The fashion industry is not new to visual marketing. Since time immemorial, fashion models have always ruled the realm and helped brands create lasting impressions. But in recent years, with the rise of UGC and the increasing need for brands to be relatable, more and more brands prefer influencer marketing to high-end model marketing.
Fashion influencers, with their diverse backgrounds, ethnicities and body types, bring a unique flair to fashion content that is impossible to achieve with models without overspending. Content like styling videos, fashion lookbooks and hauls while molding your potential customer's fashion choices also urges them to buy from you.
And that's exactly why you should partner with fashion influencers to promote your brand. Here, we list the top fashion influencers in 2024 to help you pick the right ones to promote your brand. We also give you a 3-step checklist to find influencers and examples of successful partnerships to take inspiration from.
So, without further ado, let's begin.
Top Fashion Influencers in 2024
Here are the 10 best fashion influencers you need to look out for in 2024.
1. Camila Coehlo
Camila Coehlo started posting makeup tutorials on her YouTube channel back in 2008 to share them with her friends. Fast-forward to the present, she is one of the most sought-after fashion and beauty influencers with 10M followers on Instagram and 1.25M YouTube subscribers.
Camila shares fashion hauls and styling videos and talks extensively about the latest fashion trends on social media. She also shares content on makeup and her life, including topics like makeup tutorials and reviews and her pregnancy journey.
2. Jeanne Damas
A photograph of Jeanne in blue wide-legged jeans, red lipstick and a choppy bob appears first on Pinterest for 'French girl summer style.' In other words, Jeanne Damas is an ambassador of the Parisian fashion aesthetic. Her style of pairing vintage and latest fashion, plays with neutral colors and creates casual chic looks has garnered a lot of attention among the internet audience.
She is also a notable fashion influencer with 1.5M Instagram followers. Damas posts about her life, travel and fashion on Instagram.
3. Talisha Jade
Talisha Jade is a UK-based plus-size model and a popular fashion micro-influencer with 14.1K Instagram followers and 80.5K TikTok followers. On social media, she shares fashion hauls, styling videos, brand partnership content and life updates.
Talisha breaks traditional beauty stereotypes by promoting body positivity and inclusivity through her content. Her Instagram and TikTok accounts are great lookbooks for curvy women.
4. Wisdom Kaye
Wisdom Kaye is one of the most popular male fashion influencers on Instagram and TikTok with a following of 4.7M and 5M respectively. He is best known for his distinct sense of style, juxtaposing vintage and street-style fashion to create timeless looks.
He shares styling tips, outfit inspirations, fashion hacks, challenges and hauls for men through his social media. Wisdom is a big proponent of men's fashion needing to be broadened beyonf neutral palettes and become more expressive through vibrant colors.
5. Siddharth Batra
Siddharth Batra is an Indian model and fashion influencer with 266K Instagram followers. His unique style, characterized by the coupling of masculine and feminine elements, has garnered him both praise and criticism. He is also known for his campaign #guybeauty, launched to break gender stereotypes in the realm of makeup and encourage men to wear makeup.
He posts styling videos, fashion and beauty tips, makeup tutorials, beauty product reviews and life updates through Instagram. Here's a fun and one-of-a-kind GRWM video from Siddharth:
Embed: https://www.instagram.com/reel/Cy8WJt9hkLu/?igsh=MXdka3J0OHF4aG1mcw==
6. Aimee Song
These days, Aime shares glimpses of her life, brand partnerships, styling tips, outfit ideas, and fashion hacks through her Instagram channel.
7. Anisha Kalsi
As an advocate of sustainability and mindful living, she encourages outfit repeating, unlike most fashion influencers. She also regularly promotes many sustainable and eco-friendly brands through her social media.
8. Alison Toby
Alison Toby is a Belgian model and fashion influencer with 845K followers on Instagram. Her style is often regarded as the right blend of trendiness and sophistication. She achieves this by juxtaposing high fashion and street styles and pairing tailored pieces with statement jewelry. She is also known for the way she adds an personal touch to every outfit she wears, be it casual or formal.
Besides regular fashion content like outfit styling videos and tips, she shares beauty routines and glimpses of her life and travel.
9. Izzy Manuel
Izzy turned to sustainability during the pandemic once she discovered that garment makers working for big brands were not getting timely payments. Even today, one of the many messages she puts across includes better working conditions and pay for garment workers. She encourages her followers to look for second-hand clothes before turning to sustainable brands.
10. Erica Hoida
She posts content about fashion, travel and fitness on social media.
How to find the best fashion influencer for your brand
By shifting from traditional model marketing to influencer marketing, fashion brands can connect with their audience on a deeper level. Fashion Influencers produce multiple content types, from classic styling videos to controversial fashion statement videos that brands can leverage to promote their products. However, to make the best of this partnership, it is essential to partner with the right influencer. Here's a 3-step checklist to do this:
1. Check their alignment with your brand
There's no one-size-fits-all when it comes to the 'perfect fashion influencer.' What may seem like a perfect choice for one brand may be an ill fit for another. And as fashion marketers, you should always be wary of this and choose influencers who align with your brand in every sense.
This includes alignment regarding brand values like sustainability and internal criteria like budget and goals. Here's a rule of thumb from Grant Walker, Founder of Hype Nerds, a creator marketing agency,:
"If you are a larger brand looking to build buzz and awareness, it's best to use mega and mid-tier influencers. On the other hand, if you are a smaller brand that needs to focus on short-term ROI, it's best to go with micro and nano influencers."
2. Analyze their engagement metrics
Giving more weight to an influencer's following is like a kid choosing a stack of coins over a $100 bill. They may seem like a lot, but they don't necessarily imply a potential successful collaboration. So, what other metric should you zero in on? The influencer's engagement metrics.
Pay attention to the number of impressions, likes, comments, and shares that their posts get. Also, take a note of how followers are engaging with their content. Are they getting praises, or are they getting lashed out for their content?
You can also calculate their engagement rate to get an idea of the engagement your post would get with this collaboration. For example, if a post of a content creator with 1M gets 60K impressions, then the engagement rate is 6%. According to Sprout Social, the average engagement rate for fashion influencer posts is 1.95% in 2023.
3. Evaluate their past partnerships
The easiest way to determine if a fashion influencer can promote your product the way you want is to look at their past partnerships. Look at how they've promoted a brand similar to yours and delve into its metrics. And if the performance metrics are good, then it's often a sign that their audience will receive your collaboration posts well and engage with them.
3 great fashion influencer-brand partnership examples
Here are 3 great examples of successful fashion influencer-brand partnerships that you can take inspiration from:
1. Zara
Zara, a fast-fashion retail brand popular for its iconic and quirky model poses, has started posting UGC on its social channels. Even though the brand is already known for its influencer campaigns like #iamdenim, launched to promote its denim line, this sudden shift signals the rise in popularity of UGC creators. By partnering with influencers, Zara aims to come down from the pedestal, connect with its audience and appear more relatable to them.
Why it works: Zara's influencer campaigns work because of their careful selection of influencers. The brand picks influencers who resonate with its brand values and come from diverse backgrounds, ethnicities, genders and body types. This helps them appeal to a broader audience while promoting the message of body positivity and inclusivity.
Zara uses UGC and converts them to shoppable feeds to enable potential customers to buy directly from the feed. Here's an example:
2. Fashion Nova
Fashion Nova is another big retail fashion brand that has recently started doubling down on influencer marketing. The brand partners with influencers from all rungs, from mega influencers with more than 1 million followers to nano influencers with less than 10,000 followers. It creates exclusive collections with high-profile celebrities and runs contests and hashtag campaigns to get UGC from nano, micro and macro influencers.
Why it works: Even though Fashion Nova partners with anyone with a huge following, it still works because of the brand's appeal and the nature of its products. As an apparel brand, it can partner with anyone from fashion influencers to complimentary influencers like beauty or makeup influencers.
3. Nordstrom
Nordstorm, the luxury department chain known for its clothing line, Nordstrom Rack, leverages influencer partnerships to reach a broader audience and make more sales. It give its influencers the freedom to style their outfits and even launch their clothing line with the brand. It has even launched a digital marketplace to help sellers sell and earn more.
Why it works: The success of Nordstrom Rack's influencer marketing strategy lies in their selection criteria. The brand is quite picky about the influencers it partners with, only choosing those who perfectly align with its brand values.
Closing Thoughts: Optimize your influencer marketing strategy for maximum returns
Adding influencer marketing to your marketing mix is a great way to create brand awareness, build brand credibility, and increase sales. But without proper influencer marketing tools and strategies that tie all platforms together, you will still miss out on sales.
One way to avoid this is through cross-promotion across different platforms. For example, by promoting a YouTube influencer campaign on Instagram, you can tap into your Instagram follower base at no additional cost or effort. Another way to do this is by embedding custom social media feeds on your website using Flockler.
Flockler lets you pull your influencer collaboration posts from all social media platforms, including Instagram, YouTube and TikTok and create a custom feed you can embed on your website. This custom feed informs website visitors of these partnerships and urges them to take advantage of campaign-specific offers and buy from you.
FAQs
1. What are the different categories of fashion influencers?
The types of fashion influencers include vintage fashion influencers, plus-size fashion influencers, street-style influencers, luxury fashion influencers, sustainable fashion influencers and fashion educators. You can also categorize them based on the number of followers they have as micro-influencers (10k-100k), macro-influencers (100K- 1M) and mega-influencers (over 1M).
2. Who are the top 5 fashion influencers in 2024?
The top 5 fashion influencers in 2024 are:
- Camila Coehlo
- Jeanne Damas
- Talisha Jade
- Wisdom Kaye
- Siddharth Batra
3. How to pick the right fashion influencer for your brand?
You can pick the right fashion influencer for your brand by analyzing their engagement metrics, brand value alignment and past partnership results. These three parameters reveal whether the influencer can create content that aligns with your brand and delivers desired results.
