How to embed Google Reviews on any website

With Flockler, you can embed Google Reviews on any website and digital service. In a few simple steps, you can automatically collect, moderate, and display Google Reviews on any website to show social proof and increase sales.

Google Reviews embed for a website

Google Reviews are one of the most important marketing tools for local shops, restaurants, cafes, attractions, and many other places you visit in everyday life. Google processes over 8.5 billion daily searches, and a significant portion of those are related to local places and nearby services.

For businesses, it’s relatively easy to get more Google Reviews. In addition to reviews left on Google’s services, companies can add a Google Reviews link on their website, emails, and all other customer communications and encourage customers to share positive feedback. The more high-quality (and positive) reviews your business gets, the more likely customers will find you instead of competitors.

Embedding Google Reviews on any website in three simple steps

Customer testimonials are the most powerful marketing you can imagine, and therefore, many companies embed Google Reviews on their websites, too. A live-updating Google Reviews widget on your page encourages others to leave a review and helps new customers make purchasing decisions.

If your business already has Google Reviews from customers, showing them on any digital service is straightforward, and it only takes a couple of minutes to get started.

Here’s how to embed Google Reviews on any website:

  1. Collect and moderate Google Reviews
  2. Choose a layout: Wall, Grid, Carousel, or Slideshow
  3. Add Google Reviews to any website

1. Collect and moderate Google Reviews

The first step is to collect Google Reviews with your favourite content curation tool. If you haven’t got one just yet, sign up for Flockler’s 14-day free trial. You don’t need a credit card at the start, and you get access to the full product, including an auto-updating Google Reviews feed.

After signing up, choose Google Reviews from the list of supported content sources. As you can see in the screenshot below, with Flockler, you can combine social media feeds and social proof from multiple services.

Choosing a content source on the Flockler app

After connecting your Google account, you will see a list of places that you manage on Google. Most users are looking to show just one location and their reviews with Flockler, but you can select multiple too.

Choosing Google Review feed locations on the Flockler app

The final step is to choose if you’d like to automatically show new reviews on your website or store them in a moderation queue.

Content moderation on the Flockler app

After this, Flockler keeps searching for new entries every five minutes. If you decide to store Google Reviews in moderation, you will find them later on the left and in your Inbox. If you choose to show all automatically instead, the latest entries show up without manual work, and you can always hide any of them on the right.

Moderating Google Reviews on the Flockler app

2. Choose a layout: Wall, Grid, Carousel, or Slideshow

After setting up an auto-updating Google Reviews feed, your next task is to choose a layout. With Flockler, you can choose from four different templates. Each of them you can modify without any technical skills and straight from the layout’s settings.

Google Reviews feed layout options on the Flockler app

You can create as many layouts as you like. Many Flockler customers love the Google Reviews carousel on the homepage. It doesn’t take up too much space, and website visitors can scroll reviews to the right and left.

Google Reviews carousel embed

The Wall layout might be your top choice if you are looking to mix Google Reviews with multiple content sources.

A social media wall with Google Reviews and Instagram posts

3. Add Google Reviews to any website

Adding Google Reviews to your website is the last step. If you followed the first two steps, you have already received an embed code for your layout.

Google Reviews embed code for any website

You can add this Google Reviews embed code to WordPress, Wix, Squarespace, Shopify, and any other website builder. And don’t forget that with unlimited Flockler layouts, you can show the Google Reviews feed on mobile apps, digital displays, and any other digital services - all of them with a unique and custom design matching the look & feel of the service.

Here are tutorials for the most common website builders:

If you have any issues with embedding Google Reviews on your website, don’t hesitate to send us a message via live chat on our website.

With Flockler, you can gather and display social media feeds from your favourite channels. See the full list of supported content types and sources

Flockler helps marketers like you to create social media feeds and display user-generated content on any digital service. Keep your audience engaged and drive sales.

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