A social wall gathers and filters content from social media channels such as Instagram, Twitter, Facebook, and YouTube. It’s often displayed on the homepage of a company, product pages of an e-commerce site - or in digital screens at the office, on the street, and in live events.
If you are a social media manager, you might be looking to display your hard work on the company homepage and grow the number of followers on your social media channels.
If you are responsible for the conversion rate optimisation of product pages, a social wall helps you display feedback and social proof from other customers and drives sales on desktop, tablet, and mobile.
If you are organising an event, a social media wall helps you engage and connect with the participants and increase the reach of your event hashtag.
Social walls are now an essential part of the marketing mix.
As a term, social media wall might be slightly misleading. In reality, social walls have many forms and visual layouts - and there’s full creative freedom to display a mix of social media feeds using different layouts. Marketers use social media aggregators which provide customisable designs out-of-the-box (from a wall to slideshows and carousels) that fit a brand’s look and feel - and they require no coding skills to setup.
Due to the effortless setup, social media integrations are central to the communications of the most aspiring companies today. Here, we have chosen some of our favourite social walll examples:
- Metallica’s social wall for concerts
- United Nations Foundation’s #EqualEverywhere hashtag campaign
- Silicon Valley Bank’s social media feeds on digital displays
- GoPro’s social wall increases customer loyalty
- Sohome makes UGC shoppable
- Opus Art Supplies builds engagement on Instagram
- Harvard Kennedy School celebrates graduation
- New Zealand National Cricket team: a social sports experience
- Hapag-Lloyd Cruises drives bookings with social proof
- Vivadogs shows social proof on their webshop
10 inspiring examples of a social media wall
Social media is an integral part of music events and concerts. With the help of a social wall, bands and artists build engagement and display social proof from fans before, during, and after the event.
Metallica makes no exception to the rule. Social media walls gathering Instagram hashtag feeds are embedded on concert pages.
Social walls help non-profits show social proof on websites and other digital services. In addition, a hashtag campaign brings like-minded people together and increases nonprofits’ reach on social media channels.
United Nations Foundation and the #EqualEverywhere campaign encourage website visitors to pledge and fight for equal rights everywhere.
For inspiration, learn how nonprofits use social media for fundraising.
Silicon Valley Bank is one of the largest banks in the United States and focuses on providing funding and loans to innovative tech companies. Building and growing a startup can be tough, and SVB helps entrepreneurs and investors to bring their vision to life.
With Flockler, Silicon Valley Bank shows a slideshow on digital screens and shares the latest news in real-time to employees and visitors.
In addition to digital signage solutions at the office, a social wall is an essential part of every event.
Have you ever realised that your brand could re-post some of the customer-generated content? With Flockler, brands gather reviews, images, and videos from their customers and then re-post them in digital marketing channels.
GoPro Awards increases customer loyalty with a social wall built for the fan-submitted content. The most compelling images and videos are posted on their Instagram account.
With the help of Instagram, Facebook, and TikTok, social shopping has become one of the hot marketing trends in the past few years. Social media channels allow brands to build webshops inside their apps – your customer can make a purchase without leaving the Instagram app.
But webshops make UGC shoppable on their websites, too. Sohome’s UGC galleries are a fantastic example of social walls with direct links to product pages.
With Flockler, Sohome gathers branded hashtag mentions, curates the best entries, and then tags those posts with webshop products. Finally, a shoppable Instagram feed is embedded on the website.
When a website visitor clicks one of the images, a popup view shows related products.
Social media is an effective marketing channel to build brand awareness and grow engagement. A social media feed gathering brand and hashtag mentions encourages customers to share their own images to their friends and followers on social media channels.
Are you looking to create a hashtag campaign to increase brand awareness? Check 8 examples of successful hashtag campaigns.
It’s an important milestone and often a once in a lifetime event to graduate from the university. Harvard Kennedy School invited students and their families to celebrate the Class of 2020 and share their joy on the virtual graduation page. A social media wall gathered images of students celebrating their significant achievements and thoughts on the future.
For inspiration, learn how schools and universities display social media feeds on digital services.
The New Zealand National Cricket team, nicknamed the Black Caps, curates the highlights from various social media channels and displays the content on their homepage. The beautiful social wall combines the official updates from the team with trusted news sources, player content and, of course, user-generated content by fans.
For travel brands and tourism marketing, social media walls have been a no-brainer for the past few years. A social wall embedded on a travel destination or travel organiser’s website increases engagement and encourages travellers to share their experiences on social media channels too.
Hapag-Lloyd Cruises organises luxurious cruise trips to France’s coastal towns, fjords in Norway, and palm beaches in the Caribbean. When you visit their website, a social media wall of stunning images captured by their customers introduces the variety of destinations you can visit.
For more inspiration, check examples of travel brands using user-generated content in marketing.
A social media feed is part of every Shopify and any other webshop. With a social wall embedded on the homepage and product pages, webshop managers can demonstrate how customers use their products and services. Social proof increases time spent on site and drives sales.
Vivadogs, a monthly gift box subscription service for pet owners, displays the family of happy customers on their homepage.
How to create a social wall for your website and digital screens
After viewing the social wall examples above, I’m sure you are excited to create something similar for your organisation. It takes only a couple of minutes to create a social wall for your business or event, and the setup doesn’t require any technical skills.
Here’s a three-step guide on how to set up a social wall:
- Select social media channels and sources
- Choose a layout and add custom colours and branding
- Embed a social wall on a website or show it on any digital screen
1. Select social media channels and sources
After that, the first step is to decide which channels and content sources you’d like to show on your social wall. With Flockler, you can combine content from Instagram, Twitter, Facebook, TikTok, and more. See the full list of social media channels and sources.
Our bot will assist you with one channel and content source at a time. For example, your social wall might show Twitter hashtag feeds or collect TikTok videos and Facebook Page posts. On Flockler’s 'Automated Feeds' tab, you can add multiple sources, and by default, all social media posts are shown in one place.
2. Choose a layout and add custom colours and branding
The next step is to choose the layout for your social media feeds. On Flockler, you can create unlimited Walls, Grids, Carousels, and Slideshows. There are no page view limits, and you can add all layouts to unlimited websites and digital screens.
3. Embed a social wall on a website or show it on any digital screen
After choosing the social wall layout, you will get an embed code, or you can use the URL of the layout on any digital screen.
You can embed social on WordPress and any other website and digital service. Here are tutorials for the most common website builders and webshops:
If you are not using any of the platforms above and need help, don’t hesitate to contact our support team.
Why do brands create social walls?
Brands use social media walls to promote their services by displaying social proof to support the launch campaigns of their new products; create marketing campaigns based on trending topics and seasonal events, showcase partner and influencer content - and much more.
But what are the reasons for creating a social media wall? Why are so many companies, from small brick and mortar shops to global brands, now running social media marketing campaigns with social walls?
The answer is relatively straightforward: social media is about sharing and co-creation - and word of mouth travels a lot further than messages in traditional marketing channels. The product experiences shared by your most loyal fans on social media channels will be discussed and loved more than print advertising.
Brands are typically gathering social media feeds and displaying social media wall to:
- Grow the number of followers of social media accounts
- Build engagement and reach on social media channels
- Increase time spent on page (e.g. the homepage or product pages)
- Drive sales with feedback and social proof from customers
For more inspiration, learn more about the key benefits of a social media wall.