What is a social media wall?
A social media wall gathers and filters content from social media channels such as Instagram, Twitter, Facebook, and YouTube. It’s often displayed on the homepage of a company, product pages of an e-commerce site - or in digital screens at the office, on the street, and in live events.
If you are a social media manager, you might be looking to display your hard work on the company homepage and grow the number of followers on your social media channels (it will increase the time spent on the page too!).
If you are responsible for the conversion rate optimisation of product pages, a social wall helps you to display feedback and social proof from other customers and drives sales on desktop, tablet, and mobile.
If you are organising an event, a social media wall helps you to engage and connect with the participants and increase the reach of your event hashtag.
Social media walls are now an essential part of the marketing mix.
As a term, social media wall might be slightly misleading. In reality, social media walls have many forms and visual layouts - and there’s full creative freedom to display a mix of social media feeds in any digital service. Social media wall tools like Flockler provide customisable designs out-of-the-box (from a wall to slideshows and carousels) that fit a brand’s look and feel - and require no coding skills to setup.
Developers are served with tools that make it possible to create a unique visual layout or integrate social media feeds within your internal applications. As a result, social media content is central to the communications of the most aspiring companies today. Scroll down to find 10 inspiring examples from brands and organisations like Metallica, Harvard University, Silicon Valley Bank, Tampa Bay Lightning, and others.
Why a social media wall?
Brands use social media walls to promote their services by displaying social proof to support the launch campaigns of their new products; create marketing campaigns based on trending topics and seasonal events, showcase partner and influencer content - and much more.
But what are the reasons for creating a social media wall? Why are so many companies, from small brick and mortar shops to global brands, now running social media marketing campaigns with social walls?
The answer is relatively straightforward: social media is about sharing and co-creation - and word of mouth travels a lot further than messages in traditional marketing channels. The product experiences shared by your most loyal fans on social media channels will be discussed and loved more than print advertising.
Brands are typically gathering social media feeds and displaying social media wall to:
- Grow the number of followers of social media accounts
- Build engagement and reach on social media channels
- Increase time spent on page (e.g. the homepage or product pages)
- Drive sales with feedback and social proof from customers
For more inspiration, learn more about the key benefits of a social media wall.
10 inspiring examples of a social media wall
Every day I’m asked to share examples of brands gathering social media feeds and displaying social media walls on their website, so I thought I’d list some of the most inspiring ones.
1. Tampa Bay Lightning’s social media wall brings fans together
This year’s Stanley Cup playoffs of the National Hockey League were played in a bubble without fans getting tickets to matches. However, the #BeTheDistantThunder hashtag campaign for fans watching the matches home helped build a community online. And it took the Tampa Bay Lightning team all the way to the victory!
A social media wall on the website helps sports teams increase time spent on site and build online communities, and under normal circumstances, it helps to drive ticket sales. For more inspiration, check some of the examples of how sports teams use social media feeds in marketing.
2. Harvard Kennedy School celebrating the virtual graduation
It’s an important milestone and often a once in a lifetime event to graduate from the university. Harvard Kennedy School invited students and their families to celebrate the Class of 2020 and share their joy on the virtual graduation page. A social media wall gathered images of students celebrating their significant achievements and thoughts on the future.
For inspiration, learn how schools and universities display social media feeds on digital services.
3. Metallica’s All Within My Hands Foundation driving donations with social media wall
2020 has been an exceptional year for all of us, and we’ve seen many hashtag campaigns supporting the heroes working on the front lines of the Covid-19 battle.
Metallica’s All Within My Hands Foundation is one of the nonprofit organisations appreciating the heroes of the day. The social media wall on #HeroesOfTheDay campaign page gathers social media posts from key workers and their families sharing their support. Perhaps, they are listening to the tunes of Metallica too.
4. Silicon Valley Bank’s social media feeds on digital displays
Silicon Valley Bank is one of the largest banks in the United States and focuses on providing funding and loans to innovative tech companies. Building and growing a startup can be tough, and SVB helps entrepreneurs and investors to bring their vision to life.
With Flockler, Silicon Valley Bank has created a slideshow of social media content. The slideshow is displayed on digital screens and shares the latest news in real-time to employees and visitors.
In addition to displaying slideshows at the office, a social media wall is an essential part of every event.
5. Gruppo Italiano Vini’s social wall tells the story of winemaking
Gruppo Italiano Vini is a company operating 15 famous wine cellars all across Italy. You can find GIV wines in 89 countries, and the wines receive awards and recognition from top international wine guides.
A social media wall on Gruppo Italiano Vini’s homepage shares the latest news from the company and individual wineries. It helps to share the story of winemaking, the latest product news, and stunning sceneries around the wine-growing estates.
6. Rebel Ice Cream makes social media wall look delicious
Rebel Ice Cream is one of the pioneers of sugar-free and low carb ice creams with a delicious taste. They started their journey with a Kickstarter crowdfunding campaign in 2017 and have quickly expanded in the United States.
Social media is an effective marketing channel to build brand awareness and grow engagement. A social media feed gathering mentions of @rebelcreamery encourages customers to share their own images and share the brand’s story to their friends and followers on social media channels.
Are you looking to create a hashtag campaign to increase brand awareness? Check 8 examples of successful hashtag campaigns.
7. New Zealand National Cricket team: a social sports experience
The New Zealand National Cricket team, nicknamed the Black Caps, curates the highlights from various social media channels and displays the content on their homepage. The beautiful social media wall combines the official updates from the team with trusted news sources, player content and, of course, user-generated content by fans.
8. Hapag-Lloyd Cruises drives bookings with social proof
For travel brands and tourism marketing, social media walls have been a no-brainer for the past few years. A social media wall embedded on a travel destination or travel organiser’s website increases engagement and encourages travellers to share their experiences on social media channels too.
Hapag-Lloyd Cruises organises luxurious cruise trips to France’s coastal towns, fjords in Norway, and palm beaches in the Caribbean. When you visit their website, a social media wall of stunning images captured by their customers introduces the variety of destinations you can visit.
For more inspiration, check examples of travel brands using user-generated content in marketing.
9. Planet Fitness: building and promoting a fitness community
Planet Fitness is one of my favourite brands and is doing a great job in creating engaging content together with their gym-goers. Their social media wall is a hub for exercise and motivation tips, as well as quick Instagram shots from the gym featuring the most active members.
Community is a critical element of everything Planet Fitness does: their core value is to build a community atmosphere, where progress is supported and applauded by staff and fellow members. So it’s only natural to showcase and amplify the community with a social media wall.
10. Women for Women: charities using social media for good
Charities using social media to drive donations is one of the most obvious examples where social media campaigns beat the reach of traditional advertising channels. Sharing and promoting something important to us (reflecting our personality and interests) is an integral part of the growth of social media channels.
Women for Women UK is using a social media wall as the focus of their campaign site #SheInspiresMe, which raises funds to help women who’ve suffered the trauma of war. The campaign site encourages all of us to share stories about the inspiring women in our lives and gathers this social content into one place.
Have you already created a social media wall for your business? Get started for free and follow our tutorial on how to gather social media feeds into your social media wall. If you have any questions and would like to learn more, don’t hesitate to hit the live chat button at the bottom of this page or contact us via email.