Social media aggregators have gained popularity recently due to the growing interest in user-generated content (UGC) for increasing engagement and sales. Businesses are adding UGC to every digital media imaginable, from websites and online stores to large screens in stadiums full of fans.

There are good reasons why companies are attracted to UGC. Did you know that over half of the world is on social media? That is an audience of 4.95+ billion people that, on average, spends nearly two and a half hours each day viewing and creating posts, videos, and reels. Deepening your connection between your niche within that large audience and your brand makes good business sense.

What is a Social Media Aggregator?

Simply put, a social media aggregator combines content from multiple social platforms into social media feeds. You can then use the aggregator to embed these feeds on any digital media, from traditional websites and online stores to mobile apps and digital event signage.

Think of a social media aggregator tool as your Head Chef in your kitchen. He's responsible for finding and collecting ingredients (content) from various grocery markets (social media platforms). He then organizes these ingredients and combines them to prepare a delicious meal (live feeds).

Having a social media aggregator is like having an extra pair of expert hands built to save time and money and spare you from the headaches it takes to create and maintain integrations with social media platforms.

A checklist for finding the perfect aggregator

1. Easy to implement: Look for a user-friendly tool you can set up easily without tech skills, saving time for yourself and your team.

2. Support for multiple social media platforms: Mixing content from various platforms gives your audience a more engaging experience.

3. Design and branding: Branding social feeds can help you stand out and create a more immersive customer journey.

4. Content curation and moderation: Ensure you show only relevant and appropriate content when bringing together user-generated content from your community and your content. Careful curation can make for a better experience.

5. Show shoppable feeds: If you run an e-commerce store, the tool should allow you to create shoppable feeds. With shoppable feeds, your customers can shop directly from the social media posts displayed on your site. For a Shopify store, you should look for a direct integration that makes showing shoppable feeds a breeze.

6. Mobile-friendliness and responsive layouts. Mobile performance, proven responsive layouts, and fast loading times matter because over 50% of online traffic and shopping happens on mobile. The app should also adapt to show social media on 100-foot-wide screens in front of a hundred thousand fans during a live event.

7. UGC Rights Management: The tool you choose should enable you to ask for usage rights from the users whose content you want to show in your marketing to avoid copyright infringement. Managing rights manually is painstaking.

8. Ability to support custom external sources: A flexible API is a must-have when you want to show content from 3rd-party software, websites, and feedback forms alongside social media.

9. Social analytics: To help you see your best-performing content and influencers and improve your content strategy.

Based on the above criteria, we've shortlisted the best nine social media aggregator platforms you can choose from.

9 Best Social Media Aggregators

Flockler

Flockler is a social media aggregator offering unlimited layouts and views with an effortless user experience. Thousands of top brands like GoPro, Harvard University, and Sohome trust the solution and use it to design engaging and attractive experiences.

How a social media aggregator works

1. Creating your first social feed

With Flockler, you can create feeds from any of the 13+ social media platforms, including Instagram, TikTok, and all the other most loved favorites. The best part is that there are no limits on the number of layouts you can embed for each feed. So you can show a carousel on your homepage, a grid on a category page, or a wall on your intranet, all for the same price.

Yes! You get unlimited layouts and views irrespective of your plan, saving an average website or online store showing social media feeds in a dozen places up to $715 every year or $59 per month because you get more out of each feed and pay for fewer sources for your feeds.

Plus, you get all the benefits of showing more authentic social proof than your competition. Start your free trial today.

2. Aggregating social media content

After starting your first feed, with a few clicks, you can gather content based on a social media user profile, hashtag, stories, or even @ mentions of your business. On top of that, with Flockler, your social feeds are full of attractive content because adding different media is as easy as it gets: combining pictures, posts, reels, reviews, and videos.

3. Curating content

When curating your content before publishing, Flockler gives you complete control over what posts appear on your social media wall. You choose what shows up on your feed.

Setting the order in which you display content, pinning some posts, or hiding others takes only an instant, thanks to a drag-and-drop interface.

4. Social shopping

You may have heard of social shopping if you run marketing for an e-commerce business or sell any digital service. With Flockler, you can use your Google Merchants Feed to make your social feeds shoppable by tagging your products within your social media content.

That is even easier for merchants on Shopify, as adding Flockler to your Shopify store is even more effortless. The seamless integration means you can create and embed shoppable social feeds on any Shopify page. With this, you can tag products, showcase value, and turn your feeds into a revenue-generating machine — all in one app. See how Sohome does it.

5. Showing your social feeds

Flockler offers unlimited views, so if your website goes viral or you run a seasonal campaign for your online store, your content will keep showing. You also get to save money because once your hashtag campaign or live event is over – you can reuse your source slot for a new live social feed without incurring any extra content. At the same time, your old content will keep showing.

Why choose Flockler as your social media aggregator

Flockler has no usage limits and works reliably out of the box, from screens that fit the palm of your hand to ensure an engaging mobile shopping experience to creating a buzz on video screens in some of the largest stadiums in the world for fan engagement. Here is everything you get with Flockler:

1. Self-serve, you can start creating your first social feed in seconds.

2. Unlimited layouts and views, giving you a better ROI instantly.

3. Super easy design and branding options that require no tech skills.

4. The app supports all major social media platforms like Instagram, TikTok, Facebook, X (formerly Twitter), YouTube, and more.

5. Flockler has a simple user experience with a minimal learning curve.

6. Add shoppable feeds to any online store, including Shopify.

7. Friendly customer support that is always a chat away.

8. Use social media analytics to find your best content and influencers.

9. Take advantage of a complete content curation and moderation workflow.

 

Walls.io

Walls.io is a simple but sturdy social media aggregator alternative to Flocker. The app can collect and curate content from the leading social platforms but does not offer shoppable feeds, advanced moderation tools, or as robust of an API out of the box.

As the name implies, creating a functional social media wall is the app's strength. As a delightful touch, with Walls.io, you can also let your audience post content directly on your wall — boosting engagement and community building for live events. The lead generation forms are, in essence, just similar functionality that other tools offer repurposed in another way. For example, you can build a similar form with Flockler with a custom design using its custom form builder and API for no extra cost.

Walls.io focuses on conferences and private events, for which they offer you a custom plan and an extra interactivity package with polls and more for $100/month.

Walls.io pros:

• You get a straightforward tool for adding a social media wall to your website or event.

• Similarly to Flockler, they offer all the main layout options any business will need.

• You can experiment with a custom form functionality for lead generation during events.

Walls.io cons:

• Though their basic plan starts at $55, it supports only one social media source at a time. If you want more, you must pay $250/month and jump straight from one source to 15 sources. For comparison, a similar plan with 15 sources with Flockler costs only $169/month. Flockler offers a more fit-for-purpose plan with eight sources for half that price.

• Costly upgrade packages for moderation tools and other essential features that set you back at least $100/month.

• Likewise, you must pay $100-$200/month to access the API for integrations that more significant events such as music festivals, tours, or global sporting events may require.

Taggbox

Taggbox is a strong option for displaying posts with a social media aggregator. Because Taggbox has built its product around three different suites, their pricing divides features you get with a solution like Flockler for no extra cost between multiple paid suites. Thus, you may pay more and get less than alternatives when looking for a solution beyond simply showing posts.

The closest match with social media aggregation is its Social Wall suite. That will cost you $99/month for one wall with three feeds or $299/month for five walls and ten feeds. In contrast, Flockler's Basic plan gives unlimited walls, carousels, grids, slideshows, and ten sources corresponding to feeds for the same price of $99/month and no view limits. Plus, many advanced features that come out of the box with Flockler, like UGC rights management or review collection forms, will set you back an additional hundreds of dollars monthly or 3-5x more than competitors.

Taggbox pros:

• Like Flockler, there is a more comprehensive list of supported social platforms.

• Offers a UGC rights management suite for which you have to pay separately.

• If you want to add reviews to your arsenal, buy a separate suite.

Taggbox cons:

• Taggbox limits the number of posts and page views.

• You must pay for a separate suite for UGC rights and other advanced features.

• Even after paying separately for advanced features with a suite, many of them, like UGC rights requests, have monthly usage limits depending on the plan.

• Managing multiple organizations is a pain.

• Taggbox also limits the number of collaborators.

• Availability of support depends on your pricing plan.

 

Curator.io

Curator.io gives you the basics to embed social media posts in one place. Like Flockler, Curator.io is good at collecting content from different social media platforms using specific hashtags. The feature makes gathering and displaying content related to a particular topic or campaign easy in no time. However, unlike Flockler, Curator.io does not allow you to change sources while keeping the same content. That means your old content will not stay up when you stop paying for the source.

One of the most loved features is keeping your feed clean and suitable for everyone. You can moderate content by setting up rules to block any content that uses bad words or doesn't match your brand.

Curator.io pros:

• Allows color customizations for your feeds even on the free plan

• Good at blocking inappropriate content automatically

• Affordable plans for businesses of all sizes

Curator.io cons:

• Curator.io does not offer unlimited views in lower-tier plans.

• You will lose your old content if you change your source.

• Curator.io limits the number of layouts to show the same feed.

TINT

TINT targets enterprise users with a more extensive and complex offering, including managed services. Similarly to Flockler, you can use TINT to operate various brands with many users. Shoppable feeds, asking for UGC rights, and analyzing top-performing content are the other enterprise-oriented features that Tint shares with Flockler and a few select alternatives.

Beyond aggregating social media content, TINT offers social media publishing tools, surveys, and polls that you may not need if you are looking for a social media aggregator. However, these features are helpful for a larger company seeking an all-in-one social media tool.

TINT pros:

• Combine a social media wall with social media scheduling.

• Well-suited for enterprise users looking for dedicated support.

• Besides Flockler, Tint is the only other tool focusing on data privacy.

TINT cons:

• The platform may be too complex for some users.

• TINT's customer pricing plans are higher than alternatives — a potential show-stopper.

Tagembed

Tagembed positions itself on the opposite side of the spectrum to TINT. While on the surface, Tagembed's lowest plan sounds cheap at $19/month, that may not be your final price because the solution has separated its social widget functionality from offering reviews. That means an all-in-one solution combining the two will set you back $119/month, not $19. Also, the three lower-tier plans do not include Twitter or automatic LinkedIn company feeds. For showing Instagram posts, you cannot filter feeds by tags, which Flockler and others offer.

The most attractive feature of Tagemebed is its Review widget. The review widget allows you to show reviews from Tripadvisor, Amazon, and other sources for reviews that social media aggregators usually do not integrate with them. However, many solutions, like Flockler, offer to show Google Reviews and collect custom reviews out of the box, plus an API for further integrations, so it may be worth analyzing where you want to source your reviews.

Tagembed pros:

• An all-in-one plan combining the Social and Review Widgets costs you $119/month.

• Tagembed includes a LinkedIn auto-feed with the highest-tier plan — something Flockler offers with all plans. There is a good selection of secondary channels like Slack that you may or may not need.

Tagembed cons:

• Tagembed restricts the widgets you can use to display your content.

• Depending on your pricing plan, you may hit different limits on how often your audience views your feeds.

• The app does not offer filtering by tags for Instagram feeds.

• The lower-tier pricing plans do not provide custom CSS and design options.

• Tagembed uses scraping instead of official APIs, like Flockler and many others.

The Wallrus

The Wallrus is a good option for events or digital signage. However, the app mainly supports two social media platforms — X (formerly Twitter) and Instagram. Because of that limited selection, you may want to analyze whether your audience is active on other channels like YouTube or if you wish to mix in your content from your TikTok channel.

The Wallrus is purpose-built to show feeds on screen, television, or projector for events and conferences. Its pricing reflects that by being based on 24 24-hour by default. As an event planner or community manager, you may also appreciate paying for 48-hour or 72-hour periods that fit the length of your event. However, the longer monthly and annual plans cost more than the competition, with the monthly basic plan starting at $1,245/month.

The Wallrus pros:

• Fast refresh rate. Alternatives like Flockler offer a similar refresh rate upon request.

• They provide community management specialists to help moderate your content.

• The Pro plan offers handy features like custom image screens and video rotation.

The Wallrus cons:

• The Walrus supports only Instagram and Twitter, so that may constrain you.

• Their Basic paid plan starts at $195 for 24 hours — too pricey for most businesses.

• The Pro plan can cost you $3,145/month. That is over ten times the Flockler Pro plan.

 

Juicer.io

Juicer.io is one of the oldest social media aggregators on the market and, thus, a solid choice. Like Flockler, brands have used it for over a decade. It has similarly proven to work for many different companies. Because of that, it offers many of the same core features like excellent content moderation capabilities, integration with more than a dozen social platforms, and a social analytics add-on. Still, there are a few significant differences to key in on.

While Juicer is an excellent option, you should know your preferred plan because many aspects depend on your chosen tier. Unlike Flockler, which is all-inclusive, factors that depend on your plan include how many uniquely designed layouts you can embed, the refresh rate, views per month, and the ability to access the moderation tools. All of these limits can affect your business and marketing.

Juicer.io pros:

• Juicer.io is a trustworthy provider with over a decade of experience.

• Manual moderation and filtering tools, along with automated social media moderation.

• A WordPress plugin for those brands whose website runs on WordPress.

Juicer.io cons:

• Juicer only enables advanced features like API access, user management, and access to unlimited collaborators on its Enterprise plan, starting from $199/month. In contrast, Flockler offers these on every plan starting from $47/month.

• Likewise, the services only offer live support for its Enterprise plan customers.

• With Juicer, you will lose old content once you change your social media source.

 

EmbedSocial

EmbedSocial builds different widgets that you can pick to find a suitable mix of their products. One of their most popular is their social media aggregator, which they call EmbedFeed. The widget gives you everything you need, from filtering content by hashtags to shoppable feeds. Plus, it is easy to use. Remember, though, that, similarly to other solutions, it has separated its review functionality from its social media aggregator. Because of that, you will have to pay for two different widgets if you want to mix social media content with reviews.

While EmbedSocial is an excellent choice, thanks to its ease of use, you can use many features such as Google Reviews, Rights Management, API access, and Advanced Analytics only with their Premium plan ($99/per month). So, paying attention to your long-term needs and how many sources you need is worthwhile. Look at what the competitors may have to offer because you may get more for less from an alternative.

Furthermore, another choice may be better if you want live feeds that update in real-time. Almost all their plans update feeds every 3 hours only. Even their top plan refreshes feeds once every 30 minutes. That rate may be too long, especially when using live feeds for events or conferences.

EmbedSocial pros:

• A wide selection of widgets you can mix and match as you choose.

• EmbedSocial has simple styling options for cards inside your layouts.

• An actively updated WordPress plugin.

EmbedSocial cons:

• Paying for many different widgets can add up even with a bundled price.

• You have to buy a separate widget for Reviews and Instagram Stories.

• Integration with Shopify is not as seamless as for some other platforms.

Frequently asked questions

Which are the best social media aggregators?

1. Flockler.com

2. Tagembed.com

3. Walls.io

4. Juicer.io

5. Curator.io

What are the main features of social media aggregators for events?

1. Real-time updates for live, fast-paced, and latest feeds.

2. Ease of use — from set up to implementation to usage.

3. Handy customization options to stay in sync with the event's theme.

4. Moderation features to control and customize the displayed content.

5. Multiple display options to suit different event types and venues.

6. Reliability to handle high traffic volumes.

7. Support for numerous social media platforms.

8. User-generated content (UGC) Rights Management.

How many social platforms should a social media aggregator support?

Ideally, a social media aggregator supports various sources, giving your marketing the best chance to engage and delight your users wherever they are and as trends change. For example, Flockler supports 13+ social media platforms, including:

1. Instagram

2. TikTok

3. Facebook

4. X (formerly Twitter)

5. LinkedIn

6. YouTube

7. Pinterest

8. Google Reviews

9. RSS

10. Reddit

11. Review Forms

12. Manual posts

13. Third-party platforms via an API

How good should customer support be for a social media aggregator?

A social media aggregator should take customer success very seriously. At Flockler, our customer success team is about resolving issues and helping you make the most of our tool. Whether you need help setting up your social media feed, moderating content, customizing your display, or understanding analytics, our team is ready to assist.