An Instagram wall for your website or event is a fantastic way to bring branded Instagram content to life and drive more traffic and engagement to your IG profile. But choosing the right content, type and grid for your feed is essential to bring in desired results.
In this article, we give you 10 best Instagram wall ideas from brands in various sectors, such as education, hospitality, sports, and consumer goods, to take inspiration from. We also show you how to easily create a social wall with Instagram content for your websites and digital screens using Flockler.
But first, let's start with the basics.
What is an Instagram wall?
An Instagram wall is a social media wall made out of Instagram posts that you can embed on websites or display during events. Brands can curate an Insta wall by gathering posts and stories from their Instagram account or user-generated content using mentions and hashtags.
You can add an Insta wall to your websites and events using social media aggregators like Flockler. Flockler lets you collect Instagram walls made of branded or user-generated content that updates in real-time. You can also moderate content or hide specific posts if needed.
Why should you add an Insta wall?
Adding an Instagram wall to websites is an effective way to increase the organic reach of your Instagram account. An Insta wall encourages visitors to check out your account, follow it and even interact with your posts. The more this happens, the higher the chances your posts reach a new audience, pumping up its organic reach. But that's not all, here are some other benefits of an Instagram wall for your brand:
1. Increase time spent on site
The higher the dwell time or the time visitors spend on websites, the higher the chances of them returning to your websites and converting to customers. An interactive Insta wall will draw their attention and nudge them to check out its posts, boosting engagement and the time they spend on your websites.
2. Add social proof and UGC
Adding IG walls with user-generated content, video testimonials and influencer collab posts is a great way to gain your potential customer's trust. These walls give them a peek into how customers enjoy using your product, building social proof.
3. Instagram wall for events builds engagement
Insta walls on screens during events are a great way to bring your in-person and virtual attendees together and boost attendee participation. You can use these walls to display event hashtag content to build event buzz and urge more participants to contribute.
What are the different types of Instagram walls?
Instagram walls can be categorized into 4 major types depending on the type of posts they are made with. These include:
1. Classic Instagram wall
Classic Instagram wall is made with content like photos, reels and tagged posts from your brand's Instagram handle. This kind of wall is best for making your websites attractive so that visitors spend more time on them. You can also use classic Insta walls to promote your Instagram account, drive more visitors to it and boost engagement.
Here's an example of the classic Instagram wall from Museum Wiesbaden, an art and history museum in Germany:
2. Mentions Instagram wall
A mentions Instagram wall is created using user-generated content gathered using mentions of your brand. When carefully curated, these walls help build brand awareness and gain your potential customers' trust. These walls give them enough courage to jump on the bandwagon as they show how customers feel about your brand.
Worktop Express, a popular online shop for wood worktops uses a mentions Ig wall to build social proof. They have also made the walls shoppable to allow customers to buy directly from the wall.
3. Video Instagram wall
Like the name suggests, video Instagram walls are curated using Instagram reels. They are best for showcasing user-generated content like unboxing videos and before-after videos to convince potential customers about your product's worth.
GoPro conducts contests for user-generated content and showcases the best ones in a video Instagram wall on their website.
4. Hashtag Instagram wall
A hashtag Instagram wall is made of posts pulled from Instagram using specific hashtags. You can display influencer marketing campaigns, hashtag contest entries, and branded or event-specific content on a hashtag Instagram wall. These walls are best for creating buzz around your brands and events and encouraging customers for UGC.
Here's an example of a hashtag Instagram wall from France.fr, a marketing website promoting tourism in France.
10 fantastic Instagram wall ideas for websites and events
Now that you know why you need an Insta wall, let's look at some Instagram wall ideas from brands and organizations from various sectors killing it out there:
Education sector: Harvard University
Universities and schools are some of the most active Instagram users. In addition to the school marketing team, the branded hashtags are mentioned by research groups, alums, teachers and students.
Harvard University shows hashtag feeds on websites and live events like commencement ceremonies. An Instagram hashtag feed makes it easy for students and their loved ones to share the joy with others, and those messages get a high engagement on social media. They are a perfect example of social proof and help schools increase brand awareness.
Hospitality sector: Accor Hotels
Brands in the hospitality sector can greatly benefit from Instagram walls. These walls are great places to showcase your property through guest experiences, giving potential customers more confidence to choose you.
Accor Hotels has a portfolio of brands such as Ibis, Novotel, swissôtel, and more. A beautiful Instagram wall on Accor Hotels' website and brand pages engages customers with stunning, live-updating images and videos. Accor's wall is a carefully curated collection of Instagram posts showcasing their latest offers, insider glimpses into chefs' realms and scenic tourist attractions in and around their properties.
Sports sector: Ripken Baseball
Sports marketing is all about fostering a sense of community and belonging in your fans. And Insta walls can help you do exactly that. You can share player or team highlights, fan-generated content and sneak peeks of exclusive content through Ig walls to foster fan loyalty and engagement.
The Instagram wall on the Ripken Baseball website is a great example for this. As one of the tournament and event organizers for junior league baseball, it's important for Ripken to show how players enjoy the game in their events. The social proof posted on their Instagram feed is engaging and encouraging parents to find out more information about the Ripken experience.
Consumer goods sector: GoPro
Consumer brands often backed by strong social proof have a loyal customer base. This is often a result of their top-quality products, good customer service and rapport with their customers. Embedding Instagram walls on their websites is one of the best ways to solidify this experience.
Here's how GoPro, one of the most innovative and customer-centric brands worldwide, uses Insta walls to boost their customer loyalty. On their website, they run the #GopProAwards campaign to encourage influencers and fans to share their own GoPro recordings. The best entries are rewarded with prizes and shared on GoPro's Instagram account and on the social wall on their website.
Automobile sector: KTM Bikes
Visual marketing rules the automobile industry. Professional-quality photos and videos, when paired with influencer marketing strategies, work well for brands in these industries. An Insta wall is a great addition to these websites, as it allows brands to showcase their influencer marketing and user-generated content and attract potential customers.
KTM Bikes, a popular motorcycle brand, uses an Instagram wall on its homepage to showcase influencer marketing and hashtag campaign entries. The wall displays a mix of posts, ranging from representations in various racing championships to recent company announcements.
Travel sector: Adelboden-Lenk
Travel enthusiasts seek experience. And the best way travel brands can sell this to their potential customers is through an Insta wall full of customer-generated travel content. A wall of that kind stands tall as a testament to their promise of exotic places and once-in-a-lifetime experiences.
That's precisely what the tourism website for Adelboden-Lenk, a beautiful skiing destination in Switzerland, has decided to set up for its homepage. A curated feed of images from the slopes encourages website visitors to book their next skiing holiday.
For more inspiration, learn how travel brands add social media feeds to their websites.
E-commerce sector: Sohome
Will it work for me? That's the main question every customer who comes across your product in an e-commerce store asks. And one of the easiest and effective ways to convince them is through an Instagram wall of testimonials and customer-generated content.
Sohome, an online home furnishing store has a shoppable Instagram feed on its website. Since the wall is made of posts from customers, they act as social proof. On top of that, since the posts are shoppable, interested buyers can buy directly from the website, increasing conversion.
Events and Conferences: FIFA Museum
Instagram walls for events build event buzz and increase audience engagement and participation. Showcasing attendee-generated content through hashtags and mentions is a great way to thank your participants and encourage inactive ones to participate.
FIFA Museum in Zürich, Switzerland, displays social media feeds on display screens and digital signage platforms during events. The slideshow of the latest Instagram images and videos welcomes the museum visitors and encourages them to share their experiences as visitors, too.
Creative sector: Tyler Braden, singer-songwriter
Fan loyalty in the creative sector comes from fan engagement and artist marketing working in tandem. Insta walls, in this respect, are a perfect addition to your marketing arsenal to keep your fans engaged and loyal. By embedding Ig walls with BTS content, fan-generated content, and event recaps, you can keep your fans engaged and persuade them to buy tickets for your next event.
Tyler Braden, a country music singer-songwriter from Nashville, is one of the many artists and bands linking their Instagram profile to their website. The grid layout, with images opening up in a popup view, is a perfect example of how social media feeds can be embedded seamlessly on a website.
Nonprofit sector: WWF
Community endorsement is the backbone of any nonprofit organization. Philanthropists need to know the impact they'll create through their donations and Insta walls are a great way to showcase this. With an Ig wall, nonprofit organizations can display their work and its impact in the form of endorsements and testimonials from beneficiaries and leaders.
You can also use Ig walls to promote your campaigns. Here's an example from WWF of how they promoted their recent campaign on mental and physical well-being during the COVID-19 restrictions and lockdowns.
The campaign cleverly combined the rising trend of home yoga and animal rights. The Instagram wall for their yoga poses campaign shows how organizations can bring fun and joy to our lives while still delivering the message simultaneously.
Learn how nonprofits use social media for fundraising to find more inspirational campaign ideas for your charity.
How to add an Insta wall to websites and digital screens?
It's easy to embed Instagram feeds on any website or digital screen. Here's a three-step guide on how to create an Instagram wall for your brand:
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Collect live Instagram feeds
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Design an Instagram wall
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Embed your Instagram wall anywhere
1. Collect live Instagram feeds
Start by signing up for a free trial with Flockler.
Then, select Instagram from the available channels.
On the Flockler app, you can combine social media feeds from multiple channels and display all content in one place.
Next, choose if you'd like to display posts from a specific organization, posts by a hashtag, or gather mentions of your Instagram profile.
Now, choose if you'd like to review all posts in advance or display them on your website automatically.
In addition to Instagram, you can bring feeds from TikTok, Facebook, YouTube, and more and create a social media wall for any website.
2. Design an Instagram wall
After collecting feeds, it's time to design your Instagram wall. On Flockler, you can choose from four templates (wall, grid, carousel and slideshow) and create as many as you like.
After choosing the layout, you can add your custom design. Click 'Edit style & settings' to show/hide elements and change colors. You can even add custom CSS, and our developers are happy to help (free of charge).
2. Embed your Instagram wall anywhere
The last step is to embed your Instagram wall on any website or digital screen. Copy and paste the embed code on any website HTML or use the layout's link on a digital screen.
Here are the step-by-step tutorials for the most common website builders and e-commerce sites:
FAQs
1. How to customize Instagram walls?
You can customize your Ig walls by gathering specific content from Instagram with mentions, handles and hashtags. In addition to this, you can customize Insta walls using your brand colors, logos and fonts to blend them in with the rest of the website content.
2. What are some popular Instagram wall ideas used by brands?
Some of the most common Instagram wall ideas brands use are user-generated content walls, review walls, video walls, mention walls, and product walls.
