influencer marketing

11 steps to a smashing influencer marketing strategy

Influencer marketing has been a popular topic over the past few years and I’m sure you’ve heard of influencer marketing campaigns gone wrong too. How do you avoid anything similar happening to your brand? What are the key ingredients of a successful influencer marketing strategy?

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How brands use micro influencers to increase conversions

The most forward-thinking brands let these most engaged and influential customers tell their story, showcasing the brand’s products in actual use. They encourage these micro influencers to share feedback on social channels and place a call-to-action on all the marketing materials online and offline.

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