How to display Instagram Stories on your website

If you’d ask me to mention the most wanted new feature by Flockler clients over the past year, displaying Instagram Stories on the website would be high up, if not the number one, on the list.

The reason why the feature gets requested over and over again is a no-brainer. 500+ million users post Instagram Stories daily (over 1 billion Stories a day), making them more popular than the images and videos in your Instagram feed.

And businesses are using Stories too – on average, businesses are posting 2.5 Instagram Stories per week, and brands create one-third of the most popular Instagram Stories. Instagram Stories help brands to show their personality and the human side of the business with emojis, gifs, and music - and compared to many other content formats, there's more scope to increase engagement with polls, countdowns, and questions. Instagram Stories drive sales up too.

If you haven’t been using Instagram Stories for your business yet, here are some ideas for your inspiration:

  1. Create a quiz, poll, or chat to build engagement
  2. Showcase your products and services to connect with your customers
  3. Repurpose and share your existing content to grow traffic and reach
  4. Promote exclusive deals and discounts to drive sales
  5. Engage your audience in creating and sharing content that mentions your brand

Once you’ve created Instagram Stories, it makes sense to display them on your website and other digital services to get more exposure for your content, increase time spent on site, and grow the number of followers on Instagram. With Flockler, you can automatically display Instagram Stories on your website without any manual work, together with content from other social media channels.

How to display Instagram Stories on any website?

Instagram provides tools for developers to embed Instagram Stories on your website one at a time. Still, most of the Flockler clients are busy marketers – they need an automated process and single-click integrations.

With Flockler, you can create an automatically updating feed and embed Instagram Stories on your website or any digital service. 

Start by signing up for our 14-day free trial and creating an automated feed from Instagram. Our bot will guide you through the process of connecting your Instagram Business account and help you create a feed that automatically gathers new Instagram Stories you publish over time.

A flow of creating an automated Instagram feed with Flockler technology

One of the peculiarities of Instagram Stories is that they disappear in 24 hours and, therefore, you might need to create a new Story to see how Flockler works. If you haven't published any Instagram Stories within the past 24 hours, just create a new Story and it will appear on Flockler within 5-10 minutes.

After creating the feed, select one of the display styles (Wall, Grid, or Carousel) – you can then embed social media feeds to any website or digital service, and Flockler's settings and customizations will help you to tweak the look and feel to match your branded style.

Harvard University displays Instagram images, videos, Stories, and Reels with a Social Wall layout powered by Flockler

Future Instagram Stories will appear at the top and then disappear after 24 hours if you haven’t published any new Stories on Instagram. If you continue to post new Stories later, we will show the latest Instagram Story element towards the top of the layout of your choice - without any manual work.

Examples of an Instagram feed embedded on a website

Once you've created an automatically updating feed, you can embed Instagram Stories on your website in a few clicks. With Flockler, you can choose from three different layouts (Wall, Grid, and Carousel) and customize the look and feel to match your branding. In addition to Stories, you can add Instagram images by any hashtag or brand account and display them in one feed.

Here are some of the best examples of an Instagram feed embedded on a website:


Embed of Instagram feed on the GoPro website

GoPro, a must-follow brand for all the marketing professionals, celebrates the best consumer-generated content with #GoProAwards. GoPro asks its customers to post an image or video captured with their devices on social media channels. The best entries are reposted on their Instagram channel and embedded on the website. With Flockler's technology, the marketing team can filter the posts mentioning #GoProAwards and select which images are displayed on the site.

Hilton Grand Vacations

An Instagram image feed embedded on the Hilton homepage

Hilton Grand Vacations is one of the many tourism and hospitality sector clients using Flockler to gather feedback and recommendations from their customers. The beautiful Instagram grid embedded on their website shares the happy customers enjoying their vacation in one of the Hilton's destinations.

User-generated content adds social proof to your website and increases conversions.

Duncan Hamilton ROFGO

An Instagram carousel feed on Duncan Hamilton ROFGO website

Duncan Hamilton ROFGO, a company selling some of the finest sports cars globally for the past 65 years, has embedded Flockler's Instagram carousel to the homepage. Website visitors can flick through the images to left and right, and the hover animation shows more information about the beautiful racing car.

An Instagram feed embedded on a website adds fresh content without manual work, increases the time spent on site, and drives traffic to your branded social media channels.

With Flockler, you can gather and display social media feeds from your favourite channels. See the full list of supported content types and sources

Flockler helps marketers like you to create social media feeds and display user-generated content on any digital service. Keep your audience engaged and drive sales.

Book a demo Start your 14-Day Free Trial
Start your 14-Day Free Trial