How to display Instagram Stories on your website

If you’d ask me to mention the most wanted new feature by Flockler clients over the past year, displaying Instagram Stories on the website would be high up, if not the number one, on the list.

The reason why the feature gets requested over and over again is a no-brainer. 500+ million users post Instagram Stories daily (over 1 billion Stories a day), making them more popular than the images and videos in your Instagram feed.

And businesses are using Stories too – on average, businesses are posting 2.5 Instagram Stories per week, and brands create one-third of the most popular Instagram Stories. Instagram Stories help brands to show their personality and the human side of the business with emojis, gifs, and music - and compared to many other content formats, there's more scope to increase engagement with polls, countdowns, and questions. Instagram Stories drive sales up too.

If you haven’t been using Instagram Stories for your business yet, here are some ideas for your inspiration:

  1. Create a quiz, poll, or chat to build engagement
  2. Showcase your products and services to connect with your customers
  3. Repurpose and share your existing content to grow traffic and reach
  4. Promote exclusive deals and discounts to drive sales
  5. Engage your audience in creating and sharing content that mentions your brand

Once you’ve created Instagram Stories, it makes sense to display them on your website and other digital services to get more exposure for your content, increase time spent on site, and grow the number of followers on Instagram. With Flockler, you can automatically display Instagram Stories on your website without any manual work, together with content from other social media channels.

How to display Instagram Stories on any website?

Start by signing up for our 30-day free trial and creating an automated feed from Instagram. Our bot will guide you through the process of connecting your Instagram Business account and help you create a feed that automatically gathers new Instagram Stories you publish over time.

A view from Flockler platform where user is creating an automated of feed of Instagram Stories to display on website

One of the peculiarities of Instagram Stories is that they disappear in 24 hours and, therefore, you might need to create a new Story to see how Flockler works. If you haven't published any Instagram Stories within the past 24 hours, just create a new Story and it will appear on Flockler within 5-10 minutes.

After creating the feed, select one of the display styles (Wall, Grid, or Carousel) – you can then embed social media feeds to any website or digital service, and Flockler's settings and customizations will help you to tweak the look and feel to match your branded style.

A social media feed of Instagram images and videos on Metallica's website
Metallica displays Instagram images, videos, and Stories with a Social Wall layout powered by Flockler

Future Instagram Stories will appear at the top and then disappear after 24 hours if you haven’t published any new Stories on Instagram. If you continue to post new Stories later, we will show the latest Instagram Story element towards the top of the layout of your choice - without any manual work.

Have you already embedded Instagram Stories and other social media feeds to your website? Sign up for our 30-Day Free Trial and get started within minutes. No credit card needed. No commitment.

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With Flockler, you can gather and display social media feeds from your favourite channels. See the full list of supported content types and sources

Bring all your content, including what your fans say about you, into one social hub.

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