influencer marketing

Is Instagram marketing worth it?

Instagram marketing can be hard work. It requires a constant stream of high quality and engaging images, videos in a weird aspect ratio (9:16), reaching out to influencers, marketing team not too camera-shy, and many more areas of expertise. Is it worth it? We listed four reasons why you should spend a part of your marketing budget on Instagram.

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How brands use micro influencers to increase conversions

The most forward-thinking brands let these most engaged and influential customers tell their story, showcasing the brand’s products in actual use. They encourage these micro influencers to share feedback on social channels and place a call-to-action on all the marketing materials online and offline.

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How smart is your customer data?

How do you build a successful marketing automation plan and an omnichannel customer experience, if the data in CRM is outdated? Insights and tips on how social data makes your customer data smarter.

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