How local sports teams use social media to attract sponsorship

Have you ever shared a photo when attending a sports event?
Most of us follow sports, or have at least taken our kids to an event and shared some of the most exciting moments with family and friends on social media channels.
Sports teams are active in social media channels, too. They post new content daily to drive more fans to their websites and also engage their fans in sharing their experiences. Not only that, displaying social media feeds on a sports team website, and other digital services, helps to increase the time spent on site and drive revenues.
And social media isn't important just for the big clubs – with innovative platforms like La Centrale du Sport, local teams can now collaborate with sponsors, who get rewarded by promoting a campaign hashtag through their social media channels.
To help us learn more about the best practices and successful strategies in online sports marketing for local teams, we interviewed Benoît Moenne-Loccoz, Lead Growth at La Centrale du Sport, a price comparison and sporting goods distribution platform. We had a chat about the importance of a solid social media strategy to help local sports clubs and their sponsors reach their target audience online - and we also cover the key benefits of a social media wall in marketing campaigns.
Are there other brands besides Unibet creating similar campaigns?
Last year, we created a campaign with Land Rover Jaguar. They sponsored 72 amateur rugby clubs throughout France. Similar to Unibet's campaign, the target was to reach out to local audiences through micro-influencers (in this case amateur sports teams) in their community.
In this campaign, Land Rover wanted to set up a drive-to-store mechanism. The shirts were delivered to teams through their local dealerships. As a part of the campaign, local teams posted social media content at the time of picking-up their new jerseys at the local car dealer, and some of the teams also staged Land Rover vehicles on the fields during the match day.

Also, we've had great success with BigMat and 100 sports clubs whom we've helped to equip with new jerseys and gears. We follow the same strategy of bringing together the brand, local influencers (amateur sports teams), and their community across all sponsored marketing campaigns.
Thanks Benoît for the great interview unveiling some of the best practices of using social media in sports marketing!
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