channels too.

Hapag-Lloyd Cruises organises luxurious cruise trips to France’s coastal towns, fjords in Norway, and palm beaches in the Caribbean. When you visit their website, a social media wall of stunning images captured by their customers introduces the variety of destinations you can visit.

For more inspiration, check examples of travel brands using user-generated content in marketing.

10. Vivadogs shows social proof on their webshop

A social media wall on the Vivadogs webshop

A social media feed is part of every Shopify and any other webshop. With a social media wall embedded on the homepage and product pages, webshop managers can demonstrate how customers use their products and services. Social proof increases time spent on site and drives sales.

Vivadogs, a monthly gift box subscription service for pet owners, displays the family of happy customers on their homepage.

With Flockler, you can gather and display social media feeds from your favourite channels. See the full list of supported content types and sources

Flockler helps marketers like you to create social media feeds and display user-generated content on any digital service. Keep your audience engaged and drive sales.

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