More and more brands are adding social media walls to their marketing mix. Why?
Because it is one of the most cost-effective ways to amplify your social media marketing efforts, create a buzz around your brand and its offerings, and bring in more sales.
A social media wall on websites increases scroll time and engagement. When added to e-commerce and retail shops, they boost sales. When displayed on screens during events, they pump up audience engagement. In short, without social media walls, you will miss out on a lot of marketing ROI you can extract for your business.
In this article, you will learn everything about social media walls, from strategies to benefits and we will illustrate this with 10 great social media wall examples. We also cover some best practices to maximize your results with social media walls.
Let's dive in.
What is a social media wall
A social media wall aggregates content from various social media platforms like Instagram, Facebook, and X and displays them as a single feed in one place. It is typically embedded in websites to build social proof and displayed on screens during events to boost attendee engagement.
You can curate images, videos, and posts from a single social channel or customize it by mixing content from different sources. This content is aggregated through hashtags, mentions, or specific handles and gets automatically updated unless you prefer moderating post-by-post.
Where can you add social media walls
You can add social media walls to your websites, e-commerce stores, live and virtual events and even retail shops. In this section, we also delve deep into the best type of social media wall content for each use-case to achieve optimum results. Read on to know more.
1. Websites
Social media walls on websites make them more visually appealing and urge visitors to spend more time on them. You can do this by creating a custom social feed by pulling content from multiple social channels or mixing videos, photos and posts together.
2. E-commerce stores
Adding live social media walls to e-commerce stores helps build social proof and makes potential customers buy from you. To do this, build social media walls using user-generated content, influencer marketing content and customer reviews. This content gives buyers an idea on how people are using your products, increasing their confidence to buy from you.
You can further reduce friction and increase the chances of making a sale by adding shoppable Instagram feeds to a social media wall. Shoppable feeds are Instagram posts linked to specific product pages that allow buyers to purchase directly from where they're embedded. For instance, when buyers click on an influencer collab post added to your wall, they'll see product details and a call to action to buy now.
3. Live and Virtual events
You can use social media walls to engage attendees before, during and after an event. To create buzz around your event and increase signups, create and embed a social media wall with speaker sneak peeks and event promotions from influencers on your website.
To boost event audience participation and engagement during the event, display social media walls with posts, stories, mentions and event hashtags. In case of hybrid events, you can add social media walls on display screens and jumbotrons to bridge the gap between in-person and virtual attendees and build a rapport among them.
After the live event, you can pull event-related content using hashtags and embed it on your websites. This way, you can inform website visitors about the latest news and garner more likes, comments and shares for your event's social media content.
4. Retail shops
A social media wall on retail shops' screens is an effective and non-salesy way to convince indecisive potential customers. In fact, these walls make the job of salespeople easier as they act as a testimonial to your product's worth.
Some of the social media content you can use to curate walls for retail shops include before and after videos, unboxing videos, and product reviews. You can also display promotional content or other exclusive social media content to increase your follower base and engagement.
What are the benefits of social media walls
In case you aren't already convinced about the need for a social media wall on websites and screens, here are some more reasons to use it:
1. To boost the organic reach of social media posts
Social media walls increase the organic visibility of your social media posts. Here's how: When you embed social media walls on websites, visitors are more likely to check out your social media handles, follow them and even engage with your posts. The more it happens, the higher the engagement and the greater the chances of these posts appearing on people's feeds.
2. To cross-promote social media marketing campaigns
Running multiple campaigns on different social platforms is effective, but you still leave money on the table if you don't cross-promote them on websites. By adding a social media wall with influencer campaign posts, you can build social proof, drive website visitors to influencers' posts and nudge them to avail campaign-specific offers to purchase from your brand.
3. To boost website engagement
If your website is text-heavy, an aesthetically curated social media wall is a great way to catch your potential buyer's eye. They'll be more likely to spend more time on the website checking out the social media posts on the wall.
10 Inspiring examples of a social media wall
Here are 10 great social media wall examples from various industries like e-commerce, nonprofit, tourism and sports you can take inspiration from:
1. Harvard University celebrates graduation
It's an important milestone and typically a once-in-a-lifetime event to graduate from the university. Harvard University invites students and their families to share their joy on virtual graduation pages and digital screens. A social media wall gathers images of students celebrating their achievements and thoughts on the future.
With Flockler, Harvard University creates social media walls for events, homepages, alumni pages, digital screens on the campus, and more.
For more inspiration, learn how schools and universities display social media feeds on digital services.
2. United Nations Foundation's #EqualEverywhere hashtag campaign
Social media walls help nonprofits show social proof on websites and other digital services. In addition, a hashtag campaign brings like-minded people together and increases nonprofits' reach on social media channels.
United Nations Foundation and the #EqualEverywhere campaign encourage website visitors to pledge and fight for equal rights everywhere.
For inspiration, learn how nonprofits use social media for fundraising.
3. Silicon Valley Bank's social media feeds on digital displays
Silicon Valley Bank is one of the largest banks in the United States and focuses on providing funding and loans to innovative tech companies. Building and growing a startup can be tough, and SVB helps entrepreneurs and investors bring their vision to life.
With Flockler, Silicon Valley Bank shows a slideshow on digital screens and shares the latest news in real-time with employees and visitors.
In addition to digital signage solutions at the office, a social media wall is an essential part of every event.
4. GoPro's social media wall for fan-generated content
Have you ever realized that your brand could repost some of the customer-generated content? With Flockler, brands gather reviews, images, and videos from their customers and then repost them in digital marketing channels.
GoPro Awards increases customer loyalty by building a social media wall for fan-submitted content. The most compelling images and videos are posted on the company's Instagram account.
5. Sohome's social media wall with shoppable UGC
With the help of Instagram, Facebook, and TikTok, social shopping has become one of the hot marketing trends in the past few years. Social media channels allow brands to build webshops inside their apps – your customer can make a purchase without leaving the Instagram app.
But webshops also make UGC shoppable on their websites. Sohome's UGC galleries are a fantastic example of social media walls with direct links to product pages.
With Flockler, Sohome gathers branded hashtag mentions, curates the best entries, and then tags those posts with webshop products. Finally, a shoppable Instagram feed is embedded on the website.
When a website visitor clicks one of the images, a popup view shows related products.
Learn how brands turn UGC into shoppable galleries.
6. Opus Art Supplies's Instagram wall with user-generated content
Opus Art Supplies, a webshop for creatives and artists, embeds Instagram feeds showing customer-generated content.
Social media is an effective marketing channel to build brand awareness and grow engagement. A social media feed gathering brand and hashtag mentions encourages customers to share their own images to their friends and followers on social media channels.
Are you looking to create a hashtag campaign to increase brand awareness? Check 8 examples of successful hashtag campaigns.
7. London's Natural History Museum with LEGO
Hashtag contests get high engagement and reach and are relatively easy to organize.
Together with LEGO, the Natural History Museum in London launched the #NHMLEGO campaign, inviting schoolchildren to imagine what life could look like in other parts of the universe.
8. New Zealand National Cricket team's social media wall with official updates and UGC
The New Zealand National Cricket team, nicknamed the Black Caps, curates highlights from various social media channels and display the content on its homepage. The beautiful social media wall combines the team's official updates with trusted news sources, player content and, of course, user-generated content by fans.
9. Hapag-Lloyd Cruises's social media wall with stunning images from customers
Social media walls have been a no-brainer for travel brands and tourism marketing for the past few years. A social media wall embedded on a travel destination or travel organizer's website increases engagement and encourages travelers to share their experiences on social media channels, too.
Hapag-Lloyd Cruises organizes luxurious cruise trips to France's coastal towns, Norway's fjords, and the Caribbean's palm beaches. Their website features a social media wall of stunning images captured by customers, which introduces a variety of destinations.
For more inspiration, check examples of travel brands using user-generated content in marketing.
10. Worktop Express's social media wall with customer reviews
A social media feed is part of every Shopify and any other webshop. With a social media wall embedded on the homepage and product pages, webshop managers can demonstrate how customers use their products and services. Social proof increases time spent on site and drives sales.
Worktop Express displays social proof from happy customers and drives sales.
Have you already created a social media wall for your business? Get started for free and create your social media wall in a few minutes.
How to create a social media wall for your website and digital screens
Now that you are armed with all these social media wall examples, let's see how you can create something similar for your brand. Creating a social media wall for your business or event takes only a couple of minutes, and the setup doesn't require any technical skills.
Here's a three-step guide on how to set up a social media wall:
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Select social media channels and sources
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Choose a layout and add custom colors and branding
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Embed a social media wall on a website or show it on any digital screen
1. Select social media channels and sources
Start by signing up for Flockler's 14-day free trial.
After that, the first step is to decide which channels and content sources you'd like to show on your social media wall. With Flockler, you can combine content from Instagram, X (formerly Twitter), Facebook, TikTok, LinkedIn and more. See the full list of social media channels and sources.
Our bot will assist you with one channel and content source at a time. For example, your social media wall might show X/Twitter hashtag feeds or collect TikTok videos and Facebook Page posts. On Flockler's 'Feeds' tab, you can add multiple sources, and by default, all social posts are shown in one place.
2. Choose a layout and add custom colors and branding
The next step is to choose the layout for your social media feeds. On Flockler, you can create unlimited Walls, Grids, Carousels, and Slideshows. There are no page view limits, and you can add all layouts to unlimited websites and digital screens.
3. Embed a social media wall on a website or show it on any digital screen
After choosing the social media wall layout, you will get an embed code, or you can use the layout URL on any digital screen.
You can embed social media on WordPress and any other website and digital service. Here are tutorials for the most common website builders and webshops:
If you are not using any of the platforms above and need help, don't hesitate to contact our support team.
Closing Thoughts
Before we part ways, here are some best practices to make the best out of social media walls for websites and events:
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Ensure the content is fresh and relevant: Choose social media wall tools that automatically update the wall with fresh and latest content. This way, you can give your visitors something new to engage with every time they visit your website.
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Align the wall with your brand colors: Customize the social media wall to match your brand colors and logos to ensure it complements the website design.
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Optimize it for mobile viewing: Ensure the social media wall is responsive on all devices to give a seamless viewing experience.
FAQs
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How to customize social media walls?
You can customize your social media walls by pulling posts from your preferred social channels. You can also customize walls to match your brand colors, style and logos to ensure a seamless viewing experience.
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How to moderate content on your social media wall?
Most social media wall tools like Flockler allow you to moderate content. You can either save the content for moderation while setting the wall up or manually pick the posts you want to hide in automatic mode. Flockler also lets you weed out content from specific usernames or keywords.
