Social media provides a powerful marketing channel for charities and nonprofits. Whereas traditional marketing channels reach quite generic audiences (e.g., viewers of a specific TV show), social media posts are shared in our networks between like-minded people. Shared social media posts and social media advertising help organisations to reach a targeted audience sharing the same values and interests.

Therefore, it’s no wonder that social media feeds play a significant role in the websites of charities and nonprofits. A social media feed on the website increases the time spent on site and drives traffic to social media channels. Increased traffic on social media profiles will attract new followers and grow the engagement (likes, shares, and comments) of the posts, too.

San Francisco-Marin Food Bank, an organisation on a mission to end hunger in the San Francisco Bay Area, is one of the charities with an active social media presence. The social media wall on their homepage displays a mix of the latest news and social media updates highlighting community events, behind the scenes stories, and partner announcements.