From Sports Clubs to Esports: 19 Ways a Social Media Aggregator Can Boost Fan Engagement

Whether it’s the roar of the crowd or the energy of a live-streamed tournament, sports and esports thrive on connection, and in the digital era, that connection lives on social media. 

However, managing various social platforms and numerous social posts from fans and sponsors can be overwhelming. Not with a social media aggregator.

With it, you can easily embed dynamic social posts on your website or digital screens at your stadium or events to make them more interactive and engaging. This not only helps with your team and tournament marketing but also helps you bring more conversions for tickets and merchandise.

Learn more about the social media aggregator’s importance and the 19 ways that sports clubs and esports organizations can use it in 2025 to boost fan engagement:

Why is a social media aggregator a game-changer for Sports Clubs and Esports organizations?

Today’s fans are very active on social platforms. They’re reacting to match moments, showcasing their support, and posting photos from the stands. 

But without a social media aggregator, all this dynamic, user-generated content remains scattered across different platforms. 

Here’s exactly how a social media aggregator makes an impact:

More engagement

A social media aggregator pulls real-time social posts, like fan tweets or Instagram stories, into one live social wall on your website or in-stadium screens.

Such live social walls create a dynamic experience for fans and website visitors, as these live walls not only capture their attention but also keep them hooked. Fans also love seeing their content featured, which motivates them to tag, post, and share more.

More conversions for tickets, sponsors, and merchandise

Social walls do more than just entertain, they influence buying decisions. 

Featuring user-generated content (UGC) like excited fan reactions, unboxing merch, or sponsor shoutouts builds social proof. When people see others enjoying your events, merchandise, or partner products, it increases trust and drives conversions. 

More social following 

When fans see their posts featured on a live social wall, they’re more likely to follow, tag, and interact with your official accounts. It creates a content loop. Fans post more to get featured, and in doing so, they amplify your reach and promote more awareness about your social profiles. 

19 powerful use-cases of a social media aggregator to embed social walls

Here is a list of 19 different impactful ways you can use social walls to boost fan engagement on websites, stadiums, and at events: 

Website Use Cases for Sports Club

1. Team news & live updates 

Add real-time updates about the team and players, such as pre-match lineups, live scoreboards, post-match reactions, and weather or venue alerts on your social wall. 

This adds an emotional experience for fans and elevates the overall match-day engagement, making them feel closer to the action. It also positions your website as the go-to source for team news, eventually attracting more traffic and conversions. 

For example, New Zealand Cricket adds match-day Twitter posts to a separate webpage dedicated to social walls to boost engagement:

2. Conversion-oriented CTAs

You can add strategic CTAs within the social wall, such as "Buy Tickets, "Subscribe for Match Alerts," or "Join Our Fan Club," to UGC content. When you add CTAs next to authentic fan content, it increases the chances of clicks and conversions.

Also, you can add shoppable posts on your social walls (again with UGC content) to boost sales of team merchandise. 

For example, Arsenal keeps its merchandise integration on the homepage simple. However, adding a UGC wall with tagged products on the homepage or product pages for the same could help drive more conversions.

3. Regional language-specific feeds

You can add all match and tournament-related content, but in the regional language and commentary. 

For clubs with fans across different geographies, showcasing region-specific content in local languages builds stronger fan loyalty. This helps fans access more inclusive content and improves engagement among diverse audiences.

For example, Wolfsburg adds Instagram and Twitter social posts with regional language captions on its website’s homepage for the same reason:

4. Archival & historic content

Showcase a social wall with legacy moments, championship wins, legendary player tributes, and major milestones to connect emotionally with fans. 

Nostalgia sports marketing works. Reminding fans of glorious past moments strengthens emotional connections with long-time supporters and drives repeat website traffic, especially during off-seasons.

For example, FIFA embeds its historic winning moments videos on its homepage for emotional engagement. You can do same with social wall:

5. Game breakdowns 

You can add expert analysis, fan breakdowns, and highlight reels to your social walls. It adds depth to match content for serious fans and analysts. 

When you offer expert and community-driven insights on your website, it becomes a richer, more valuable resource for fans, providing them with information beyond scores and stats.

For example, Golf New Zealand embeds experts' videos from Instagram on its website homepage:

6. Brand sponsorships & activations

Showcase updates and promotional posts from your brand sponsors and partners on a dedicated social wall. This gives sponsors greater visibility and allows them to interact directly with the fans, enhancing the value of their partnership. Like Golf New Zealand:

7. Behind-the-scenes (BTS) content

Add behind-the-scenes training clips, team travel diaries, support staff key moments and candid photos of coaches to your social wall.

BTS content humanizes your team and builds relatability. A live social wall showcasing the human side of your clubs keeps the site authentic and fresh, turning casual browsers into emotionally invested superfans.

Like SprintCarWorld shares Facebook BTS posts on its homepage:

Website use cases for E-Sports

8. E-commerce & merchandise integration 

You can add social posts featuring fan-favourite jerseys, limited-edition gamer gear, or influencer collaborations showcasing new merchandise drops to your social wall. 

Such social acts serve as social proof. When fans see others excited about and buying your gear, it increases trust and urgency, helping you get more conversions.

For example, the PUBG community webpage displays posts promoting limited-edition game gear.

9. Match highlights & thought leadership

When you incorporate match highlights, game analyses, expert opinions, and industry trends into your social walls, it keeps users engaged longer on the site and showcases your depth and expertise, satisfying your serious fans.

For example, ESL features a social wall of game snippets on a separate webpage dedicated to streaming.

10. Community posts

Add fan reactions, user-generated content of fans at watch parties, or streamers sharing clips of their live reactions to tournaments on social walls.

Such social walls showcase a vibrant online community and strengthen the bond between the esports organization and fans. Just like how PUBG shares community Twitter posts on its website homepage:

11. Tournament update

When you add match results, live highlights, live scores, match teasers, or match schedules on your social wall, it keeps fans informed and excited. Also, your website becomes the ultimate source of information, hence increasing traffic. 

For example, Snapdragon adds Twitter posts as match updates on its homepage:

12. Humor and meme posts

Share funny clips, memes, and gamer jokes on your social wall to entertain the community. Displaying this content keeps the atmosphere light and engaging, helping build a strong, relatable connection with esports fans. Like Wolfsburg:

13. Short-form video content

When you add short videos of insane replays, funny glitches, or surprise victories from TikTok, YouTube Shorts, or Instagram Reels, it sparks excitement. These video walls make your website more engaging and can boost your social media following. For example, Snapdragon:

14. Display social initiatives

Add your social initiatives, such as charity streams, mental health awareness campaigns, eco-friendly practices, or community outreach. These social walls show your values beyond gaming, encouraging positive engagement and broader audience appeal. Like Wolfsburg:

In-stadium/event use cases for Sports and Esports

15. Player spotlights & accomplishments 

You can add player spotlight posts, personal achievements, award wins, and game milestones to in-stadium digital screens. It allows fans to celebrate key moments in real-time, deepening their connection with the players and enhancing the overall match-day experience.

Like the Purcell Pavilion displays players’ highlights on digital screens:

16. Stadium content

Highlight behind-the-scenes snippets of the team and players, the venue, and special guests. When you showcase such diverse content, it creates a more cohesive experience for fans and boosts anticipation and engagement.

For example, Etihad Arena uses social walls to display content from fans and teams:

17. Local fan posts

Add fan photos, videos, and stories from the local community attending the game or showing support on social media. When you highlight local fan engagement, you strengthen the connection between the team and its regional base. 

For example, the NFL displays fans' social wall at AT&T Stadium:

18. Real-time engagement posts

Add live tweets, Instagram stories, fan selfies, cheer videos, and match reactions directly from the stadium or event venue to your social wall for enhanced digital fan engagement.

Real-time content keeps the energy alive and flowing throughout the event. It also encourages more people to participate, tag the team, and join in the digital buzz.

For example, UFC embeds Twitter live posts from other UFC fighters and celebrities in between live fight events to increase engagement:

19. Interactive content 

You can display interactive content such as polls, quizzes, fan contests, or hashtag campaigns organized on social platforms to encourage fans to share their experiences and opinions.  These interactive posts fuel audience participation and excitement. 

For example, during the Copa del Rey tournament, #CopaACB social posts were displayed on a social wall in the stadium.

💡Here is a quick table for sports marketers to understand the current usage level of each social wall use-case —Most Used, Medium, or Underutilized—and spot new opportunities to boost their sports marketing:

Why use Flockler as your social media aggregator tool?

Manually embedding social posts on a sports website or events' digital screens offers limitations, including:

• You can only add one post at a time
• You get little to no customization options
• No built-in analytics 
• No automatic updates 
• And, compatibility issues across different website platforms

However, with Flockler, anyone can easily add social walls to websites or digital screens with no technical skills. It provides:

• Custom design features
• Four different layouts
• UGC rights management
• Social media analytics add-on
• AI content moderation tool 

Here is a step-by-step guide for adding a social wall to your website/digital screens with Flockler

Step 1. Sign up for your Flockler account 

Try our 14-day Free Trial to get started. Flockler supports all popular social platforms and websites. Learn here.

Step 2: Select social feeds

Create “Automated Feeds” under the 'Feeds tab’.

Next, select a social platform and the type of content you want to display on your social walls.

‍😊Please note: Flockler collects feeds from multiple accounts, channels, and hashtags, and displays them all in one place. Also, in case of rights issues, Flockler’s Rights Management allows you to request UGC rights at scale and track approvals without manual work.‍

Step 3: Moderate your posts and choose the layouts

Select if you want to automate the content updating process in social walls or if you want to keep it manual, where you review first and then post it. 

With automation, your social media wall updates fresh content every 5-15 minutes. And even in automatic mode, you can anytime hide unwanted content or block specific users.

😊Please note: Flockler also gives you, Garde AI, an AI content moderation tool that ensures only relevant and brand-safe content is displayed on your social wall.

Next, choose one out of four different layouts Flockler offers: Social Wall, Grid, Carousel, and Slideshow.

😊Please note: With Flockler, you can create multiple layouts and display different content on separate pages of websites and digital services.

Step 4: Copy the code and embed it on any website or digital signage 

After you select a layout, your social wall is ready. You can check the preview or edit the look & feel of your layout.

Now, copy and embed the code on your websites, on event screens, and on jumbotrons.

Test drive a social wall with Flockler—Sign up for a free trial ​​​ and watch your fan engagement and conversions take off!

FAQs

1. How to choose which social media platforms to aggregate for my sports or esports brand?

Choose platforms where your fans are most active—Twitter for live updates, Instagram for UGC campaigns, TikTok for engaging videos, and YouTube for highlights. With a tool like Flockler, you can easily pull content from multiple platforms into one dynamic social wall, keeping fans engaged across your website and event screens.

2. Can I customize the look and feel of my social media feed to match my website?

Yes, you can customize the live social wall’s design to match your brand’s colors, fonts, and style, but only with a social media aggregator. Manually embedding social walls gives you limited customization options that can hurt your branding. With Flockler, marketers can customize live social walls easily without any tech skills.

3. What’s the easiest way to start using a social media aggregator on my site or venue screen?

With Flockler, all you need to do is sign up and integrate your socials. Once you have set this, you can easily select social platforms and feeds to display on your live social walls. You can also customize the look, feel, and layout of social walls without any technical skills. Now you have an auto-updating social wall that drives fan engagement and boosts interactions.