Social media aggregators have gained popularity recently due to the growing interest in user-generated content (UGC) for increasing engagement and sales. Businesses are adding UGC to every digital media imaginable, from websites and online stores to large screens in stadiums full of fans.

There are good reasons why companies are attracted to UGC. Did you know that over half of the world is on social media? That is an audience of 4.95+ billion people that, on average, spends nearly two and a half hours each day viewing and creating posts, videos, and reels. Deepening your connection between your niche within that large audience and your brand makes good business sense.

What is a Social Media Aggregator?

Simply put, a social media aggregator combines content from multiple social platforms into social media feeds. You can then use the aggregator to embed these feeds on any digital media, from traditional websites and online stores to mobile apps and digital event signage.

Think of a social media aggregator tool as your Head Chef in your kitchen. He's responsible for finding and collecting ingredients (content) from various grocery markets (social media platforms). He then organizes these ingredients and combines them to prepare a delicious meal (live feeds).

What are the benefits of using social media aggregators?

Having a social media aggregator is like having an extra pair of expert hands built to save time and money and spare you from the headaches it takes to create and maintain integrations with social media platforms. Here are some additional benefits of social feed aggregators:

1. Keep employees up-to-date on company news

With hybrid working being the new normal and employees covering multiple shifts, it is highly likely for employees to miss major news regarding their companies. With social media aggregator tools, you can pull these updates posted on various social channels like Instagram, Facebook and Twitter and display them in one place - your company website.

2. Promote campaigns and boost influencer marketing returns

With social media aggregator apps, you can consolidate influencer marketing campaigns from various social channels and display them on your websites. This kind of cross promotion is great to nudge more website visitors to influencer profiles and buy from you.

3. Build social proof and drive sales

Your customers might be saying great things about you on Instagram, Facebook or Twitter. They might be posting product reviews, tutorials and even before-after images and videos on them. A social media aggregator helps you showcase these testimonials and UGC on your websites to convince buyers of your product's worth.

Here's a checklist to find the perfect social media aggregator for your business

1. Easy to implement: Look for a user-friendly tool you can set up easily without tech skills.

2. Support for multiple social media platforms: Mixing content from various platforms gives your audience a more engaging experience.

3. Design and branding: Branding social feeds can help you stand out and create a more immersive customer journey.

4. Content curation and moderation: Ensure you show only relevant and appropriate content when bringing together user-generated content from your community and your content. Careful curation can make for a better experience.

5. Show shoppable feeds: If you run an e-commerce store, the tool should allow you to create shoppable feeds. With shoppable feeds, your customers can shop directly from the social media posts displayed on your site. For a Shopify store, you should look for a direct integration that makes showing shoppable feeds a breeze.

6. Mobile-friendliness and responsive layouts. Mobile performance, proven responsive layouts, and fast loading times matter because over 50% of online traffic and shopping happens on mobile. The app should also adapt to show social media on 100-foot-wide screens in front of a hundred thousand fans during a live event.

7. UGC Rights Management: The tool you choose should enable you to ask for usage rights from the users whose content you want to show in your marketing to avoid copyright infringement. Managing rights manually is painstaking.

8. Ability to support custom external sources: A flexible API is a must-have when you want to show content from 3rd-party software, websites, and feedback forms alongside social media.

9. Social analytics: To help you see your best-performing content and influencers and improve your content strategy.

Based on the above criteria, we've shortlisted the 12 best social media aggregator platforms you can choose from.

Here's our list of the top 12 Social Media Aggregators in 2024

1. Flockler

Flockler is a self-serve social media aggregator offering unlimited layouts and views with an effortless user experience. Thousands of top brands like GoPro, Harvard University, and Sohome trust the solution and use it to design engaging and attractive experiences.

How a social media aggregator works

Flockler is easy to use and has no learning curve. Here's how you can use it to aggregate and display content from different social media platforms on websites and event screens.

1. Creating your first social feed

With Flockler, you can create feeds from any of the 13+ social media platforms, including Instagram, TikTok, and all the other most loved favorites. The best part is that there are no limits on the number of layouts you can embed for each feed. So you can show a carousel on your homepage, a grid on a category page, or a wall on your intranet, all for the same price.

With unlimited layouts and views, Flockler helps an average website or online store showing social media feeds in a dozen places save up to $715 every year or $59 per month because you get more out of each feed and pay for fewer sources for your feeds.

2. Aggregating social media content

After starting your first feed, with a few clicks, you can gather content using a social media user profile, hashtag, stories, or even @ mentions of your business. You can also create feeds using different content types like images, posts, reels, reviews and videos.

3. Curating content

When curating your content before publishing, Flockler gives you complete control over what posts appear on your social media wall. You can also enable moderation to weed out unwanted posts and keep your feed fresh and relevant.

4. Social shopping

You may have heard of social shopping if you run marketing for an ecommerce business or sell any digital service. With Flockler, you can use your Google Merchants Feed to make your social feeds shoppable by tagging your products within your social media content.

That is even easier for merchants on Shopify, as adding Flockler to your Shopify store is even more effortless. The seamless integration means you can create and embed shoppable social feeds on any Shopify page. With this, you can tag products, showcase value, and turn your feeds into a revenue-generating machine — all in one app. See how Sohome does it.

5. Showing your social feeds

Flockler offers unlimited views, so if your website goes viral or you run a seasonal campaign for your online store, your content will keep showing. You also get to save money because once your hashtag campaign or live event is over – you can reuse your source slot for a new live social feed without incurring any extra content. At the same time, your old content will keep showing.

Why choose Flockler as your social media aggregator

Flockler has no usage limits and works reliably out of the box, from screens that fit the palm of your hand to ensure an engaging mobile shopping experience to creating a buzz on video screens in some of the largest stadiums in the world for fan engagement. Here is everything you get with Flockler:

1. Unlimited layouts and views, giving you a better ROI instantly.

2. Super easy design and branding options that require no tech skills.

3. The app supports all major social media platforms like Instagram, TikTok, Facebook, X (formerly Twitter), YouTube, and more.

4. Add shoppable feeds to any online store, including Shopify.

5. Friendly customer support that is always a chat away.

6. Use social media analytics to find your best content and influencers.

7. Take advantage of a complete content curation and moderation workflow.

2. Walls.io

Walls.io is a simple but sturdy social media aggregator alternative to Flocker. The app can collect and curate content from the leading social platforms but does not offer shoppable feeds, or as robust of an API out of the box.

As the name implies, creating a functional social media wall is the app's strength. As a delightful touch, with Walls.io, you can also let your audience post content directly on your wall — boosting engagement and community building for live events. The lead generation forms are, in essence, just similar functionality that other tools offer repurposed in another way. For example, you can build a similar form with Flockler with a custom design using its custom form builder and API for no extra cost.

Walls.io focuses on conferences and private events, for which they offer you a custom plan and an extra interactivity package with polls and more for $110/month.

Walls.io pros:

• It offers some specialized packages to boost event engagement, like photo booths, real-time Twitter feed updates and polls.

• Similarly to Flockler, they offer all the main layout options any business will need.

• You can experiment with a custom form functionality for lead generation during events.

Walls.io cons:

• Costly upgrade packages for moderation tools and other essential features that set you back at least $100/month.

• API integration comes at an additional charge of $220/month.

3. Taggbox

Taggbox is a strong option for displaying posts with a social media aggregator. Because Taggbox has built its product around two different suites, their pricing divides features you get with a solution like Flockler for no extra cost between multiple paid suites. Thus, you may pay more and get less than alternatives when looking for a solution beyond simply showing posts.

Its basic plan, priced at $249/month, is a 30-day plan for event marketers. It supports 10+ platforms, 5 sources and basic moderation features. However, for advanced features like API access and custom design, one should opt for an Enterprise plan with custom pricing. When compared to this, Flockler’s basic plan offers better value for money as it gives unlimited walls, carousels, grids, slideshows, and ten sources corresponding to feeds for the price of $99/month and no view limits. Plus, many advanced features that come out of the box with Flockler, like UGC rights management or review collection forms, will set you back an additional hundreds of dollars monthly or 3-5x more than competitors.

Taggbox pros:

• Like Flockler, there is a more comprehensive list of supported social platforms.

• It offers a UGC rights management suite, for which you have to pay separately.

• If you want to add reviews to your arsenal, buy a separate suite.

Taggbox cons:

• Taggbox offers only 5 sources in its basic plan. Thus, it is not the best option for you if you want to create multiple social media feeds.

• Many advanced features like UGC rights come at an extra price and have monthly usage limits based on the plan.

• Availability of support and onboarding is available only for enterprise customers.

4. Curator.io

Curator.io gives you the basics to embed social media posts in one place. Like Flockler, Curator.io is good at collecting content from different social media platforms using specific hashtags. The feature makes gathering and displaying content related to a particular topic or campaign easy in no time. However, unlike Flockler, Curator.io does not allow you to change sources while keeping the same content. That means your old content will not stay up when you stop paying for the source.

Curator.io pros:

• Allows color customizations for your feeds even on the free plan.

• Good at blocking inappropriate content automatically.

• Curator.io offers a white-label solution for agencies.

• Affordable plans for businesses of all sizes.

Curator.io cons:

• Curator.io does not offer unlimited views in lower-tier plans.

• You will lose your old content if you change your source.

• Curator.io limits the number of layouts to show the same feed.

5. TINT

TINT targets enterprise users with a more extensive and complex offering, including managed services. Similarly to Flockler, you can use TINT to operate various brands with many users. Shoppable feeds, asking for UGC rights, and analyzing top-performing content are the other enterprise-oriented features that Tint shares with Flockler and a few select alternatives.

Beyond aggregating social media content, TINT offers social media publishing tools, surveys, and polls that you may not need if you are looking for a social media aggregator. However, these features are helpful for a larger company seeking an all-in-one social media tool.

TINT pros:

• Combine a social media wall with social media scheduling.

• Well-suited for enterprise users looking for dedicated support.

• Besides Flockler, Tint is the only other tool focusing on data privacy.

TINT cons:

• The platform may be too complex for some users.

• TINT's customer pricing plans are higher than alternatives — a potential show-stopper.

6. Tagembed

Tagembed positions itself on the opposite side of the spectrum to TINT. While on the surface, Tagembed's lowest plan sounds cheap at $19/month, that may not be your final price because the solution has separated its social widget functionality from offering reviews. That means you must choose at least the Pro plan that offers 4 widgets if you want an all-in-one solution combining major social media widgets and the review aggregator.

The review widget, the most attractive feature of Tagembed, allows you to collect and display reviews from Tripadvisor, Amazon, and other sources as social walls. However, many solutions, like Flockler, offer to show Google Reviews and collect custom reviews out of the box, plus an API for further integrations, so it may be worth analyzing where you want to source your reviews.

Tagembed pros:

• It supports over 20+ platforms including popular social platforms and review sites like Tripadvisor and Aliexpress.

• Tagembed includes a LinkedIn auto-feed with the highest-tier plan — something Flockler offers with all plans.

Tagembed cons:

• The app does not offer filtering by tags for Instagram feeds.

• The lower-tier pricing plans do not provide custom CSS and design options.

• Feeds don’t update in real-time. It takes around 15 minutes, even in the premium plan.

7. The Wallrus

The Wallrus is a good option for events or digital signage. However, the app mainly supports two social media platforms — X (formerly Twitter) and Instagram. Because of that limited selection, you may want to analyze whether your audience is active on other channels like YouTube or if you wish to mix in your content from your TikTok channel.

The Wallrus is purpose-built to show feeds on screen, television, or projector for events and conferences. Its pricing reflects that by being based on 24-hour by default. As an event planner or community manager, you may also appreciate paying for 48-hour or 72-hour periods that fit the length of your event. However, the longer monthly and annual plans cost more than the competition, with the monthly basic plan starting at $1,245/month.

The Wallrus pros:

• Fast refresh rate. Alternatives like Flockler offer a similar refresh rate upon request.

• They provide community management specialists to help moderate your content.

• The Pro plan offers handy features like custom image screens and video rotation.

The Wallrus cons:

• The Walrus supports only Instagram and Twitter, so that may constrain you.

• Their Basic paid plan starts at $195 for 24 hours — too pricey for most businesses.

• The Pro plan can cost you $3,145/month. That is over ten times the Flockler Pro plan.

8. Juicer.io

Juicer.io is one of the oldest social media aggregators on the market and, thus, a solid choice. Like Flockler, brands have used it for over a decade. It offers many of the same core features Flockler has like excellent content moderation capabilities, integration with more than a dozen social platforms, and a social analytics add-on. Still, there are a few significant differences to key in on.

While Juicer is an excellent option, you should know your preferred plan because many aspects depend on your chosen tier. Unlike Flockler, which is all-inclusive, factors that depend on your plan include how many uniquely designed layouts you can embed, the refresh rate, views per month, and the ability to access the moderation tools. All of these limits can affect your business and marketing.

Juicer.io pros:

• Manual moderation and filtering tools, along with automated social media moderation.

• A WordPress plugin for those brands whose website runs on WordPress.

Juicer.io cons:

• Basic social media aggregator features like API access, user management, and access to unlimited collaborators are available only on its Enterprise plan, starting from $199/month.

• Live support is available only for its Enterprise plan customers.

• With Juicer, you will lose old content once you change your social media source.

9. EmbedSocial

EmbedSocial builds different widgets that you can pick to find a suitable mix of their products. One of their most popular widget is their social media aggregator, which they call EmbedFeed. The widget gives you everything you need, from filtering content by hashtags to shoppable feeds. Like some other solutions, it has separated its review functionality from its social media aggregator. Because of that, you will have to pay for two different widgets if you want to mix social media content with reviews.

While EmbedSocial is an excellent choice, thanks to its ease of use, you can use many features such as Google Reviews, Rights Management, API access, and Advanced Analytics only with their Premium plan ($99/per month). So, paying attention to your long-term needs and how many sources you need is worthwhile. Look at what the competitors may have to offer because you may get more for less from an alternative.

EmbedSocial pros:

• A wide selection of widgets you can mix and match as you choose.

• EmbedSocial has simple styling options for cards inside your layouts.

• EmbedSocial now offers a time-sensitive ‘All Bundle’ plan with 3 social feed sources and 1 review source for $64/month.

EmbedSocial cons:

• Paying for many different widgets can add up even with a bundled price.

• Feed updation doesn't happen in real-time and takes from around 30 minutes to 3 hours, depending on the plan. This makes it unsuitable for live events and conferences.

• You have to buy a separate widget for Reviews and Instagram Stories.

• Integration with Shopify is not as seamless as for some other platforms.

10. Onstipe

Onstipe, like Flockler, offers major social media aggregator features like moderation, customization and integration capabilities. One of its star features is 'Autoplay videos on cards', which autoplay videos on a social wall instead of just showing them as thumbnails. This greatly increases dwell time as visitors can watch videos without leaving the website.

Unlike Flockler, Onstipe limits the page views and screens. The 3 low-tiered plans have a page view limit of 10000 while the top tier plans have a limit of 500000 and 1 M respectively. In terms of screens, the division is 1, 2, 2, 3 and 6 from the basic to enterprise plan.

Onstipe Pros:

• Multiple themes and layouts to match the feed with your branding.

• Moderation features to control what goes on the feed.

• Supports Flickr, a photo and video sharing app.

Onstipe Cons:

• Limits the number of sources and charges extra to keep content without a source.

• Priority customer support is only available for enterprise customers.

11. Foursixty

Foursixty is a good option if Instagram and UGC are your main content sources. It is a social media aggregator primarily designed to embed shoppable and user-generated Instagram feeds to Shopify websites. The most attractive feature of Foursixty is its multi-tag feature, which allows you to tag multiple products in the same image. This is beneficial to feature multiple products in the same post.

Other than social media aggregator features, it offers Instagram-specific features to make the best of social media and influencer campaigns, such as tracking creators and campaigns, Instagram post schedulers, etc.

Foursixty Pros:

• Foursixty offers a moderation feature to review posts on the Instagram feed.

• It directly integrates with Google Analytics. So you can track clicks and engagement from your Google Analytics account.

• It offers a 21 day free trial.

Foursixty Cons:

• Foursixty is a great choice for brands with multiple social media platforms, as it only supports Instagram.

• All plans are expensive when compared to other alternatives.

12. Elfsight

Elfsight, like EmbedSocial, offers multiple widgets to achieve different website goals like increasing traffic, boosting conversions etc. In addition to widgets for Facebook and Instagram feeds, it provides a widget for social media feeds to embed feeds from other social platforms like Twitter, YouTube and TikTok. One of its star features is the provision to moderate not just posts but also elements in the post, such as author name, publication name, etc.

Elfsight Pros:

• It offers 'Popup' feature to let visitors view and read through a post's comments without leaving the website.

• It gives layouts and customization features to match the feed with your brand colors.

• Paid plans start at $8/month for 3 widgets

Elfsight Cons:

• All plans come with page view limits.

• Access to priority support and a live chat facility are reserved for Premium plans and higher.

Social media aggregators in action: Top 3 examples

Here are 3 great examples of how brands use social media aggregators to make their websites more catchy, build social proof, increase sales and build loyalty.

1. GoPro

As an initiative to improve brand loyalty, GoPro asks its community to contest for its GoPro Awards by submitting images and videos captured with their cameras. The best ones are then displayed on their Instagram and YouTube channels.

They also use a social media aggregator to display this user-generated content on their website. This helps them drive more visitors to their social media channels and encourage more customers to share their pictures and get featured.

2. Sohome

Sohome uses a social media aggregator to embed an Instagram wall on their Shopify website and attract more customers. The wall is a carefully curated collection of user-generated posts about how various customers have arranged their furniture. This is great to build social proof and give potential customers inspiration on how to style furniture.

Sohome also uses a shoppable feed on its website to further reduce friction and convince potential buyers. The shoppable feed gives buyers product descriptions and lets them buy right from the feed.

3. Zeppelin University

Zeppelin University fosters a sense of community by gathering their X (Twitter) posts as a social wall on their website. This way, they keep their content updated and fresh. It also gives prospective students a peek into the insider activities of the university and its students, aiding them in deciding if it's the right choice for them.

FAQs

• Which are the best social media aggregators?

1. Flockler.com

2. Tagembed.com

3. Walls.io

4. Juicer.io

5. Curator.io

• What are the main features of social media aggregators for events?
  
  The 5 main features of social media aggregators for events are:

1. Real-time updates for live, fast-paced, and latest feeds.

2. Handy customization options to stay in sync with the event's theme.

3. Moderation features to control and customize the displayed content.

4. Multiple display options to suit different event types and venues.

5. Reliability to handle high traffic volumes.

• How many social platforms should a social media aggregator support?
  
  A social media aggregator should support popular social media platforms like Instagram, Facebook, Youtube, X and TikTok. Aggregators like Flockler support 13+ social media platforms including Google Reviews, Pinterest, Reddit, LinkedIn, etc.
   
• How critical is customer support for a social media aggregator?
  
  A social media aggregator should take customer success very seriously. At Flockler, our customer success team is about resolving issues and helping you make the most of our tool. Whether you need help setting up your social media feed, moderating content, customizing your display, or understanding analytics, our team is ready to assist.